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The Old Value-Cost Conversation
The only thing we have in this theater is trust. It's the only currency. All the criticism and scandal can come, but if you can hold on to your trust - you're a voice. I was able to tell my anecdotal story and have all this conversation occur because people trust me - through the relationships I've developed online and off. This blogger, whoever she was, probably doesn't have that much trust currency developed if she thought her actions toward me were appropriate behavior. Ultimately, if not through me or another brand, other bloggers would have questioned her authority and she would have had her day.
This fits in somewhere in the larger discussion on compensation, sponsored posts, etc but, for me, this incident is not representative of what bloggers do. While at BlogHer, I had so many people who support me as a person come up to me and say - to my face - that they hate the company I work for. It was great - we ended up having real conversations about the brand and their opinions. I can take that stuff and help my company grow and learn. That's where trust comes in and where the powerful two way communication that is the basis of social media builds a symbiotic relationship between brand and consumer. The rest of the stuff - swag, parties, etc - that's just fluff unless you have real relationships with these communities. I think that's my biggest fear - I do have a real relationship with the BlogHer community and hope that my little story that has been reposted and retweeted doesn't take away from the amazing event that happened in Chicago.
My issue with what happened is that George's reply (as reported by him in his post about this) was absolutely as inappropriate as what the blackmailer said (he tried to blackmail her in return).
Two wrongs don't make a right, you know?
I do realize he was caught off guard, and I really hope this gave him an opportunity to learn how to respond, rather than react.
It's a sad day when Brand Social Media reps have to "be prepared" for extortion tactics from bloggers.
The kind of mercenary extortion that George was subjected to didn't start with him. George and I had a long talk on the subject out there. Sadly, the kind of blogger (person) who thinks it's okay to threaten bad press if not given free product is not going to understand a polite, polished corporate response of "we don't accede to extortion demands."
George's was not the first story I've heard of "give me something or I will blog negatively about you" threats in recent months. Unfortunately, he was the first one I know that felt like he was in a position to tell the blogger in question where to go. I haven't written about it b/c I didn't want to give this sort of thing press. Unfortunately, it tends to cause more of the same.
It's sad that it's not an isolated incident. It's even sadder how many smaller companies 'give in' to demands like that because it's less costly than dealing with the negative press.
If two wrongs don't make a right? They don't always make a bigger wrong either.
Exposing those that want to engage in that type of activity is more important now more than ever!
Best,
Kevin DeSoto
Giving it a little more thought - while I'm not a big fan of The "don't you know who I am..." folks - I think in this case George used his spot in the pecking order perfectly.
To ignore this grumbling woman and let her go on her merry way demonstrates the character of the attacked. Self confidence within oneself that right, ethical behavior preserves your honor and lifts you higher in the public eye.
In time, this will all fade as a blimp on the screen.
Wishing everyone peace on earth.
I've started noticing a growing trend on Twitter - it is becoming a complaint platform. I've had a problem with #XYZ product and company #ABC better fix it PDQ.
Those types of tweets leave a really bad impression on me, because they aren't constructive. They seem geared towards trying to get something because they are the squeaky wheel.
I love the fact that companies can join us on Twitter and are listening to their customers (we call them members in my world). Separating complaint from valid issues will be a key to operating out in the open like this.
I agree completely with you on this Chris and George.
George mentioned on Twitter that he wished he hadn't written it, so as not to overshadow the positive, and that is the type of positive person he is. But frankly, I'm glad he made it public so other bloggers know you will get NOWHERE with terrorist tactics like this!
I didn't get a free pair of Crocs, but it was so much more valuable to get to know George a little better and foster a working relationship! That's what its all about folks!
I just hope I can be exempted from the blackmail blogger title as I would never bad mouth somebody just for the free swag. My blogs are meant to shame, not for personal gain.
www.takingonanimalcruelty.com
Everyday people are treated unfairly -- at jobs or by clients -- they depend on to pay the mortgage. So George encountered a rude person. And everybody lived. There's nothing new here. Sometimes people get a little full of themselves, as it sounds like the blogging woman did. If Geoge was really above it all, it would have ended there. IMHO. And btw, the "nobody" comment spoke volumes.
You might see if differently. There are plenty of ways to see anything, so your opinion is definitely another one.
Chris, I think we're doing #platformchat together next Friday...
George, thank you for taking the time and risking the exposure to blog the incident. It's a great example of a valid reason for a brand to say no. A great reminder that brands can say no, really it's ok...and that our community will support us. Applaud you and Crocs!
I know how stunned and caught off-guard George was by this behavior. Sadly, I wasn't. This isn't the first incident I've heard of. Simply the first where the person on the brand side felt comfortable telling the blogger to stuff it. Unfortunately, there will probably be a few folks who read George's story and rather than being turned off by the blogger's behavior will see it as a way to get "free stuff" themselves.
The world is not always a nice place. The internet, often even less so.
That said, I am appalled by the actions of this one person who was trying to get something for nothing or go nuclear.
Let's clarify the threat thing, just so everyone's clear. This was a threat or blogola/blackmail that potentially could cross some lines.
For example, people use the term "They threatened to sue us" very haphazardly all the time. Even as a lawyer, having to talk to people frequently about unpleasant things like collecting money that's owed, you can't threaten anyone. You may have to tell people that unless they meet their obligations, you will be forced into resolving the matter in a court of law- but that's technically not a threat, because the person was already obligated under law to act and has failed to do so. In this case, George had no pre-exisiting obligation to the individual in question, so this was a classic libel/slander situation where "If you don't do X, I will try to ruin your reputation".
As we're all watching the apartment company who sued a tenant for alleging they had done nothing about a mold situation in her unit, for tweeting about the same, companies are going to start to push back and it may be very unpleasant. (While I support the tenant in this case and think the Apartment company are doing themselves more damage by suing before investigating the issue, it does point out that people are listening in the blogosphere, and bloggers are going to have to start choosing their words more carefully.)
If this kind of veiled threat, quid pro quo, "you give me what I want or I am suing you in the Court of Public Opinion" becomes more rampant, everyone will lose out in the end. No one will ever know what posts are honest, which are not, and the utility of the information will decrease.
As bloggers, we have a bigger stage than we realize, but with great power, as Spiderman says, comes great responsibility as well.
Keep your head up George! You handled it well...
Ripple On George!!!
Regarding: this comment of yours -
"On the way out the door, I considered asking for her boss to tell him or her. Here’s where it got interesting for me. I decided, “who cares?” Her boss is busy."
It is important to tell a supervisor, a manager or anyone in authority if you are especially pleased with service. Including airline people, utility companies etc. That usually goes into a permanent file for the employee.
It could make the difference if there is a decision to be made about who may be laid off. They call it an "orchid file" in many companies.
A generous tip is nice. But you could be saving that nice person's job.
If she was smart about trying to get what she wanted, she would have instead offered her business card and told George to check out her blog in 2-3 days for a very supportive blog post. Anyway, her loss for using social media as a sledge hammer rather than as a bridge.
Is "mommyblogger" the same as Dave Carroll, the man who posted the United-bashing Youtube video when they broke his guitar?
This woman was threatening George.
Dave Carroll had a legitimate issue and didn't find resolution, so he made a video protesting the situation. That's far from blackmail. He just wanted his problem resolved.
There. My answer. : )
Granted I think social media is a great vehicle for sharing honest and valid negative experiences with companies. Its a way to help keep them in check - hence all these review sites or even review sections on their own website like Amazon.com. But to attempt to make up negative posts about a company in an attempt to gain something is absolutely nuts.
Thanks for sharing this and opening my eyes.