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Here's a lateral thought for you good sir: as a one-time (6 string guitar playing) pro musician whenever I was stuck for song writing inspiration I would pick up my 3 string guitar. Playing with only 3 strings made me disrupt the patterns I usually think of and improvise until I found new 'solutions'. It worked.
Still does. And I apply it to cracking client social media problems: First reduce the problem to its bare minimum. Define the shape (a triangle, a series of 4, pyramid, figure of 8 etc.) Then repeat that shape for each key business problem. By imposing a structure, framework, it forces you to think within a framework. And that gives you inspiration. New ideas. New ways of working.
Hope this made even the slightest bit of sense ;)
Steve Seager
Very sensible. : )
I agree with the above analogies, but would add one other business proposition/thinking:
USP, your unique selling proposition; that is, what differentiates you and your business from your competitors?
Cheers
Michele Smorgon (@maxOz)
Then you have to ask yourself: Who is my audience?? And that, too, is not easy to figure out.
Now, and don't take this the wrong way, because your post had the structure of a Velvet Underground song - I may be way off on my answer here! The other possibility is that I'm really flippin' tired! :)
Simple is beautiful, any business idea has to come from a framework that could eventually take many forms. Often the final product is quite different to the initial vision. Experience and reality shape the end result. If your idea isn't tied to a technology, constraint or limiting belief it has scope to change.
Your quote on how "Simple is beautiful, any business idea has to come from a framework that could eventually take many forms." It's amazing on how much of the efforts we put into our work often amounts from a simple starting point, and if we don't push it too fast we will be more more effective and succeed far more rapidly!
Great wording on that section :)
Chris: Definitely. I owe much of my growth in the social media arena to you and your Blog. As well as the videos you shot for/with HubSpot. Thanks!
Thanks Chris for sharing some interesting models - there's also heaps more ideas to explore if you google the wikipedia entry on business models... how much more money can your business make?
This is the mindset I keep finding many businesses and the people behind them, experiencing today, when they look at getting involved with New Marketing tools.
So thank you for bringing this up Chris and for sharing your thoughts on the subject. I agree that we need to look at our efforts with a defined strategy and as you mentioned, understand the framework of what we are doing.
Excellent read. Keep them coming! ;)
-Franklin
it seems to me confused mindsets are often the result of not answering the what and why or having adopted a short-term thinking thought process.
Glad to see your mention of "social media for lead generation". There's still too many b2b companies doing "social media for brand awareness".
Re: your event framework, I'd argue there's 4 points. Or it should be a square. In my previous startup, we focussed on helping others market their events by providing the media. We had an affiliate network of other businesses, sites and email list owners that would help. I didn't have enough runway to get it off the ground. But, the idea of providing exposure to event producers is very undeveloped. Most event producers must are at the mercy of their own reach or the reach they can barter with media companies.
www.twitter.com/aainslie
1. What are their objectives?
2. How will they measure success?
These questions go to your sugestion to "align them with the business goals "
Scott
What I'm wondering, regarding the Unique Selling Point, is how much of that is about getting to know "Chris" or whomever as a person ( children, taste in food, what that person is doing on the air plane etc.) vs. the real business nuggets, like this post, that take a bit of thinking through? What is it that makes Chris looking out the airplane window interesting to a lot of people?
Yesterday I talked about the membership business model to my group. Advantages? Level out the income stream so you can budget & schedule your time. Build a list. Fill excess capacity. Make services more affordable.
This last one reminds me of the insurance model - spread the risk to make premiums more affordable.
Netflix, gym memberships use the lure of "unlimited usage". Yes, it can be abused, but in reality, 99% of folks don't have that much time! Also, people lose interest. The people who don't use the gym much actually subsidizes the frequent users. That allows the gym to operate at 50%(?) of potential max capacity because not everyone is going to walk in at the same time.
Banks operate that way too....unless something happns..then everyone rushes to withdraw their deposits!
It is fascinating to look at different business models!
@lisamurray I will check out wikipedia for business models. Thanks!
I'll be spending some time sorting my capabilities into your consulting business model, just to see what pops out.
The very concept has been INSANELY useful for my business.
I, like you, love talking with people about my field and imparting knowledge I have taken from my experience, and this in turn informed the tone of my blog. With the blogging universe crowded with people offering advice and opinion, I focussed on trying to provide quality content that I hoped would speak for itself - if it's of value to one person, mission accomplished. Using that framework, I've had greater success with it now than in the earlier days, and has led to other opportunities. Sure, there are still hit and miss moments with what content I do provide, but that's certainly allowing me to fine tune it, creating greater value.
Thanks for continuing to provide great insight and advice.
I just read Trust Agents over the weekend. Time to read it again this weekend :-)
Passion, Enthusiasm, a Genuine Love of Helping Others, Listening, Engaging, Flexibility, these cannot be put into any framework!
Ultimately these will contribute to your frame
Michele
Great post.
-Brian
And welcome to my site,
Whether you're creating an awareness, loyalty, lead generation, or brand campaign or just laying out a business plan having a framework is very helpful. It will help keep you from making some mistakes (but not all) and help create a path when viewing a large project pr program. Thanks for putting it so succinctly.
You posed the question: "How do models improve your methods and actions?". People talk "endgames" and objectives for their business plans, but less talk about them for their business relationships or interactions.
Any interaction you have is lead generation. Wether it be an interview, business meeting or a networking opportunity, I like to use a model for it. It is a descriptive model that at the least, keeps me on track so I know that I am not only "getting" but contributing so that person says, "ok, that was worth my time and will be in the future". The framework keeps me on the rails and allows me to make changes on the fly.
My frame for doing this also has a few key triggers that compliment my personality...keeping it a fresh experience for new encounters and a continually rewarding one for those I know and work with often.
Delivery is important as well. Contrived conversation is B.S. If you can't be yourself, don't be someone else. You'll be found out...
Frames are great for business and even better for getting a personal message across.
Thanks again.
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Very good point. If anyone is looking for a great website for the use of frameworks, check out JD Meier's Sources of Insight. www.sourcesofinsight.com
Juliet