You talked some in your Author's Way presentation yesterday about the different languages we use among the different communities we belong. I hadn't really connected those dots until you said that but having now made those connections, I am wondering if it's not the use of those very same languages that gives us the indications of the sincerity of our communities? How was it that your friend sensed your genuine interest if not through your language and it's expression? Is that something we should all be paying a little more attention to as we interact with companies and people?
Chris Brogan
· 2 months ago
Bingo, Gregg. You're thinking the way I am.
greggmorris
· 2 months ago
Since I have come to have such high regard for your thinking, that might just be the highest compliment I've ever been paid. Thank you. I'm working on a post that I've titled "The Language of Community." Inspired by what you said yesterday and this post of yours of course. It occurred to me that this community language is not only what binds us together, it's what also causes our disconnects as well. There was a wee bit of s*#t storm that developed on a marketing blog that has a very loyal community earlier in the week. It centered around your book and AListers. (I'm a ZLister mind you <g>.) Anyway, I follow and like a lot of the folks on both sides that were participating in this particularly heated debate. I went back and reread the comments earlier this morning after "connecting the dots" and realized that much of that debate was due in large part to the "language" differences of the two communities. While they all spoke English, the language and nuance of each community was completely different.
Robyn Cobb
· 2 months ago
Hey Greg, I am the friend Chris mentioned in this post. I knew he was interested through a variety of cues: body language, expression and words. I can also tell you that the story doesn't end here. The next day when I saw Chris at New Media Atlanta he made a point to reach out and ask me how I was. Chris is uniquely authentic and gracious. I think the message of community is important and what I hope is that this post is not just a nice story but that folks truly stop and think. It's not social media that will change the world, it's just the vehicle. It's people that create the change and I think Chris is a catalyst.
greggmorris
· 2 months ago
Hi Robyn!
Thank you for clarifying all of those particulars. I agree completely about Chris. Now that I've seen him "work a room" so to speak, I am even more impressed with the man.
You raise a very perceptive point about community, story, social media and people. Chris does indeed seem to be a catalyst for change and a wonderful connector from what I have seen.
I hope you are managing to cope with the loss of your friend. I am not sure that there is anything harder for us to deal with than that unexpected hole that the passing of one close to us leaves.
robrose
· 2 months ago
Chris, I agree wholeheartedly with you on the fact that we gather around "like-minded" or the "sharing" of a passion. I guess I'd say that, in my experience, communities (certainly from a marketing perspective) coalesce around ideas - not products or services. To your point, there are multiple communities that can form around a Panasonic product; from a #thisproductsucks to a #lovinmyDMCLS3K - and I dare say that the members of each wouldn't have a terrible amount of love for each other on that particular idea.
But they might on others... And I think that's the real key - it's that same ease at which communities can form online that is both their biggest strength and the biggest risk (I won't say weakness). Communities are fast and furious today - and we find ourselves joining and leading just as often as we are subdividing and closing them.
The true test for ourselves as members, and those where we facilitate leadership, is how we can continue to hold attention, passion and grow the engagement. And, further, if it does end - how quickly can we react to something to take it's place.
As marketers, we can facilitate the conversation, and build that community - but we earn our real stripes by being attentive enough to quickly reshape or subdivide the community should it be warranted.
Thanks for a great post. It's got me thinking. And my sincere condolences to your friend.
~rr
mickmorris
· 2 months ago
So true..... I really think we need to re-think this practice of asking this question if you are really not interested in the REAL story..... If you are interested the reality is you learn so much more about not only the person you are speaking to, but potentially a whole lot about a circumstance or situation which you may not have experienced personally, or you pick up a detail which will REALLY let you engage with the person.
BethDunn
· 2 months ago
When I read your question, I immediately thought of a place I went to tonight, a regular gathering of friends with a common interest, and as I pulled into the driveway I thought of how SAFE I felt in arriving. It was a feeling of arriving at a place of refuge, and of being someplace where I knew I was cared for.
So in regards to your question, thinking about online relationships and relationships with companies, I wonder about what we do to make each other feel safe... and cared for... and what do we do to violate that feeling, or to prevent it from taking root in the first place? (if that's not too fruity a way to think of things for a bunch of urbane sophisticates like us.)
Even if this seems like an impossibly high standard to hold our online relationships to (is it?), I feel certain that when we feel the opposite -- unsafe and devalued -- that we run the other way.
So what I would tell any company who wants MY company is: (1) Don't ever give me any reason to feel unsafe, or uncared for, and (2) I am the expert on what that means for me.
We've had a few losses around here this week, too. My deepest empathy to your friend.
Steve Evans
· 2 months ago
Nice thoughts. Community is a powerful thing and can be game changing for brands if they can play nicely in communities or create their own around a product or service. You're right that companies want us to feel like they care about us, but can you actually think of one that does make you feel like that (without making you feel slightly sceptical)? I can think of plenty of local businesses who I think care about my custom and opinion but when it comes to large brands I can't think of any that give me a warm feeling of community. Lot's of work to do in this area for brands!
Chris Brogan
· 2 months ago
It's a really tricky thing to consider. My question back: do they need it?
Tom Rau
· 2 months ago
Thanks for your thoughts on this Chris. Regarding the product related communities I'm with Rob. Your right when you say you don't necessarily want to join a community just because you bought the same product. but some products are just so emotionally charged that people tend to have strong feelings for them. Whether this is hate or love doesn't really make a difference, as long as you can identify with one of these, communities will evolve as people are searching for like minded others. I also agree with what Steve mentioned. It is very difficult to believe a big company when they say "We care about you". But I have to admit, when I have a request or a complaint with a big company I feel appreciated when I do get a clear reaction solving my problem. On the other hand, when nothing happens I feel like I've been taken for a ride by the companies slogan. This does not only apply to companies, but to communication in general. When someone sees value in your question or contact this make you feel much better. Even when I can't be given a solution or an answer but at least get a kind response why it's not possible. I followed your presentation yesterday on http://authorsway.com/ and there you where talking about the little things of kindness when interacting with other people and I agree with you. We all know how its done, but hardly ever really do it.
Chris Brogan
· 2 months ago
Isn't it funny that just by being noticed, we feel a bit better? I wonder when that will be the price for doing business, the way basic customer support is today.
Tom Rau
· 2 months ago
Being noticed and being appreciated. Yes, it's so simple when you think of it. Just recently I've been to a new restaurant round the corner. Looks real fancy, with lots of well dressed waiters running around. But although I was there in regular clothes (sneakers, jeans, t-shirt and even a hoodie*) I was treated like I was an important guest they had expected. Tell you what, I've been there again a couple of times and plan to continue visiting.
*as a bonus the manager was also only wearing jeans, nice a shirt and Chuck Taylor Allstars
Daniel Lieberman
· 2 months ago
Social Media changes everything for the better because it expands the supply of Community and Connection and lowers the 'Price'.
We wind up with more Community to work with in our Social Media universe. Communities are 'Cheap' to start, join, and expand. Think about the relative cost of staying in touch with your personal community before Facebook cut the price for you...
startabuzz
· 2 months ago
In our personal lives (which can certainly include our engagements online), that sense of community is so important. In order to preserve and restore ourselves, we have to be with people who are of like minds, with whom we can relax and let our hair down. I feel very fortunate to have some groups in which I can be comfortable doing that.
In this vein, I'm lucky to live in a town that's VERY small (really ... it's like Mayberry). There are several businesses in town, restaurants & little shops, where the owners (and patrons) know me by name and always welcome me warmly (I'm like Norm on Cheers), ask how my family is, how things are going ... and they actually CARE. That sense of belonging makes my experiences in those places so much more comforting and memorable than if I just went in to Restaurant X at "The Mall".
With larger companies, I think there are several that are really TRYING. But with size comes the problem of scale (which we seem to come back to time and again). When you're dealing with tens or hundreds of thousands of people, establishing real community becomes quite difficult. But those companies, and their community leaders, can do their parts by listening when people talk, whether they're discussing a problem, making a suggestion, or offering praise. Like @tomrau said below, when a large corporation responds to something I've said (with something other than an auto-generated email), it always makes me good; I know they've heard me. A small step, sure, but as we've established, it's the little things that matter.
Chris Brogan
· 2 months ago
So just being acknowledged makes a powerful difference, eh?
startabuzz
· 2 months ago
And I see what you did there. Clever. ;)
Nicholas Z. Cardot
· 2 months ago
Yeah. I just noticed that too. Very clever...and very effective.
startabuzz
· 2 months ago
It certainly can (assuming the acknowledgment is something other than, "Shut yer yap, ya durned harpy!") :)
GhostFolk
· 2 months ago
I think the world is made up of small towns, wherever we live. Within you town, when someone asks "how are you doing?" they expect to hear (and listen to) an answer. In the South in a small town, you can't buy a postage stamp without hearing how the young ones and the grandmas are doing. In fact, it is rude to exchange money without at least a small, personal conversation -- whether you know the money-taker or not. Is it possible, the internet is also a bunch of small towns? I think it migt be.
Chris Brogan
· 2 months ago
Sawubona - I see you.
Michael Bailey
· 2 months ago
I don't disagree, however, the third question that gets asked is always, "How are you going to monetize that?"
From that point on, the whole "Community" is messed up. Just like your earlier post about the quality or relevance of the ads on Facebook. Well, no matter what value the FB community might create, the members certainly are not making it sustainable, since it's a free site.
So, one side of the equation is always a Utopian community, while the other portion is always reality, sustainability, and good old fashioned capitalism. Like oil and water, however, they don't ever mix well.
Chris Brogan
· 2 months ago
Yep. Making money off the back of community can be really tricky. It takes a lot of thinking to do it in a genuine and stewardship-minded way.
jeffreylapointe
· 2 months ago
I like your attitude - it's the right attitude. Find what you like and share why you like it - not to gain friends or create buzz - but to elevate the feeling of what made you do something in the first place. It's like the old saying that 1+1 is more that two - but only when you are sincere. Reminds of the 9th insight from the Celestine prophecy about like energies creating something entirely more - isn't that what a community is?
Kate O'
· 2 months ago
I was having a related conversation with a friend yesterday about how much community we really want. You just bought the camera; yes, it'd probably be presumptuous for Panasonic to invite you into an enthusiast community already, but perhaps letting you know it exists would influence your appreciation for the product, leading you to join the community more readily than you might have on your own. Could something so subtle even influence the probability of your becoming an enthusiast at all? I suspect it could, and predictably, I would want to test it. :)
The earlier part of your post also reminds me of what @mdave was asking you at lunch about the dilution of intimacy with the increase of popularity. I was thinking about how that seems true, but how, like you said about Twitter and serendipity, the broad base of connections gives rise to a whole new opportunity for intimacy in cases where someone you barely know relates an experience you can relate to. I've become fast friends from strangers through Twitter because of people talking about losing a loved one to cancer, for example. I think it's like how a lot of our communication is evolving these days: maybe not everyone wants to hear our details and the real answer to how we're doing, but if we answer those phatic questions with candor, authenticity, a little humor, and an interest in genuine connection with others, there's a good chance we'll find new intimacies.
Chris Brogan
· 2 months ago
It's quite crazy, this blend of intimacy and dissonance, the rise and fall of formal organization. I'm thinking about how chaos impacts pattern. God... I need a nap. :)
Kate O'
· 2 months ago
Maybe you do need a nap, but that doesn't mean you're not on to something.
When we discern patterns in chaos, we assign meaning. Is it arrogant to suppose that we can construct meaning accidentally-on-purpose by injecting chaos into patterns to try to create more patterns? Perhaps, but I do think there's an argument that it's has become more possible, and is now quite a marketable skill. :)
Pixie Stevenson
· 2 months ago
I like what you say about the languages we use in different communities. If we don't speak the verbal or cultural language, communication is challenging. I think too that we join and create communities because we all have a yearning to belong. My personal communities are eclectic - social media marketers, life coaches, alternative health professionals; on Facebook it's family & friends; on LinkedIn it's professionals, including attorneys from a past life career; my soccer community . . . each one cares about something else with varying degrees of interest.
If I would say anything to a company, it would be what you say - LISTEN TO ME.
Timberland shoes
· 2 months ago
I can't agree more.
Stuart Foster
· 2 months ago
It's amazing what listening and being a genuine caring person can do for your life and your business.
Community can't survive without the help of good people. Your support appears to have helped another member continue to be a part of this community.
Alex Lim
· 2 months ago
You're absolutely right Chris,
There is no such thing as force conversation in communities, it all comes naturally. You can feel sincerity with people you are sharing thoughts with, all for the purpose of growth and cultivation of relationships. Indeed, a common language is one factor of a certain community that keeps the members connected.
LR
· 2 months ago
Hi Chris,
Right after I read your post on community, I opened an email containing the following quote - how timely!
"We are individual designs in the fabric of life: We have our own integrity, but simultaneously we are part of the fabric, connected to and defined by the whole. Community is the human dimension of that fabric." ~ Tom Atlee
Chris Brogan
· 2 months ago
Wow! I love thos. Wow.
Kyle Chowning
· 2 months ago
This reminds me of Seth's talk about building tribes. Great post Chris.
I would say that I am super critical of companies wanting to join a community. It makes me question your intentions. Rarely do you find one that does it respectfully.
Sly M
· 2 months ago
I have been thinking a lot about this lately. I've been highly disappointed recently after painfully having to admit that the nice folks who seemed so welcoming and interested were only sizing up my value to them. There seems to be a lot of that in online communities and perhaps that is more a reflection of my expectations.
To me, the Net communities today resembles the Wild West; there are pioneers, homesteaders, entrepreneurs and no small amount of snake oil salespeople pretending to care.
Christina
· 2 months ago
I agree with what you're saying, but I think we could take your story a little further to show a potential problem.
When someone asks, "How are you?" and we believe they really want to know and tell them -- only to find out the question wasn't in earnest -- we feel embarrassed or hurt. If brands act like they care and we find out (after trusting them) that they don't, our reaction won't be to just find a new community. It would probably also result in a bad opinion that spreads quickly by word of mouth.
That's worse than if they'd never acted like they cared.
It's best for any brand to be very careful in how they engage. Make sure it's something that can be genuine and sustained long-term.
Emily Caswell
· 2 months ago
The "pretending to care" that Sly M mentions is what first came to my mind. Anyone can learn the language of a particular community if they want to belong, but I think they can also use that to manipulate. What I'd tell a company seeking to participate: be sincere, have good intentions. I like how you use my words to make me comfortable, but don't use that comfort level to take advantage.
Lori Hoeck
· 2 months ago
Isn't the Golden Rule timeless -- Treat people as you wish to be treated.
What happened to our society that caused being cool, hiding behind a brand or authority, pandering, political correctness, and putting on a good face to be so ingrained that we have to re-discover value of trust, transparency, genuineness, and honest interactions?
Lydia Barry Kutko
· 2 months ago
While a lot of us join communities to share like minded interests, I have found that I join communities that encourage me to grow, to be aspirational and move beyond my particular comforts into a new level of understanding.
When we blog, we need to think of a myriad of motives for joining a community in order to communicate effectively.
addytseng
· 2 months ago
I think we can gauge very quickly whether the greeter ("How are you?") wants a long answer or a short answer. When it's a wave and a shout while continuing walking, it's just a embellished "Hi, I see you". When the greeter stops, establishes eye contact, she signals her intention to engage.
It cuts both ways too. When you don't care to share (or not convenient to), you answer "Good!" and continue walking, right?
But when someone asks me something specific like "How's Bob? I heard he almost died" or "Did you get that contract?" I now have some ground to build the relationship on and the choice is mine. Remember, it works boths ways.
"How are you?" is just a starter for "What's on your mind?" Maybe we need to find a new greeting phrase....(?)
I like to tell the story that in the community I grew up as a kid, the greeting was "Have you eaten yet?" Yes, I am Chinese and for us, life centers around food! LOL No! That would not work for everybody!
BlastOff Network
· 2 months ago
like-minded community is what people love and it changes everything in online activities and these decision making atmosphere http://www.blastoffpress.com/
campaignshoutin
· 2 months ago
Outside of the PR and marketing world -- can we do that here? -- I would add that there is a strong benefit to our lives as humans in creating community with people we DON'T agree with. Online, it's very easy to associate with our like-minded compadres, and that's great. I'm very, very thankful that I can find people online who share my passions, people who I would never have found offline. But I do appreciate very much the "general" experience: spending time with neighbors, whether I vote like them or not. Reading a daily newspaper, in addition to my favorite narrowly focused websites and blogs. I'm not the first to suggest that we lose a little bit of general community in the era of niche cable TV and websites. Obviously that's not a reason to abandon the wonderful online world I'm a part of. It's just something to be aware of.
Christine Christman
· 2 months ago
Great thoughts. Dan Lumpkin of Lumpkin and Associates has a wonderful theory on corporations and industries as "tribes" with all of their own languages, codes and rituals. Sorry I don't have his site handy but find him on LinkedIn.
suzyoge
· 2 months ago
Four years ago, I initiated a community of entrepreneurial women in the Netherlands, including the physical space to meet, connect and work. Just yesterday I blogged about the membership cancellation of a member who had a more traditional expectation of how a business network should function. Some people don't get the value of the community because the biggest benefits are intangible. The ones who do, say they wouldn't want to live without it!
Suzy
Josh Chandler
· 2 months ago
Does the use of hashtags on Twitter cause a slightly disjointed conversation? I mean, the sharing in the thoughts and opinions of camera users via "X Hashtag" can become such a dispersed matter. There is certainly no easy way for companies to latch on to active discussions and "feel the community". You really tend to only get them from more targeted single-focussed communities on blogs. Right?
Brian Hamlett
· 2 months ago
Chris -
This is truly a fantastic post and the reason for it is that it easily and quickly communicates what most of the "average web users" think about social media right now. That it is either the place of all the social media 'guru' wannabes that are just connecting with you to promote their services of "how to get 100,000 followers in 30 days" OR it is the other e-capitalists that follow everyone to them spam them with comments selling their wares.
Interestingly, this also applies on more specific community web sites as well. I've been a member of a LinkedIn group that started out very conversational with great discussions and watched it over time become a place where everyone was "shouting" their posts over everyone else. The conversation died. The connection you felt to the group died and people started to leave.
We want to belong. We want to feel like we belong. If you are not really listening because you really do not care, then the other person will eventually feel that they do not belong and will move on.
I have a passion for business ownership. I love talking to other business owners about what they may be going through, so if you are coming to connect to me to talk business, I'll give you all the time I can spare to listen to you and help in any way. So I try and focus my efforts to attract my "true audience" to form a community instead of grabbing anyone I can to create a large audience of people from all different walks of life and then spamming them with my service. It's counterproductive, it's of no value to anyone in the group, and to me it's downright rude!
Thanks for continuing to share how we all need to be true to who we are, who we want to connect to and how we need to treat them well for them even giving us the time of day!
Robt.D.McKenzie
· 2 months ago
Around here, folks (used to) reply,"I'm fair to midling. Thanks for asking." If they pursued the subject it was liscense.
hoongyee
· 2 months ago
hi chris i think a lot about how much simpler it would be if we all remembered the rules of the schoolyard as we create community. for me, building my board has been guided by an unorthodox radar system of good energy seeking other good energy. while i may not have the traditional mix of "work, wisdom and wealth" , i do have a dedicated and diverse crew of board trustees who are part of many communities tied to my organization and bring their collective strengths together often resulting in unexpected results.
so, my offering to this discussion is that community is at its best as a creative and joyful endeavor.
Wow. That's really good. It's interesting because I run a website about blogging and surprisingly I have people join in with our conversations who don't even have blogs. Then they make comments like, "I love being a part of the community here just because Nick is so personal and approachable."
It really isn't always about the theme of the community as much as it is about the feeling of the community. Most people genuinely want to connect with people, express their opinions, and be accepted.
Charles Lau
· 2 months ago
Chris, you have asked a valid question about where my communities are, and where I belong to.
Honestly speaking, I really don't know myself. I floated virtually everywhere. But one community I am more consistently in is Twitter. I will usually learn the latest news and website knowledge from my community
If a company wants to join in Twitter, I would want to see them participating from an employee's level rather than from a brand's level. It's because when they twitter behind that brand name, they will almost definitely be feeling stressful that they might communicate the wrong message to the public. But if they twitter from their own name working for that brand, we are getting personal with the actual staff and it feels closer with them too! What's your take for my opinion?
Apx Alarm
· 2 months ago
Nice thoughts. Community is a powerful thing.I agree with the majority of it, it seems to make sense. Social Media changes everything for the better because it expands the supply of Community and Connection and lowers the 'Price'. Its really a cool post. I have been wondering about this topic,so thanks for writing.
Ed
· 2 months ago
"Where are your communities? Where do you belong? What do you get from there? And finally, what would you tell the company who seeks to participate in a community with you?"-CB
A real community is where you find yourself wanting to give.
Companies that set up social 'communities' only because it's the hot new thing are doomed to fail.
If the people in those companies who are passionate about both the product, and other enthusiasts are chosen to create or lead their community, they'll win and will rise to the top.
Impatient management that's waiting to count more beans, and that bleeds a sense they're ready to pounce and sell at every mention of "I may buy the new _______", deserve to fail. Instead, they should curate and cultivate their fans by listening and rewarding. Imagine that? A company actually giving back?
A real community is where you find yourself wanting to give.
kaddieodden
· 2 months ago
I wholeheartedly like this post. By sharing views with others we can enhance our knowledge. Thanks for continuing to share how we all need to be true to who we are, who we want to connect to and how we need to treat them well for them even giving us the time of day!
kaddieodden
· 2 months ago
I wholeheartedly like this post. By sharing views with others we can enhance our knowledge. Thanks for continuing to share how we all need to be true to who we are, who we want to connect to and how we need to treat them well for them even giving us the time of day!
brigid
· 2 months ago
"too much information" is the comment people receive if they have indulged themselves in actually replying honestly and fully to the "how are you" question. I don't think I actually belong to a community, I have always been happy doing what I do and not having to conform. I have chosen people I like to hang with but they are many and varied, I prefer to be with them on a personal basis, not as a group. I can relate to KateO's comment regarding people simply relating on a personal and focused issue. The ability for us all to connect worldwide is a new phenomenon, its not a random unecessary thing. Being able to chat to people we think we don't know brings about the realisation that we are far more similar than we think. The ability to focus on problems, issues or anything else in a very succinct way is fantastic. Its no longer necessary to talk about the weather or the kids grades first as an ice breaker. We just get straight to the point.
Albert_Maruggi
· 2 months ago
And this is exactly why I pick up the phone. It might be old school, but from time to time it's good to hear a person's voice.
All the best,
JJ
· 2 months ago
Great post, I should digg it.
Jean
· 2 months ago
what would I tell the company who seeks to participate in a community with me?
Back off ! I guess it means I don't care how a company presents itself, their new media marketers are just glorified telemarketers. And they are as annoying as telemarketers were, with a touch of used car salesman.
Companies, stop polluting social media!
Judy Unrein
· 2 months ago
Chris, I've been reading your blog for a while now but this is the first time I've commented. Maybe it's because it struck a chord with what's going on currently; I'm becoming more and more active in online communities and I'm also studying the idea in my "Thinking, Learning, and Computers" class this semester.
Anyway, the communities I have gained a lot from in recent years are fellow professionals and students in Instructional Design, which is what I do for a living. This is a relatively new field (at least as a separate discipline from teaching) and I am the only ID at my job (and I only know a couple of other ones locally). So the online communities I've joined have increased my knowledge and given me contacts professionally, as well as just been a forum for socializing with others in my field.
The advice I would give to any company wanting to sell within these communities is probably much the same advice I would give anyone wanting to sell anywhere: Have something of value to offer us, take the time to understand what we need, and don't push it... if your product or service is good, we will practically sell it for you through WOM.
Thanks for the great posts!
ilyceglink
· 2 months ago
Chris: I met you over the author's signing table at New Media Atlanta on Friday morning. (I'm the real estate author/financial journalist who has a new book coming out in April - photo of us conversing is on my blog at ThinkGlink.com).
I flew home last night reading Trust Agents - which I love, BTW. But the spell of true community is what really struck me about the New Media Atlanta event. Everyone who was in that room (packed to the gills, a computer on every desk) had made the decision that there was nowhere more important in the world to be that day.
True community is about engaging in a way that breeds instant connection. It's powerful, seductive, and can be long-lasting - like finding your best friend from when you were 10, and being able to slip back into the connection as if you last spent time together yesterday.
I felt as though I made 10 new friends yesterday - including someone I'm going to see for dinner Tuesday night in Chicago.
Thanks for being there. Your talk was awesome! Hope to run into you again soon.
campbele
· 2 months ago
So, I guess you know when you write these great posts you're not just talking business?
canamgirl
· 2 months ago
Such a great note and completely in line with a discussion I had last night with some friends who ride motorcycles. I personally have never ridden, but my last boyfriend owned a CBR and would take me for rides; that was the only reason I could participate in the conversation last night. Even though I could contribute, I still felt like a "poser," and wondered as I read about your insights about poker from your dad if you ever had that feeling? Humans want to identify, want to feel like they belong; that they belong to something. If you find what it is that comprises a human being, you have found a way to make a connection and in essence established the ability to become a "Trust Agent." :)
Judy | mojo2Gp
· 2 months ago
This post further legitimizes your thoughts from an August post: 'Community Can Be SO Powerful'. In this relatively new 'virtual world' it's now COMMUNITY 2.0 incorporating CIVILITY 2.0 (As described by: International Human Dignity and Judicial Interpretation of Human Rights) ‘Valuing the inherent worth and dignity of every person, fosters a community of mutual respect’.
The operative word being 'mutual'. When most of us ask, 'How are you?', it's done more as an unemotional salutation, something like a very low key, 'hey' as you rush by. So it's really no surprise that the response is as canned, and as unemotional.
I tested this theory ... While in the check out line at the local grocery store, the cashier asked; 'How are you?’ My response: 'I have 3 months to live.' Her reply, 'That's good!'
She didn't hear me! She didn't even realize what I said for several seconds. BUT once she did.... her eyes popped, she dropped the grocery item on the belt and apologized for her insensitivity. I shared with her my theory and she, as a result, promised to HEAR the response the next time she asked the question.
Lesson-> give a sh*t about the stranger you're about to meet. They could be a nightmare, or your next, BEST CUSTOMER. And if they're already in your 'community' then the 'mutual' component is already there.
Once again ... thanks Chris for the thoughtful dialogue ..
RiverwoodWriter
· 2 months ago
Fascinating ideas flying here...since many of the these virtual communities seem to coalesce and evolve on the fly, moving in one direction or another as members of the community add their wants, needs and contributions, a smart company can only be aware, keep listening and be responsive. No one person--and no one company--can be all things to all people. And, in fact, I don't want every person I meet to be my best buddy or my soul mate. I can only do justice to a few quality relationships in my life and most of us can only stay on top of a few active communities.
The point made by StartaBuzz about a growing company struggling to stay personal is an excellent one. I think one of the secrets is for management to hire people with a service mindset, cultivate the ethic of personal engagement and transparency, and empower individuals at all levels to give the same kind of service that the owner/CEO would give himself or herself if they could interact personally with every customer or prospect.
tiffanyfeeling
· 2 months ago
All that you do, do with your might; things done by halves are never done right.
Thank you very much,I have read it now. And welcome to my site,
Dr Scott John
· 2 months ago
It is interesting to reflect on why we ask others in our communities questions about their feelings, thinking and experiences.
I wonder how much of our communication or questions (regardless of whether we have particular commonalities or not) has really got much to do with our level of care for the other person or their ideas.
When I say 'level of care', I mean to what degree does what we hear in response impact on our subsequent thinking or actions. This to me is the true test of our 'feelings of community'.
So Chris when you asked after Robyn's well being, at one level she sensed you cared and felt a sense of connection. At a deeper level, I was wondering how did what you heard in Robyn's response to your question impact on YOUR subsequent thoughts or actions?
Were your thoughts enhanced, changed, modified? Were your subsequent actions informed by or directly related to her response?
Just a thought?? Love Ya Work! Scott
Roundpeg
· 2 months ago
For years I worked in a company, where people tossed the "how are you doing" at each other while walking at break neck speeds in opposite directions down a long hallway.
I tried an experiment, just for fun. Without stopping ( because that would have been out of place,), but with an incredibly upbeat tone, I would reply: "Just lousy, but thanks for asking"
Most people, reacting to the tone of my voice, would simply say, that's great and keep walking. This was a sure sign they weren't listening. But every now now and then, I would hear their footsteps pause behind me, as it dawned on them what I had actually said. I would turn, without breaking stride, smile and wave. It became an inside joke, among those of us, who truly listened.
jvaudreuil
· 2 months ago
I was just thinking about "buying a product does not mean I'm part of that brand's community" today. I can't stand getting certain cause or brand requests on Facebook - I'd rather seek out what I love and join it, because otherwise it feels forced.
We opt in to communities that revolve around our passions, not our credit card statements.
And we New Englanders need to wear badges of failure a little more proudly. I'm proud to have been on the ground floor of a failed start-up, and if I was given that shot again I'd take it.
angelia110
· 2 months ago
<h2 align="center">Costs For Uggs--What It Costs?</h2>
-->Are you lusting after a few (or even more) Uggs (UGG Australia) boots and if so, you're in good company, as girls and women of all ages, especially with the simple, slipper-like design of these sheepskin ugg boots, which are relatively easy and very comfortable to wear. And they appear to be affected. Some men are also jumping on the trend and luxury UGGs? Australia, the brand also offers a range of contemporary styles for them.
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-->What do you really care about? Is its price or quality, or you just following the general trend? You know what are you thinking in your heart!
frank barry
· 2 months ago
Really feeling the community takes time in most cases. Take Twitter as an example. Twitter is really all about the people who participate there - the community. The thing is when I 1st got on Twitter I didn't know anyone. There was a massive community with many sub-communities within it, but I didnt know anyone or anything about the "rules" of the community or the language that the community used.
I had to spend time giving.
Once I started giving, observing, listening, finding things to connect with and interacting then the community started to take me in.
After about a year I really do have a community of friends on Twitter, but it took work to build and continues to take work so that the community stays in tact.
If someone wants REAL community I tell people/companies that it takes time, you have to learn about the community you want to engage with and you've got to be genuine in your interest.
All Comments
Thank you for clarifying all of those particulars. I agree completely about Chris. Now that I've seen him "work a room" so to speak, I am even more impressed with the man.
You raise a very perceptive point about community, story, social media and people. Chris does indeed seem to be a catalyst for change and a wonderful connector from what I have seen.
I hope you are managing to cope with the loss of your friend. I am not sure that there is anything harder for us to deal with than that unexpected hole that the passing of one close to us leaves.
I agree wholeheartedly with you on the fact that we gather around "like-minded" or the "sharing" of a passion. I guess I'd say that, in my experience, communities (certainly from a marketing perspective) coalesce around ideas - not products or services. To your point, there are multiple communities that can form around a Panasonic product; from a #thisproductsucks to a #lovinmyDMCLS3K - and I dare say that the members of each wouldn't have a terrible amount of love for each other on that particular idea.
But they might on others... And I think that's the real key - it's that same ease at which communities can form online that is both their biggest strength and the biggest risk (I won't say weakness). Communities are fast and furious today - and we find ourselves joining and leading just as often as we are subdividing and closing them.
The true test for ourselves as members, and those where we facilitate leadership, is how we can continue to hold attention, passion and grow the engagement. And, further, if it does end - how quickly can we react to something to take it's place.
As marketers, we can facilitate the conversation, and build that community - but we earn our real stripes by being attentive enough to quickly reshape or subdivide the community should it be warranted.
Thanks for a great post. It's got me thinking. And my sincere condolences to your friend.
~rr
So in regards to your question, thinking about online relationships and relationships with companies, I wonder about what we do to make each other feel safe... and cared for... and what do we do to violate that feeling, or to prevent it from taking root in the first place? (if that's not too fruity a way to think of things for a bunch of urbane sophisticates like us.)
Even if this seems like an impossibly high standard to hold our online relationships to (is it?), I feel certain that when we feel the opposite -- unsafe and devalued -- that we run the other way.
So what I would tell any company who wants MY company is: (1) Don't ever give me any reason to feel unsafe, or uncared for, and (2) I am the expert on what that means for me.
We've had a few losses around here this week, too. My deepest empathy to your friend.
Regarding the product related communities I'm with Rob. Your right when you say you don't necessarily want to join a community just because you bought the same product. but some products are just so emotionally charged that people tend to have strong feelings for them. Whether this is hate or love doesn't really make a difference, as long as you can identify with one of these, communities will evolve as people are searching for like minded others.
I also agree with what Steve mentioned. It is very difficult to believe a big company when they say "We care about you". But I have to admit, when I have a request or a complaint with a big company I feel appreciated when I do get a clear reaction solving my problem. On the other hand, when nothing happens I feel like I've been taken for a ride by the companies slogan.
This does not only apply to companies, but to communication in general. When someone sees value in your question or contact this make you feel much better. Even when I can't be given a solution or an answer but at least get a kind response why it's not possible. I followed your presentation yesterday on http://authorsway.com/ and there you where talking about the little things of kindness when interacting with other people and I agree with you. We all know how its done, but hardly ever really do it.
*as a bonus the manager was also only wearing jeans, nice a shirt and Chuck Taylor Allstars
We wind up with more Community to work with in our Social Media universe. Communities are 'Cheap' to start, join, and expand. Think about the relative cost of staying in touch with your personal community before Facebook cut the price for you...
In this vein, I'm lucky to live in a town that's VERY small (really ... it's like Mayberry). There are several businesses in town, restaurants & little shops, where the owners (and patrons) know me by name and always welcome me warmly (I'm like Norm on Cheers), ask how my family is, how things are going ... and they actually CARE. That sense of belonging makes my experiences in those places so much more comforting and memorable than if I just went in to Restaurant X at "The Mall".
With larger companies, I think there are several that are really TRYING. But with size comes the problem of scale (which we seem to come back to time and again). When you're dealing with tens or hundreds of thousands of people, establishing real community becomes quite difficult. But those companies, and their community leaders, can do their parts by listening when people talk, whether they're discussing a problem, making a suggestion, or offering praise. Like @tomrau said below, when a large corporation responds to something I've said (with something other than an auto-generated email), it always makes me good; I know they've heard me. A small step, sure, but as we've established, it's the little things that matter.
From that point on, the whole "Community" is messed up. Just like your earlier post about the quality or relevance of the ads on Facebook. Well, no matter what value the FB community might create, the members certainly are not making it sustainable, since it's a free site.
So, one side of the equation is always a Utopian community, while the other portion is always reality, sustainability, and good old fashioned capitalism. Like oil and water, however, they don't ever mix well.
The earlier part of your post also reminds me of what @mdave was asking you at lunch about the dilution of intimacy with the increase of popularity. I was thinking about how that seems true, but how, like you said about Twitter and serendipity, the broad base of connections gives rise to a whole new opportunity for intimacy in cases where someone you barely know relates an experience you can relate to. I've become fast friends from strangers through Twitter because of people talking about losing a loved one to cancer, for example. I think it's like how a lot of our communication is evolving these days: maybe not everyone wants to hear our details and the real answer to how we're doing, but if we answer those phatic questions with candor, authenticity, a little humor, and an interest in genuine connection with others, there's a good chance we'll find new intimacies.
When we discern patterns in chaos, we assign meaning. Is it arrogant to suppose that we can construct meaning accidentally-on-purpose by injecting chaos into patterns to try to create more patterns? Perhaps, but I do think there's an argument that it's has become more possible, and is now quite a marketable skill. :)
If I would say anything to a company, it would be what you say - LISTEN TO ME.
Community can't survive without the help of good people. Your support appears to have helped another member continue to be a part of this community.
There is no such thing as force conversation in communities, it all comes naturally. You can feel sincerity with people you are sharing thoughts with, all for the purpose of growth and cultivation of relationships. Indeed, a common language is one factor of a certain community that keeps the members connected.
Right after I read your post on community, I opened an email containing the following quote - how timely!
"We are individual designs in the fabric of life: We have our own integrity, but simultaneously we are part of the fabric, connected to and defined by the whole. Community is the human dimension of that fabric." ~ Tom Atlee
I would say that I am super critical of companies wanting to join a community. It makes me question your intentions. Rarely do you find one that does it respectfully.
To me, the Net communities today resembles the Wild West; there are pioneers, homesteaders, entrepreneurs and no small amount of snake oil salespeople pretending to care.
When someone asks, "How are you?" and we believe they really want to know and tell them -- only to find out the question wasn't in earnest -- we feel embarrassed or hurt. If brands act like they care and we find out (after trusting them) that they don't, our reaction won't be to just find a new community. It would probably also result in a bad opinion that spreads quickly by word of mouth.
That's worse than if they'd never acted like they cared.
It's best for any brand to be very careful in how they engage. Make sure it's something that can be genuine and sustained long-term.
What happened to our society that caused being cool, hiding behind a brand or authority, pandering, political correctness, and putting on a good face to be so ingrained that we have to re-discover value of trust, transparency, genuineness, and honest interactions?
When we blog, we need to think of a myriad of motives for joining a community in order to communicate effectively.
It cuts both ways too. When you don't care to share (or not convenient to), you answer "Good!" and continue walking, right?
But when someone asks me something specific like "How's Bob? I heard he almost died" or "Did you get that contract?" I now have some ground to build the relationship on and the choice is mine. Remember, it works boths ways.
"How are you?" is just a starter for "What's on your mind?"
Maybe we need to find a new greeting phrase....(?)
I like to tell the story that in the community I grew up as a kid, the greeting was "Have you eaten yet?" Yes, I am Chinese and for us, life centers around food! LOL
No! That would not work for everybody!
Suzy
This is truly a fantastic post and the reason for it is that it easily and quickly communicates what most of the "average web users" think about social media right now. That it is either the place of all the social media 'guru' wannabes that are just connecting with you to promote their services of "how to get 100,000 followers in 30 days" OR it is the other e-capitalists that follow everyone to them spam them with comments selling their wares.
Interestingly, this also applies on more specific community web sites as well. I've been a member of a LinkedIn group that started out very conversational with great discussions and watched it over time become a place where everyone was "shouting" their posts over everyone else. The conversation died. The connection you felt to the group died and people started to leave.
We want to belong. We want to feel like we belong. If you are not really listening because you really do not care, then the other person will eventually feel that they do not belong and will move on.
I have a passion for business ownership. I love talking to other business owners about what they may be going through, so if you are coming to connect to me to talk business, I'll give you all the time I can spare to listen to you and help in any way. So I try and focus my efforts to attract my "true audience" to form a community instead of grabbing anyone I can to create a large audience of people from all different walks of life and then spamming them with my service. It's counterproductive, it's of no value to anyone in the group, and to me it's downright rude!
Thanks for continuing to share how we all need to be true to who we are, who we want to connect to and how we need to treat them well for them even giving us the time of day!
i think a lot about how much simpler it would be if we all remembered the rules of the schoolyard as we create community. for me, building my board has been guided by an unorthodox radar system of good energy seeking other good energy. while i may not have the traditional mix of "work, wisdom and wealth" , i do have a dedicated and diverse crew of board trustees who are part of many communities tied to my organization and bring their collective strengths together often resulting in unexpected results.
so, my offering to this discussion is that community is at its best as a creative and joyful endeavor.
cheers, hoongyee
http://bit.ly/FewMe
It really isn't always about the theme of the community as much as it is about the feeling of the community. Most people genuinely want to connect with people, express their opinions, and be accepted.
Honestly speaking, I really don't know myself. I floated virtually everywhere. But one community I am more consistently in is Twitter. I will usually learn the latest news and website knowledge from my community
If a company wants to join in Twitter, I would want to see them participating from an employee's level rather than from a brand's level. It's because when they twitter behind that brand name, they will almost definitely be feeling stressful that they might communicate the wrong message to the public. But if they twitter from their own name working for that brand, we are getting personal with the actual staff and it feels closer with them too! What's your take for my opinion?
And finally, what would you tell the company who seeks to participate in a community
with you?"-CB
A real community is where you find yourself wanting to give.
Companies that set up social 'communities' only because it's
the hot new thing are doomed to fail.
If the people in those companies who are passionate about
both the product, and other enthusiasts are chosen to create
or lead their community, they'll win and will rise to the top.
Impatient management that's waiting to count more beans,
and that bleeds a sense they're ready to pounce and sell
at every mention of "I may buy the new _______",
deserve to fail.
Instead, they should curate and cultivate their fans by listening
and rewarding. Imagine that? A company actually giving back?
A real community is where you find yourself wanting to give.
I don't think I actually belong to a community, I have always been happy doing what I do and not having to conform. I have chosen people I like to hang with but they are many and varied, I prefer to be with them on a personal basis, not as a group.
I can relate to KateO's comment regarding people simply relating on a personal and focused issue. The ability for us all to connect worldwide is a new phenomenon, its not a random unecessary thing. Being able to chat to people we think we don't know brings about the realisation that we are far more similar than we think. The ability to focus on problems, issues or anything else in a very succinct way is fantastic. Its no longer necessary to talk about the weather or the kids grades first as an ice breaker. We just get straight to the point.
All the best,
Back off ! I guess it means I don't care how a company presents itself, their new media marketers are just glorified telemarketers. And they are as annoying as telemarketers were, with a touch of used car salesman.
Companies, stop polluting social media!
Anyway, the communities I have gained a lot from in recent years are fellow professionals and students in Instructional Design, which is what I do for a living. This is a relatively new field (at least as a separate discipline from teaching) and I am the only ID at my job (and I only know a couple of other ones locally). So the online communities I've joined have increased my knowledge and given me contacts professionally, as well as just been a forum for socializing with others in my field.
The advice I would give to any company wanting to sell within these communities is probably much the same advice I would give anyone wanting to sell anywhere: Have something of value to offer us, take the time to understand what we need, and don't push it... if your product or service is good, we will practically sell it for you through WOM.
Thanks for the great posts!
I flew home last night reading Trust Agents - which I love, BTW. But the spell of true community is what really struck me about the New Media Atlanta event. Everyone who was in that room (packed to the gills, a computer on every desk) had made the decision that there was nowhere more important in the world to be that day.
True community is about engaging in a way that breeds instant connection. It's powerful, seductive, and can be long-lasting - like finding your best friend from when you were 10, and being able to slip back into the connection as if you last spent time together yesterday.
I felt as though I made 10 new friends yesterday - including someone I'm going to see for dinner Tuesday night in Chicago.
Thanks for being there. Your talk was awesome! Hope to run into you again soon.
Humans want to identify, want to feel like they belong; that they belong to something. If you find what it is that comprises a human being, you have found a way to make a connection and in essence established the ability to become a "Trust Agent." :)
The operative word being 'mutual'. When most of us ask, 'How are you?', it's done more as an unemotional salutation, something like a very low key, 'hey' as you rush by. So it's really no surprise that the response is as canned, and as unemotional.
I tested this theory ... While in the check out line at the local grocery store, the cashier asked; 'How are you?’ My response: 'I have 3 months to live.' Her reply, 'That's good!'
She didn't hear me! She didn't even realize what I said for several seconds. BUT once she did.... her eyes popped, she dropped the grocery item on the belt and apologized for her insensitivity. I shared with her my theory and she, as a result, promised to HEAR the response the next time she asked the question.
Lesson-> give a sh*t about the stranger you're about to meet. They could be a nightmare, or your next, BEST CUSTOMER. And if they're already in your 'community' then the 'mutual' component is already there.
Once again ... thanks Chris for the thoughtful dialogue ..
The point made by StartaBuzz about a growing company struggling to stay personal is an excellent one. I think one of the secrets is for management to hire people with a service mindset, cultivate the ethic of personal engagement and transparency, and empower individuals at all levels to give the same kind of service that the owner/CEO would give himself or herself if they could interact personally with every customer or prospect.
R. H. Stoddard, American poet
http://www.tiffanyfeeling.com/Tiffany/tiffany-r...
R. H. Stoddard, American poet
http://www.tiffanyfeeling.com/Tiffany/tiffany-r...
And welcome to my site,
I wonder how much of our communication or questions (regardless of whether we have particular commonalities or not) has really got much to do with our level of care for the other person or their ideas.
When I say 'level of care', I mean to what degree does what we hear in response impact on our subsequent thinking or actions. This to me is the true test of our 'feelings of community'.
So Chris when you asked after Robyn's well being, at one level she sensed you cared and felt a sense of connection. At a deeper level, I was wondering how did what you heard in Robyn's response to your question impact on YOUR subsequent thoughts or actions?
Were your thoughts enhanced, changed, modified? Were your subsequent actions informed by or directly related to her response?
Just a thought??
Love Ya Work!
Scott
I tried an experiment, just for fun. Without stopping ( because that would have been out of place,), but with an incredibly upbeat tone, I would reply: "Just lousy, but thanks for asking"
Most people, reacting to the tone of my voice, would simply say, that's great and keep walking. This was a sure sign they weren't listening. But every now now and then, I would hear their footsteps pause behind me, as it dawned on them what I had actually said. I would turn, without breaking stride, smile and wave. It became an inside joke, among those of us, who truly listened.
We opt in to communities that revolve around our passions, not our credit card statements.
And we New Englanders need to wear badges of failure a little more proudly. I'm proud to have been on the ground floor of a failed start-up, and if I was given that shot again I'd take it.
-->Are you lusting after a few (or even more) Uggs (UGG Australia) boots and if so, you're in good company, as girls and women of all ages, especially with the simple, slipper-like design of these sheepskin ugg boots, which are relatively easy and very comfortable to wear. And they appear to be affected. Some men are also jumping on the trend and luxury UGGs? Australia, the brand also offers a range of contemporary styles for them.
-->Could you mind giving everyone loves from ugg-boots? There are so many types of uggs, ugg bailey button,ugg classic tall, ugg classic short, ugg classic cardy. How to choose your favorite? Or do you really want to one uggs regardless its style? Despite their design is awkward and slipper-lile, Uggs is one of the few stations that are of general interest, have argued that cross generational lines.
-->Young people, students and young mothers and the Middle Ages, the original Black Ultra Tall UGG Boots, seem pulled the fleecy-lined boots that are manufactured in Australia, with the best materials. Are you sure that your feet warm in winter without socks, and cool in summer so that is more versatile too? If no, hurry up to take one ugg boots on goodugg uk sale ! That's why we see people wear them in schools, supermarkets, on the slopes and even in the most popular beaches in the United States and abroad. Many surfers also use uggs to keep their feet warm.
-->What do you really care about? Is its price or quality, or you just following the general trend? You know what are you thinking in your heart!
I had to spend time giving.
Once I started giving, observing, listening, finding things to connect with and interacting then the community started to take me in.
After about a year I really do have a community of friends on Twitter, but it took work to build and continues to take work so that the community stays in tact.
If someone wants REAL community I tell people/companies that it takes time, you have to learn about the community you want to engage with and you've got to be genuine in your interest.
http://twitter.com/franswaa