chrisbrogan.com - Latest Comments in Dunkin Run- Coffee Lovers Are Served

Re: Dunkin Run- Coffee Lovers Are Served

Maria Tamis — Thu, 31 Dec 2009 05:05:41 -0000

Do you know anything about the Cold Stone ice cream signs that have cropped up on Dunkin Donuts? Am wondering if DD bought Cold Stone, if the reverse is true, or is Cold Stone part of the DD family? Thanks!

micro m2 2gb

Re: Dunkin Run- Coffee Lovers Are Served

USANA — Tue, 25 Aug 2009 01:19:29 -0000

Very good post. It really helped me a lot, will be referring a lot of friends about this.I really enjoy reading your blog.Keep it up.Thanks for sharing with us.Keep posting.

Re: Dunkin Run- Coffee Lovers Are Served

Simon — Thu, 30 Jul 2009 04:00:53 -0000

Thanks for such a lovely post :)

Re: Dunkin Run- Coffee Lovers Are Served

andy65 — Fri, 24 Jul 2009 10:27:50 -0000

I think this is a great app, let me try this one. :)

Speaking of iPhone apps, I recently downloaded CoffeeSpot. It lists 20 closest coffee shops to your current location. How cool is that? :D Here's the site : http://aclevertwist.com/iph...

Re: Dunkin Run- Coffee Lovers Are Served

Joe Mescher — Thu, 25 Jun 2009 15:00:19 -0000

Ahhh hahahahaha!

"Two Squirts of Applesauce..."

Brogan, you are a master of providing useful information in a light, humorous manner.

Joe Mescher
Social Media Commando

Re: Dunkin Run- Coffee Lovers Are Served

Meghan — Wed, 24 Jun 2009 18:45:07 -0000

Interesting idea, but the site doesn't WORK! Registration fails, runs don't go, and the buttons on the main page don't do anything. It would also be nice if it could call my people in the field and let them opt in to a run. Lots of people aren't running smart phones with data plans, you know.

Re: Dunkin Run- Coffee Lovers Are Served

Matthew Snodgrass — Tue, 23 Jun 2009 14:57:01 -0000

It's things like this that make me wish I drank coffee.

Re: Dunkin Run- Coffee Lovers Are Served

Jan — Tue, 23 Jun 2009 14:25:12 -0000

That's the kind of app that will motivate me to upgrade my Razor. I am a fan of the Dunkin. Of course while this makes it easy to order, my question is what about the pick up. Are those utilizing these technologies to order our coffees and donuts in advance actually expected to wait in line to pick up? The horror, to be forced to wait in line with people ordering at the counter! We had a brief discussion here about that and think there should be an "EZ Pass" line for these advanced iPhone app orders.

Re: Dunkin Run- Coffee Lovers Are Served

Bob Wheatley — Tue, 23 Jun 2009 11:59:57 -0000

Just brilliant. Brands usually work (too) hard at overt selling. Or to entertain. Most of it push and most of it interruptive. And based on a view that consumer relationships are merely transactional. Rather than about a two-way relationship based on relevance. Then comes something of authentic and intrinsic value. This may seem like a small thing, but I think speaks volumes about the brand minders at Dunkin and their innate sense of what constitutes engagement in the era of consumer control.

Re: Dunkin Run- Coffee Lovers Are Served

Nigel Walsh — Tue, 23 Jun 2009 09:54:33 -0000

hell no - its safer for our wasteline to admire the iPhone app and no more....

Re: Dunkin Run- Coffee Lovers Are Served

Karl Craig-West — Tue, 23 Jun 2009 09:37:25 -0000

The sooner this concept reaches England the better!

Having said that, Dunkin Donuts is non-existent over here!

Dang nabbit!

Karl

Re: Dunkin Run- Coffee Lovers Are Served

Chris Brogan — Tue, 23 Jun 2009 08:19:25 -0000

You've got me there. The best marketing in the world is being useful to your customers. : )

Re: Dunkin Run- Coffee Lovers Are Served

FRWFNC — Tue, 23 Jun 2009 08:12:29 -0000

I love Dunkin' Donuts coffee and I have experienced the 'issues' around offering to get coffee for a group of office workers. It rarely goes perfectly. This is such a ridiculously great idea that I have to just chuckle. It really doesn't take much to be top of mind. We live in a world where everyone seems to be trying to out talk each other when all it requires for success is providing something that helps someone get what they need with less aggravation. Dunkin' Donuts doesn't need to say anything else here. Thanks for pointing this out, Chris.

Re: Dunkin Run- Coffee Lovers Are Served

lou suSi — Tue, 23 Jun 2009 08:10:26 -0000

uhm ... INgenious! ... i mean, i'm more of a Starbucks or stronger coffee-like person myself ... prefer the local coffeehouse atmosphere + products than what ya get at a DD or The SB, but wow ... i think this sort of iPhone experience makes complete sense + is actually helpful ... sure, they're not gonna save the world or anything w/ this app, but in the end they realized that the audience using this amazing little device is most likely living 12 hours a day in or near an office + that more often than not someone is going to need to take a break + pick up a little DD for the team ... niceness! ... i love it ... thanks for posting this Chris ...

Re: Dunkin Run- Coffee Lovers Are Served

kerneigh — Tue, 23 Jun 2009 07:54:32 -0000

Hey Chris,

RE: the first sentence

My feeling is that useful = pure marketing.

Thanks
Ben

Re: Dunkin Run- Coffee Lovers Are Served

John Haydon — Tue, 23 Jun 2009 07:45:31 -0000

Brilliant thinking by Dunkin' Doughnuts! Just goes to show you how putting your customer's agenda before your own can lead to great things.

Re: Dunkin Run- Coffee Lovers Are Served

Rick Simmons — Tue, 23 Jun 2009 07:29:43 -0000

Dunkin Donuts - Gets "it". Brilliant - anytime it is a win for everyone it works this is one of those and a very marketing tool to boot. Thanks for pointing this out to us.

Re: Dunkin Run- Coffee Lovers Are Served

paulklipp — Tue, 23 Jun 2009 01:22:47 -0000

When my company wrote an app like this for internal use, we also included a feature that tallied the costs for everyone. In our case, there was a cash box that everyone contributed to and the app deducted the cost of their coffee from their balance so that the guy making the run could just grab the cash box and go. It might be a nice feature for this app to at least tally the cash contribution for each person in a list to make it easy to collect money for the run.

Re: Dunkin Run- Coffee Lovers Are Served

kate james — Tue, 23 Jun 2009 01:12:46 -0000

cooollll ....

Re: Dunkin Run- Coffee Lovers Are Served

Bruce Colwin — Tue, 23 Jun 2009 00:39:30 -0000

Waiting for the SBUX hack.

Re: Dunkin Run- Coffee Lovers Are Served

sathyan — Tue, 23 Jun 2009 00:29:07 -0000

i totally agree. respect ppl personal spaces even when its virtual. Mobile products need to have a simple USP!! it should be useful; save ppl time .. make life a lil easy

sathyan

Re: Dunkin Run- Coffee Lovers Are Served

swag — Mon, 22 Jun 2009 22:45:40 -0000

Genius. Could you imagine if pizza places started taking orders through telephones? Who knows what could happen next...

Re: Dunkin Run- Coffee Lovers Are Served

pcPaulClarke — Mon, 22 Jun 2009 21:45:47 -0000

Gone will be the spiral piece of notepaper with cryptic writings of orders. Thanks you so much for this blog. I will await a post on how to battle my caffeine addiction soon. Two squirts of applesause - was riduculously brilliant.

Re: Dunkin Run- Coffee Lovers Are Served

Briefly Commenting — Mon, 22 Jun 2009 21:17:54 -0000

I don't think there are any Dunkin' Donuts in Los Angeles, so it would be fun to use this app for the store locator before a trip to NYC and then pop that information in.

:-)

Re: Dunkin Run- Coffee Lovers Are Served

Graham — Mon, 22 Jun 2009 21:13:51 -0000

This could speed things up a bit.