chrisbrogan.com - Latest Comments in Get On the Right Side of the Fence

Re: Get On the Right Side of the Fence

Bijay Rungta aka @rungss — Wed, 16 Sep 2009 17:25:51 -0000

Luckily, it seems that most senior teams come equipped with one savvy person who actually knows what you’re talking about, but who hadn’t thought of seriously engaging in the process at work. Use that relationship to leverage and keep support.

That was Promissing...
Will Try and see if That helps...
I am sure it will...

Bijay Rungta aka @rungss on Twitter... Sharig Knowledge through Blog at bijayrungta.com

PS:
Thesis Theme for WordPress

That is also Promising, Would you recommend me installing it at my Blog replacing the (perhaps) mature existing Theme??

Will revisit to explore the Possibilities...
Regards,
Bijay Rungta

Re: Get On the Right Side of the Fence

Tracy Fox — Wed, 16 Sep 2009 14:21:34 -0000

Great post Chris! This is critical as sales and marketing folks really start to understand the role that social media can play in achieving business success, but may have trouble explaining the concepts to decision makers who are not technology-savvy. I'm working with two law firms and and insurance underwriter right now who are struggling with this issue.

Re: Get On the Right Side of the Fence

seamus walsh — Thu, 30 Apr 2009 08:12:14 -0000

Chris, social networking, inbound and content marketing helps sales sell! Here is a short assessment that can determine if your online content can help or hinder sales.
http://bit.ly/U1Svs

Re: Get On the Right Side of the Fence

seamuswalsh — Mon, 27 Apr 2009 20:26:35 -0000

Chris, a few years back, I had a CTO client at a major New York City brokerage firm, on his desk in lieu of typical name plate, he had a sign, "nothing happens until someone sells something." He got it....

I think it's great that we are finally talking about integration and alignment, in today's economy, everybody sells!

Re: Get On the Right Side of the Fence

sgans — Mon, 27 Apr 2009 17:43:39 -0000

what do you think the real business case is for a non profit foundation to commit to a blog?

Re: Get On the Right Side of the Fence

tojosan — Mon, 27 Apr 2009 13:36:03 -0000

Best statement in the above, "It's not about the tech." <- folks get so tied up in themselves focusing on how the company must be on techX that they lose the focus on branding, marketing, and consumer communication. Good reminder and thanks for the event heads up.

Re: Get On the Right Side of the Fence

Robin Maiden — Sat, 25 Apr 2009 12:58:03 -0000

It is always about the business. Benefits, not features. Results, not the tool. For a boss, social media is a tool. To the boss, it is only a means to a business end.

Re: Get On the Right Side of the Fence

Chris Barber — Fri, 24 Apr 2009 11:17:51 -0000

I like the 5 recommendations. The best I think is number four. You have to align with someone who knows what you are talking about. If there is no one in your company that fits this criteria then develop one. Find the most eager or knowledgeable person on the subject and begin dropping hints. Build up your alley so they are more confident to understand, agree, and comment when you bring the idea to the rest of the group.

Re: Get On the Right Side of the Fence

STUDIO 623 wedding photography — Fri, 24 Apr 2009 10:09:03 -0000

i most identified with your statement that we're the most excited ones in the company. good reminder to ratch it down a notch when talking to the uppity-ups lest they think you're just giddy or playful about it.

Re: Get On the Right Side of the Fence

SpecialDee — Fri, 24 Apr 2009 09:20:54 -0000

This post is very helpful as I start to put together my ideas for a new job position: Director of Consumer-Generated Media. http://specialdee.wordpress... Thanks for the insight. I also read through the comments and visited the links. Why is it that clicking on one great link always leads to another great link, and another, and another?

Re: Get On the Right Side of the Fence

Luke Moilanen — Thu, 23 Apr 2009 23:20:16 -0000

Great post. I especially like #5, smart way to get the senior team on board.

Re: Get On the Right Side of the Fence

Spencer Tyler — Thu, 23 Apr 2009 17:39:36 -0000

Great post - I've been reading a lot on marketing to different generations and the term 'senior' is being used quite often in the social medium conversation.

Spencer
http://worksmartla.com

Re: Get On the Right Side of the Fence

mikemcclure — Thu, 23 Apr 2009 15:39:55 -0000

Number 4 is key. I've been beating that drum for awhile in our office. And I often send article or videos to the rest of senior management (I'm part of that group). About 2 weeks ago it finally clicked in with our CEO. I was getting ready to go to the Module conference you spoke at and he hit me up with "Hey, Mike. I finally get it." He had watched a 5-minute video I'd sent him with someone explaining why companies should use Twitter. Since then, he had me develop a Social Media plan that he took with him to one client. And had a dinner meeting with a potential client where the main topic was getting into social media. Get that top advocate and the floodgates will open!

Re: Get On the Right Side of the Fence

Colin Warwick — Thu, 23 Apr 2009 09:44:09 -0000

Chirs, I have a concern.

The BlendTec figure of 500% increase in online sales sounds impressive 'till you consider these points:

1) What was the base? Maybe they were doing close to zero online before the "Will it Blend series?
2) (Even more disturbing) 100 million views drove only a 500% increase. Realistically, mere mortals like us might get a thousand or (if we're really good) ten thousand views. Pro rate that into 500% and you get a miniscule 0.05% bump (500% *10,000 / 100,000,000 = 0.05%).

Thoughts?

Re: Get On the Right Side of the Fence

pegmulligan — Wed, 22 Apr 2009 21:27:36 -0000

Seamus, your Forrester statistic (recapped in your blog post today), the case studies Chris gathered on Delicious, and the how-to implementation steps from the Hubspot webinar today are all compelling ways to present ROI, when pitching social media to the boss. As communicators, we must remember to talk the same language as those funding our initiatives.

Re: Get On the Right Side of the Fence

Chris Brogan — Wed, 22 Apr 2009 20:51:48 -0000

You know that I'll be more than happy to help you any time ever on your company. I'll even fly up there on my own dime.

Re: Get On the Right Side of the Fence

karmicangel — Wed, 22 Apr 2009 17:59:10 -0000

This is fantastic, Chris, and exactly what I need since I often feel like the only one in the room speaking web let alone speaking social media and networking.
Example of my last meeting:
"Well, Zach has been working on some really interesting stuff, and Angela, well she's probably tweeterating about us right now - he he!"
Nice.

Re: Get On the Right Side of the Fence

barbara — Wed, 22 Apr 2009 17:17:00 -0000

is there a recording available from the webinar i totally forgot about the time difference

Re: Get On the Right Side of the Fence

Remo — Wed, 22 Apr 2009 17:16:48 -0000

I was working at the time of the webinar, by the time I was able to try to log in and participate it said that the room was full. Is there any sort of recap, overview, or key points that you or anyone found particularly interesting or useful can post? Hopefully someone may have gotten the chance to screen record the whole thing, if its available I would really appreciate a link. Thank you for your time.

Re: Get On the Right Side of the Fence

Barb Noad — Wed, 22 Apr 2009 16:03:00 -0000

Thanks for a great webinar today! Very helpful.

Re: Get On the Right Side of the Fence

frank barry — Wed, 22 Apr 2009 15:05:52 -0000

"It’s not about the tech. Make sure your presentation and efforts are business focused. This is what kills most projects."

I'm with ya, it's all about impact. An exec in my company was sitting in my office and i showed him something we could do for us and our customers that unhanced Facebooks fundraising abilities and he laughed in my face (in a nice way, really) ... but when we got into a real project where this particular facebook app could have real impact he was MUCH more open to discussing. At the end of the day it was about how impact could be made ... not the 'new cool flashy toy'.

http://twitter.com/franswaa

Re: Get On the Right Side of the Fence

Chris Brogan — Wed, 22 Apr 2009 14:21:09 -0000

I like that. I want to be part of helping sales sell. Seems like the #1 reason to be in marketing, yes?

Re: Get On the Right Side of the Fence

EH — Wed, 22 Apr 2009 14:09:37 -0000

It is totally critical to present it from the executives' point of view. Unless you are telling them what it's going to do for the company and how much revenue it will generate for the company, they don't have time to listen.

Re: Get On the Right Side of the Fence

John F Moore — Wed, 22 Apr 2009 13:38:03 -0000

At the end of the day I always expect people to tell me how any technology investment will reduce operational cost or result in increased profits. Good advice, especially the points about finding examples within your companies market/verticals.

John
http://twitter.com/JohnFMoore

Re: Get On the Right Side of the Fence

Bryan Clagett — Wed, 22 Apr 2009 13:19:00 -0000

Your comments are right on target. It's all part of our efforts to win friends and influence people, even right in our own businesses.

@clagett