Chris Brogan: Help Someone Understand Social Media
Connie Crosby
· 2 years ago
Especially for those in business or organizations, I highly recommend Wikinomics by Dan Tapscott and Anthony D. Williams which helps explain how social networking and social media are truly changing the world as we know it: http://www.wikinomics.com/
I'm also a fan of The ClueTrain Manifesto and Naked Conversations previously mentioned. I have been known to randomly send copies of these books to people who I hope to enlighten.
Cheers! Connie
Selina
· 2 years ago
I'm a HUGE fan of the Common Craft Blog--Love it! I deal with the phenomenon you describe all day, every day among friends--"what do you mean, twitter? Where do you find the time?" Oddly people may think this is coming from the "older" generation, when in actuality, for me it isn't.
Sharing the books you mentioned helps, but most people don't wan to take the time to invest. Who is the audience you are attempting to share your knowledge with? That makes a difference in your delivery.
So for the people who don't have time to pick up a book, or aren't really that invested, where do you go with them? A conversation about a conversation?
I am reading We are Smarter than Me, Which was written by a slew of people and is proving to be interesting and written in short anectodal stories which make it simpler to transfer the knowledge to the masses who "don't have time."
Slideshare rocks, in my opinion, and has so many fun things to send people.
We're still on the cusp of understanding, of people seeing the value. In my opinion text messaging just became prominent in the past year where people know what it is...but many still don't know how to do it, ironically. I got a 1st text from a friend in Cali last weekend, "testing, testing, 1, 2, 3, ...Is the microphone on?"
Mark Goren
· 2 years ago
Hey, Chris:
Citizen Marketers has to be on this list, as does Creating Customer Evangelists. Also for consideration: Godin's Ideavirus, Jaffe's Life After the 30-second Spot and Made To Stick, Dan and Chip Heath.
Alex Landefeld
· 2 years ago
Cool! I still consider myself an RSS newbie. :-)
Nick Huhn
· 2 years ago
Each morning I look forward to cramming more of your sacred doctrine into my noggin. Veterans like you, Jeremiah Owyang along with rising stars like Jason Falls make it easier for me to translate social media for the more traditionalist mindsets.
Someone asked me yesterday, "what is social media all about?". I responded with, "what's the bible all about? moreover, what's the internet all about?" In all cases it means different things for different people, so thanks to you and other thought leaders for bringing clarity to the conversation and strategies to elevate social media.
Rebecca Krause-Hardie
· 2 years ago
Chris, this is so helpful. I just started a blog for performing arts groups... and have been so inspired by Beth Kanter, and you. I'm finding that for my field I have to have clearer and more succinct points.
So now I'm trying to take some of these key messages, and find examples of arts groups actually doing it to make the point.
THanks!
lawton chilse
· 2 years ago
Chris, thank you for this well-researched resources- I will most assuredly pass them on to my readers as my audience can really use this approach
Thanks!
Lawton Chiles
Geoff Livingston
· 2 years ago
Hey Chris, thanks for including us. Great list, and some excellent insights in all of these books. Naked's my favorite!
Greg Cangialosi
· 2 years ago
Chris -
Thanks for including our book in your list, and what a list it is! We all appreciate it. Thanks again!
Best,
Greg
Lee LeFever
· 2 years ago
Thanks a bunch for sharing our videos Chris! If nothing else, we want to help people understand. Cheers!
Rachel Happe
· 2 years ago
Great post Chris - most of what I do involves trying to communicate the impact of social networking/social media to enterprise customers and there is such a wide range of familiarity with how it works and its benefits that it is nice to have content that addresses users at every point in the spectrum.
Books that I have found incredibly thought provoking in this space are: Linked by Albert-Laszlo Barabasi The Starfish and the Spider by Ori Brafman and Rod Beckstrom
Additionally there are reports done by Piper Jaffray, MySpace, PWC, and from people like myself that all extend the conversation about value to commercial enterprises.
Enterprises are being pushed/pulled/prodded into social computing but there is a lot of resistance and conflict regarding how to employ it and what is appropriate.
Thanks for highlighting some useful - and very well done - educational pieces!
mARSHAL SANDLER
· 2 years ago
Chris as you know I am new to Rss Etc ! I had Techburgh add a Plug In to my blog ! Andy Quayle had some interesting comments on respecting other people's content ! By creating Rockstar's it proves you have confidence in your own efforts and are willing to disseminate others data ! It is a very unselfish approach ! Also reading your content which is always complete and is educational! Being able to credit other's efforts is admirable ! I spend a lot of time reading it makes the brain rattle ! This article will help me use RSS with an Objective ! Groban Rock's
It sounds kind of silly, but now I can explain to my Mum what I do. Thanks again, Chris.
Nina Simonds
· 2 years ago
Chris:
Steve Garfield, who I collaborate on Spices of Life, emailed me your blog on "What Friends and Seinfeld Teach You...". It is INSPIRATIONAL and really helpful to someone like me who has been invloved in the OLD media (NY Times, Gourmet, Oprah,Washington Post, etc) and making the crossover to the NEW media.
More importantly, it is a great tool to help my peers understand what you(we)are trying to do. So I am reproducing it under your name and passing it out to hundreds of people in an educational seminar at the Fancy Food Show in January. Thanks for taking the time and compelling me to "join the conversation".
Nina Simonds
Mack Collier
· 2 years ago
Mark Goren completely stole my thunder as I was coming to suggest Citizen Marketers. All of his other recommendations are excellent as well.
All Comments
I'm also a fan of The ClueTrain Manifesto and Naked Conversations previously mentioned. I have been known to randomly send copies of these books to people who I hope to enlighten.
Cheers!
Connie
Sharing the books you mentioned helps, but most people don't wan to take the time to invest. Who is the audience you are attempting to share your knowledge with? That makes a difference in your delivery.
So for the people who don't have time to pick up a book, or aren't really that invested, where do you go with them? A conversation about a conversation?
I am reading We are Smarter than Me, Which was written by a slew of people and is proving to be interesting and written in short anectodal stories which make it simpler to transfer the knowledge to the masses who "don't have time."
Slideshare rocks, in my opinion, and has so many fun things to send people.
We're still on the cusp of understanding, of people seeing the value. In my opinion text messaging just became prominent in the past year where people know what it is...but many still don't know how to do it, ironically. I got a 1st text from a friend in Cali last weekend, "testing, testing, 1, 2, 3, ...Is the microphone on?"
Citizen Marketers has to be on this list, as does Creating Customer Evangelists. Also for consideration: Godin's Ideavirus, Jaffe's Life After the 30-second Spot and Made To Stick, Dan and Chip Heath.
Someone asked me yesterday, "what is social media all about?". I responded with, "what's the bible all about? moreover, what's the internet all about?" In all cases it means different things for different people, so thanks to you and other thought leaders for bringing clarity to the conversation and strategies to elevate social media.
So now I'm trying to take some of these key messages, and find examples of arts groups actually doing it to make the point.
THanks!
Thanks!
Lawton Chiles
Thanks for including our book in your list, and what a list it is! We all appreciate it. Thanks again!
Best,
Greg
Books that I have found incredibly thought provoking in this space are:
Linked by Albert-Laszlo Barabasi
The Starfish and the Spider by Ori Brafman and Rod Beckstrom
Additionally there are reports done by Piper Jaffray, MySpace, PWC, and from people like myself that all extend the conversation about value to commercial enterprises.
Enterprises are being pushed/pulled/prodded into social computing but there is a lot of resistance and conflict regarding how to employ it and what is appropriate.
Thanks for highlighting some useful - and very well done - educational pieces!
disseminate others data ! It is a very unselfish approach ! Also reading your content which is always complete and is educational!
Being able to credit other's efforts is admirable ! I spend a lot of time reading it makes the brain rattle ! This article will help me use RSS with an Objective ! Groban Rock's
http://www.longtail.com/
And I adore Common Craft, too. :-)
http://www.wildapricot.com/blogs/newsblog/archi...
Steve Garfield, who I collaborate on Spices of Life, emailed me your blog on "What Friends and Seinfeld Teach You...". It is INSPIRATIONAL and really helpful to someone like me who has been invloved in the OLD media (NY Times, Gourmet, Oprah,Washington Post, etc) and making the crossover to the NEW media.
More importantly, it is a great tool to help my peers understand what you(we)are trying to do. So I am reproducing it under your name and passing it out to hundreds of people in an educational seminar at the Fancy Food Show in January. Thanks for taking the time and compelling me to "join the conversation".
Nina Simonds