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"remote_domain_name": ""}}, "forum": {"use_media": false, "name": "Chris Brogan", "streaming_realtime": false, "url": "chrisbrogan", "allow_anon_post": true, "reactions_enabled": true, "reply_position": 0, "show_avatar": true, "allow_anon_votes": false, "disqus_auth_disabled": false}, "realtime_enabled": false, "request": {"username": "", "is_global_moderator": false, "sharing": {}, "sort": 4, "forum": "chrisbrogan", "is_initial_load": true, "is_authenticated": false, "timestamp": "2009-11-28_20:40:42", "remote_domain": "", "page": 1, "is_moderator": false, "display_username": "", "points": null, "subscribe_on_post": 2, "moderator_can_edit": false, "is_remote": false, "is_verified": false, "missing_perm": null}, "realtime_paused": false, "posts": {"12618112": {"up_voted": false, "ip": "", "has_replies": false, "message": "Boy, the very last point really hit home. Would Jack Welch hire a Jack Welch MBA? That's a post for you, Chuck. Really good question. Thanks for the check there!", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-14_00:41:11", "killed": false, "user_key": "chrisbrogan", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12615080, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "12576770": {"up_voted": false, "ip": "", "has_replies": false, "message": "The idea of owning distribution (for your personal brand) is interesting.  Where does it appear, who can access it, how does it spread.  However, I don't agree that the best brands own distribution.  Most don't.  Big box stores own distribution, creating all kinds of challenges (and opportunities) for appliances and electronics.  Amazon owns distribution, changing the rules of publishing.  Even auto manufacturers have little or not control over their distribution.  For an individual, distribution digitally may offer some control (blog, Twitter, comments on other blogs, video, etc.) but even then it's no guarantee of visibility.  You still need content (branding) that's worthy.  And in many ways, that's what marketing is:  great content, compelling stories, acute relevance.  I think that still has to come first.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_10:18:29", "killed": false, "user_key": "edwardboches", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12583427": {"up_voted": false, "ip": "", "has_replies": false, "message": "Hallo Chris,<br><br>Dan says \u201cPersonal branding is the process of how we market ourselves to others.\u201d & really, for me, that covers just about everything - including \"perfecting a product/service, and then owning distribution\"<br><br>And usually the aim of PB ( Dan's, yours, McDonald's etc etc) is to do exactly that.<br><br>McDonald's are depressingly good at it ( for us vegetarians!!)<br><br>Best wishes from Hamburg<br><br>Will", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_12:39:17", "killed": false, "user_key": "whatawebsite", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12561230": {"up_voted": false, "ip": "", "has_replies": false, "message": "Distribution is the be all and end all of being successful. Fortunately, the buy in today is much lower then it has been in the past. I think you can leverage yourself into one hell of an enviable position simply through personal branding. Will you be able to do this forever? No. The market is great for it right now, but could destroy itself rapidly in the future (over-saturation).<br><br>Personal branding gets you to a level... but it isn't the top (or the upper-middle layer). It merely puts you in a position to get there faster. You still have to do LOTS of work to get to where you want to go (at least for me). <br><br>Well played Chris. You've discovered something that Mr. Schawbel might have not: This stuff only works for junior level workers.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_21:12:11", "killed": false, "user_key": "Stuartfoster", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12565381": {"up_voted": false, "ip": "", "has_replies": true, "message": "Distribution is certainly important. But no mention of execution? <br><br>You can have your product everywhere and in everyone's face, but if your execution sucks, your distribution won't save you. Just look at the Detroit Three as an example. Or Burger King, with their franchises everywhere but still losing thanks to a poorly executed marketing/ad campaign with that creepy Royal dude.<br><br>So yeah... distribution, you need that. Execution, though, I'd say that trumps distribution. Yes/no/maybe?", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_01:33:34", "killed": false, "user_key": "dannybrown", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "14619658": {"up_voted": false, "ip": "", "has_replies": false, "message": "\u201cI don\u2019t want it to come off as a Lindsay Lohan vibe. You know?\u201d she says. Then, with greater concern: \u201cAre you going to push an \u2018Is <a href=\"http://www.disneyactingauditions.net\" rel=\"nofollow\">disney acting auditions</a> she a lesbian\u2019 angle? Oh man, you are going to do that to me.\u2026\u201d She pauses. \u201cLook, I\u2019m not a lesbian\u2014I just think that all humans are born with the ability to be attracted to both sexes. I mean", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-08-11_02:41:46", "killed": false, "user_key": "disneyactingauditions", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "3 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12576139": {"up_voted": false, "ip": "", "has_replies": true, "message": "I wish you would have brought up different examples for distribution than Jack Welch and McDonalds. You might think Jack Welch is a great brand but he represents everything that has caused the current Great Recession: Outlandish CEO pays, imaginative accounting, ruthless cost cutting. <br>Here's how The Economist regards his lame MBA program  <a href=\"http://is.gd/1xbiv\" rel=\"nofollow\">http://is.gd/1xbiv</a><br>And McD as a great example? Really? <br><br>I agree that distribution is a very important topic but it's not where's it's at. Where it's at is to build businesses and brands that are rooted in social principles. And not in quarterly earning reports. And to redefine the word 'Shareholder Value'. This should be expanded to all the constituents a business touches. The consumers, their employees, suppliers, vendors, environment, etc. Allowing for a more social approach to these interactions will improve distribution and will it make less of a top-down and more of a bottoms-up process.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_09:59:24", "killed": false, "user_key": "twitter-11035542", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 2, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12576654": {"up_voted": false, "ip": "", "has_replies": false, "message": "For one of my mentors, business was distribution, distribution, distribution. Extending that to personal branding is interesting, but I\u2019m having trouble getting my arms around it for the population at large. <br><br>It is a very important point for content creators. In that case, distribution is using a web site as a \u201cstorefront\u201d, selling informational products through affiliates, licensing content (my favorite), etc. <br><br>Selecting one or more distribution channels is part of the business planning process. If distribution channels are established in your business already, it's often easier to succeed than if you have to create them yourself. <br><br>Now to take it to personal branding .... well, Chris, now I have something else to think about today thanks to you!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_10:14:55", "killed": false, "user_key": "georgekrueger", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12596879": {"up_voted": false, "ip": "", "has_replies": false, "message": "Yay Chris!<br><br>Of course as several commenters have already commented, you may have the most fantastic product (literally from a commodity to a message to just yourself) but as we all know if no-one knows you're there, then it really doesn't count for an awful lot.<br><br>Brand and distribution it seems must run hand in hand.<br><br>Jonathan.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_15:06:53", "killed": false, "user_key": "fabulousphotogifts", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12561427": {"up_voted": false, "ip": "", "has_replies": false, "message": "Perfecting your product/service really equates to the *value* you bring to the community - to where you said they actually care about what you're doing. You could quite possibly have a great service or platform online but if you don't take those extra steps to build that value and strong community around it, distribution can't be in sight until that point.<br><br>Gary V. has built a huge community around his grasp of not only the wine world but his business sense, which has boosted the number of speaking engagements not only at conferences across the nation but into mainstream news media as well. And now, Vayner Media and a 10-book deal. If that's not a perfect example of a strong online distribution channel.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_21:22:37", "killed": false, "user_key": "sonnygill", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12618005": {"up_voted": false, "ip": "", "has_replies": false, "message": "Here's a funny (not really) story about my local coffee shop: there are a few. One is where I work most days and I take pictures there often ( see <a href=\"http://www.flickr.com/photos/chrisbrogan/2781625416/\" rel=\"nofollow\">this</a>). <br><br>The other is really popular, but has the WORST service in the world. I have to wait around and wait around and no matter how many times I stand before them, they don't remember me or my order. After weeks of solidly visiting, no recognition. <br><br>Given that, I'll take McDonalds. I like the taste. I like the service. They're friendly. <br><br>I LOVE supporting the little guys when they earn it (read also: \"cafe-shaped business\"), but in this case, my town doesn't win the coffeeshop wars.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-14_00:34:09", "killed": false, "user_key": "chrisbrogan", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12573306, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "13245657": {"up_voted": false, "ip": "", "has_replies": false, "message": "I subscribe to this idea of personal branding, and the concept of getting one thing down.  However, with blogs, I guess it depends on what you think it is you're getting down. <br><br>As a for instance, I made it my goal to have 300 posts in the first year of my blog.  I felt it was important to establish that I would be a blogger that was going to stick around.  In my mind, that was my brand.  However, when it comes to what I write about, I write on many things, and maybe I've gone after the wrong brand.<br><br>In any case, the idea of branding is still a very good one.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-23_23:15:31", "killed": false, "user_key": "f2ff4f94ec27c4647b7000767ce55d6b", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12561816": {"up_voted": false, "ip": "", "has_replies": false, "message": "My guess is that distribution on the internet looks like SEO.<br><br>And distribution in all cases is about customer service to the max. <br><br>Too bad it's often products that aren't so very healthy that shoot for maximum distribution. <br><br>Ya gotta have pronto distribution, but it's not required to have comprehensive distribution. Your market may be small, and you may be happy with that.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_21:43:50", "killed": false, "user_key": "88738f0f8ce81b5106cf054fc17ecfd4", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12583322": {"up_voted": false, "ip": "", "has_replies": false, "message": "good job bringing conventional marketing wisdom home to roost in the digital age.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_12:36:58", "killed": false, "user_key": "markwilliamschaefer", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12577308": {"up_voted": false, "ip": "", "has_replies": false, "message": "Chris,<br><br>For 6 months I've been thinking about a similar issues.  Personal Branding is an incomplete view of what we need to consider when we view what makes us as individuals successful in business.  It requires a holistic view including even more than just personal brand and distribution. My take is that we need to look at ourselves as \"A Company of One.\" In fact, your post pushed me over the edge to finish a blog post of the same name.   <a href=\"http://matthewbowe.com/2009/07/13/a-company-of-one/\" rel=\"nofollow\">http://matthewbowe.com/2009/07/13/a-company-of-...</a><br><br>It's a constantly evolving world of terms and ideas.  Thanks for being a discussion starter!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_10:34:57", "killed": false, "user_key": "twitter-14835150", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12580512": {"up_voted": false, "ip": "", "has_replies": false, "message": "Branding and distribution is all about safety, you know exactly what you are getting. It may not be the best but you can trust the product. People visit McD because they know that their kids (and themselves) will be reasonably happy even though there might be a much better option which involves some risk (kids may not like it).It is not about complete trust and adoration, it is about minimizing risk and that is what killer brands achieve.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_11:33:16", "killed": false, "user_key": "271b7fb2f4111271014fae8c62ad1660", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12576545": {"up_voted": false, "ip": "", "has_replies": true, "message": "Owning the distribution channel isn't a hard requirement for personal branding at all. Look at all the top celebrities from entertainment and sports. Hardly any of them own any kind of distribution channel for their personal brands.<br><br>That said you are spot on, Chris. The very best of them do own their own distribution. Can you say, \"Oprah\" anyone?", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_10:12:10", "killed": false, "user_key": "ChrisCree", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12603554": {"up_voted": false, "ip": "", "has_replies": false, "message": "Not like Dunkin coffee, you do realize that there is a lightning strike waiting for you (:  In a more serious note though I sorry I don't think they have chicken down.  Mcdonald's is not what I think of when I think of chicken.  How they will do in the coffee market, may depend on how you measure it.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_17:16:33", "killed": false, "user_key": "klandwehr", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12563108": {"up_voted": false, "ip": "", "has_replies": false, "message": "Hi Chris,<br>I figured that you would talk about my specialty-franchising, eventually. <br><br>Branding, whether personal, or corporate, is so so important. And these days it had better be memorable.<br><br>You are right. Once one perfects the distribution side of things, they can branch out with other products and services. If done correctly, they can build quite the empire. {Or in my case, a Kingdom}<br><br>The Franchise King<br>Joel Libava", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_22:53:33", "killed": false, "user_key": "franpro", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12563365": {"up_voted": false, "ip": "", "has_replies": false, "message": "The other day, @SethSimonds asked something like 'what do you think of personal branding, in 5 words or less'<br><br>I answered \"Personal branding is inevitable\" <br>But you are correct. A shingle on a building was successful 50 and100 years ago.<br>Heck my aunt had a tiny 1 x 3 sign 'Dr A G Israelian' <br>But she had been distributed. <br>People came to her from everywhere till she was past 85 and said \"no\".", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_23:08:48", "killed": false, "user_key": "EdsNextInstinct", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12561575": {"up_voted": false, "ip": "", "has_replies": false, "message": "Chris -- You posted this at the perfect time for me! Very thought-provoking. <br><br>P.S. Disqus SAYS it's signing me in via Twitter, but it isn't.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_21:30:34", "killed": false, "user_key": "49d8d5971ea13e4f47ba27f6d071d55f", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12585768": {"up_voted": false, "ip": "", "has_replies": false, "message": "Hey Chris, <br><br>Great post.<br><br>As a long-time (and originally self-branded) branding guru, it took years and years of actually ACTING like a branding guru before other people started to refer to me as such. Saying it over and over helped, but until I demonstrated value, I was just yelling into the wind.<br><br>I think what Dan Schwabel and a lot of other \"personal branding\" people are popularizing is just step 1 of branding: aligning your messages and offerings with people's expectations. Kudos to you for highlighting the point that step 2 is DELIVERING on those expectations (what you call \"distribution\"), which leads to step 3 (which you normally speak about): NURTURING the relationship for long term mutual value.<br><br>If it ain't a conversation, it ain't a brand.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_13:33:20", "killed": false, "user_key": "denvan", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12573097": {"up_voted": false, "ip": "", "has_replies": false, "message": "A great post, Chris, and some interesting thoughts in comments. I certainly think that distribution or \"base\", if you like, is overall important for success. But I've been wondering recently if the choice of focus on \"personal branding\" or \"distribution\" is generational by any chance? By that I don't mean simply that Dan Schawbel is younger than Chris Brogan or Seth Godin. I mean that Dan (and many with him) wants to be where Chris and Seth are NOW. They want to have the same level of trust, the same exposure, - the same \"brand value\", if you like. But they're younger, either age-wise or experience-wise. It's important to underline this, I think: it's not about the physical age, it's about how long you'd been out there, how much you've tried/done/achieved. <br><br>This is precisely the reason why so much hard graft goes into bragging about oneself these days. One thing I love about established and older \"web mammoths\" is humility. I'm not 30 yet myself but I often feel being talked down by a 20-something \"Internet guru\". I wonder if this may be the by-product of \"personal branding\". <br><br>I love Seth's blog in that respect: its URL is <a href=\"http://sethgodin.typepad.com\" rel=\"nofollow\">sethgodin.typepad.com</a> - totally against any branding/SEO rules you might hear. The look is terrifyingly simple. But it gets bookmarked with astonishing regularity. <br><br>Hope you're having a good holiday, Chris <br><br>Julia<br><br>PS - Sorry, decided I needed to clarify: I don't mean that it's bad to strive to be as good as your mentors/someone you look up to, to have an awesome career - but there're such things as ingenuity and integrity, and I certainly think that younger generation of web-savvy people lack this. But maybe this is precisely that generational thing, better understood in the cultural context...", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_07:00:44", "killed": false, "user_key": "avidadollars", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12575018": {"up_voted": false, "ip": "", "has_replies": false, "message": "Got to agree with you on this one. Just building a better mouse trap ain't gonna cut it in today's market. You've got to find a way to take it to the market, and then let the word of mouth do it's magic.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_09:09:54", "killed": false, "user_key": "672b35e13eddabedf5643d71b631a11c", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12561451": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thank you, Chris. I love it when people make me think.  This is so true and while I've been preaching \"own the information no line about you\" I hadn't thought to put it in the context of distribution. That is genius.  Great  post!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_21:24:07", "killed": false, "user_key": "d471412a321c1c4a0a129b0df9c955da", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "14875869": {"up_voted": false, "ip": "", "has_replies": false, "message": "After all, the actual story line is silly: a poor and nerdy flower-shop assistant becomes rich and famous (and attractive to his bimbo co-worker) for cultivating a bizarrely beautiful plant . . . which just happens to eat <a href=\"http://www.disneyactingauditions.net\" rel=\"nofollow\">disney acting auditions</a> human beings. In the original 1960 B movie\u2014which was not a musical\u2014director Roger Corman satirized both cheesy sci-fi pictures and cheesecake teen flicks.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-08-15_10:18:53", "killed": false, "user_key": "merrillLmueller", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "3 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "13653808": {"up_voted": false, "ip": "", "has_replies": false, "message": "My take is this: The Media Is You. That's it in a nutshell. Build your brand by being your brand, and then by being your brand's most consistent and reliable media outlet. That way, you don't rely on anyone else to distribute for you. You have your own information distribution machine and then everything else is gravy.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-30_07:11:51", "killed": false, "user_key": "indiebusiness", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12888917": {"up_voted": false, "ip": "", "has_replies": false, "message": "Chris, great article.<br><br>Distribution is definitely missing.  I also find that the concept of branding is missing from Dan and other people's definitions of personal branding.  Dan's definition, as you stated, is \"Personal branding is the process of how we market ourselves to others.\"  This is definitely a piece, but what comes before the marketing ourselves to others?  What exactly about ourselves are we marketing?  He never actually says how to brand yourself before you market yourself.  <br><br>Personal branding is first identifying the unique and differentiating value that you can bring to an organization, team and/or project and then marketing and/or communicating it in a professionally memorable and consistent manner in all of your actions and outputs, both online and offline, to all current and prospective stakeholders in your career. Just marketing is image building without any foundation to hold up the framework you create.<br><br>Thanks for your insight on this, Chris!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-18_16:33:55", "killed": false, "user_key": "ChrisPerry", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12613939": {"up_voted": false, "ip": "", "has_replies": false, "message": "I've only heard of StarBucks from various sources online, I believe they set up shop in Sydney but diverting away from them, I'll pin my attention towards McDonald's. When you find value and taste in a product and you're comfortable with the company that makes these products, you have a better sense of what message they are relaying to the consumer. Behind closed doors however, despite their marketing strategies I also see the contribution they give back through their sales and I tend to believe that this demonstrates to all of us, a caring company that isn't just focused on earning big bucks.<br>Take for example McDonald's direct approach by helping farmers develop their soils and assisting with agricultural micro-financing. The end result will provide a more nourishing supply of ingredients and a lasting degree of consumer satisfaction.<br>Don't forget though, StarBucks did host and provide free coffee to assist the voluntary workers at 911 and other critical events across America, this also proves how well founded this company is and we must herald their generosity as well.<br><br>Individual Preferences should never really come into play in writing styles, it is a personal view and one that wouldn't be shared by others. A comment can lead to many things, so hopefully said, we'll just leave it to their expertise.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_22:07:19", "killed": false, "user_key": "untacticcal000", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12576823": {"up_voted": false, "ip": "", "has_replies": false, "message": "Great thoughts Chris.<br><br>I think the biggest challenge is getting to the point where you have the audience to experiment. McDonald's never would have attempted their coffee takeover if they hadn't already mastered other areas like hamburgers, and if they didn't have a location on every streetcorner. You can bet that when they were doing their first push for expansion they focused on burgers, fries & shakes and nothing else. They also have a license to make mistakes - there's a reason you don't see the \"Arch Deluxe\" on the menu anymore (although I still maintain the pizza was DELICIOUS). <br><br>Everyone is striving for that same audience so they can experiment with their distribution - it's getting there that's the challenge.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_10:20:17", "killed": false, "user_key": "erinbury", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12576186": {"up_voted": false, "ip": "", "has_replies": false, "message": "Great post about my favorite topic - personal branding. Thanks. <br><br>There is an important distinction between distribution (product availability) and communications (getting your message to your target audience). Obviously they are connected - whether we are looking to buy a hamburger or not, seeing the Golden arches is a great reminder of the McDonald's brand. <br><br>Sure, we are distributing our ideas (much more easily now thanks to Web 2.0), but personal branding (especially for careerists and solopreneurs) is about communicating ideas and thought-leadership - increasing visibility - getting people interested in your offerings. Jack Welch's book was a great way to create lots of visibility - which supported his offerings - public speaking, etc. So the line between distribution and communications is blurred.<br><br>Keep the posts about personal branding coming - love them! Thanks.<br><br>Best.<br>William<br><a href=\"http://www.reachpersonalbranding.com\" rel=\"nofollow\">www.reachpersonalbranding.com</a>", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_10:00:56", "killed": false, "user_key": "williamarruda", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12618046": {"up_voted": false, "ip": "", "has_replies": true, "message": "You can pick plenty of other brands for your post. Whether or not they're good or evil, McDonalds is EVERYWHERE, and that was my point. It wasn't whether or not they're good people. <br><br>Jack Welch did lots of things wrong. So have I. My only point there was that he parlayed his brand into something else. <br><br>When I try to learn things, I try to look past my surface disagreements and determine if there's still a lesson. You don't have to do that. You can just find like-minded examples. I do it differently.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-14_00:36:47", "killed": false, "user_key": "chrisbrogan", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 1, "is_first_child": true, "email": "", "parent_post_id": 12576139, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "12561215": {"up_voted": false, "ip": "", "has_replies": false, "message": "People like Dan Schawbel (you've got his name spelled wrong in the post) definitely understand that distribution is part of personal branding. Very much so. He's one of the hardest working people I know, talks about these ideas all the time and lives by example. <br><br>I like this post though because I believe that good spreads is a myth. Marketing/PR/hard work spreads (or distribution as you say).", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_21:11:21", "killed": false, "user_key": "Modite", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "13331962": {"up_voted": false, "ip": "", "has_replies": false, "message": "Great post Chris, I agree distribution is absolutely king in the digital media world. Your brand needs to be where all the customers are because they will go where they want.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-25_19:39:00", "killed": false, "user_key": "380feeed483f3cf9e6577cf48cafff93", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12561859": {"up_voted": false, "ip": "", "has_replies": false, "message": "I love what you are saying here. You could have the best brand in the world, and it wouldn't matter if there was no way for people to find you. This is so often forgotten. The cool thing about the web is that all you need is a simple little website and your distribution is taken care of. People are one click away. They love you and your brand, so they will click for sure.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_21:47:01", "killed": false, "user_key": "b1174138bcf31ecc7bff2653a4b52c25", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12603204": {"up_voted": false, "ip": "", "has_replies": false, "message": "A good food for thought article (in this case coffee for thought) about branding. On a more serious note, your article made me really think about the whole branding concept & what it should constist of. Honestly, you made a really great point and I totally agree with you. It just makes sense!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_17:05:15", "killed": false, "user_key": "tonilamb", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12560582": {"up_voted": false, "ip": "", "has_replies": false, "message": "My first question is \"What does distribution look like on the internet\". McDonalds has thousands of storefronts. Does it equate to putting out content that is easily pushed/shared (distributed) around the web? <br><br>If that's the case then it comes back to relationships. Without them we have to pay people to post our stuff. It's not like people are looking to buy a franchise that they can profit from as well?<br><br>How does this all look in the online world? Chris? Anyone?", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_20:39:31", "killed": false, "user_key": "franswaa", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12560455": {"up_voted": false, "ip": "", "has_replies": true, "message": "Chris, you and I speak a lot. You know how important i think it is to have a home base. Yea. You can push out messages into facebook, twitter, friendfeed and more, but folks you don't own any of that content. You always need to be pointing back to home base (Blog or website) This is your point of distribution and where your content should live. When you can really create mass is when your distribution has power. I know this has been under much debate lately, but I'd much rather have 10,000 blog subscribers than 10,00 twitter subscribers. <br>~Keith", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_20:32:58", "killed": false, "user_key": "KeithBurtis", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12562249": {"up_voted": false, "ip": "", "has_replies": false, "message": "Jack Welsh can keep his MBA program.  Whosoever pays for it clearly gets what they deserve.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_22:00:06", "killed": false, "user_key": "twitter-20151719", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12599095": {"up_voted": false, "ip": "", "has_replies": false, "message": "I'm not sure if I totally get it.. I mean.. on the internet, can't we kinda take distribution for granted? It sounds more like you're saying \"look, get your formula right, then promote the hell out of it.\" Focus on that formula before you branch out to experimenting with other things.<br><br>Other people might say.. experiment and measure, and where you find you're being more successful.. put in more energy / resources or whatever.. and where you're not, put less. The latter is a bit like a Peter Drucker change management tactic.. which you know.. Jack Welch really goes for.. <br><br>I also want to say I think you're nuts about McDonalds! I mean I think they offer a great brand experience for kids.. but.. being somewhat adult-esk.. the primary colors just don't do it for me. They're aesthetically impoverished! Yuck! But you know.. love ya man.. and I shant hold you're piss poor taste against ya.. ;-)", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_15:43:08", "killed": false, "user_key": "twitter-1453261", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12617804": {"up_voted": false, "ip": "", "has_replies": false, "message": "Great, interesting article that's right on the money.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-14_00:24:44", "killed": false, "user_key": "cannizz", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12561358": {"up_voted": false, "ip": "", "has_replies": false, "message": "Chris, I am in total agreement. I believe having a strong brand identity is great; however, the feeling consumers/readers/listeners/etc. have when exposed to your brand is just as important. The location, frequency and priority (in life) of that feeling is even more important (IMO). <br><br>We don't necessarily do business with \"people we like\" solely because we \"like\" them. We do business with those whose identity is synonymous with providing great quality. <br><br>The online world is but a supplement to the real life relationships we seek to enhance as part of our \"branding\" strategy. We still need the nutrients of human interaction to go with that virtual brand building and that's best achieved with consistent attention to detail and quality duplicated as many times as possible while retaining the integrity of your product/service. <br><br>I think the internet has created and inspired amazing brands of people, products and services. The introductions have been made and I hope the digital paradigm will shift more into reaching the people that count versus simply counting the people you reach (i.e., Keith's last statement).", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_21:18:48", "killed": false, "user_key": "favecast", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12560462": {"up_voted": false, "ip": "", "has_replies": false, "message": "Whoa boy. This one is going to keep me chewing for a while.<br><br>But my knee jerk question is that *successful* distribution comes with earning the trust of your people enough that distribution becomes thought of as more prevalent sharing instead of cramming things down people's throats or worse, trying to take over the world.<br><br>Trust isn't just about \"I like you\" either - sometimes it's less personal and more strategic (I don't know you as a person, but your insights make logical sense to me and I feel like my risk of failure is less if I listen to you).<br><br>So yes, I'm all about the fact that branding successfully - personal or otherwise - is about distribution and connection. But I know I'm preaching to the choir when I assert that distribution is utterly dependent upon some level of earned trust.<br><br>Going to go chew some more on this.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_20:33:23", "killed": false, "user_key": "AmberNaslund", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12561366": {"up_voted": false, "ip": "", "has_replies": false, "message": "Interesting insight.  I'm going to have to let this sink in a bit.  Can't put my finger on it; I'm not sure I'm understanding this. *re-reading*", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_21:19:06", "killed": false, "user_key": "davidmichaels", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12576548": {"up_voted": false, "ip": "", "has_replies": false, "message": "\u201cPersonal branding is the process of how we market ourselves to others.\u201d<br><br>Seems like it fits to me....<br>I don't know that \"distribution\" would fit into a definition of a personal brand. Marketing yourself and your brand image isn't really providing a service, so there isn't really any distribution at all. With reference to a person or personal brand, \"how we market\" is a much stronger phrase than \"how we distribute.\" Besides, if you look beyond his 12 word definition you'll see the emphasis on social media and creating a brand presence online - wouldn't that be considered distribution in this context?", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_10:12:15", "killed": false, "user_key": "alleigh", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12600924": {"up_voted": false, "ip": "", "has_replies": true, "message": "Poor form Chris. To subtly chide another individual is not cool. Viewpoint can be expressed in other ways. How is this building a relationship, trusting relationship?", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_16:08:39", "killed": false, "user_key": "f5a88faa05907fb71b02fd747eafd555", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12580538": {"up_voted": false, "ip": "", "has_replies": false, "message": "Sure they do--all the movies, shows, records, books, whatever they did to create celebrity is how they distribute.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_11:33:47", "killed": false, "user_key": "facebook-769804794", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12576545, "depth": 1, "points": 0, "author_is_creator": false, "is_realtime": false}, "12564191": {"up_voted": false, "ip": "", "has_replies": false, "message": "Dead-on from top to bottom on this blog post. Strategies for distribution is the piece that people often don't talk about- but is vital to being successful with your personal brand.<br><br>Oh- and- the \"McDonalds owns chicken\" part ...I'd check your sources on that reference ;) j/k", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_23:58:46", "killed": false, "user_key": "67b80081b8afbc225bfedeba6f5cd0f3", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12561248": {"up_voted": false, "ip": "", "has_replies": false, "message": "Distribution on the 'net may be less like McDonald's and more like newspapers- who much information do you have to impart and do you have a regular schedule on which people depend on receiving that information?  I know I've found that the more regularly I produce fresh content, the more attention and more consistent attention I garner.<br><br>If you are saddled with a schedule and not enough great content to fill those spots, quality suffers; you're much better off with too much content and distributing out over time, essentially creating your own warehouse of content.<br><br>But I think we also need to take into consideration of some of what Seth Godin says about creating a sense of scarcity.  Mass distribution seems to work short term, but long term, ubiquitous access creates not a sense of value, but a sense of common- non-special, non-unique, less valuable (think supply and demand curves here).<br><br>So I think it's always going to come down to balancing having adequate distribution out the channels, but the quality of the outlets may be just as important as the product itself, even in the marketplace of ideas.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_21:13:04", "killed": false, "user_key": "facebook-790350175", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12573921": {"up_voted": false, "ip": "", "has_replies": false, "message": "Wow, thanks for the great insight, Chris! I've always thought of branding as owning a \"position in the collective minds of the market\", but your insight about distribution really gave me another level of understanding. <br><br>To own a position, people need to hear of you first. Distribution is the key that will get them to hear of your branding message. <br><br>\"Marketing Communications\" encompasses both the branding message and delivery of that message.<br><br>Thanks for the post again!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_08:12:14", "killed": false, "user_key": "charlesyang", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12611813": {"up_voted": false, "ip": "", "has_replies": false, "message": "The \"Me\" becomes rather important in wading social media.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_20:26:03", "killed": false, "user_key": "paramendra", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12580198": {"up_voted": false, "ip": "", "has_replies": false, "message": "Distribution is the most important part of personal branding. After all, what's the point of developing your brand if no one is going to see it. However, it's important to to pay close attention to HOW you distribute, and to who. Friending thousands of people on twitter and Facebook to promote yourself will do little if it's not to the RIGHT people. One of the most important steps in personal branding is figuring out who you want to reach, and then figure out how to reach them.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_11:26:17", "killed": false, "user_key": "pcambron", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12650431": {"up_voted": false, "ip": "", "has_replies": false, "message": "For someone who helps big companies build their brands, I'm pretty brand cynical. <br><br>But my mom said it best. One time in my early 20s when we were visiting Walt Disney World, I was in the middle of some sophomoric anti-corporate rant in the parking lot (paving the everglades / manipulating children / producing mountains of plastic / etc.) when my mom stopped me by waving her hands around and yelling \"Yes, BUT IT WORKS!!!\"<br><br>And you know what? She was right. It does. <br><br>The question is HOW does it - in this case a powertful uber-brand - work? And if you think it's evil and that you can do better, you'd better understand how it works if you want to beat it - or at least aim your rocks better.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-14_16:25:56", "killed": false, "user_key": "denvan", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": 12618046, "depth": 2, "points": 0, "author_is_creator": false, "is_realtime": false}, "12563181": {"up_voted": false, "ip": "", "has_replies": false, "message": "Keith, your thinking goes right along with mine. <br><br>Sure, I'm out and engaging in all these networks and social media tools, but I'm ultimately pulling them all back to one place. My Blog. My blog is where my hub of information lies, and traffic runs too and from it, but my website is my HQ. :)", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_22:58:19", "killed": false, "user_key": "taylormarek", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12560455, "depth": 1, "points": 0, "author_is_creator": false, "is_realtime": false}, "12657775": {"up_voted": false, "ip": "", "has_replies": false, "message": "I think that this is really a very informative article. I just subscribed to your blog and I am sure that I will get a lot out of it.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-14_19:36:13", "killed": false, "user_key": "roxannecottell", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12618096": {"up_voted": false, "ip": "", "has_replies": false, "message": "Amazing insights, anonymous commenter. I'm not chiding anyone. I'm building on a sentence and turning it into a post. Funny how every negative comment on my blog is anonymous.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-14_00:39:56", "killed": false, "user_key": "chrisbrogan", "has_been_anonymized": false, "edited": false, "author_is_moderator": true, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12600924, "depth": 1, "points": 0, "author_is_creator": true, "is_realtime": false}, "12615080": {"up_voted": false, "ip": "", "has_replies": true, "message": "Ah, but the other day the iced coffee was just a transaction and not about trust.  I think it is all about trust.  You wouldn't order it, especially in different locations if you didn't trust it would be the same quality.  <br><br>This also goes to the first rule of marketing.  You can't successfully, long term, market crap that everyone will figure out is crap.  You earn my mind share with product or service one, so I will look at number two.  Just remember one ah-sh*t wipes out a thousand atta-boys.<br><br>Be careful with those additional lines.  If you write a successful blog about marketing and write a book about trust, or recommend a wordpress theme, I am willing to purchase it.  It fits my model.<br><br>If you sell me hamburgers and suddenly want to rent me movies, we have a non-starter or you put your name on an MBA program that you would have never hired a graduate from yourself.  It doesn't fit my expectations, game over.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_22:50:35", "killed": false, "user_key": "facebook-1565865129", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12701682": {"up_voted": false, "ip": "", "has_replies": false, "message": "I like your definition of what goes into a \"best brand\". I see @edwardboches point, but I think that some of the very big box companies that he is mentioning as distributors should also fall into the best-brands category. Amazon's product is reliable distribution. So is WalMart's. <br><br>Your definition of best brand:<br>Product: that resonates and is of good quality<br>Distribution: Ability to get said product to the people that will buy. Best brands OWN this.<br><br>I would add<br><br>Scale: ability to produce enough to meet demand. Scale is crucial and is always on my mind. How are you doing with scale Chris?<br><br>McD's posted a 4.3B(USD) profit in 2008. UPS made 3B(USD) profit on distribution of other people's products. Different, but still echoes the importance of distribution.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-15_11:35:06", "killed": false, "user_key": "belchingmonkey", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12581235": {"up_voted": false, "ip": "", "has_replies": false, "message": "...and <strong>Replication</strong>.<br><br>Once I hit my stride using the <a href=\"http://www.socialmediacommando\" rel=\"nofollow\">Social Media Commando</a> brand I made sure to replicate the original distribution channel (my blog).<br><br>Now I own the Ustream, BlogTV, StickAM 'Social Media Commando' brand for streaming live shows Online, and that's just the beginning.<br><br>I'm a fan of Schawbel because he's one motivated marine when it comes to enthusiastic branding, but I'm glad you pointed out the critical nature of distribution, Chris.<br><br>No one buys a brand they don't have access to.  I hope people who read this comment do the following:<br><br>1. Establish a Brand (not easy, by the way...)<br>2. Learn how to Distribute<br>3. Replicate a successful distribution strategy across multiple platforms.<br><br>I speak about these strategies on <a href=\"http://www.Twitter.com/JoeMescher\" rel=\"nofollow\">Twitter</a> as well.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_11:51:17", "killed": false, "user_key": "JoeMescher", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12856692": {"up_voted": false, "ip": "", "has_replies": false, "message": "Chris - <br><br>These are all really great insights, and I think a good addition to Dan's current Personal Branding definition.  You could almost consider the definition that you quoted above as Personal Branding 1.0 (or maybe product development?), and your addition makes it Personal Branding 2.0 in today's world (which would include what we might consider new marketing, including facets of both traditional and online forms of marketing).  By using outposts - blogs, social networks etc - you increase the channels of distribution for your brand, which you've (hopefully) worked so hard on.  Without those channels, or without face-to-face networking events, conferences, content production etc, your Personal Brand has few legs to run on.<br><br>Cheers,<br>Kate", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-17_20:23:02", "killed": false, "user_key": "katebrodock", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12640297": {"up_voted": false, "ip": "", "has_replies": false, "message": "Think this is quite an eye-opener about personal branding.<br><br>Like you said, distribution is really important as it pulls in the crowd who are interested in what you are doing.  It should be the first priority to focus on.<br>Perfecting the distribution is going to have a huge leverage.<br><br>What you have mentioned is more like a personal branding with a huge leverage on the mass, whereas Dan is more focusing on do-it-yourself.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-14_12:25:32", "killed": false, "user_key": "charleslau", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12573306": {"up_voted": false, "ip": "", "has_replies": true, "message": "But you're comparing McDonalds to two other national chains. You have wonderful local coffee shops near you. In fact, you have one run by the man who pioneered great coffee in the Boston area. <br><br>You're a branding guy -- how do these great local places compete with companies who can spend a great deal of time and money on their brand and position while the local guys are scrambling just to produce great products and services without the advantages of scale.<br><br>You blog about personal brands but many of your examples are big nationally known names.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_07:20:54", "killed": false, "user_key": "5af07e950f10c7c1df1c44bed055c1eb", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 1, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12560511": {"up_voted": false, "ip": "", "has_replies": false, "message": "Distribution! Ha-ha! It's one of the reasons that the internet has transformed micro-sized service businesses- because we can own distribution, and reach our clients directly. Okay, so we're renting the pipeline, but our connection reaches people unmediated.<br><br>It's also one of the reasons we chose to do our own product fulfillment- because our first contact with a customer is often when they receive a product we've shipped. Give that over to an anonymous third party- and what does that to do to the experience? Can totally kill our branding. <br><br>So many people talk about the soft stuff in business- really important. We do, too. But, if it's not grounded in the physical world, if it's not about how things actually, physically touch people- make their lives better, or not-- then it can be a lot of hot air.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-12_20:35:43", "killed": false, "user_key": "marksilver", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12597501": {"up_voted": false, "ip": "", "has_replies": false, "message": "I completely agree with your post.  In thinking about the optimal virtual distribution route, it would be interesting to get your opinion on the most effective route -- for example, for service providers, do you build the web site first to become your primary base, then blog, then Twitter, Facebook, LinkedIn, etc. and what, statistically drives the most client-potential traffic to the web site....Thinking classic supply chain, every action triggers another action from the buy to the manufacturing, including distribution of product so virtually which lanes are considered part of the distribution lane & which lanes part of the advertising / marketing, or do they all inter-convene?  <br>Thinking aloud - your post triggered some great ideas and thoughts.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_15:25:53", "killed": false, "user_key": "twitter-19938348", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "12614997": {"up_voted": false, "ip": "", "has_replies": false, "message": "Im with you Danny. Execution is definitely part of the equation here. <br><br>McDonald's I believe have digitized their kitchens so that they can shave more cents in the dollar by 'executing' an efficient distribution system. Namely a \"JIT - just in time\" delivery system. <br><br>Moreover, with a kitchen running on 1's and 0's, analysis of what they need, when they need it, where they need it ('it' being product) gives a business like McD's a huge edge in cost savings.<br><br>So not only are 'Maccas' improving their reach, they are defining and refining their logistical chain ala \"Wal Mart\".<br><br>That's an 'eco-saving' business unto itself. Imagine the enormous savings in fuel costs, food wastage, packaging etc etc.", "is_last_child": true, "can_reply": true, "down_voted": false, "real_date": "2009-07-13_22:46:31", "killed": false, "user_key": "iconic88", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": true, "email": "", "parent_post_id": 12565381, "depth": 1, "points": 0, "author_is_creator": false, "is_realtime": false}}, "integration": {"receiver_url": "", "theme": 4, "reply_position": false, "disqus_logo": false}, "timer": {"timer_url": "http://localhost:8005", "thread_id": "25217182", "user_id": "anonymous", "forum_id": "114923", "hash": 6354869054714702983}, "thread": {"days_alive": 0, "slug": "what_you_might_not_know_about_personal_branding", "paginate": true, "num_pages": 1, "num_posts": 65, "per_page": 100, "total_posts": 65, "realtime_paused": true, "id": 25217182, "queued": false}, "reactions_limit": 10, "context": {"show_reply": true, "use_fb_connect": true, "forum_facebook_key": "7ea8672477773512ae97470d74f93913", "use_yahoo": false, "subscribed": false, "use_twitter_signin": true, "use_openid": false, "realtime_speed": 5000}, "reactions_start": 0, "settings": {"debug": false, "disqus_url": "http://disqus.com", "media_url": "http://media.disqus.com"}, "media_url": "http://media.disqus.com"};
	/* */ this.jsonData.cookie_messages = {"user_created": null, "post_has_profile": null, "post_twitter": null, "post_not_approved": null}; this.jsonData.session = {"url": null, "name": null, "email": null}; /* */

	
	this.curPageId = 'dsq-comments';

	this.frames = {};
};

var disqus_popup_reference = null;

if(typeof DsqLocal == 'undefined') {
	DsqLocal = {};
}



/**
 * Dsq.Strings: UI strings
 */
Dsq.Strings = new function() {
	this.ADD_NEW_COMMENT = "Add New Comment";
	this.LOG_INTO_DISQUS = "Log into DISQUS";
	this.USE_MEDIA = "Use Media";
	this.LOGOUT = "Logout";
	this.SHARING_OPTIONS = "Sharing options";
	this.SHARE_ON = "Share on";
	this.TWEET_THIS_COMMENT = "Tweet this comment";
	this.SHARE_ON_NEWSFEED = "Share on news feed";
	this.SEND_UPDATE_TO_YAHOO = "Send update to Yahoo!";
	this.REBLOG_ON = "Reblog on";
	this.CONFIGURE_OPTIONS = "Configure options";
	this.POST_AS = "Post as";
	this.SORT_BY = "Sort by";
	this.SUBSCRIBE_BY_EMAIL = "Subscribe by email";
	this.SUBSCRIBE_BY_RSS = "Subscribe by RSS";
	this.POPULAR_NOW = "Popular now";
	this.BEST_RATING = "Best Rating";
	this.NEWEST_FIRST = "Newest first";
	this.OLDEST_FIRST = "Oldest first";
	this.HIGHLIGHTED = "Highlighted";
	this.UNSUBSCRIBE = "Unsubscribe";
	this.REQUIRED = "Required";
	this.OPTIONAL = "Optional";
	this.YOU_ARE_COMMENTING_AS_A = "You are commenting as a";
	this.LOGIN_BELOW = "Login below";
	this.PLEASE_LOGIN_BELOW_TO_COMMENT = "Please login below to comment.";
	this.SUBSCRIBE_TO_ALL_COMMENTS_BY_EMAIL = "Subscribe to all comments by email";
	this.DO_NOT_SUBSCRIBE_TO_COMMENTS = "Do not subscribe to comments";
	this.REALTIME_UPDATING_IS = "Real-time updating is";
	this.ENABLED = "enabled";
	this.PAUSED = "paused";
	this.PAUSE = "Pause";
	this.RESUME = "Resume";
	this.SHOW = "Show";
	this.JUST_NOW = "Just now";
	this.REPLY = "Reply";
	this.EDIT = "Edit";
	this.FLAG = "Flag";
	this.MODERATE = "Moderate";
	this.CANCEL = "Cancel";
	this.REPLYING_TO = "Replying to";
	this.REPORT_MISSING_REACTIONS = "Report missing reactions";
	this.POST_A_COMMENT = "Post a comment";
	this.FLAG_INAPPROPRIATE_COMMENT = "Flag inappropriate comment";
	this.FLAGGED = "Flagged";
	this.NO = "No";
	this.YES = "Yes";
	this.NEVER_MIND = "Never mind";
	this.ARE_YOU_SURE_YOU_WOULD_LIKE_TO_REPORT_THIS_COMMENT_TO_A_MODERATOR = "Are you sure you would like to report this comment to a moderator";
	this.THIS_WILL_FLAG_COMMENTS_FOR_MODERATORS_TO_TAKE_ACTION = "This will flag comments for moderators to take action";
	this.TO_RATE_PLEASE_LOG_IN = "To rate, please log in";
	this.JUST_A_MOMENT = "Just a moment...";
	this.GUEST = "Guest";
	this.NAME = "Name";
	this.EMAIL = "Email";
  this.WEBSITE = "Website";
  this.SETTINGS = "Settings";
  this.MODERATOR_OPTIONS = "Moderator options: ";
};
// Dsq.Strings

/**
 * Dsq.FmtStrings: functions that return interpolated UI strings
 */
Dsq.FmtStrings = new function() {
	// Seems we have to use named interpolation for Django to translate. Investigate more.
	this.LOGGED_IN_AS = function(username) {
		return Dsq.Utils.interpolate('Logged in as %(username)s', {username:username});
	};

	this.LOGOUT_FROM = function(disqus) {
		return Dsq.Utils.interpolate('Logout from %(disqus)s', {disqus:disqus});
	};

	this.SHOWING_COMMENTS_FULL = function(total, num) {
		if (num === 1) {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> of <span id='dsq-total-posts'>%(total)s</span> comment", {num:num, total:total});
		} else {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> of <span id='dsq-total-posts'>%(total)s</span> comments", {num:num, total:total});
		}
	};

	this.SHOWING_COMMENTS_WITHOUT_PAGINATION = function(num) {
		if (num === 1) {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> comment", {num:num});
		} else {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> comments", {num:num});
		}
	};

	this.NUMBER_OF_COMMENTS = function(num) {
		return Dsq.Utils.interpolate(
			(num == 1
				? '%(num)s comment'
				: '%(num)s comments'
			), {num:num});
	};

	this.NUMBER_OF_LIKES = function(num) {
		return Dsq.Utils.interpolate(
			(num == 1
				? '%(num)s like'
				: '%(num)s likes'
			), {num:num});
	};

	this.NUMBER_OF_POINTS = function(num) {
		return Dsq.Utils.interpolate(
			(num == 1
				? '%(num)s point'
				: '%(num)s points'
			), {num:num});
	};
};
// Dsq.FmtStrings





Dsq.CSRF_TOKEN = '4f0bfca82e06c976a1efdd7c783a5fd0';
Dsq.COMMENTS_RE = /(<li.*?id="?dsq-comment-(\d+)"?.*?>)((?:.|\s)*?)(<\/li>)/gim;
Dsq.POST_RE = /(<div.*?id="?dsq-comment-header-(\d+)"?.*?>)((?:.|\s)*?)(<\/div>)\s*(<div.*?class="?dsq-comment-body"?.*?>)((?:.|\s)*)(<\/div>)/gim;
Dsq.POST_BODY_RE = /\s*(<div.*?id="?dsq-comment-message-(\d+)"?.*?>)((?:.|\s)*)(<\/div>)/gim;
// HACK: Safari ends with "-->" while other browsers end with "--&gt;" as expected.
Dsq.MEDIA_POST_RE = /&lt;!--\[(.*?)\]--(?:>|&gt;)/gim;



var FragmentPacket = function(reader, writer, writer_url, is_child, receiveCallback) {
	var that = this;
	this.reader = reader;
	this.writer = writer;
	this.writer_url = writer_url;

	this.is_child = is_child || false;
	this.receiveCallback = receiveCallback;

	this._lastHash = null;

	this._accumMsg = '';

	this._lastSeqno = 0;

	this.MAX_DATA_LEN	= 1024;

	this.WAIT_TIME		= 10;

	this.READY		= 0x1;
	this.WRITING	= 0x2;
	this.FIN		= 0x4;
	this.ACK		= 0x8;

};

FragmentPacket.prototype.createListener = function() {
	var that = this;
	var listener = function() {
		that.recv();
	};
	return window.setInterval(listener, 10);
};

FragmentPacket.prototype.log = function(msg) {



};

FragmentPacket.prototype.recv = function() {
	var hash;
	if (/MSIE/.test(navigator.userAgent)) {

		hash = this.reader.name;
	} else {

		var hashIndex = this.reader.location.href.indexOf('#');
		if (hashIndex == -1) {
			return;
		}
		hash = this.reader.location.href.substring(hashIndex+1);
	}
	var flags = parseInt(hash.substring(0, 4), 10);
	var seqno = parseInt(hash.substring(4, 24), 10);
	var data  = hash.substring(24);

	if (this._lastHash !== hash) {
		this._lastHash = hash;
		this.log('recv: ' + hash);

		this.log(' flags: ' + flags);
		this.log(' seqno: ' + seqno + ' len: ' + hash.substring(4, 24).length + ' (' + hash.substring(4, 24) + ')');
		this.log(' data: ' + data + ' len: ' + data.length);

		this._lastSeqno = seqno;

		if (flags & this.WRITING) {
			this._accumMsg += data;
			this.sendFlag(this.ACK, seqno);
			if (flags & this.FIN) {
				this.log('recv finished: ' + decodeURIComponent(this._accumMsg));
				this.receiveCallback(decodeURIComponent(this._accumMsg));

				this._accumMsg = '';

				this.sendFlag(this.READY | this.ACK, this._lastSeqno);
			}
		}
	}

	return {
		flags: flags,
		seqno: seqno,
		data: data
	};
};

FragmentPacket.prototype.sendRawPacket = function(packet) {
	if (/MSIE/.test(navigator.userAgent)) {
		this.writer.name = packet;
	} else {

		this.writer.location.href = this.writer_url + '#' + packet;
	}

};

FragmentPacket.prototype.sendFlag = function(flag, seqno) {
	this.sendRawPacket(this._zerofill(flag, 4) + this._zerofill(seqno, 20));
};

FragmentPacket.prototype.send = function(msg) {
	this._send(0, encodeURIComponent(msg));
};

FragmentPacket.prototype._send = function(packetNum, msg) {
	var that = this;
	var recvBuf = this.recv();

	if (packetNum === 0) {

		if (!(recvBuf.flags & this.READY)) {
			this.log('client is not ready, waiting...');
			window.setTimeout(function() { that._send(packetNum, msg); }, this.WAIT_TIME);
			return;
		}
	} else {

		if (!( (recvBuf.flags & this.ACK) && (recvBuf.seqno === this._lastSeqno) )) {
			this.log('waiting for ack from client...');
			window.setTimeout(function() { that._send(packetNum, msg); }, this.WAIT_TIME);
			return;
		} else {
			this.log('received ack: ' + this._lastSeqno + ' ' + recvBuf.seqno);
		}
	}

	var flags = this.WRITING;
	var num_packets = Math.ceil(msg.length / this.MAX_DATA_LEN);
	this.log('num_packets: ' + num_packets);

	if (num_packets === packetNum) {

		this.log('message successfully sent!');
		this.sendFlag(this.READY | this.ACK, this._lastSeqno);
		return true;
	}

	this._lastSeqno++;

	if (packetNum == num_packets-1) {
		flags |= this.FIN;
	}

	var data = msg.substring(packetNum * this.MAX_DATA_LEN, (packetNum+1) * this.MAX_DATA_LEN);
	var packet = this._zerofill(flags, 4) + this._zerofill(this._lastSeqno, 20) + data;

	this.log('sending raw packet: ' + packet);
	this.sendRawPacket(packet);

	return this._send(packetNum + 1, msg);
};

FragmentPacket.prototype._zerofill = function(num, width) {
	var retval = num.toString();
	var retval_len = retval.length;
	for (var i = 0; i < width - retval_len; i++) {
		retval = '0' + retval;
	}
	return retval;
};

var PostMessagePacket = function(receiver, receiveCallback, id, receiverId) {
	var that = this;
	this.receiver = receiver;
	this.receiveCallback = receiveCallback;
	this.id = id;


	this.receiverId = receiverId;
};

PostMessagePacket.prototype.createListener = function() {
	var that = this;

	var listener = function(e) {

		if (!that.id) {
			that.id = e.data;
			return;
		}


		var id = e.data.split(';')[0];
		if (id !== that.id) {
			return;
		}
		var data = e.data.substring(e.data.indexOf(';') + 1);

		that.receiveCallback(data);
	};

	if (typeof window.attachEvent == 'function') {
		window.attachEvent('onmessage', listener);
	} else if (typeof window.addEventListener == 'function') {
		window.addEventListener('message', listener, false);
	} else {
		throw new Error('No method found to create event listener for PostMessagePacket.');
	}
};

PostMessagePacket.prototype.send = function(msg) {



	var needs_reget = false;
	try {
		if (typeof this.receiver.id == 'undefined' || typeof this.receiver.postMessage == 'undefined') {
			needs_reget = true;
		}
	} catch(e) {


	}
	if (needs_reget && typeof this.receiverId != 'undefined') {
		this.receiver = document.getElementById(this.receiverId).contentWindow;
	}

	var packet;
	if (!msg) {

		packet = this.id;
	} else {
		packet = this.id + ';' + msg;
	}
	this.receiver.postMessage(packet, '*');
};

PostMessagePacket._last_unique_id = null;
PostMessagePacket._get_unique_id = function() {
	var id = (new Date()).getTime();
	if (id == PostMessagePacket._last_unique_id) {
		id++;
	}
	PostMessagePacket._last_unique_id = id;
	return id.toString();
};

var JsonRpc = function() {

	this.ids = {};

	this.objectToJSON = function(obj) {
		var json = '';
		var results = [];

		if (obj === undefined || obj === null) {
			return 'null';
		}

		switch (obj.constructor) {
			case Object:
				for (var property in obj) {
					if (obj.hasOwnProperty(property)) {
						results.push(this.objectToJSON(property) + ': ' + this.objectToJSON(obj[property]));
					}
				}
				json = '{' + results.join(', ') + '}';
				break;
			case Array:
				for (var i = 0; i < obj.length; i++) {
					results.push(this.objectToJSON(obj[i]));
				}
				json = '[' + results.join(', ') + ']';
				break;
			case Number:
			case Boolean:
				json = obj.toString();
				break;
			case String:

				var specialChars = {'\b': '\\b', '\t': '\\t', '\n': '\\n', '\f': '\\f', '\r': '\\r', '\\': '\\\\'};

				json = obj.replace(/[\x00-\x1f\\]/g, function(match) {
					var ch = specialChars[match];
					return ch ? ch : '\\u00' + match.charCodeAt().toPaddedString(2, 16);
				});

				json = '"' + json.replace(/"/g, '\\"') + '"';
				break;
			default:

				json = 'null';
				break;
		}

		return json;
	};

	this.createHandler = function(send_func, registered_funcs) {
		var that = this;
		var handler = function(message) {

			try {
				var rpc = eval('(' + message + ')');
			} catch(e) {
				alert('bad JSON: ' + message);
				return;
			}
			if (rpc.method) {

				if (!registered_funcs[rpc.method]) {
					return;
				}

				var retval = registered_funcs[rpc.method].apply(null, rpc.params);
				if (rpc.id) {
					var response = {
						result: retval,
						error: null,	// TODO
						id: rpc.id
					};
					send_func(that.objectToJSON(response));
				}
			} else if(rpc.result) {

				if (!that.ids[rpc.id]) {
					return;
				}

				that.ids[rpc.id](rpc.result);
				delete that.ids[rpc.id];
			}
		};
		return handler;
	};

	this.execute = function(send_func, method, params, response_callback) {
		response_callback = response_callback || null;
		var id = (response_callback) ? (new Date()).getTime() : null;

		var request = {
			method: method,
			params: params,
			id: id
		};

		send_func(this.objectToJSON(request));

		if (id) {
			this.ids[id] = response_callback;
		}
	};
};
JsonRpc = new JsonRpc();

var ParentMessenger = function(childUrl, receiverUrl, container, receiveCallback) {


	if (navigator.userAgent.indexOf('Safari') >= 0 && parseInt(navigator.userAgent.substring(navigator.userAgent.indexOf('Version/') + 8), 10) == 3) {
		throw new Error("unsupported.");
	} else if (window.opera) {
		throw new Error("unsupported.");
	}



	if (!receiverUrl &&
		navigator.userAgent.indexOf('Gecko') >= 0 &&
		parseFloat(navigator.userAgent.slice(navigator.userAgent.indexOf('rv:') + 3, navigator.userAgent.indexOf('rv:') + 6)) < 1.9) {
		throw new Error("unsupported.");
	}


	if (/msie/i.test(navigator.userAgent) && !/opera/i.test(navigator.userAgent)) {


		if (document.domain == window.location.hostname) {
			receiverUrl = '';
		}
	}

	var that = this;
	this.childUrl = childUrl;
	this.receiverUrl = receiverUrl;
	this.container = container || document.body;

	this.packetHandler = null;


	this._ready = false;
	this._error = false;


	var _createReceiverForFragmentPacket = function() {

		that.receiver = document.createElement('iframe');
		that.receiver.src = receiverUrl;
		that.receiver.id = 'receiver_' + (new Date()).getTime();
		that.receiver.name = that.receiver.id;

		that.receiver.frameBorder = '0';
		that.receiver.frameSpacing = '0';
		that.receiver.style.borderStyle = 'none';

		var receiver_onload = function() {
			var receiver = document.getElementById(that.receiver.id).contentWindow;

			try {
				receiver.document.body.innerHTML = '';
			} catch(e) {

				that._error = true;
			}
			receiver.document.body.style.padding = '0px';
			receiver.document.body.style.margin = '0px';

			var child = receiver.document.createElement('iframe');
			child.id = 'child';
			child.name = 'child';
			child.src = that.childUrl;

			child.frameBorder = '0';
			child.frameSpacing = '0';
			child.style.borderStyle = 'none';
			child.style.width = '100%';
			child.style.height = '100%';
			receiver.document.body.appendChild(child);

			that.child = receiver.document.getElementById('child').contentWindow;
			that.receiver = receiver;

			that.packetHandler = new FragmentPacket(that.receiver, that.child, that.childUrl, false, receiveCallback);

			that._listener = that.packetHandler.createListener();

			that.packetHandler.sendFlag(that.packetHandler.READY, 0);

			that._ready = true;
		};

		that.receiver.onreadystatechange = function() {
			if (this.readyState == 'complete') {
				receiver_onload();
			}
		};

		that.receiver.onload = receiver_onload;







		if (Dsq.Utils.ie) {
			if (that.container.clientWidth === 0) {

				var _waitForWidth = function() {
					if (that.container.clientWidth > 0) {
						Dsq.Utils.fixIframesIE(that.container.id);
					} else {
						window.setTimeout(_waitForWidth, 100);
					}
				};
				_waitForWidth();

				that._once = false;
				that.receiver.onresize = function() {
					if (!that._once) {
						Dsq.Utils.fixIframesIE(that.container.id);
					}
					that._once = true;
				};
			}
		}

		that.container.appendChild(that.receiver);
	};


	var _createReceiverForPostMessage = function() {

		var receiver_onload = function() {

			that.packetHandler.send();
			that._ready = true;
		};

		var id = PostMessagePacket._get_unique_id();
		var receiverId = 'child_' + id;


		ParentMessenger['_receiver_onload_' + receiverId] = receiver_onload;

		that.container.innerHTML += '<iframe ' +
			'src="' + childUrl + '" ' +
			'id="' + receiverId + '" ' +
			'name="' + receiverId + '" ' +
			'onload="ParentMessenger._receiver_onload_' + receiverId +'();" ' +
			'></iframe>';

		that.receiver = document.getElementById(receiverId).contentWindow;
		that.packetHandler = new PostMessagePacket(that.receiver, receiveCallback, id, receiverId);
		that._listener = that.packetHandler.createListener();
	};

	if (typeof window.postMessage == 'function') {
		_createReceiverForPostMessage();
	} else {
		_createReceiverForFragmentPacket();
	}

};

ParentMessenger.prototype.sendMessage = function(message) {
	var that = this;
	if (!this._ready) {

		window.setTimeout(function() { that.sendMessage(message); }, 10);
		return;
	}
	this.packetHandler.send(message);
	return true;
};

Dsq.NewFrames = function(url) {
	this.url = url;
};

Dsq.NewFrames.prototype.init = function(onFailure) {
	var that = this;

	try {
		this.messenger = new ParentMessenger(this.url, Dsq.jsonData.integration.receiver_url, this.container, this.receive_callback);
	} catch(e) {
		if (typeof onFailure == 'function') {
			onFailure();
		}
	}

	if (typeof onFailure == 'function') {
		var iId = window.setInterval(function() {
			if (typeof that.messenger == 'undefined') {
				window.clearInterval(iId);
				return;
			}
			if (that.messenger._ready) {
				window.clearInterval(iId);
			} else if (that.messenger._error) {
				window.clearInterval(iId);
				onFailure();
			}
		}, 10);
	}
};

Dsq.NewFrames.prototype._execute = function(method, args, callback) {
	var that = this;
	if (typeof that.messenger == 'undefined') {
		return false;
	}
	JsonRpc.execute(
		function(msg) { that.messenger.sendMessage(msg); },
		method,
		args || [],
		callback);
	return true;
};

Dsq.ReplyFrame = function(container, parent_post_id) {
	var that = this;
	this.container = container;
	this.parent_post_id = parent_post_id;

	var sendFunc = function(msg) {

		Dsq.Debug.log('Dsq.ReplyFrame.sendFunc');
		that.messenger.sendMessage(msg);
	};


	var postComment_onSuccess = function(response) {
		Dsq.jsonData.posts[response.message.id] = response.message.post_meta;
		if (!Dsq.jsonData.users[response.message.post_meta.user_key]) {
			Dsq.jsonData.users[response.message.post_meta.user_key] = response.message.user_meta;
		}


		var reply_position = (typeof(disqus_insert_wrt_sort) == 'undefined' 
			? (Dsq.jsonData.forum.reply_position ? -1 : null) 
			: (Dsq.jsonData.request.sort == 2 ? null : -1));
		
		if (response.message.post_meta.approved) {
			Dsq.Post.insert(response.message.post_meta.parent_post_id || reply_position, response.message.id, response.message.post_meta.message);
		}

		Dsq.Templates.postComment_onSuccess(response, parent_post_id, response.message.id);
	};

	var postComment_onFailure = function(response) {
		Dsq.Popup.popModal(response.message, 'Error');
		Dsq.Templates.postComment_onFailure(response, parent_post_id, response.message.id);
	};

	var editComment_onSuccess = function(response) {
		var post_id = parent_post_id;
		var message = Dsq.$('dsq-comment-message-' + post_id);
		
		message.innerHTML = response.message;
		Dsq.Templates.toggleEdit(post_id);
		Dsq.Templates.setLoadingButton(false);
	};
	
	var editComment_onFailure = function(response) {
		var post_id = parent_post_id;
		
		Dsq.Popup.popModal('Sorry, there was an error editing this comment.', 'Edit Error');
		Dsq.Templates.toggleEdit(post_id);
		Dsq.Templates.setLoadingButton(false);
	};

	var getUserByEmail_onSuccess = function(response) {
		var msg = response.message;
		var fields = Dsq.Templates.getFormFields(parent_post_id);

		if (msg.username) {

			Dsq.Templates.lightboxAuthenticate(parent_post_id, 'login', {
				'username': msg.username,
				'display_name': msg.display_name,
				'avatar_url': msg.avatar_url,
				'verified': msg.verified,
				'email': fields.email.value
			});
		} else {

			Dsq.Templates.lightboxAuthenticate(parent_post_id, 'register');
		}
	};

	var validateAuth_onSuccess = function(response, auth_choice) {
		Dsq.Templates.postComment(parent_post_id, null, true, auth_choice);
	};

	var validateAuth_onFailure = function(response, auth_choice) {
		var pid = parent_post_id ? '-' + parent_post_id : '';
		var msg = response.message;

		if (auth_choice == 'register') {
			var fields = ['email', 'username', 'password'];

			for (var i = 0; i < fields.length; i++) {
				var field = fields[i];
				var errorDiv = Dsq.$('dsq-' + field + '-errors' + pid);

				if (msg[field]) {
					errorDiv.innerHTML = msg[field];
				} else {
					errorDiv.innerHTML = '';
				}
			}
		} else if (auth_choice == 'login') {
			Dsq.$('dsq-lightbox-errors' + pid).innerHTML = '<p>We couldn\'t log you in. Please verify your login.</p>';
		}
		
		Dsq.Templates.setLoadingButton(false);
	};

	this.receive_callback = JsonRpc.createHandler(sendFunc, {
		'postComment.onSuccess': postComment_onSuccess,
		'postComment.onFailure': postComment_onFailure,
		'editComment.onSuccess': editComment_onSuccess,
		'editComment.onFailure': editComment_onFailure,		
		'getUserByEmail.onSuccess': getUserByEmail_onSuccess,
		'validateAuth.onSuccess': validateAuth_onSuccess,
		'validateAuth.onFailure': validateAuth_onFailure,
		'reload': function() { window.location.reload(); }
	});

	this.url = Dsq.Urls.REPLY +
		'?' + (new Date()).getTime() +
		'&f=chrisbrogan' +
		'&t=what_you_might_not_know_about_personal_branding' +
		'&ff=' + Dsq.Thread.ff +
		'&default_text=' + disqus_default_text +
		'&ifrs=' + encodeURIComponent(disqus_iframe_css);
	if (this.parent_post_id) {
		this.url += '&parent_post=' + this.parent_post_id;
	}
};

Dsq.ReplyFrame.prototype = new Dsq.NewFrames(Dsq.ReplyFrame.url);

Dsq.ReplyFrame.prototype.post = function(author_name, author_email, author_url, authenticate, sharing_services, subscribe) {
	this._execute('postComment', [author_name, author_email, author_url, authenticate, sharing_services, subscribe]);
};

Dsq.ReplyFrame.prototype.edit = function(post_id, message) {
	this._execute('editComment', [post_id, message]);
};

Dsq.ReplyFrame.prototype.setState = function(parent_post_id, depth) {
	this._execute('setState', [parent_post_id, depth]);
};

Dsq.ReplyFrame.prototype.getUserByEmail = function(email) {
	this._execute('getUserByEmail', [email]);
};

Dsq.ReplyFrame.prototype.validateAuth = function(auth_choice, email, username, password) {
	this._execute('validateAuth', [auth_choice, email, username, password]);
};

Dsq.ReplyFrame.prototype.authenticateFacebook = function(session, forum_url) {
	this._execute('authenticateFacebook', [session, forum_url]);
};

	Dsq.Facebook = function() {
	var that = this;

	var handleSessionData = function(session) {

		var forum_url = Dsq.jsonData.forum.url;




		if (typeof disqus_facebook_forum != 'undefined') {
			forum_url = disqus_facebook_forum;
		}
		Dsq.frames.reply_0.authenticateFacebook(session, forum_url);
	};

	var onLogin = function() {
		FB.Connect.getSignedPublicSessionData(handleSessionData);
	};

	this.login = function() {
		FB.Connect.requireSession(onLogin, true);
	};
};
Dsq.Facebook = new Dsq.Facebook();


	






Dsq.Themes = {};

Dsq.Themes.narcissus = new function() {
	this.addPostContainer = 'dsq-form-area';
	this.textareaContainer = 'dsq-textarea-wrapper';



	
	this.header = function() {
		var comments_count, total_posts, num_posts;
		var html = '';
		var missing_perm_tmpl;

		if (Dsq.jsonData.request.missing_perm) {
			missing_perm_tmpl = Dsq.Templates.missingPermissions();
			if (missing_perm_tmpl) {
				html += '<div class="dsq-missing-permissions">' + missing_perm_tmpl + '</div>';
			}
		}

		total_posts = Dsq.jsonData.thread.total_posts;
		num_posts = Dsq.jsonData.thread.num_posts;

		if (total_posts) {
			comments_count = Dsq.FmtStrings.SHOWING_COMMENTS_FULL(total_posts, num_posts);
		} else {
			comments_count = Dsq.FmtStrings.SHOWING_COMMENTS_WITHOUT_PAGINATION(num_posts);
		}

		html += ' \
		<div id="dsq-comments-title"> \
			<h3>' + comments_count + '</h3> \
		</div> \
		';

		html += ' \
		<div class="dsq-options"> \
			<span class="dsq-item-sort">'
				+ Dsq.Strings.SORT_BY + ' \
				<select id="dsq-sort-select" onchange="Dsq.Thread.sortBy(this.value);"> \
					<option value="hot" ' + (Dsq.jsonData.request.sort == 4 ? 'selected="selected"' : '') + '>' + Dsq.Strings.POPULAR_NOW + '</option> \
					<option value="best" ' + (Dsq.jsonData.request.sort == 3 ? 'selected="selected"' : '') + '>' + Dsq.Strings.BEST_RATING + '</option> \
					<option value="newest" ' + (Dsq.jsonData.request.sort == 2 ? 'selected="selected"' : '') + '>' + Dsq.Strings.NEWEST_FIRST + '</option> \
					<option value="oldest" ' + (Dsq.jsonData.request.sort == 1 ? 'selected="selected"' : '') + '>' + Dsq.Strings.OLDEST_FIRST + '</option> \
				</select> \
				&nbsp; \
			</span> \
			<span class="dsq-subscribe-email"> \
				<img src="http://media.disqus.com/images/embed/email.png" style="width:12px;height:12px;vertical-align:middle"> \
				<span id="dsq-subscribe">'
					+ (Dsq.jsonData.context.subscribed
						? '<a href="#" onclick="Dsq.Thread.subscribe(0); return false">' + Dsq.Strings.UNSUBSCRIBE + '</a>'
						: '<a href="#" onclick="Dsq.Thread.subscribe(1); return false">' + Dsq.Strings.SUBSCRIBE_BY_EMAIL + '</a>')
				+ '</span> \
			</span> \
			<span class="dsq-subscribe-rss" style="width:12px;height:12px;vertical-align:middle"> \
				<img src="http://media.disqus.com/images/embed/bullet-feed.png" alt="" /> \
				<a href="http://chrisbrogan.disqus.com/what_you_might_not_know_about_personal_branding/latest.rss">' + Dsq.Strings.SUBSCRIBE_BY_RSS + '</a> \
			</span> \
		</div> \
		';

		
		
			html += Dsq.Templates.realtime();
			html += Dsq.Templates.showThreadSettings();
			html = Dsq.Templates.postBox() + html;

		
		

		return html;

	};
	
	this.footer = function() {
		var html = '';

		html += Dsq.Templates.pagination();


		html += Dsq.Templates.reactions();

		
			html += Dsq.Templates.trackbacks();
		


		if (Dsq.jsonData.request.is_global_moderator) {
 			html += ' \
				<div class="dsq-global-moderator-extras">'
					+ '<strong>shortname:</strong> ' + Dsq.jsonData.forum.url
					+ '<strong>thread id:</strong> ' + Dsq.jsonData.thread.id
					+ '<strong>thread slug:</strong> ' + Dsq.jsonData.thread.slug
				+ '</div> \
			';
		}

		return html;
	};
	
	this.realtime = function() {
		var html = '';
		
		if (Dsq.jsonData.realtime_enabled) {
			html += '<div id="dsq-realtime-options" class="dsq-options">'
					 + Dsq.Strings.REALTIME_UPDATING_IS + ' <strong id="dsq-realtime-status" style="text-transform: lowercase">' + Dsq.Strings.ENABLED + '</strong>. \
					 <a href="#" id="dsq-realtime-toggle" style="text-transform: capitalize"></a> \
					</div>';
		}

		if (!Dsq.jsonData.forum.streaming_realtime) {
			html += ' \
				<div style="display: none" id="dsq-realtime-alert" class="dsq-realtime-alert"><span id="dsq-realtime-queued"></span> <a href="#" id="dsq-realtime-show"></a></div> \
			';
		}
		
		return html;
	};

	this.showThreadSettings = function() {
		if (!Dsq.jsonData.request.is_moderator) {
			return '';
		}

		html = '<div id="dsq-thread-settings" class="dsq-thread-settings">' + Dsq.Strings.MODERATOR_OPTIONS;
		html += '<a href="#" onclick="Dsq.Thread.showSettings(); return false;">' + Dsq.Strings.SETTINGS + '</a>';
		if (Dsq.jsonData.forum.reactions_enabled && Dsq.jsonData.reactions.length === 0) {
			html += '<a href="#" onclick="Dsq.Reaction.reportMissingReactions(); return false;">'
						+ Dsq.Strings.REPORT_MISSING_REACTIONS
						+ '</a>';
		}
		html +='</div>';

		return html;
	};

	this.postBox = function(post_id, use_fallback_iframe) {


		var html;
		var display_sharing_options = Dsq.jsonData.request.is_authenticated;
		if (Dsq.jsonData.request.is_remote) {


			if (!Dsq.jsonData.request.sharing.hasOwnProperty(Dsq.jsonData.request.remote_domain)) {
				display_sharing_options = false;
			}
		}
		
		if (post_id) {
			var _meta = Dsq.jsonData.posts[post_id];
			var userData = Dsq.jsonData['users'][_meta.user_key];				
		}
		
		var pid = post_id ? '-' + post_id : '';

		var _requestUserInfo = function() {
			var html;



			var user_has_email = false;

			html = '<div class="dsq-request-user-info"> <!-- // If authenticated --> \
				<a href="' + Dsq.jsonData.settings.disqus_url + Dsq.Urls.LOGOUT + '?ctkn=' + Dsq.CSRF_TOKEN + '" class="dsq-request-user-logout">' + Dsq.Strings.LOGOUT + '</a> \
				<table> \
					<tr> \
						<td rowspan="2">'
							+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '<a href="' + Dsq.jsonData.settings.disqus_url + Dsq.Urls.REQUEST_USER_PROFILE + '">' : '')
								+ '<img src="' + Dsq.Urls.REQUEST_USER_AVATAR + '" width="48" height="48" class="dsq-request-user-avatar">'
							+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '</a>' : '')
						+ '</td> \
						<td class="dsq-request-user-name">'
								+ (Dsq.jsonData.request.is_remote
									 ? '<span class="dsq-badge-small dsq-badge-' + Dsq.jsonData.request.remote_domain + '">' + Dsq.jsonData.request.remote_domain + '</span>'
									 : (Dsq.jsonData.request.is_verified
											? '<span class="dsq-badge-small dsq-badge-verified">Verified</span>'
											: '<span class="dsq-badge-small dsq-badge-registered">Registered</span>'))
							+ ' <a href="' + Dsq.jsonData.settings.disqus_url + Dsq.Urls.REQUEST_USER_PROFILE + '">' + Dsq.jsonData.request.display_username + '</a>'
							+  (Dsq.jsonData.request.is_remote && user_has_email ? ' <small>(<a href="#" onclick="Dsq.Popup.remoteAccountSettings(); return false;">change settings</a>)</small>' : '')
							+  (!Dsq.jsonData.request.is_remote && !Dsq.jsonData.forum.disqus_auth_disabled ? ' <small>(<a href="' + Dsq.jsonData.settings.disqus_url + '/profile/info/" target="_blank">change name</a> or <a href="' + Dsq.jsonData.settings.disqus_url + '/profile/avatar/" target="_blank">picture</a>)</small>' : '')
						+ '</td> \
					</tr> \
					<tr> \
						<td class="dsq-request-user-stats"> \
							<span><big>' + Dsq.jsonData.request.comments_count + '</big> ' + (Dsq.jsonData.request.comments_count == 1 ? 'comment' : 'comments') + '</span> \
							<span><big>' + Dsq.jsonData.request.likes_count + '</big> ' + (Dsq.jsonData.request.likes_count == 1 ? 'like' : 'likes') + '</span> \
							<span><big>' + Dsq.jsonData.request.points + '</big> ' + (Dsq.jsonData.request.points == 1 ? 'point' : 'points') + '</span> \
						</td> \
					</tr> \
				</table> \
			</div> \
			';
			return html;
		};

		var _loginOptions = function() {
			var html;
			html = ' \
			<div class="dsq-authenticate"> \
				<p class="dsq-autheneticate-copy">'
				+ (Dsq.jsonData.forum.allow_anon_post
					? Dsq.Strings.YOU_ARE_COMMENTING_AS_A + ' <a class="dsq-help" title="Click for more information" href="#" onclick="Dsq.Popup.helpBadges(); return false">Guest</a>. ' + Dsq.Strings.OPTIONAL + ': ' + Dsq.Strings.LOGIN_BELOW + '.'
					: Dsq.Strings.REQUIRED + ': ' + Dsq.Strings.PLEASE_LOGIN_BELOW_TO_COMMENT + '.')
				+ '</p> \
				<ul class="dsq-login-buttons">'
					+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Popup.login(); return false"><img src="http://media.disqus.com/images/themes/narcissus/login-disqus.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_fb_connect ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Facebook.login(); return false;"><img src="http://media.disqus.com/images/themes/narcissus/login-facebook.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_twitter_signin ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Twitter.startTwitterConnect(); return false"><img src="http://media.disqus.com/images/themes/narcissus/login-twitter.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_openid ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.OpenID.requestURL(); return false" ><img src="http://media.disqus.com/images/themes/narcissus/login-openid.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_yahoo ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Yahoo.startYahooConnect(); return false"><img src="http://media.disqus.com/images/themes/narcissus/login-yahoo.gif" /></a></li>' : '')
				+ '</ul> \
			</div> \
			';
			return html;
		};

		if (!Dsq.jsonData.context.show_reply) {


			if (!Dsq.jsonData.request.is_authenticated) {



				return '<div id="dsq-form-area" style="display:none"><div id="dsq-textarea-wrapper"></div></div>' + _loginOptions();
			} else {
				return '';
			}
		}

		html = ' \
		<div id="' + (post_id 
			? 'dsq-reply-post-' + post_id
			: 'dsq-new-post')
		 	+ '" class="dsq-post-area"> \
			<div class="dsq-dc-logo"> \
				<a href="http://disqus.com/comments" target="_blank"><img src="http://media.disqus.com/images/themes/narcissus/disqus-logo.png"></a> \
			</div>'
			+ (post_id 
				? '<h3>' + Dsq.Strings.REPLYING_TO + ' ' + userData.display_name + '</h3>'
				: '<h3>' + Dsq.Strings.ADD_NEW_COMMENT + '</h3>')
			+ (Dsq.jsonData.request.is_authenticated 
				? _requestUserInfo()
				: _loginOptions() )
			+ '<div id="dsq-form-area' + pid + '">'
			+ '<div class="dsq-textarea"> \
				<div class="dsq-textarea-wrapper" id="dsq-textarea-wrapper' + pid + '"></div> \
			</div>'
			+ (!Dsq.jsonData.request.is_authenticated
			? ' \
			<div class="dsq-post-fields"> \
				<form action="." method="GET" onsubmit="Dsq.Templates.postComment(' + post_id + ', this, false); return false;"> \
				<table> \
					<tr> \
						<td class="dsq-post-fields-left"><div class="dsq-input-wrapper"><input id="dsq-field-name' + pid + '" type="text" value="' + (disqus_def_name ? disqus_def_name : (Dsq.jsonData.session.name ? Dsq.jsonData.session.name : Dsq.Strings.NAME + '" class="dsq-placeholder')) + '" onfocus="Dsq.Templates.handlePlaceholder(event, this, \'name\')" onblur="Dsq.Templates.handlePlaceholder(event, this, \'name\')" /></div></td> \
						<td class="dsq-post-fields-right"><div class="dsq-input-wrapper"><input id="dsq-field-website' + pid + '" type="text" value="' + (Dsq.jsonData.session.url ? Dsq.jsonData.session.url : Dsq.Strings.WEBSITE + ' (' + Dsq.Strings.OPTIONAL.toLowerCase() + ')" class="dsq-placeholder') + '" onfocus="Dsq.Templates.handlePlaceholder(event, this, \'website\')" onblur="Dsq.Templates.handlePlaceholder(event, this, \'website\')" /></div></td> \
					</tr> \
					<tr> \
						<td class="dsq-post-fields-left"><div class="dsq-input-wrapper"><input id="dsq-field-email' + pid + '" type="text" value="' + (disqus_def_email ? disqus_def_email : (Dsq.jsonData.session.email ? Dsq.jsonData.session.email : Dsq.Strings.EMAIL + '" class="dsq-placeholder')) + '" onfocus="Dsq.Templates.handlePlaceholder(event, this, \'email\')" onblur="Dsq.Templates.handlePlaceholder(event, this, \'email\')" /></div></td> \
						<td class="dsq-post-fields-right"> \
							<div class="dsq-subscribe"> \
								<a href="#" onclick="Dsq.Templates.chooseSubscribe(' + post_id + '); return false" class="dsq-subscribe-menu"><span id="dsq-subscribe-select' + pid + '">' + (Dsq.jsonData.request.subscribe_on_post ? Dsq.Strings.SUBSCRIBE_TO_ALL_COMMENTS_BY_EMAIL : Dsq.Strings.DO_NOT_SUBSCRIBE_TO_COMMENTS) + '</span> <small>&#9660;</small></a> \
								<ul class="dsq-panel" id="dsq-subscribe-menu' + pid + '"> \
									<li><a href="#" onclick="Dsq.Templates.setSubscribe(2, this, ' + post_id + '); return false">Subscribe to all comments by email</a></li> \
									<li><a href="#" onclick="Dsq.Templates.setSubscribe(0, this, ' + post_id + '); return false">Do not subscribe to comments</a></li> \
								</ul> \
								<input id="dsq-subscribe-on-post' + pid + '" type="hidden" value="' + Dsq.jsonData.request.subscribe_on_post + '" /> \
							</div> \
						</td> \
					</tr> \
				</table> \
				</form> \
			</div>'
			: '')
			+ '<div class="dsq-post-footer"> \
				<div class="dsq-sharing-options" ' + (!display_sharing_options ? 'style="display:none;"' : '') + '> \
					<button class="dsq-button-small" onfocus="document.getElementById(\'dsq-post-button' + pid + '\').focus();"><span>' + Dsq.Strings.SHARING_OPTIONS + ' <small>&#9660;</small></span></button> \
					<div class="dsq-panel"> '
						+ (Dsq.jsonData.request.sharing.twitter !== undefined
								&& Dsq.jsonData.request.sharing.twitter.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-twitter' + pid + '"'
								  + (Dsq.jsonData.request.sharing.twitter.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-twitter' + pid + '">' + Dsq.Strings.SHARE_ON + ' Twitter</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.facebook
								&& (Dsq.jsonData.request.sharing.facebook.enabled === true ||
										(Dsq.jsonData.request.is_remote && Dsq.jsonData.request.remote_domain == 'facebook'))
							? '<div><input type="checkbox" id="dsq-sharing-facebook' + pid + '"'
									+ (Dsq.jsonData.request.sharing.facebook.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-facebook' + pid + '">' + Dsq.Strings.SHARE_ON + ' Facebook</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.yahoo !== undefined
								&& Dsq.jsonData.request.sharing.yahoo.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-yahoo' + pid + '"'
									+ (Dsq.jsonData.request.sharing.yahoo.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-yahoo' + pid + '">' + Dsq.Strings.SHARE_ON + ' Yahoo!</label> \
								</div>'
							: '')
						+ (Dsq.jsonData.request.sharing.tumblr !== undefined
								&& Dsq.jsonData.request.sharing.tumblr.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-tumblr' + pid + '"'
									+ (Dsq.jsonData.request.sharing.tumblr.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-tumblr' + pid + '">' + Dsq.Strings.SHARE_ON + ' Tumblr</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.wordpress !== undefined
								&& Dsq.jsonData.request.sharing.wordpress.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-wordpress' + pid + '"'
									+ (Dsq.jsonData.request.sharing.wordpress.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-wordpress' + pid + '">' + Dsq.Strings.SHARE_ON + ' Wordpress</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.movabletype !== undefined
							  && Dsq.jsonData.request.sharing.movabletype.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-movabletype' + pid + '"'
									+ (Dsq.jsonData.request.sharing.movabletype.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-movabletype' + pid + '">' + Dsq.Strings.SHARE_ON + ' Movable Type</label> \
							   </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.typepad !== undefined
							  && Dsq.jsonData.request.sharing.typepad.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-typepad' + pid + '"'
									+ (Dsq.jsonData.request.sharing.typepad.auto === true ? 'checked=true' : '') + '/> \
								  <label for="dsq-sharing-typepad' + pid + '">' + Dsq.Strings.SHARE_ON + ' TypePad</label> \
							   </div>'
							: '')
						+ '<div><a href="' + Dsq.jsonData.settings.disqus_url + '/profile/connections/" target="_blank" class="dsq-configure-options">' + Dsq.Strings.CONFIGURE_OPTIONS + '</a></div>'
					+ '</div> \
				</div>'
				+ '<button class="dsq-button" id="dsq-post-button' + pid + '" onclick="Dsq.Templates.postComment(' + post_id + ', this, false)"><span>' + Dsq.Strings.POST_AS + ' '
				+ (Dsq.jsonData.request.display_username
					? Dsq.jsonData.request.display_username
					: Dsq.Strings.GUEST)
				+ '</span></button>'
				+ (post_id
					? '<button class="dsq-button" id="dsq-cancel-button' + pid + '" onclick="Dsq.Post.toggleReply(' + post_id +', this)"><span>' + Dsq.Strings.CANCEL + '</span></button>'
					: '')
			+ '</div>'
			+ '</div>' // end dsq-form-area
		+ '</div> \
		';
		
		return html;
	};




	this.appendPost = function(post_id) {
		var html = '<div id="dsq-append-post-' + post_id + '"></div>';
		return html;
	};

	this.postPrependHeader = function(post_id) {
		var html;
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		
		html = ' \
		<table> \
			<tr> \
				<td id="dsq-header-avatar-' + post_id + '" class="dsq-header-avatar" onmouseover="Dsq.Post.dropProfile(' + post_id + ')"> \
					<a id="dsq-avatar-' + post_id + '" class="dsq-avatar" href="' + userData.url + '" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">'
					+ (Dsq.jsonData.forum.show_avatar
					? '<img src="' + Dsq.jsonData.users[_meta.user_key].avatar + '" alt="" />'
					: '')
				+ '</a> \
				</td> \
				<td class="dsq-comment-header-meta"> \
		';

		
		return html;
	};
	
	this.postAppendHeader = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var html;
		var parent_display_name = '';
		
		if(_meta.parent_post_id) {

			var _parent_meta = Dsq.jsonData.posts[_meta.parent_post_id];

			if (_parent_meta) {
				var parentUserData = Dsq.jsonData['users'][_parent_meta.user_key];
				parent_display_name = parentUserData.display_name;
			}
		}

		html = ' \
		<img src="http://media.disqus.com/images/themes/narcissus/moderator.png" class="dsq-moderator-star" title="Moderator" /> \
		<span class="dsq-comment-header-time"><a href="#comment-' + post_id + '" onclick="Dsq.Popup.permalink(' + post_id + ')" title="Permalink">' + (_meta.is_realtime ? Dsq.Strings.JUST_NOW : _meta.date) + '</a></span> '
		+ (_meta.parent_post_id && parent_display_name
			? '<a href="#comment-' + _meta.parent_post_id + '" title="Jump to comment">in reply to ' + parent_display_name + '</a>'
			: '')
		+ '</td> \
		<td id="dsq-like-pts-' + post_id + '" class="dsq-comment-header-likes">'
		+ (_meta.points
			? _meta.points + Dsq.Utils.pluralize(_meta.points, ' person', ' people') + ' liked this.'
			: '')
		+ '</td> \
		</tr> \
		</table> \
		';
		return html;
	};

	this.preBody = function(post_id) {
		var html = '';
		return html;
	};

	this.postFooter = function(post_id) {
		var html;
		var _meta = Dsq.jsonData.posts[post_id];
		if(_meta.killed || !_meta.approved) { return ''; }
		
		html = ' \
		<div class="dsq-comment-footer" id="dsq-comment-footer-' + post_id + '"> \
			<div class="dsq-comment-footer-left">'
				+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator
					? '<a href="#" onclick="Dsq.Templates.moderateOptions(' + post_id+ '); return false">' + Dsq.Strings.MODERATE + '</a>'
					: '')
				+ '<a href="#" id="dsq-post-report-' + post_id + '" class="dsq-post-report" onclick="Dsq.Post.report(' + post_id + ', false); return false;">' + Dsq.Strings.FLAG + '</a> \
			</div> \
			<div class="dsq-comment-footer-right">'
				+ (_meta.votable 
					? '<span id="dsq-like-' + post_id + '" class="dsq-like">'
					+ (!_meta.up_voted
						? '<button class="dsq-button-small" onclick="Dsq.Post.rate(this, ' + post_id + ', 1)" >Like</button>'
						: 'You liked this.&nbsp;&nbsp;')
					+ '</span>'
					: '')
				+ (_meta.can_reply && !_meta.has_replies && _meta.from_request_user
					? '<button class="dsq-button-small dsq-post-edit" onclick="Dsq.Post.edit(this, ' + post_id + ')" >' + Dsq.Strings.EDIT + '</button>'
					: '')
				+ (_meta.can_reply
					? '<span class="dsq-comment-footer-reply" id="dsq-comment-footer-reply-' + post_id + '" onclick="Dsq.Post.toggleReply(' + post_id +', this)"> \
						<button class="dsq-button-small">' + Dsq.Strings.REPLY + '</button> \
						<button class="dsq-comment-footer-reply-tab">' + Dsq.Strings.REPLY + '</button><span></span> \
					</span>'
					: '')
			+ '</div> \
		</div> \
		';
		
		return html;
	};



	
	this.showRetweets = function(id, limit, element_id /* Optional */) {
		var source, html = '';

		for (var i = 0, reaction; reaction = Dsq.jsonData.reactions[i]; i++) {
			if (reaction.id === id) {
				source = reaction.retweets;
			}
		}

		if (source) {
			if (limit === 0) {
				limit = source.length;
			}

			for (var j = 0; j < limit; j++) {
				var rt = source[j];
				html += '<a href="' + rt.url + '">' + rt.author_name + '</a>'	+ ((j === (limit - 1)) ? '.' : ', ');
			}
		}

		if (element_id === undefined) {
			return html;
		}

		var element = document.getElementById(element_id);
		element.innerHTML = html;
		return element;
	};

	this.showMoreReactions = function(reactions, has_more, start, limit) {
		var link = document.getElementById('dsq-show-more-reactions');
		var container = link.parentNode;
		container.removeChild(link);

		for (var i = 0, reaction; reaction = reactions[i]; i++) {
			var el = Dsq.Templates.generateReactionHTML(reaction);
			if (el) {
				container.innerHTML += el;
			}
		}

		if (has_more) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = start;
			var l = limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			container.innerHTML += '<li id="dsq-show-more-reactions" class="dsq-show-more-reactions"><button class="dsq-button-small" onclick="' + handler + '">Show more reactions</button></li>';
		}
	};

	this.generateReactionHTML = function(reaction) {
		if (reaction.body === null || reaction.body == '') {
			return;
		}

		if (reaction.author_name === '') {
			reaction.author_name = '&nbsp;';
		}

		if (reaction.url === '') {
			reaction.url = reaction.get_service_url;
		}

		var item = '<li class="dsq-comment dsq-reaction" id="dsq-reaction-' + reaction.id + '">'
			+ '<div class="dsq-comment-header"> \
			<table> \
			<tr> \
			<td class="dsq-header-avatar"> \
			';

		if (reaction.author_url && reaction.author_url !== '') {
			item += '<a target="_blank" href="' + reaction.author_url +'" class="dsq-avatar">';
		}

		if (reaction.avatar_url && reaction.avatar_url !== '') {
			item += '<img src="' + reaction.avatar_url + '"/>';
		} else {

			item += '<img src="' + Dsq.jsonData.media_url + '/images/noavatar92.png"/>';
		}

		var service_icon = (reaction.get_service_name == 'trackback' || reaction.get_service_name == 'pingback' ? 'rss' : reaction.get_service_name.replace(' ', ''));
		item += (reaction.author_url && reaction.author_url !== ''
				? '</a>'
				: '')
			+ '</td>'
			+ '<td><cite class="dsq-comment-cite">' + reaction.author_name + '</cite> <span class="dsq-comment-header-time">' + reaction.date_created + '</span></td>'
			+ '<td class="dsq-comment-header-likes"></td>'
			+ '</tr></table></div>' // end dsq-comment-header
			+ '<div class="dsq-reaction-header" \
				<table> \
					<tr> \
						<td class="dsq-reaction-header-left">'
							+ '<img class="dsq-service-icon" src="' + Dsq.jsonData.media_url + '/images/reactions/services/' + service_icon + '.png" />'
							+ ' From <a class="dsq-service-name" target="_blank" href="' + reaction.url + '">' + reaction.get_service_name + '</a> '
							+ 'via ' + (reaction.source == 'backtype' ? '<a href="http://backtype.com/">BackType</a>' : '<a href="' + reaction.source_url + '">UberVU</a>')
						+ '</td>'
						+ '<td class="dsq-reaction-header-right">';
			
			if(reaction.retweets) {
				var num_retweets = reaction.retweets.length;
				if (num_retweets > 0) {
					if (num_retweets == 1) {
						item += 'One more retweet from <a href="' + reaction.retweets[0].url + '">'  + reaction.retweets[0].author_name + '</a>';
					} else {
						item += (num_retweets + ' more retweets from ');
						item += '<span id="dsq-reaction-retweets-' + reaction.id + '">';
						var n_tweets = (num_retweets > 3) ? 3 : num_retweets;
						item += Dsq.Templates.showRetweets(reaction.id, n_tweets);
						if (n_tweets != num_retweets) {
							item += '</span> <a onclick="Dsq.Templates.showRetweets(' + reaction.id + ', 0, \'dsq-reaction-retweets-' + reaction.id + '\');'
								+ 'this.parentNode.removeChild(this); return false;" href="#">Show all</a>';
						}
					}
				}
			}	
			item += '</td></tr> \
			</table> \
			</div>' // end dsq-reaction-header
			+ '<div class="dsq-comment-body"> \
				<div class="dsq-comment-message">' + reaction.body + '</div>'
			+ '</div> \
			<div class="dsq-comment-footer"> \
				<div class="dsq-comment-footer-left"> \
				</div>'
				+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator 
					? ' \
					<div class="dsq-comment-footer-right"> \
						<button class="dsq-button-small dsq-hide-reaction" onclick="Dsq.Reaction.hide(' + reaction.id + ')">Hide</button> \
					</div>'
					: '')
			+ '</div>'
		item += '</li>'; /* Reaction HTML ends */
		return item;
	};

	this.reactions = function() {
		var html, reaction;

		if (Dsq.jsonData.reactions === undefined || Dsq.jsonData.reactions.length === 0) {
			return '';
		}

		html = '';
		for (var i = 0; reaction = Dsq.jsonData.reactions[i]; i++) {
			var item = Dsq.Templates.generateReactionHTML(reaction);
			if (item) {
				html += item;
			}
		}

		if (Dsq.jsonData.has_more_reactions) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = Dsq.jsonData.reactions_start;
			var l = Dsq.jsonData.reactions_limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			html += '<li id="dsq-show-more-reactions" class="dsq-show-more-reactions"><button class="dsq-button-small" onclick="' + handler + '">Show more reactions</button></li>';
		}

		return '<h3 id="dsq-reactions-title" class="dsq-h3-reactions">Reactions</h3><ul id="dsq-reactions" class="dsq-reactions">' + html + '</ul>';
	};
	
	this._popupGeneric = function(content) {
		return ' \
		<div class="dsq-popup-container"> \
			<table> \
				<tbody> \
					<tr> \
						<td class="dsq-popup-tl"></td><td class="dsq-popup-b"></td><td class="dsq-popup-tr"></td> \
					</tr> \
					<tr> \
						<td class="dsq-popup-b"></td> \
						<td class="dsq-popup-body"> \
							<div class="dsq-popup-content"> \
								<div class="dsq-popup-title"> \
									<button class="dsq-button-small" style="float:right" onclick="Dsq.Popup._closePopup(null, true)">Close</button>' 
									+ content['header'] 
								+ '</div>'
								+ content['body']
							+ '</div> \
							<div class="powered-by"><a href="http://disqus.com/comments/">Powered by <img src="http://media.disqus.com/images/embed/disqus-logo.png" alt="Disqus Comments" style="margin-bottom:-5px" /></a></div> \
						</td> \
						<td class="dsq-popup-b"></td> \
					</tr> \
					<tr> \
						<td class="dsq-popup-bl"></td><td class="dsq-popup-b"></td><td class="dsq-popup-br"></td> \
					</tr> \
				</tbody> \
			</table> \
		</div> \
		';
	};



	
	this.chooseSubscribe = function(post_id) {

		var pid = post_id ? '-' + post_id : '';
		var menu = Dsq.$('dsq-subscribe-menu' + pid);
		
		menu.style.display = menu.style.display == 'block' ? 'none' : 'block';
		
	};
	
	this.setSubscribe = function(value, el, post_id) {

		var pid = post_id ? '-' + post_id : '';
		var input = Dsq.$('dsq-subscribe-on-post' + pid);
		var select = Dsq.$('dsq-subscribe-select' + pid);
		var menu = Dsq.$('dsq-subscribe-menu' + pid);
		
		select.innerHTML = el.innerHTML;
		input.value = value;
		this.chooseSubscribe(post_id);
	};
	
	this.getFormFields = function(post_id) {

		var fields = {};
		var pid = post_id ? '-' + post_id : '';
		var name = Dsq.$('dsq-field-name' + pid);
		var email = Dsq.$('dsq-field-email' + pid);
		var website = Dsq.$('dsq-field-website' + pid);
		var username = Dsq.$('dsq-field-username' + pid);
		var password = Dsq.$('dsq-field-password' + pid);

		fields = {
			'name': name,
			'email': email,
			'website': website,
			'username': username,
			'password': password
		}
		
		return fields;
	}
	
	this.validateFields = function(post_id) {
		
		if(Dsq.jsonData.request.is_authenticated) { return true; }
		
		var fields = Dsq.Templates.getFormFields(post_id);
		
		var nameField = fields.name;
		var websiteField = fields.website;
		var emailField = fields.email;
		
		websiteField.value = (websiteField.value == Dsq.Templates.placeholder['website']) ? '' : websiteField.value;
		
		var v = [{

			validator: Dsq.Validators.name,
			value: nameField.value
		}, {

			validator: Dsq.Validators.email,
			value: emailField.value
		}, {

			validator: Dsq.Validators.url,
			value: websiteField.value
		}];
		
		return Dsq.Validators.validate(v, function(e) { Dsq.Popup.popModal(e, 'Oops...') } );
	};
	
	this.checkExistingUser = function(post_id) {
		var fields = Dsq.Templates.getFormFields(post_id);		
		Dsq.Popup.loading(post_id);
		
		if (post_id) {
			Dsq.frames['reply_' + post_id].getUserByEmail(fields.email.value);
		} else {
			Dsq.frames['reply_0'].getUserByEmail(fields.email.value);
		}
	};

	this.validateAuth = function(el_clicked, post_id, auth_choice) {
		var fields = Dsq.Templates.getFormFields(post_id);
		var email = fields.email ? fields.email.value : '';
		var username = fields.username ? fields.username.value : '';
		var password = fields.password ? fields.password.value : '';
		
		Dsq.Templates.setLoadingButton(el_clicked, post_id);
		
		if (post_id) {
			Dsq.frames['reply_' + post_id].validateAuth(auth_choice, email, username, password);
		} else {
			Dsq.frames['reply_0'].validateAuth(auth_choice, email, username, password);
		}
	};

	this.lightboxUpdateEmail = function(post_id, new_email) {
		var fields = Dsq.Templates.getFormFields(post_id);
		fields.email.value = new_email;
	};

	this.lightboxAuthenticate = function(post_id, auth_choice, auth_data) {
		var title, body;
		var pid = post_id ? '-' + post_id : '';

		if(typeof(auth_data) == 'undefined') {
			var auth_data = Dsq.Templates.getFormFields(post_id);
		}

		d = auth_data;

		switch(auth_choice) {
			case 'register':
				var suggestedUsername = d.name.value.replace(/[^a-zA-Z0-9-]/g,'').toLowerCase();
			
				title = Dsq.jsonData.forum.allow_anon_post ? 'Optional:' : 'Required:';
				title += ' Register a <img src="http://media.disqus.com/images/embed/disqus-profile.png" alt=Disqus Profile" />';

				body = ' \
				<ul class="dsq-lightbox-register-reasons"> \
				<li>Verify your comments</li> \
				<li>Edit and delete comments</li> \
				<li>Manage comments and replies</li> \
				</ul> \
				';

				body += ' \
				<div class="dsq-lightbox-auth-fields"> \
					<table> \
						<tr> \
							<td>Email</td> \
							<td><input type="text" value="' + d.email.value + '" onchange="Dsq.Templates.lightboxUpdateEmail(' + post_id + ', this.value)" /><div id="dsq-email-errors' + pid + '"></div></td> \
						</tr> \
						<tr> \
							<td>Username</td> \
							<td><input id="dsq-field-username' + pid + '" type="text" value="' + suggestedUsername + '"/><div id="dsq-username-errors' + pid + '"></div></td> \
						</tr> \
						<tr> \
							<td>Password</td> \
							<td><input id="dsq-field-password' + pid + '" type="password" /><div id="dsq-password-errors' + pid + '"></div></td> \
						</tr> \
					</table> \
					<div class="dsq-lightbox-switch-auth"><a href="#" onclick="Dsq.Templates.lightboxAuthenticate(' + post_id + ',\'login\'); return false">Login instead</a></div> \
				</div> \
				<div id="dsq-lightbox-errors' + pid + '" class="dsq-lightbox-errors"></div> \
				<div class="dsq-lightbox-submit"> \
					<div class="dsq-lightbox-auth-post"><button class="dsq-button" onclick="Dsq.Templates.validateAuth(this, ' + post_id + ',\'' + auth_choice + '\')">Register and Post comment</button></div>'
					+ (Dsq.jsonData.forum.allow_anon_post
						? '<div class="dsq-lightbox-auth-skip"><button class="dsq-button-small" onclick="Dsq.Templates.postComment(' + post_id + ', this, true)">Just post as a Guest</button></div>'
						: '')
				+ '</div> \
				';
				break;
			case 'login':
				title = Dsq.jsonData.forum.allow_anon_post ? 'Optional:' : 'Required:';
				title += ' Login to your <img src="http://media.disqus.com/images/embed/disqus-profile.png" alt=Disqus Profile" />';
				body = '';
				
				if(d.avatar_url) {
					body += '<div class="dsq-lightbox-recognized"><table><tr>';
					body += '<td><img src="' + d.avatar_url + '" alt="" /></td>';
					body += '<td><span class="dsq-badge ' + (d.verified ? 'dsq-badge-verified' : 'dsq-badge-registered') + '">' + (d.verified ? 'Verified' : 'Registered') + '</span></td>';
					body += '<td>Hey <strong>' + d.display_name + '</strong>, is that you? Login below to claim this comment.';
					body += '</tr></table></div>';
				}

				body += ' \
				<div class="dsq-lightbox-auth-fields"> \
					<table> \
						<tr> \
							<td>Username or Email</td> \
							<td><input id="dsq-field-username' + pid + '" type="text" value="' + (d.avatar_url ? d.username : '') + '" /></td> \
						</tr> \
						<tr> \
							<td>Password <a href="http://disqus.com/forgot" target="_blank">(cannot log in?)</a></td> \
							<td><input id="dsq-field-password' + pid + '" type="password" /></td> \
						</tr> \
					</table> \
					<div class="dsq-lightbox-switch-auth"><a href="#" onclick="Dsq.Templates.lightboxAuthenticate(' + post_id + ',\'register\'); return false">Register instead</a></div> \
				</div> \
				<div id="dsq-lightbox-errors' + pid + '" class="dsq-lightbox-errors"></div> \
				<div class="dsq-lightbox-submit"> \
					<div class="dsq-lightbox-auth-post"><button class="dsq-button" onclick="Dsq.Templates.validateAuth(this, ' + post_id + ',\'' + auth_choice + '\')">Login and Post comment</button></div>'
					+ (Dsq.jsonData.forum.allow_anon_post
						? '<div class="dsq-lightbox-auth-skip"><button class="dsq-button-small" onclick="Dsq.Templates.postComment(' + post_id + ', this, true)">Just post as a Guest</button></div>'
						: '')
				+ '</div> \
				';
				break;
			default:
				break;
		}
		Dsq.Popup.lightbox(body, title, post_id);
		Dsq.$('dsq-field-username' + pid).focus();
	};
	
	this.buttonsToRestore = [];
	this.setLoadingButton = function(btn, post_id) {
		var pid = post_id ? '-' + post_id : '';
		if (btn) {

			var loadingBtn = document.createElement('button');
			loadingBtn.id = btn.id + '-loading';
			loadingBtn.innerHTML = '<img src="http://media.disqus.com/images/loading-lite.gif" alt="" /> Just a moment...';
			loadingBtn.className = btn.className + ' dsq-post-loading';
			btn.parentNode.appendChild(loadingBtn);
			btn.style.display = 'none';
			var cancelBtn = Dsq.$('dsq-cancel-button' + pid);
			if(cancelBtn) { cancelBtn.style.display = 'none'; this.buttonsToRestore.push(cancelBtn); }
			this.buttonsToRestore.push(btn);
		} else {

			var buttons = this.buttonsToRestore;
			for(var i = 0; i < buttons.length; i++) {
				buttons[i].style.display = 'inline';
				Dsq.Utils.deleteNode(Dsq.$(buttons[i].id + '-loading'));
			}
		}
		
	};

	this.postComment = function(post_id, el_clicked, force, auth_choice) {
		var append_id = post_id ? '-' + post_id : '';
		var fields = Dsq.Templates.getFormFields(post_id);

		if (Dsq.Templates.validateFields(post_id)) {

			if (!Dsq.jsonData.request.is_authenticated && !force &&
				((!Dsq.Utils.readCookie('skipped_auth') && !disqus_skip_auth && !Dsq.jsonData.forum.disqus_auth_disabled) || !Dsq.jsonData.forum.allow_anon_post)) {
				Dsq.Templates.checkExistingUser(post_id);
				return false;
			}
			var params = [];
			if (!Dsq.jsonData.request.is_authenticated) {
				params.push(fields.name.value,
					fields.email.value,
					fields.website.value);

				if (auth_choice == 'login' || auth_choice == 'register') {
					params.push({
						auth_choice: auth_choice,
						username: fields.username.value,
						password: fields.password.value,
						email: fields.email.value
					});
				} else {
					params.push(null);
				}

				params.push(null /* sharing options */, Dsq.$('dsq-subscribe-on-post' + append_id).value);
			} else {
				var service_checked = function(name) {
					var el = Dsq.$('dsq-sharing-' + name + append_id);
					return (el !== null && el.checked === true) ? '1' : '0';
				};
				params.push(null, null, null, null, {
					tw: service_checked('twitter'),
					fb: service_checked('facebook'),
					tr: service_checked('tumblr'),
					wp: service_checked('wordpress'),
					mt: service_checked('movabletype'),
					tp: service_checked('typepad'),
					yh: service_checked('yahoo')
				});
			}

			var frame = Dsq.frames['reply_' + (post_id ? post_id : 0)];
			frame.post.apply(frame, params);

			if (el_clicked) {
				Dsq.Templates.setLoadingButton(el_clicked, post_id);
			}
			
			if (force) {
				Dsq.Utils.createCookie('skipped_auth', true);	
			}
			
		} else {
			return false;
		}
	};

	this.editComment = function(el_clicked, post_id) {
		var edited_message = Dsq.$('dsq-edit-textarea-' + post_id).value;

		Dsq.Templates.setLoadingButton(el_clicked, post_id);
		Dsq.frames['edit_' + post_id].edit(post_id, edited_message);
	};

	this.toggleEdit = function(post_id) {
		var body = Dsq.$('dsq-comment-body-' + post_id);
		var message = Dsq.$('dsq-comment-message-' + post_id);

		if (!Dsq.Post.stateEditToggled[post_id]) {


			message.style.display = 'none';
			if (Dsq.$('dsq-edit-' + post_id)) {
				Dsq.$('dsq-edit-' + post_id).style.display = 'block';
			} else {

				var edit_area = document.createElement('div');
				edit_area.id = 'dsq-edit-' + post_id;
				edit_area.className = 'dsq-edit dsq-textarea';
				edit_area.innerHTML = ' \
				<div class="dsq-textarea-wrapper"> \
					<textarea class="dsq-edit-textarea" id="dsq-edit-textarea-' + post_id + '">' + message.innerHTML + '</textarea> \
				</div> \
				<div class="dsq-save-edit"> \
					<button onclick="Dsq.Templates.editComment(this, ' + post_id + ')" class="dsq-button-small">Save Edit</button> \
				</div> \
				<div id="dsq-edit-iframe-' + post_id + '" style="display: none"></div> \
				';

				body.appendChild(edit_area);

				if (!Dsq.frames['edit_' + post_id]) {
					var _meta = Dsq.jsonData.posts[post_id];
					Dsq.frames['edit_' + post_id] = new Dsq.ReplyFrame(Dsq.$('dsq-edit-iframe-' + post_id), post_id);
					Dsq.frames['edit_' + post_id].init();
					Dsq.frames['edit_' + post_id].setState(post_id, _meta.depth);
				}
			}
		} else {

			message.style.display = 'block';
			Dsq.$('dsq-edit-' + post_id).style.display = 'none';
		}
		
		Dsq.Post.stateEditToggled[post_id] = !Dsq.Post.stateEditToggled[post_id];
	};
	
	this.edit = function(el, post_id) {

		Dsq.Templates.toggleEdit(post_id);
	};

	this.toggleReply = function(post_id, button) {
		
		if(!this.stateReplyToggled[post_id]) {

			if (Dsq.$('dsq-reply-post-' + post_id)) {
				Dsq.$('dsq-append-post-' + post_id).style.display = 'block';
			} else {
				Dsq.$('dsq-append-post-' + post_id).innerHTML = Dsq.Templates.postBox(post_id);
				var container = Dsq.$('dsq-textarea-wrapper-' + post_id);
				if (!Dsq.frames['reply_' + post_id] && container) {
					var _meta = Dsq.jsonData.posts[post_id];
					Dsq.frames['reply_' + post_id] = new Dsq.ReplyFrame(container, post_id);
					Dsq.frames['reply_' + post_id].init(function() {

						Dsq.$('dsq-append-post-' + post_id).innerHTML = Dsq.Templates.postBox(post_id, true);
						Dsq.$('dsq-form-area-' + post_id).innerHTML = '';

						var theme = (typeof disqus_frame_theme == 'undefined') ? 'default' : disqus_frame_theme;
						Dsq.Iframes.showReplyIframeInContainer(Dsq.$('dsq-form-area-' + post_id), post_id, {theme: theme});

					});
					Dsq.frames['reply_' + post_id].setState(post_id, _meta.depth);
				}
			}
			Dsq.$('dsq-append-post-' + post_id).className = 'dsq-append-post';
			Dsq.$('dsq-comment-footer-reply-' + post_id).className = 'dsq-comment-footer-reply-active';
			
		} else {

			Dsq.$('dsq-append-post-' + post_id).style.display = 'none';
			Dsq.$('dsq-append-post-' + post_id).className = '';
			Dsq.$('dsq-comment-footer-reply-' + post_id).className = 'dsq-comment-footer-reply';
		}
		
		this.stateReplyToggled[post_id] = !this.stateReplyToggled[post_id];

		if(Dsq.Utils.ie && this.stateReplyToggled[post_id]) {

		}

		Dsq.Events.fire(Dsq.Events.REPLY_IFRAME_TOGGLED, {
			postId: post_id,
			opened: this.stateReplyToggled[post_id]
		});
	};
	
	this.moderateOptions = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		
		if(!Dsq.jsonData.request.is_moderator && !Dsq.jsonData.request.is_global_moderator) { return false; }

		var html;
		
		html = ' \
		<div class="dsq-moderate-options"> \
		<table>'
		+ (_meta.email ? '<tr><td>Email</td><td>' + _meta.email + '</td></tr>' : '')
		+ (_meta.ip ? '<tr><td>IP address</td><td>' + _meta.ip + '</td></tr>' : '')
		+ '<tr> \
			<td>Actions</td> \
			<td><ul>'
			+ (Dsq.jsonData.request.moderator_can_edit
				? '<li><a href="#" onclick="Dsq.Post.edit(this, ' + post_id + '); Dsq.Popup._closePopup(null, true); return false;">Edit Comment</a></li>'
				: '')
			+ '<li><a href="#" onclick="Dsq.Post.removePost(' + post_id + ', 1); Dsq.Popup._closePopup(null, true); return false;">Delete Comment</a></li> \
			<li><a href="#" onclick="Dsq.Post.reportSpam(' + post_id + '); Dsq.Popup._closePopup(null, true); return false;">Mark Spam</a></li> \
			<li><a href="#" onclick="Dsq.Popup.blacklist(' + post_id + '); return false">Block User</a></li> \
			</ul></td> \
			</table> \
		</div> \
		';
		
		html += '<p>Go to the full <a href="http://disqus.com/comments/moderate/" target="_blank">moderate panel</a> for more options.</p>';
		
		return Dsq.Popup.popModal(html, 'Moderate Options', post_id);
	};
	
	this.placeholder = {
		'class': 'dsq-placeholder',
		'name': Dsq.Strings.NAME,
		'email': Dsq.Strings.EMAIL,
		'website': Dsq.Strings.WEBSITE + ' (' + Dsq.Strings.OPTIONAL.toLowerCase() + ')'
	};
	
	this.handlePlaceholder = function(evt, el, key) {
		var placeholder = Dsq.Templates.placeholder[key];
		var className = Dsq.Templates.placeholder['class'];
		
		switch(evt.type) {
			case 'focus':
				if(el.value == placeholder) {
					el.value = '';
					el.className = '';
				}
				break;

			case 'blur':
				if(el.value == '') {
					el.value = placeholder;
					el.className = className;
				}
				break;
			default:
				break;
		}
	};
	
	this.paginate = function(page, el_clicked) {

		var extra_params = '';

		if(typeof disqus_per_page != 'undefined') {
			extra_params += '&per_page=' + disqus_per_page;
		}
		if(typeof disqus_sort != 'undefined') {
			extra_params += '&sort=' + disqus_sort;
		}

		Dsq.$('dsq-pagination').innerHTML += '<img src="http://media.disqus.com/images/loading-small.gif">';
		
		if(el_clicked) {
			Dsq.Templates.setLoadingButton(el_clicked);
		}
		
		Dsq.Utils.execScript('http://disqus.com/forums/chrisbrogan/thread.js'
			+ '?slug='	+ 'what_you_might_not_know_about_personal_branding'
			+ '&p='		+ page
			+ extra_params);
	};
	
	
	this.rate = function(el, id, vote) {


		if(Dsq.jsonData.request.is_authenticated || Dsq.jsonData.forum.allow_anon_votes) {
			if(vote == 1) {
				Dsq.$('dsq-like-' + id).innerHTML = '<img src="http://media.disqus.com/images/loading-small.gif">';
			}
			Dsq.Utils.execScript('http://disqus.com/forums/chrisbrogan/vote.js'
				+ '?post_id='    + id
				+ '&vote='        + vote);
		} else {
			Dsq.Popup.login('To rate, please log in');
		}
	};

	this.voted = function(post_id, points, vote) {

		Dsq.$('dsq-like-pts-' + post_id).innerHTML = points + Dsq.Utils.pluralize(points, ' person', ' people') + ' liked this.';

		if(vote) {
			Dsq.$('dsq-like-' + post_id).innerHTML = 'You liked this.&nbsp;&nbsp;';
		}
	};




	this.postComment_onSuccess = function(response, parent_post_id, post_id) {
		var approved = response.message.post_meta.approved;

		if (parent_post_id) {
			Dsq.Post.toggleReply(parent_post_id);
		}

		Dsq.Popup._closePopup(null, true);
		
		if (approved) {
			Dsq.Post.incrementPostCount();
			Dsq.Post.outlineComment(post_id);
		} else {			
			var unapproved_msg = 'Thanks for posting!\
	 Your comment must be approved by a moderator before appearing here.\
			';
			Dsq.Popup.popModal(unapproved_msg, 'Comment awaiting approval', post_id);
		}

		var sharing_results = response.message.sharing_results;
		var sharing_errors = '';
		for (var service in sharing_results) {
			if (sharing_results.hasOwnProperty(service) === true) {
				if (sharing_results[service].error === true) {
					sharing_errors += service + ', ';
				}
			}
		}

		if (sharing_results.facebook && sharing_results.facebook.callback) {
			FB.ensureInit(function() {
				FB.Connect.streamPublish('', sharing_results.facebook.attachment);
			});
		}

		if (sharing_errors !== '') {
			var message = 'Your comment was posted, but there were errors sharing with the following connections: ';
			message += sharing_errors.replace(/,\s$/, '');
			message += '<p><a href="' + Dsq.jsonData.settings.disqus_url + '/profile/connections" target="_blank">Configure your connections here</a></p>'
			Dsq.Popup.popModal(message, 'Sharing options');
		}

		Dsq.Templates.setLoadingButton(false);
	};

	this.postComment_onFailure = function(response, parent_post_id, post_id) {

		Dsq.Templates.setLoadingButton(false);
	};
};




// TODO: It might be faster to use string methods to find all <li (...) </li> blocks and pass to Dsq.PostHandler manually.
Dsq.CommentsHandler = function(str, head, post_id, content, tail, offset, s) {
	var prepend_post = Dsq.Templates.prependPost(post_id);
	var append_post = Dsq.Templates.appendPost(post_id);

	content = content.replace(Dsq.POST_RE, Dsq.PostHandler);
	Dsq.Templates.postLoopCounter++;
	head = Dsq.Templates.Filters.commentContainer(post_id, head);
	return prepend_post + head + content + tail + append_post;
};

Dsq.PostHandler = function(str, h_head, post_id, h_content, h_tail, b_head, b_content, b_tail, offset, s) {
	var prepend_header = Dsq.Templates.postPrependHeader(post_id);
	var append_header = Dsq.Templates.postAppendHeader(post_id);
	var prepend_body = Dsq.Templates.preBody(post_id);
	var append_body = Dsq.Templates.postBody(post_id);
	var append_footer = Dsq.Templates.postFooter(post_id);

	b_content = b_content.replace(Dsq.POST_BODY_RE, Dsq.PostBodyHandler);
	return h_head + prepend_header + h_content + append_header + h_tail + b_head + prepend_body + b_content + append_body + b_tail + append_footer;
};

Dsq.PostBodyHandler = function(str, head, post_id, content, tail, offset, s) {
	content = Dsq.Templates.Filters.commentContent(post_id, content);
	return head + content + tail;
};

Dsq.MediaPostHandler = function(str, args, offset, s) {
	args = args.split(' ');
	if(args[0] == 'seesmic') {
		return '<br />' + Dsq.Templates.mediaSeesmic(args[1], args[2]);
	}
	return '';
};


/**
 * Shorcuts
 */
Dsq.$ = function(element) { return document.getElementById(element); };
Dsq.$b = document.body || document.getElementsByTagName('body')[0];


/**
 * Dsq.Debug: Logging functions.
 */

Dsq.Debug = new function() {this.log=function(s){};this.profile=function(f){if(typeof f == 'function')return f();else return eval(f);};};


/**
 * Dsq.Urls: URL paths
 */
Dsq.Urls = new function() {
	this.LOGIN = '/profile/login/';
	this.LOGOUT = '/logout/';
	this.REPLY = 'http://chrisbrogan.disqus.com/what_you_might_not_know_about_personal_branding/reply.html';
	this.REQUEST_USER_PROFILE = '/AnonymousUser/';
	this.REQUEST_USER_AVATAR = 'http://media.disqus.com/images/noavatar92.png';
};
// Dsq.Urls

/**
 * Dsq.Validators: Validation for form fields
 */
Dsq.Validators = new function() {
	this.VALID_EMAIL_RE = /^[a-z0-9\-\_\+]+(\.[a-z0-9\-\_\+]+)*\@(([a-z0-9\-\_\+]+(\.[a-z0-9\-\_\+]+)*)+\.[a-z]{2,}|([0-9]+\.){3}[0-9]+)$/i;
	this.name = function(name) {
		var error = false;

		if(typeof Dsq.Templates.placeholder !== 'undefined' &&
		   name == Dsq.Templates.placeholder.name) {
			error = true;
		}
		if(name.length <= 1) {
			error = true;
		}

		if(error) {
			return "Please enter a name to comment.";
		} else {
			return true;
		}
	};
	this.email = function(addr) {
		if(Dsq.Validators.VALID_EMAIL_RE.test(addr)) {
			return true;
		} else {
			return "Please enter a valid email to comment.";
		}
	};
	this.url = function(addr) {
		if(!addr || addr.indexOf('.') != -1) {
			return true;
		} else {
			return "Please check your website URL (this field is optional).";
		}
	};

	this.validate = function(bulk_validation, failure_callback) {
		failure_callback = failure_callback || function(e){ alert(e); };

		for(var i = 0; i < bulk_validation.length; i++) {
			v = bulk_validation[i];
			ret = v.validator(v.value);
			if(ret !== true) {
				failure_callback(ret);
				return false;
			}
		}
		return true;
	};
};

/**
 * Dsq.Utils: Generic utility functions.
 */
Dsq.Utils = new function() {
	this.ie = /msie/i.test(navigator.userAgent) && !/opera/i.test(navigator.userAgent);
	this.ie7 = (document.all && !window.opera && window.XMLHttpRequest) ? true : false;
	this.ie6 = (!window.XMLHttpRequest) ? true: false;
	this.webkit = navigator.userAgent.indexOf('AppleWebKit/') >= 0;
	this.gebiFromElementCollectionCache = {};
	this._styleSheet = null;

	this.gebiFromElement = function(el, id, tag) {
		// This only method only helps IE.
		if(!this.ie) {
			return Dsq.$(id);
		} else {
			var cacheKey = el.id + '-' + tag;
			tag = tag || 'div';
			if(typeof this.gebiFromElementCollectionCache[cacheKey] != 'undefined') {
				collection = this.gebiFromElementCollectionCache[cacheKey];
			} else {
				collection = el.getElementsByTagName(tag);
				this.gebiFromElementCollectionCache[cacheKey] = collection;
			}

			for(var i = 0; i < collection.length; i++) {
				if(collection[i].id == id) {
					return collection[i];
				}
			}
			return null;
		}
	};

	this.execOnReady = function(func) {
		var node = document.createElement('document:ready');
		try {
			node.doScroll('left');
			func();
			node = null;
		} catch(err) {
			setTimeout(function() { Dsq.Utils.execOnReady(func); }, 10);
		}
	};


	// Courtesy of http://www.quirksmode.org/js/cookies.html
	this.createCookie = function(name,value,days) {
		if (days) {
			var date = new Date();
			date.setTime(date.getTime()+(days*24*60*60*1000));
			var expires = "; expires="+date.toGMTString();
		}
		else var expires = "";
		document.cookie = name+"="+value+expires+"; path=/";
	};

	this.readCookie = function(name) {
		var nameEQ = name + "=";
		var ca = document.cookie.split(';');
		for(var i=0;i < ca.length;i++) {
			var c = ca[i];
			while (c.charAt(0)==' ') c = c.substring(1,c.length);
			if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length,c.length);
		}
		return null;
	};

	this.eraseCookie = function(name) {
		Dsq.Utils.createCookie(name,"",-1);
	};

	this.deleteNode = function(node) {
		if(node) {
			this.deleteChildren(node);
			if(typeof node.outerHTML != 'undefined') { node.outerHTML = ''; }
			else if(node.parentNode) { node.parentNode.removeChild(node); }
			delete node;
		}
	};

	this.deleteChildren = function(node) {
		if(node) {
			for(var x = node.childNodes.length-1; x >= 0; x--) {
				var childNode = node.childNodes[x];
				if(childNode.hasChildNodes()) { this.deleteChildren(childNode); }
				if(typeof childNode.outerHTML != 'undefined') { childNode.outerHTML = ''; }
				else node.removeChild(childNode);
				delete childNode;
			}
		}
	};

	this.findPos = function(obj) {
		var curleft = 0;
		var curtop = 0;
		if (obj.offsetParent) {
			do {
				curleft += obj.offsetLeft;
				curtop += obj.offsetTop;
			} while (obj = obj.offsetParent);
		}
		return [curleft,curtop];
	};

	this.getWindowSize = function() {
		var windowWidth = -1;
		var windowHeight = -1;

		if(typeof(window.innerWidth) == 'number') { //Non-IE
			windowWidth = window.innerWidth;
			windowHeight = window.innerHeight;
		} else if(document.documentElement) { // IE 6+ in 'standards compliant mode'
			windowWidth = document.documentElement.clientWidth || document.body.clientWidth;
			windowHeight = document.documentElement.clientHeight || document.body.clientHeight;
		}

		return [windowWidth, windowHeight];
	}

	this.getScrollPos = function() {
		var scrollWidth, scrollTop;

		if(document.documentElement && (document.documentElement.scrollTop || document.documentElement.scrollWidth)) {
			scrollWidth = document.documentElement.scrollWidth;
			// IE is weird here.  If no doctype is provided, document.body.scrollTop is 0,
			// otherwise document.documentElement.scrollTop is 0.
			scrollTop = document.documentElement.scrollTop || document.body.scrollTop;
		} else if(document.body.scrollTop && document.body.scrollWidth) {
			scrollWidth = document.body.scrollWidth;
			scrollTop = document.body.scrollTop;
		}

		return [scrollWidth, scrollTop];
	}

	this.addEventListener = function(instance, eventName, listener) {
		var listenerFn = listener;
		if (instance.addEventListener) {
			instance.addEventListener(eventName, listenerFn, false);
		} else if (instance.attachEvent) {
			listenerFn = function() {
				listener(window.event);
			};
			instance.attachEvent("on" + eventName, listenerFn);
		} else {
			throw new Error("Event registration not supported");
		}
		return {
			instance: instance,
			name: eventName,
			listener: listenerFn
		};
	};

	this.removeEventListener = function(event) {
		var instance = event.instance;
		if (instance.removeEventListener) {
			instance.removeEventListener(event.name, event.listener, false);
		} else if (instance.detachEvent) {
			instance.detachEvent("on" + event.name, event.listener);
		}
	};

	this.fixIframesIE = function(id) {
		var disqusThread = Dsq.$(disqus_container_id);
		var iframes = disqusThread.getElementsByTagName('iframe');

		if(id) {
			var container = Dsq.$(id);
		} else {
			var container = Dsq.$('dsq-content');
		}

		for(i = 0; i < iframes.length; i++) {
			if (container) {
				iframes[i].style.width = container.offsetWidth;
			}
		}
	};

	this.getElementsByClassName = function(oElm, strTagName, strClassName) {
	/* Credit: Jonathan Snook [http://www.snook.ca/jonathan], Robert Nyman [http://www.robertnyman.com] */
		var arrElements = (strTagName == "*" && oElm.all)? oElm.all : oElm.getElementsByTagName(strTagName);
		var arrReturnElements = new Array();
		strClassName = strClassName.replace(/\-/g, "\\-");
		var oRegExp = new RegExp("(^|\\s)" + strClassName + "(\\s|$)");
		var oElement;
		for(var i = 0; i < arrElements.length; i++) {
			oElement = arrElements[i];
			if(oRegExp.test(oElement.className)) {
				arrReturnElements.push(oElement);
			}
		}
		return (arrReturnElements);
	};

	this.postToUrl = function(url, post_data, opt_redirect) {
		var form = document.createElement('form');
		var iframe_container = document.createElement('div');
		var id = 'dsq-temp-iframe-' + (new Date()).getTime();

		form.method = 'POST';
		form.action = url;
		if (!opt_redirect) {
			form.target = id;
		}
		iframe_container.innerHTML = '<iframe style="display:none" name="' + id + '" id="' + id + '"></iframe>';

		for(var key in post_data) {
			if(post_data.hasOwnProperty(key)) {
				var input = document.createElement('input');
				input.name = key;
				input.type = 'hidden';
				input.value = post_data[key];

				form.appendChild(input);
			}
		}

		Dsq.$b.appendChild(iframe_container);
		Dsq.$b.appendChild(form);
		form.submit();
	};

	// Strips integer id from id of element in the form ('some-id-###')
	this.extractId = function(e) {
		var chunks = e.id.split('-');
		if(chunks.length <= 1) {
			return 0;
		} else {
			return parseInt(chunks[chunks.length-1]);
		}
	};

	this.getStyle = function(el, styleProp) {
		if(el.currentStyle) {
			var y = el.currentStyle[styleProp];
		} else if(window.getComputedStyle) {
			var y = document.defaultView.getComputedStyle(el, null).getPropertyValue(styleProp);
		}

		if(y == 'transparent' || y == '') {
			this.getStyle(el.parentNode, styleProp);
		} else {
			return y;
		}
	};

	this.execScript = function(url, append_qs, container) {
		var script = document.createElement('script');
		append_qs = typeof append_qs == 'undefined' ? true : append_qs;
		container = container || Dsq.container;

		if(append_qs) {
			var j = (url.indexOf('?') >= 0) ? '&' : '?';
			url += j + (new Date()).getTime();
		}
		script.type = 'text/javascript';
		script.charset = 'UTF-8';
		script.src = url;
		container.appendChild(script);
		return script;
	};

	this.pluralize = function(num, singular, plural) {
		return (num != 1) ? plural || 's' : singular || '';
	};

	this.getRequestParams = function(queryString /* optional */) {
		var pairs, tuple;
		var params = {};

		queryString = queryString || window.location.search.substring(1);
		pairs = queryString.split('&');

		for (var i = 0, pair; pair = pairs[i]; i++) {
			tuple = pair.split('=');
			params[tuple[0]] = (tuple[1] || true);
		}

		return params;
	};

	this.addCssRule = function(selector, styleText, index) {
		var stylesheet;
		index = index || 0;

		if(!this._styleSheet) {
			var styleEl = document.createElement('style');
			document.getElementsByTagName('head')[0].appendChild(styleEl);
			this._styleSheet = styleEl.sheet;
			if(!this._styleSheet) {
				// IE does not like our newly created stylesheet.
				this._styleSheet = document.styleSheets[document.styleSheets.length-1];
			}
		}
		stylesheet = this._styleSheet;

		if(stylesheet.insertRule) {
			var ruleText = selector + ' { ' + styleText + ' }';
			if(index == -1) {
				index = stylesheet.cssRules.length;
			}
			stylesheet.insertRule(ruleText, index);
		} else if(stylesheet.addRule) {
			stylesheet.addRule(selector, styleText, index);
		}
	};

	this.forEachIn = function(obj, callback) {
		for(var key in obj) {
			if(obj.hasOwnProperty(key)) {
				callback(key, obj[key]);
			}
		}
	};

	this._interpolateGlobalContext = {
		// values that get used a lot and are global to the request
		'profile_url': Dsq.Urls.REQUEST_USER_PROFILE,

		'disqus_url': Dsq.jsonData.settings.disqus_url,
		'media_url': Dsq.jsonData.settings.media_url,
		'request_username': Dsq.jsonData.request.username,
		'request_display_username': Dsq.jsonData.request.display_username,
		'forum_name': Dsq.jsonData.forum.name
	};

	this.renderFromContextStack = function(key, contexts) {
		// Returns the first instance of `key` in the array of objects `contexts` or else ''
		for (var i=0; i<contexts.length; i++) {
			if (contexts[i][key] !== undefined) {
				return String(contexts[i][key]);
			}
		}
		throw new Error('key ' + key + ' not found in context');
	};

	var that = this;
	this.interpolate = function(fmt, opt_localContext) {
		// Interpolate `fmt` named-format string with an assumed global context.
		// Based on `interpolate` in django.views.i18n
		var contextStack = [opt_localContext || {}, that._interpolateGlobalContext];
		return fmt.replace(/%\(\w+\)s/g, function(match){
			return that.renderFromContextStack(match.slice(2,-2), contextStack);
		});
	};

	this.stripTags = function(s) {
		// Removes HTML tags from `s`
		return s.replace(/(<([^>]+)>)/g,"");

	};

	this.assert = function(b) {
		if (!b) {
			throw new Error('Assertion error.');
		}
	};

};
// Dsq.Utils

/**
 * Dsq.Popup: Popup helper functions.
 */
Dsq.Popup = new function() {
	this.timeHide = new Array();
	this.timeShow = new Array();
	this.activePopup = {};
	this.profileCache = {};
	this.statusCache = {};

	this.showTimer = function(post_id) {
		// clear the hide timer
		clearTimeout(this.timeHide[post_id]);

		// start the timer
		if(!Dsq.Popup.profileIsOn && !Dsq.Thread.adminIsOn) {
			this.timeShow[post_id] = setTimeout("Dsq.Popup.popProfile(\"" + post_id + "\")", 400);
		}
	};

	this.hideTimer = function(post_id) {
		// clear the show timer
		clearTimeout(this.timeShow[post_id]);
	};

	this.updateProfile = function(username) {
		// Callback from /embed/profile.js
		if (this.statusCache[username]) {
			var statusEl = Dsq.$('dsq-profile-status-' + username);
			statusEl.innerHTML = this.statusCache[username];
			statusEl.style.display = 'block';
		}

		if (this.profileCache[username]) {
			var _cache = this.profileCache[username];

			var _genhtml = function(text) { return '<span><big>' + text + '</big></span>'; };
			var _no_comments = _genhtml(Dsq.FmtStrings.NUMBER_OF_COMMENTS(_cache.comments_count));
			var _no_likes = _genhtml(Dsq.FmtStrings.NUMBER_OF_LIKES(_cache.likes_count));
			var _no_points = _genhtml(Dsq.FmtStrings.NUMBER_OF_POINTS(_cache.points));

			var statsEl = Dsq.$('dsq-popup-profile-user-stats-' + username);
			statsEl.innerHTML = '';

			if (Dsq.jsonData.users[username].registered) {
				statsEl.innerHTML = _no_comments + _no_likes;
			}
			statsEl.innerHTML += _no_points;

			var activeSites = '';
			for (var i = 0; i < _cache.active_sites.length; i++) {
				var site = _cache.active_sites[i];
				activeSites += '<li><a href="' + site.url + '"> \
					<img src="' + site.favicon + '"/ width="16" height="16"/></a>\
					<a href="' + site.url + '">' + site.name + '</a></li>';
			}
			if (activeSites !== '') {
				Dsq.$('dsq-popup-profile-active-sites-' + username).innerHTML = activeSites;
			} else {
				Dsq.$('dsq-popup-profile-active-sites-' + username).innerHTML = 'This site.';
			}

			var moderatedSites = '';
			for (var i = 0; i < _cache.moderated_sites.length; i++) {
				var site = _cache.moderated_sites[i];
				moderatedSites += '<li><a href="' + site.url + '"> \
					<img src="' + site.favicon + '"/ width="16" height="16"/></a>\
					<a href="' + site.url + '">' + site.name + '</a></li>';
			}
			if (moderatedSites !== '') {
				Dsq.$('dsq-popup-profile-moderated-' + username).innerHTML = moderatedSites;
			} else {
				Dsq.$('dsq-popup-profile-moderated-wrapper-' + username).innerHTML = '';
			}
		}

		// Reposition popup after full HTML is rendered
		if(Dsq.Popup.activePopup && Dsq.Popup.activePopup.el) {
			Dsq.Popup.initPopup(Dsq.Popup.activePopup.el, Dsq.Popup.activePopup.id, Dsq.Popup.activePopup.type);
		}

	};

	this.showCookieMsgs = function() {
		var title = '';
		var message = '';
		var numAlerts = 0;

		Dsq.Utils.forEachIn(Dsq.jsonData.cookie_messages, function(k, v) {
			if (!v) return;

			switch(k) {
				// Cookie: Twitter
				case 'post_twitter':
					if (v === 'error') {
						title = 'Twitter Error!';
						message += '<li id="dsq-msg-twitter-error">Oops, we couldn\'t tweet this comment. Please check your <a href="http://disqus.com/account/services">account settings</a>.</li>';
					} else {
						var _msg = v.split(':');
						title = 'Tweeted!';
						message += '<li id="dsq-msg-twitter-success">Your comment was successfully tweeted. <a href="http://twitter.com/' + _msg[0] + '/status/' + _msg[1] + '">Click here to view the tweet</a>.</li>';
					}
					break;
				// Cookie: Unapproved Post
				case 'post_not_approved':
					title = 'Comment awaiting approval by a moderator';
					message += '<li id="dsq-msg-post-not-approved">Your comment must be approved by a moderator before appearing here.</li>';
					break;
				// Cookie: Profile Found
				case 'post_has_profile':
					title = 'Use your existing commenter profile';
					message += '<li id="dsq-msg-post-has-profile">You have just posted your commment as a <span class="dsq-badge-guest">Guest</span>, but you may already have a <span class="logo-disqus">Disqus</span> Profile.<br /><br /><a href="http://disqus.com/claim">Log in and claim this comment!</a></li>';
					break;
				case 'user_created':
					var _data = v.split(':');
					title = 'Profile created!';
					message += '<li id="dsq-msg-user-created">You have just created a <span class="logo-disqus">Disqus</span> Profile, the best way to claim, manage, and track your comments all over the web. \
					<br /><br />A confirmation is being sent to <strong>' + _data[1] + '</strong>. Please check for this email in order to verify your profile. \
					<ul class="dsq-list-tick"> \
						<li>Your username is <strong>' + _data[0] +'</strong>. <a href="http://disqus.com/people/' + _data[0] + '/" target="_blank">Click here to view your public profile</a>.</li> \
						<li>Be sure to set your profile picture, as well as connect your <span class="dsq-badge-facebook">Facebook</span> and <span class="dsq-badge-twitter">Twitter</span> accounts. <a href="http://disqus.com/account/" target="_blank">Click here for account settings</a>.</li> \
					</ul> \
					</li>'
					break;
				default:
					break;
			}
			numAlerts++;
		});

		if(numAlerts > 1) {
			message = '<ul class="dsq-list-bluebullet">' + message;
			message += '</ul>';
			title = 'Thanks for posting!';
		}
		if(numAlerts > 0) {
			if(typeof(disqus_cookie_msgs) == 'function') {
				disqus_cookie_msgs(message, title);
			} else {
				Dsq.Popup.popModal(message, title);
			}
		}
	};

	this.helpBadges = function(post_id) {
		var html = ' \
			<ul class="dsq-popup-help"> \
				<li><span class="dsq-badge dsq-badge-verified">Verified</span> has a <span class="logo-disqus">Disqus</span> Profile with a confirmed email address.</li> \
				<li><span class="dsq-badge dsq-badge-registered">Registered</span> has a <span class="logo-disqus">Disqus</span> Profile, but has not yet confirmed his or her email address.</li> \
				<li><span class="dsq-badge dsq-badge-guest">Guest</span> is not logged in with any account and has not claimed his or her comments.</li> \
				<li class="dsq-help-otheraccts">Other accounts</li> \
				<li><span class="dsq-badge dsq-badge-facebook">Facebook</span> is using his or her Facebook profile via Facebook Connect.</li> \
				<li><span class="dsq-badge dsq-badge-twitter">Twitter</span> is using his or her Twitter profile via Twitter Sign-in.</li> \
				<li><span class="dsq-badge dsq-badge-openid">OpenID</span> is using his or her OpenID.</li> \
			</ul> \
		';

		this.popModal(html, 'Help: Types of Commenters', post_id);
		return;
	};

	this.permalink = function(post_id) {
		var header = 'Link to this comment';
		var body = '<strong>You are anchored to</strong>:<br />' + document.location.protocol + '//' + document.location.host + document.location.pathname + document.location.search + '#comment-' + post_id;

		this.popModal(body, header, post_id);
	};

	this.login = function(header, body) {
		var h = header || 'Login or Register';
		var b = body || '';
		b += Dsq.Templates.frameLogin({id: 'dsq-popup-login'});
		b += '</iframe>'; // HACK: Sometimes there is something funky with the IFRAME SRC that causes no end tag
		this.popModal(b, h, null, true, 'dsq-popup-login');
	};

	this.blacklist = function(id) {
		var _meta = Dsq.jsonData.posts[id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		var title = 'Add to Blacklist';
		var message = ' \
		Adding this person to the blacklist will block him or her from commenting on this site. Check the following types that you would like to add to the blacklist:'
		+ (userData['registered'] ?
			'<div class="dsq-blacklist-option"> \
				<input id="dsq-blacklist-username" type="checkbox" checked> \
				<label for="dsq-blacklist-username"><strong>Username</strong>: ' + userData['username'] + '</label> \
			</div>'
			: '')
		+ (_meta.email ?
			'<div class="dsq-blacklist-option"> \
				<input id="dsq-blacklist-email" type="checkbox" checked> \
				<label for="dsq-blacklist-email"><strong>Email address</strong>: ' + _meta.email + '</label> \
			</div>'
			: '')
		+ '<div class="dsq-blacklist-option"> \
			<input id="dsq-blacklist-ip" type="checkbox" onclick="Dsq.$(\'dsq-blacklist-ip-warning\').style.display=\'block\'"> \
			<label for="dsq-blacklist-ip"><strong>IP address</strong>: ' + _meta.ip + '</label> \
		</div> \
		';

		message += ' \
			<p id="dsq-blacklist-ip-warning" style="display:none">	\
				Note: Blocking this person\'s IP address may also unintentionally prevent others, who share his/her IP address, from commenting on this site. \
				This may include people who are sharing the same computer, living in the same house, or using the same Internet provider. Only block an IP address as a last resort. \
			</p> \
		';

		message += ' \
			<p style="text-align:center"><button onclick="Dsq.Post.blockUser(' + id + '); this.disabled=true; this.innerHTML=\'Just one moment...\'">Add to Blacklist</button></p> \
		';

		Dsq.Popup.popModal(message, title);
	};

	this.remoteAccountSettings = function() {
		var body = '';
		// Set up IFrame.
		var params = {};
		var base_url = 'http://disqus.com/forums/chrisbrogan/_auth/embed/remote_settings/';
		var attributes = {id: 'dsq-popup-account-settings'};
		if (typeof disqus_frame_theme != 'undefined') {
			params['theme'] = disqus_frame_theme;
		}

		body = Dsq.Templates._frameGeneric(base_url, params, attributes);
		this.popModal(body, 'Account Settings', null, true, 'dsq-popup-account-settings');
	};

	this.popModal = function(message, title, post_id, use_listener, extra_classes) {
		var container = document.createElement('div');
		var header, body;

		Dsq.Popup._closePopup(null, true);

		if(typeof(title) == 'undefined') { title = ''; }
		if(typeof(use_listener) == 'undefined') { use_listener = true; }

		if(post_id) {
			container.id = 'dsq-popup-message-' + post_id;
		} else {
			container.id = 'dsq-popup-message';
		}

		header = title;
		body = message;

		container.innerHTML = Dsq.Templates.popupModal(header, body);
		Dsq.Popup.initPopup(container, post_id, 'message', extra_classes);
		if(use_listener) {
			Dsq.Popup.popupListener = Dsq.Utils.addEventListener(document, 'mouseup', Dsq.Popup._closePopup);
		}
	};

	this.popAlert = this.popModal;

	this.loading = function(post_id) {
		var title = Dsq.Strings.JUST_A_MOMENT;
		var body = '<div style="text-align:center; padding: 5px 0 10px 0"><img src="http://media.disqus.com/images/loading.gif" alt="" /></div>'
		Dsq.Popup.lightbox(body, title, post_id);
	};

	this.lightbox = function(message, title, post_id) {
		// Wraps Dsq.Popup.popModal

		var overlay = document.createElement('div');
		overlay.id = 'dsq-overlay';
		overlay.className = 'dsq-overlay';
		Dsq.$b.appendChild(overlay);
		
		Dsq.Popup.popModal(message, title, post_id, false, 'dsq-lightbox');
	};

	this.popProfile = function(post_id, userKey) {
		var post = Dsq.jsonData['posts'][post_id];
		if (post && post.has_been_anonymized) {
			Dsq.Popup.popModal('This message was anonymized by its previous owner.', 'Anonymized', post_id);
			return;
		}

		if(post_id) {
			userKey = Dsq.jsonData['posts'][post_id].user_key;	
		}
		var userData = Dsq.jsonData['users'][userKey];
		var elId = 'dsq-popup-profile-' + userKey;
		var container = document.createElement('div');

		if(this.activePopup.el) {
			this._closePopup(null, true);
			if(this.activePopup.linkClicked) {
				this.activePopup.linkClicked = false;
				return;
			}
		}

		container.id = elId;
		container.innerHTML = Dsq.Templates.popupProfile(userKey);

		this.initPopup(container, post_id, 'profile');
		this.popupListener = Dsq.Utils.addEventListener(document, 'mouseup', this._closePopup);

		if(!this.profileCache[userKey]) {
			Dsq.Utils.execScript('http://disqus.com/embed/profile.js'
				+ '?username=' + userKey
				+ '&anon=' + (userData['registered'] ? 0 : 1)
				+ '&f=' + Dsq.jsonData['request'].forum);
		} else {
			this.updateProfile(userKey);
		}
	};

	this._closePopup = function(e, force) {
		var activePopup = Dsq.Popup.activePopup.el;
		var id = Dsq.Popup.activePopup.id;
		var link = 'dsq-avatar-' + id; // HACK: Specific to profile toggle target

		// HACK: This event should be gone if there is no active popup.
		if(!activePopup) {
			return;
		}
		if(force || !Dsq.Popup.isClicked(e, activePopup.id)) {
			// TODO: This is breaking iE?
			if(Dsq.Popup.popupListener) {
				Dsq.Utils.removeEventListener(Dsq.Popup.popupListener);
			}
			
			// Kill overlay
			var overlay = Dsq.$('dsq-overlay');
			if(overlay) { Dsq.Utils.deleteNode(overlay); }
			
			try {
				Dsq.Utils.deleteNode(activePopup);
			} catch(e) {
				// HACK: IE6 throws an error when using deleteNode() with a node containing a <table> in the html.
				activePopup.parentNode.removeChild(activePopup);
			}
			Dsq.Popup.activePopup = {};
		}

		if(!force && Dsq.Popup.isClicked(e, link)) {
 			Dsq.Popup.activePopup.linkClicked = true;
		}

	};

	this.initPopup = function(popup, post_id, type, extra_classes) {
		popup.className = 'dsq-popup dsq-popup-' + type + ' ' + (extra_classes ? extra_classes : '');
		if(Dsq.Utils.ie6 || Dsq.Utils.ie7) {
			// HACK: We can't modify the body before it's ready, so we need
			//       to use an IE-safe "DOMReady" workaround before loading
			//       our popup.
			Dsq.Utils.execOnReady(function() {Dsq.$b.appendChild(popup); });
		} else {
			Dsq.$b.appendChild(popup);
		}

		popup.style.display = 'block';

		var xPos = (Dsq.Utils.getWindowSize()[0] - popup.offsetWidth) / 2;
		var yPos = (Dsq.Utils.getWindowSize()[1] - popup.offsetHeight) / 2;

		if(Dsq.Utils.ie6) {
			yPos += Dsq.Utils.getScrollPos()[1];
		}

		popup.style.left = xPos + 'px';
		popup.style.top = yPos + 'px';

		Dsq.Popup.activePopup = {
			'el' : popup,
			'id' : post_id,
			'type': type,
			'linkClicked' : false
		};
	};

	this.isClicked = function(e, id) {
		var t = e.target || e.srcElement;
		while(t && t.parentNode) {
			if(t.id == id) {
				return true;
			}

			t = t.parentNode;
		}
		return false;
	};
};
// Dsq.Popup

/**
 * Dsq.Templates
 */
Dsq.Templates = new function() {
	/*
	 * Counter keeping track of the number of posts iterated over.
	 */
	this.postLoopCounter = 0;
	this.filters = {};
	this.addPostContainer = 'dsq-post-add';
	this.textareaContainer = 'dsq-post-add';

	this.registerTemplate = function(name, func) {
		this['$$_' + name] = func;

		if(typeof DsqLocal.Filters != 'undefined'
		&& typeof DsqLocal.Filters[name] == 'function') {
			// Push filters to this.filters to unify code.
			this.filters[name] = this.filters[name] || [];
			this.filters[name].push(DsqLocal.Filters[name]);
		}

		this[name] = function() {
			var ret;

			if(typeof DsqLocal.Templates != 'undefined'
			&& typeof DsqLocal.Templates[name] == 'function') {
				ret = DsqLocal.Templates[name].apply(this, arguments);
			}

			if(ret === undefined) {
				ret = this['$$_' + name].apply(this, arguments);
			}

			if(this.filters[name]) {
				var args = [ret];

				args.push.apply(args, arguments);
				for(var i = 0; i < this.filters[name].length; i++) {
					ret = this.filters[name][i].apply(this, args);
				}
			}

			return ret;
		};
	};

	this.registerFilter = function(name, func) {
		this.filters[name] = this.filters[name] || [];
		this.filters[name].push(func);
	};

	/**
	 * Dsq.Templates.Filters
	 */
	this.Filters = new function() {
		this.commentContainer = function(post_id, s) {
			var _meta = Dsq.jsonData.posts[post_id];
			var classes = [];
			if(Dsq.jsonData.request.page > 1) {
				classes.push('dsq-append');
			}

			//
			// Extra classes used for custom themes
			//

			if(_meta.depth) {
				classes.push('dsq-comment-child', 'dsq-depth-' + _meta.depth, 'dsq-parent-is-' + _meta.parent_post_id);
			}


			//

			if(_meta.author_is_creator) {
				// TODO: We need to deprecate the "special" class since it is not properly prefixed.
				classes.push('special', 'dsq-special');
			}
			if(_meta.author_is_moderator) {
				classes.push('dsq-moderator');
			}
			classes.push(['dsq-odd', 'dsq-even'][Dsq.Templates.postLoopCounter % 2]);

			s = s.substring(0, s.lastIndexOf('>'));
			return s + ' class="dsq-comment ' + classes.join(' ') + '" style="margin-left:' + _meta.depth*30 + 'px">';
		};

		this.commentContent = function(post_id, s) {
			var _meta = Dsq.jsonData.posts[post_id];
			if (_meta.killed) {
				return '<em>Comment removed.</em>';
			} else if (!_meta.approved) {
				return '<em>This comment was flagged for review.</em>';
			}

			s = s.replace(Dsq.MEDIA_POST_RE, Dsq.MediaPostHandler);
			return s;
		};
	};

	//
	// Thread
	//
	// TODO: These need to be stripped of all Django template tags.

	this.authPost = function() {
		if (!Dsq.jsonData.context.show_reply) {
			return '';
		}
		var result = [];
		result = result.concat([
				'<div id="dsq-auth"',
						Dsq.jsonData.integration.reply_position ? 'class="dsq-auth-bottom"' : '',
						'>',
					'<div class="dsq-by">',
						'<a href="http://disqus.com" target="_blank">',
							(Dsq.jsonData.integration.disqus_logo ?
								Dsq.Utils.interpolate('<img src="%(media_url)s/images/embed/by-disqus.png" alt="discussion by DISQUS">') :
								Dsq.Utils.interpolate('<img src="%(media_url)s/images/embed/dsq-button-120x19.png" alt="discussion by DISQUS">')
							),
						'</a>',
					'</div>',
					'<div class="dsq-auth-header">',
						'<h3 id="dsq-add-new-comment" class="dsq-h3-addcomment">',
								Dsq.Strings.ADD_NEW_COMMENT,
						'</h3>',
						'<div id="dsq-login">',
						(!Dsq.jsonData.request.is_authenticated && Dsq.jsonData.forum.allow_anon_post
								? '<p class="dsq-login-message" id="dsq-login-message">You are commenting as a <a class="dsq-help" title="Click for more information" href="#" onclick="Dsq.Popup.helpBadges(); return false">Guest</a>. You may select one to log into:</p>'
								: '')
		]);
		if (!Dsq.jsonData.request.is_authenticated) {
			result = result.concat([
							Dsq.Utils.interpolate(
								'<a id="dsq-login-toggle" href="%(disqus_url)s%(login_url)s?next=article:%(thread_id)s" onclick="Dsq.Popup.login(); return false"><img class="dsq-login-icon" src="%(media_url)s/images/dsq-profile-btn.png" title="%(log_into)s" alt="%(log_into)s"/></a>',
								{login_url: Dsq.Urls.LOGIN, thread_id: Dsq.jsonData.thread.id, log_into: Dsq.Strings.LOG_INTO_DISQUS}
								),
							'&nbsp; ',
							(Dsq.jsonData.context.use_fb_connect ?
								'<div id="dsq-fbc-login" onlogin="DisqusFbcParentController.onLogin()" size="medium" background="light" length="short" style="display:inline; margin-right:7px"></div>' :
								''
							),
							(Dsq.jsonData.context.use_twitter_signin ?
								Dsq.Utils.interpolate(
									'<div id="dsq-twitter-login" class="dsq-twitter-login" onclick="Dsq.Twitter.startTwitterConnect();" style="display:inline; cursor: pointer"><img src="%(media_url)s/images/twitter-signin-short.png" style="margin-right:7px" /></div>', {}) : ''),
							(Dsq.jsonData.context.use_openid ?
								Dsq.Utils.interpolate(
									'<div id="dsq-openid-login" class="dsq-openid-login" onclick="Dsq.OpenID.requestURL();" style="display:inline; cursor:pointer;"><img src="%(media_url)s/images/openid-login-button.png"/></div>', {}
								) : '')
			]);
		}
		result = result.concat([
						'</div>', // dsq-login
					'</div>', // dsq-auth-header
					'<div id="dsq-authenticated" class="dsq-authenticated" ',
						Dsq.jsonData.request.is_authenticated ? 'style="display:block"' : '',
						'>',
						'<div class="dsq-authenticated-pic">',
								Dsq.Utils.interpolate('<a href="%(url)s" title="%(request_display_username)s">' +
																			'<img class="dsq-post-avatar" src="%(avatar_url)s" alt="" /></a>',
																			{avatar_url: Dsq.Urls.REQUEST_USER_AVATAR,
																			url: (Dsq.jsonData.request.is_remote
																					 ? Dsq.jsonData.request.url
																					 : Dsq.jsonData.settings.disqus_url + Dsq.Urls.REQUEST_USER_PROFILE) }),
						'</div>',
						'<div class="dsq-authenticated-info">',
							'<ul>',
								'<li>',
									(Dsq.jsonData.request.is_remote
										? Dsq.FmtStrings.LOGGED_IN_AS(
												Dsq.Utils.interpolate('<a href="%(url)s" title="%(request_display_username)s">%(request_display_username)s</a>', {url:Dsq.jsonData.request.url})
										  )
										: Dsq.FmtStrings.LOGGED_IN_AS(
												Dsq.Utils.interpolate('<a href="%(disqus_url)s%(profile_url)s" title="%(request_display_username)s">%(request_display_username)s</a>')
											)
									),
								'</li>',
								'<li class="logout">',
									(!Dsq.jsonData.request.is_remote
										? Dsq.Utils.interpolate('<img class="dsq-login-icon" src="%(media_url)s/images/dsqicon12.png" alt="%(logged_in_as)s"/>&nbsp',
											{logged_in_as: Dsq.FmtStrings.LOGGED_IN_AS(Dsq.jsonData.request.display_username)})
										: ''),

									(!Dsq.jsonData.request.is_remote
										? Dsq.Utils.interpolate('<a href="%(disqus_url)s%(logout_url)s?ctkn=%(csrf_token)s" title="%(logout_from_disqus)s">',
											{logout_url: Dsq.Urls.LOGOUT, csrf_token: Dsq.CSRF_TOKEN, logout_from_disqus: Dsq.FmtStrings.LOGOUT_FROM('DISQUS')})
										: ((Dsq.jsonData.request.remote_domain == 'twitter')
												? Dsq.Utils.interpolate('using Twitter (<a href="%(disqus_url)s%(logout_url)s?ctkn=%(csrf_token)s" title="Logout">Logout</a>)',
												 {logout_url: Dsq.Urls.LOGOUT, csrf_token: Dsq.CSRF_TOKEN})
												: ((Dsq.jsonData.request.remote_domain == 'openid')
													 ? Dsq.Utils.interpolate('using OpenID (<a href="%(disqus_url)s%(logout_url)s?ctkn=%(csrf_token)s" title="Logout">Logout</a>)',
													 {logout_url: Dsq.Urls.LOGOUT, csrf_token: Dsq.CSRF_TOKEN})
													 : ''
													)
											)
									),

									(!Dsq.jsonData.request.is_remote ? Dsq.FmtStrings.LOGOUT_FROM('<span class="logo-disqus">DISQUS</span>') : ''),
									'</a>',
								'</li>',
							'</ul>',
						'</div>',
					'</div>'
		]);
		if (Dsq.jsonData.context.use_fb_connect) {
			result = result.concat([
					'<div id="dsq-fbc-authenticated" class="dsq-authenticated">',
						'<div id="dsq-fbc-profilepic" class="dsq-authenticated-pic" uid="loggedinuser" type="FB.XFBML.ProfilePic" size="square" facebook-logo="true"></div>',
						'<div class="dsq-authenticated-info">',
							'<ul>',
								'<li>',
									'Logged in as <span id="dsq-fbc-name" uid="loggedinuser" type="FB.XFBML.Name" linked="true" useyou="false"></span>',
								'</li>',
								'<li class="logout">using Facebook Connect <a href="#" onclick="javascript:DisqusFbcParentController.logout();return false;">(Logout)</a></li>',
							'</ul>',
						'</div>',
					'</div>'
			]);
		}
		result = result.concat([
				'</div>', // dsq-auth
				'<div id="dsq-toolbar-items">',
				'</div>'
		]);
		result = result.concat([
					//
					//
					//
				((!Dsq.jsonData.forum.allow_anon_post && !Dsq.jsonData.request.is_authenticated) ?
					// Needs to be translated:
					('<p id="dsq-no-anon-msg">Required: Please log into <span class="logo-disqus">Disqus</span> ' +
					(Dsq.jsonData.context.use_fb_connect ? 'or connect with Facebook ' : '') +
					(Dsq.jsonData.context.use_twitter_signin ? 'or sign in with Twitter ' : '') +
					(Dsq.jsonData.context.use_openid ? 'or sign in using OpenID ' : '') +
					Dsq.Utils.interpolate('to comment on <strong>%(forum_name)s</strong>.</p>')) :
					''
				),
				'<div id="dsq-post-add"></div>',
				'<div style="margin:10px 0">',
				((Dsq.jsonData.forum.use_media) ?
						'<a href="#" id="dsq-media-link" onclick="Dsq.Post.showMenu(this, false, \'media\'); return false">' + Dsq.Strings.USE_MEDIA + ' <small>&#9660;</small></a>' :
						''),
				'</div>'
		]);
		return result.join('');
	};


	this.header = function() {

		var html = '\<h3 id="dsq-comments-count" class="dsq-h3-commentcount">\
	 Showing <span id="dsq-num-posts">65</span> of <span id="dsq-total-posts">65</span> Comments\
	 &nbsp;\
	 <span class="dsq-item-feed">\
	 <a href="http://chrisbrogan.disqus.com/what_you_might_not_know_about_personal_branding/latest.rss"><img src="http://media.disqus.com/images/embed/bullet-feed.png"></a>\
	 </span>\
	 </h3>\
	 <div id="dsq-options" style="margin:15px 0">\
	 <span class="dsq-item-sort">\
	 Sort by\
	 <select id="dsq-sort-select" onchange="Dsq.Thread.sortBy(this.value);">\
	 <option value="hot" selected="selected">Popular now</option>\
	 <option value="best" >Best Rating</option>\
	 <option value="newest" >Newest first</option>\
	 <option value="oldest" >Oldest first</option>\
	 </select>\
	 &nbsp;\
	 </span>\
	 <span class="dsq-item-cp"><a href="http://chrisbrogan.disqus.com/what_you_might_not_know_about_personal_branding/">Community Page</a>&nbsp;&nbsp;&nbsp;</span>\
	 <span class="dsq-item-subscribe">\
	 <img src="http://media.disqus.com/images/embed/email.png" style="width:12px;height:12px;vertical-align:middle">\
	 <span id="dsq-subscribe">\
	 <a href="#" onclick="Dsq.Thread.subscribe(1); return false">Subscribe by email</a>\
	 </span>\
	 </span>\
	 </div>\
	 <div id="dsq-alerts">\
	 </div>\
		';

		
			html = Dsq.Templates.authPost() + html;
		

		
		if (Dsq.jsonData.request.is_moderator) { 
			html = ' \
			<div class="dsq-alert-message dsq-upgrade-message"> \
				<strong>Disqus upgrade available.</strong> Hi ' + Dsq.jsonData.request.display_username + ', this message is being displayed to you because you are a moderator of this site. <a href="#" onclick="Dsq.$(\'dsq-upgrade-message\').style.display=\'block\';this.style.display=\'none\';return false">Click here for details.</a> \
				<div style="display:none; margin-top:10px;" id="dsq-upgrade-message"> \
					A new theme is available with added features. <a href="http://disqus.com/comments/settings/' + Dsq.jsonData.forum.url + '/?p=customize">To change your theme, click here</a> and choose the theme Narcissus. \
					If you do not upgrade, you are missing out on features such as: real-time commenting, new sign-in integrations, and an upgrade interface. \
					<strong>This message will automatically go away in one week.</strong> \
				</div> \
			</div> \
			' + html; 
		}
		return html;
	};

	this.footer = function() {
		var html = Dsq.Templates.pagination();

		

		html += Dsq.Templates.reactions();

		
			html += Dsq.Templates.trackbacks();
		

		return html;
	};

	this.pagination = function() {
		var html = '';
		
		if (Dsq.$('dsq-pagination')) { Dsq.$('dsq-pagination').innerHTML = ''; }
		if (!Dsq.jsonData.thread.paginate) { return ''; }

		//
		// TODO: num_paginator still uses the template tag for pagination, 
		// 		while append_paginator does it all in JavaScript.
		//		This should all be in JavaScript.
		//

		if (Dsq.jsonData.thread.num_pages > 1 && Dsq.jsonData.request.page < Dsq.jsonData.thread.num_pages) {
			html = ' \<a class="dsq-paginate-append-text" href="#" onclick="Dsq.Thread.paginate(Dsq.jsonData.request.page + 1, this); return false">Show more comments...</a>\
	 <button class="dsq-button-small dsq-paginate-append-button" onclick="Dsq.Thread.paginate(Dsq.jsonData.request.page + 1, this);">Load more comments</button>\
			';
		}
		
		if (Dsq.$('dsq-pagination')) {
			Dsq.$('dsq-pagination').innerHTML = html;
			return '';
		} else {
			return '<div id="dsq-pagination" class="dsq-pagination">' + html + '</div>';
		}
	};

	this.trackbacks = function() {
		var html = '';

		if(typeof DsqLocal != 'undefined' && DsqLocal.trackback_url && DsqLocal.trackbacks) {
			var trackbacks = DsqLocal.trackbacks;
			var trackback_url = DsqLocal.trackback_url;
		} else {
			var trackbacks = [
			
			
			];
			var trackback_url = 'http://chrisbrogan.disqus.com/what_you_might_not_know_about_personal_branding/trackback/';
		}

		html += '<div class="dsq-item-trackback">Trackback URL&nbsp;&nbsp;<input class="dsq-trackback-url" onclick="this.select()" readonly="true" value="' + trackback_url + '"></div>';

		if(trackbacks.length) {
			html += '<ul id="dsq-references">'
			for(var i = 0; i < trackbacks.length; i++) {
				var trackback = trackbacks[i];
				html += '<li><cite><a href="' + trackback.author_url + '" rel="nofollow">' + trackback.author_name + '</a></cite> \
						<p class="dsq-meta">' + trackback.date + '</p> \
						<p class="dsq-content">' + trackback.excerpt + '</p></li>';
			}
			html += '</ul>';
			html = '<h3 class="dsq-h3-trackbacks">Trackbacks</h3>' + html;
		}

		return html;
	}

	this.showRetweets = function(id, limit, element_id /* Optional */) {
		var source, html = '';

		for (var i = 0, reaction; reaction = Dsq.jsonData.reactions[i]; i++) {
			if (reaction.id === id) {
				source = reaction.retweets;
			}
		}

		if (source) {
			if (limit === 0) {
				limit = source.length;
			}

			for (var j = 0; j < limit; j++) {
				var rt = source[j];
				html += '<a href="' + rt.url + '">' + rt.author_name + '</a>'	+ ((j === (limit - 1)) ? '.' : ', ');
			}
		}

		if (element_id === undefined) {
			return html;
		}

		var element = document.getElementById(element_id);
		element.innerHTML = html;
		return element;
	};

	this.showMoreReactions = function(reactions, has_more, start, limit) {
		var link = document.getElementById('dsq-show-more-reactions');
		var container = link.parentNode;
		container.removeChild(link);

		for (var i = 0, reaction; reaction = reactions[i]; i++) {
			var el = Dsq.Templates.generateReactionHTML(reaction);
			if (el) {
				container.innerHTML += el;
			}
		}

		if (has_more) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = start;
			var l = limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			container.innerHTML += '<li id="dsq-show-more-reactions"><a href="#" onclick="' + handler + '">Show more reactions</a></li>';
		}
	};

	this.generateReactionHTML = function(reaction) {
		if (reaction.body === null || reaction.body == '') {
			return;
		}

		if (reaction.author_name === '') {
			reaction.author_name = '&nbsp;';
		}

		if (reaction.url === '') {
			reaction.url = reaction.get_service_url;
		}

		/* Reaction HTML begins */
		var item = '<li class="dsq-reaction" id="dsq-reaction-' + reaction.id + '">'
			+ '<div class="dsq-reaction-header">'
			+ '<div class="dsq-header-avatar">';

		if (reaction.author_url && reaction.author_url !== '') {
			item += '<a target="_blank" href="' + reaction.author_url +'">';
		} else {
			item += '<a target="_blank" href="#" onclick="return false;">';
		}

		if (reaction.avatar_url && reaction.avatar_url !== '') {
			item += '<img src="' + reaction.avatar_url + '"/>';
		} else {
			item += '<img src="' + Dsq.jsonData.media_url + '/images/noavatar32.png"/>';
		}

		var service_icon = (reaction.get_service_name == 'trackback' || reaction.get_service_name == 'pingback' ? 'rss' : reaction.get_service_name.replace(' ', ''));
		item += '<img class="dsq-service-icon" src="' + Dsq.jsonData.media_url + '/images/reactions/services/' + service_icon + '.png"/>'
			+ '</a></div>'
			+ '<cite><span>' + reaction.author_name + '</span></cite>'
			+ '<span class="dsq-header-meta"><a class="dsq-header-time">' + reaction.date_created + '</a></span>'
			+ '</div><div class="dsq-reaction-body">'
			+ '<div class="dsq-reaction-message">' + reaction.body + '</div>'
			+ '<div class="dsq-reaction-footer">From <a class="dsq-service-name" target="_blank" href="' + reaction.url + '">' + reaction.get_service_name + '</a> '
			+ 'via ' + (reaction.source == 'backtype' ? '<a href="http://backtype.com/">BackType</a>' : '<a href="' + reaction.source_url + '">UberVU</a>')
			+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator ? '&nbsp;&bull;&nbsp;<a class="dsq-hide-reaction" href="#" onclick="Dsq.Reaction.hide(' + reaction.id + '); return false;">Hide</a>' : '') + '</div></div>';

		if(reaction.retweets) {
			var num_retweets = reaction.retweets.length;
			if (num_retweets > 0) {
				item += '<div class="dsq-reaction-retweets">';
				if (num_retweets == 1) {
					item += 'One more retweet from <a href="' + reaction.retweets[0].url + '">'  + reaction.retweets[0].author_name + '</a>';
				} else {
					item += (num_retweets + ' more retweets from ');

					item += '<span id="dsq-reaction-retweets-' + reaction.id + '">';
					var n_tweets = (num_retweets > 15) ? 15 : num_retweets;
					item += Dsq.Templates.showRetweets(reaction.id, n_tweets);

					if (n_tweets != num_retweets) {
						item += '</span> <a onclick="Dsq.Templates.showRetweets(' + reaction.id + ', 0, \'dsq-reaction-retweets-' + reaction.id + '\');'
							+ 'this.parentNode.removeChild(this); return false;" href="#">Show all</a>';
					}
				}
				item += '</div>';
			}
		}

		item += '</li>'; /* Reaction HTML ends */
		return item;
	};

	this.reactions = function() {
		var html, reaction;

		if (Dsq.jsonData.reactions === undefined || Dsq.jsonData.reactions.length === 0) {
			return '';
		}

		html = '';
		for (var i = 0; reaction = Dsq.jsonData.reactions[i]; i++) {
			var item = Dsq.Templates.generateReactionHTML(reaction);
			if (item) {
				html += item;
			}
		}

		if (Dsq.jsonData.has_more_reactions) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = Dsq.jsonData.reactions_start;
			var l = Dsq.jsonData.reactions_limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			html += '<li id="dsq-show-more-reactions"><a href="#" onclick="' + handler + '">Show more reactions</a></li>';
		}

		return '<h3 class="dsq-h3-reactions">Reactions</h3><ul id="dsq-reactions" class="dsq-reactions">' + html + '</ul>';
	};
	
	this.missingPermissions = function() {
		return '';
	};

	//
	// Post
	//

	this.prependPost = function(post_id) {
		var html = '<div id="comment-' + post_id + '"></div>';
		return html;
	};

	this.appendPost = function(post_id) {
		var html = '<div id="dsq-comment-reply-' + post_id + '"></div>';
		return html;
	};

	this.postPrependHeader = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];

		var _includeServices = function() {
			var userServices = Dsq.Post.getUserServices(null, post_id);
			var html = '';
			var hiddenThreshold = 3; // Define # of services to show before stuffing them in hidden div

			for(var i = 0; i < userServices.length; i++) {
				html +=
				(i == hiddenThreshold
					? '<li id="dsq-drop-hidden-' + post_id +'" class="dsq-drop-hidden"><ul>'
					: '')
				+ '<li class="dsq-drop-services"> \
					<a class="dsq-service-' + userServices[i].name.toLowerCase() + '" href="' + userServices[i].url + '" target="_blank"> \
						<img src="' + Dsq.jsonData.media_url + '/images/embed/services/' + userServices[i].name.toLowerCase() + '.png" alt="' + userServices[i].name.toLowerCase() + '">'
					+ userServices[i].name
					+ '</a> \
				</li>';
			}

			if(i >= hiddenThreshold) {
				html += '</ul></li> \
				<li id="dsq-drop-more-' + post_id + '" class="dsq-drop-more"><a href="#" onclick="Dsq.Post.dropProfileMore(this, '+ post_id + '); return false"><small>&#9660;</small></a></li> \
				';
			}
			return html;
		};

		return ' \
			<div class="dsq-header-avatar" id="dsq-header-avatar-' + post_id + '" onmouseover="Dsq.Post.dropProfile(' + post_id + ')"> \
				<a id="dsq-avatar-' + post_id + '" class="dsq-avatar" href="' + userData.url + '" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">'
			+ (Dsq.jsonData.forum.show_avatar
				? '<img src="' + Dsq.jsonData.users[_meta.user_key].avatar + '" alt="" />'
				: '')
			+ '</a>'
			+ '</div> \
		';
	};

	this.postAppendHeader = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];

		return ''
			+ (_meta.author_is_moderator
				? '<img class="dsq-mod-star" src="http://media.disqus.com/images/bullet-star.png" title="Moderator" alt="" />'
				: '')
			+ '<span class="dsq-header-meta"> \
				<a id="dsq-time-' + post_id + '" class="dsq-header-time" href="#comment-' + post_id + '" title="Permalink">' + _meta.date + '</a> \
			</span>';
	};

	this.preBody = function(post_id) {
		return '';
	}

	this.postBody = function(post_id) {
		// TODO: Deprecate flagging conditional
		var _meta = Dsq.jsonData.posts[post_id];
		return ''
			+ (_meta.edited
				? '<p class="dsq-editedtxt">(Edited by a moderator)</p>'
				: '')
			;
	};

	this.postFooter = function(post_id) {
		// TODO: Use media should be conditional
		var _meta = Dsq.jsonData.posts[post_id];
		if(_meta.killed) { return ''; }

		return ' \
			<div class="dsq-comment-footer" id="dsq-comment-footer-' + post_id + '"> \
				<div id="dsq-points-' + post_id + '" class="dsq-likedtxt">'
				+ (_meta.points
					? _meta.points + Dsq.Utils.pluralize(_meta.points, ' person', ' people') + ' liked this comment.'
					: '')
				+ '</div>'
				+ '<ul class="dsq-comment-options dsq-list-style">'
				+ (_meta.votable
					? '<li class="dsq-list-first dsq-rate" id="dsq-rate-cont-' + post_id + '">'
					+ (!_meta.up_voted
						? '<a href="#" onclick="Dsq.Post.rate(this, ' + post_id + ', 1); return false;">Like</a>'
						: 'You liked this.') + '</li>'
					: '')
				+ '<li class="dsq-report' + (!_meta.votable ? ' dsq-list-first' : '') + '" id="dsq-post-report-' + post_id + '"><a href="#" class="dsq-post-report" onclick="Dsq.Post.report(' + post_id + ', false); return false;">Report</a></li> \
				</ul> \
				<ul class="dsq-list-style">'
				+ (_meta.can_reply
					? '<li class="dsq-list-first"><a href="#" id="dsq-reply-link-' + post_id +'" onclick="Dsq.Post.toggleReply(this, ' + post_id +'); return false;">Reply</a></li>'
					: '')
				+ (_meta.can_reply && !_meta.has_replies && _meta.from_request_user
					? '<li id="dsq-edit-el-' + post_id + '"><a id="dsq-edit-link-' + post_id + '" href="#" onclick="Dsq.Post.edit(this, ' + post_id + '); return false;">Edit</a></li>'
					: '')
				+ '<li class="' + (!_meta.can_reply ? 'dsq-list-first' : '') + '" id="dsq-more-el-' + post_id + '"><a id="dsq-more-link-' + post_id + '" href="#" onclick="Dsq.Post.showMenu(this, ' + post_id + ', \'more\'); return false">More <small>&#9660;</small></a></li>'
				+ (Dsq.jsonData.forum.use_media
					? '<li id="dsq-media-el-' + post_id +'" style="display:none"><a id="dsq-media-link-' + post_id + '" href="#" onclick="Dsq.Post.showMenu(this, ' + post_id + ', \'media\'); return false">Use Media <small>&#9660;</small></a></li>'
					: '')
				+ '</ul>'
				+ '<div id="dsq-reply-bar-' + post_id + '" class="dsq-reply-bar" style="display:none"> \
						<div id="dsq-reply-bar-items-' + post_id + '" class="dsq-reply-bar-items"> \
						</div> \
						<div id="dsq-reply-bar-auth-' + post_id + '" class="dsq-reply-bar-auth"> \
							 \
								 \
								 	<a href="#" class="dsq-help dsq-reply-req-opt" title="You are commenting as a Guest. You may choose to log into an existing DISQUS Profile, your Facebook, Twitter or OpenID account to comment on Chris Brogan" onclick="Dsq.Popup.helpBadges(); return false">Optional:</a> \
								 \
								<img class="dsq-login-icon" src="http://media.disqus.com/images/dsq-favicon-16x16.png" alt="" /> \
								<a id="dsq-reply-login-' + post_id + '" href="http://disqus.com/profile/login/?next=article:25217182" onclick="Dsq.Popup.login(); return false">Login</a> \
								 \
									&nbsp;or&nbsp; \
									<img class="fb_login_image" src="http://static.ak.fbcdn.net/images/fbconnect/login-buttons/connect_light_small_short.gif" alt="Facebook Connect"/> \
									<a href="#" onclick="FB.Connect.requireSession(DisqusFbcParentController.onLogin); return false;">Connect</a> \
								 \
								&nbsp;or&nbsp; \
									<img src="http://media.disqus.com/images/twitter-signin-icon.png" alt="" /> \
									<a href="#" onclick="Dsq.Twitter.startTwitterConnect(); return false">Sign-in</a> \
								 \
								 \
							 \
						</div> \
					</div> \
					<div id="dsq-reply-' + post_id + '"></div> \
			</div> \
		';
	};

	//
	// Iframes
	//

	this._makeAttributes = function(attributes) {
		// Makes a tag attributes string out of an object.
		// Caller is responsible for making sure nothing needs to be escaped.
		var result = [];
		for (key in attributes) {
			result.push(' ' + key + '="' + attributes[key] + '"');
		}
		result = result.join('');
		return result;
	};

	this._frameGeneric = function(base_url, params, attributes) {
		if(typeof(disqus_callback_params) == 'undefined') {
			disqus_callback_params = '';
		}

		var default_params = {
			// TODO: These should be moved to Dsq.jsonData.
			'f'				: 'chrisbrogan',
			't'				: 'what_you_might_not_know_about_personal_branding',
			// Do we need encodeURIComponent here?
			'ifrs'			: encodeURIComponent(disqus_iframe_css),
			'to_redirect'	: encodeURIComponent(window.location),
			'cbp'			: disqus_callback_params,
			'ff'			: Dsq.Thread.ff,
			'fc'			: Dsq.Thread.fc,
			'ac'			: Dsq.Thread.ac,
			'default_text'	: disqus_default_text
		};

		base_url += '?' + (new Date()).getTime();
		// Add params to default_params.
		if(params) {
			for(var key in params) {
				if(params.hasOwnProperty(key)) {
					default_params[key] = encodeURIComponent(params[key]);
				}
			}
		}
		// Build querystring.
		for(var key in default_params) {
			if(default_params[key] && default_params.hasOwnProperty(key)) {
				base_url += '&' + key + '=' + default_params[key];
			}
		}

		return [
			'<iframe marginwidth="0" marginheight="0" hspace="0" vspace="0" frameborder="0"',
			(' allowtransparency="true" src="' + base_url + '"'),
			this._makeAttributes(attributes),
			'</iframe>'].join('');
	};

	this.frameLogin = function(opt_attributes) {
		var params = {};
		var base_url = 'http://disqus.com/embed/login.html';
		var attributes = opt_attributes || {};
		attributes['class'] = 'dsq-post-login';

		if(typeof disqus_frame_theme != 'undefined') {
			params['theme'] = disqus_frame_theme;
		}
		return this._frameGeneric(base_url, params, attributes);
	};

	this.frameReply = function(post_id, extra_params, attributes) {
		// Returns the HTML for a reply iframe. Called by Dsq.Iframes.setReplyIframeToContainer
		var _meta = (typeof post_id != 'undefined') ? Dsq.jsonData.posts[post_id] : false;
		var base_url = Dsq.Urls.REPLY;
		var params = {
			'def_email'		: disqus_def_email,
			'def_name'		: disqus_def_name
		};
		if(extra_params) {
			for(var key in extra_params) {
				if(extra_params.hasOwnProperty(key)) {
					params[key] = extra_params[key];
				}
			}
		}
		if(_meta) {
			params['parent_post'] = post_id;
		}
		if(typeof disqus_per_page != 'undefined') {
			params['per_page'] = disqus_per_page;
		}
		if(typeof disqus_frame_theme != 'undefined') {
			params['theme'] = disqus_frame_theme;
		}
		if(Dsq.jsonData.request.is_authenticated) {
			attributes['class'] += '-authenticated';
		}
		return this._frameGeneric(base_url, params, attributes);
	};

	this.frameEdit = function(post_id) {
		var _meta = (typeof post_id != 'undefined') ? Dsq.jsonData.posts[post_id] : false;
		var base_url = 'http://disqus.com/embed/edit.html';
		var params = {
			'p' : post_id
		};
		return this._frameGeneric(base_url, params, {'class': 'dsq-post-edit', 'name': 'dsq-edit_' + post_id + '-frame'});
	};

	//
	// Menus
	//

	this.menuMore = function(post_id) {
		// TODO: "Remove post" button should hide menu.
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		return ' \
			<li><a href="#comment-' + post_id + '" onclick="Dsq.Popup.permalink(' + post_id + ')">Link</a></li> \
			<li><a href="#" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">Profile</a></li>'
	+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator
		? '	<li class="dsq-menu-sep"></li>' + (_meta.email ? '<li class="dsq-admin-email">' + _meta.email + '</li>' : '')
		+ '	<li class="dsq-admin-ip">' + _meta.ip + '</li> \
			<li class="dsq-menu-sep"></li>'
		+ (Dsq.jsonData.request.moderator_can_edit
			? ' <li class="dsq-admin-edit"><a href="#" onclick="Dsq.Post.edit(this, ' + post_id + '); return false;">Edit Comment</a></li>'
			: '')
		+ ' <li class="dsq-remove"><a href="#" onclick="Dsq.Post.removePost(' + post_id + ', 1); return false;">Remove Comment</a></li> \
			<li class="dsq-report-spam"><a href="#" onclick="Dsq.Post.reportSpam(' + post_id + '); return false;">Mark Spam</a></li> \
			<li class="dsq-block-user"><a href="#" onclick="Dsq.Popup.blacklist(' + post_id + '); return false">Block User</a></li>'
		: '');
	};

	this.menuMedia = function(post_id) {
		return ' \
			<li><a href="#" onclick="Dsq.Post.toggleMediaReply(this, ' + post_id + ', \'seesmic\'); return false;">Record video</a></li> \
		';
	};

	this.dropProfile = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];

		var _includeServices = function() {
			var userServices = Dsq.Post.getUserServices(null, post_id);
			var html = '';
			var hiddenThreshold = 3; // Define # of services to show before stuffing them in hidden div

			for(var i = 0; i < userServices.length; i++) {
				html +=
				(i == hiddenThreshold
					? '<li id="dsq-drop-hidden-' + post_id +'" class="dsq-drop-hidden"><ul>'
					: '')
				+ '<li class="dsq-drop-services"> \
					<a class="dsq-service-' + userServices[i].name.toLowerCase() + '" href="' + userServices[i].url + '" target="_blank"> \
						<img src="' + Dsq.jsonData.media_url + '/images/embed/services/' + userServices[i].name.toLowerCase() + '.png" alt="' + userServices[i].name.toLowerCase() + '">'
					+ userServices[i].name
					+ '</a> \
				</li>';
			}

			if(i >= hiddenThreshold) {
				html += '</ul></li> \
				<li id="dsq-drop-more-' + post_id + '" class="dsq-drop-more"><a href="#" onclick="Dsq.Post.dropProfileMore(this, '+ post_id + '); return false"><small>&#9660;</small></a></li> \
				';
			}
			return html;
		};


		var menu = '<li class="dsq-drop-showlnk"><a href="#" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">Expand &#8663;</a></li>';
		var pointsMessage = '';
		if (userData['registered']) {
			pointsMessage = 'with ' + userData['points'] + ' points (more points are better).';
		}

		if (userData['is_remote']) {
			var domain = userData['remote_domain_name'];
			menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' is a ' + domain + ' user ' + pointsMessage + '" onclick="Dsq.Popup.helpBadges()">';
			menu += '<span class="dsq-badge-' + domain.toLowerCase() + '">' + domain + '</span></li>';
		} else if (userData['registered']) {
			if (userData['verified']) {
				menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' has a verified commenter profile ' + pointsMessage + '" onclick="Dsq.Popup.helpBadges()">';
				menu += '<span class="dsq-badge-verified">Verified</span></li>';
			} else {
				menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' has a registered, but unverified, commenter profile ' + pointsMessage + '" onclick="Dsq.Popup.helpBadges()">';
				menu += '<span class="dsq-badge-registered">Registered</span></li>';
			}
		} else {
			menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' has not claimed this commenter profile." onclick="Dsq.Popup.helpBadges()"><span class="dsq-badge-guest">Guest</span></li>';
		}

		menu += _includeServices();
		return menu;
	};

	//
	// Popups
	//

	this._popupGeneric = function(content) {
		return ' \
		<div class="dsq-popup-content"> \
			<div class="dsq-popup-top"></div> \
			<div class="dsq-popup-body" class="clearfix"> \
				<div class="dsq-popup-body-padding"> \
					<div class="dsq-popup-header"> \
						<a class="dsq-close-link" href="#" onclick="Dsq.Popup._closePopup(null, true); return false"><img src="http://media.disqus.com/images/modal-close.png" alt="" /></a>'
						+ content['header']
					+ '</div>'
					+ content['body']
					+ '<div class="powered-by"><a href="http://disqus.com/comments/">Powered by <img src="http://media.disqus.com/images/embed/disqus-logo.png" alt="Disqus Comments" style="margin-bottom:-5px" /></a></div> \
				</div> <!-- padding --> \
			</div> <!-- body --> \
			<div class="dsq-popup-bottom"></div> \
		</div> \
		';
	};

	this.popupProfile = function(user_key) {
		var userServices = Dsq.Post.getUserServices(user_key, null);
		var userData = Dsq.jsonData['users'][user_key];
		var headerHtml = '';
		var bodyHtml = '';
		var content = {};

		var _includeServices = function() {
			var html = '';
			for(var i = 0; i < userServices.length; i++) {
				html +=
				(i == 0
					? '<h4>Connections</h4><ul>'
					: '')
				+ '<li> \
					<img src="' + Dsq.jsonData.media_url + '/images/embed/services/' + userServices[i].name.toLowerCase() + '.png" alt="' + userServices[i].name.toLowerCase() + '" title="' + userServices[i].name.toLowerCase() + '" /> \
					<a class="dsq-service-' + userServices[i].name.toLowerCase() + '" href="' + userServices[i].url + '" target="_blank">'
					+ userServices[i].name
					+ '</a> \
				</li>'
				+ (i+1 == userServices.length ? '</ul>' : '');
			}
			return html;
		};

		headerHtml = ' \
			<table> \
				<tr> \
					<td> \
						<a class="dsq-profile-userurl" href="' + userData.url + '"><img class="dsq-popup-profile-avatar" src="' + userData['avatar'] + '" alt="" /></a> \
					</td> \
					<td> \
						<div class="dsq-popup-profile-user"> \
							<h3>' + userData['display_name'] + '</h3> \
							<div class="dsq-popup-profile-user-stats" id="dsq-popup-profile-user-stats-' + user_key + '">Loading...</div> \
						</div> \
					</td> \
				</tr> \
			</table> \
		';

		bodyHtml = ' \
			<div class="dsq-popup-profile-state"> \
				This is a&nbsp;<span class="'
					+ (userData['registered']
						? (userData['verified']
							? ' dsq-badge-verified'
							: (userData['is_remote']
								? ' dsq-badge-' + userData['remote_domain_name'].toLowerCase()
								: ' dsq-badge-registered')
							)
							: ' dsq-badge-guest') + '">'
			+ (userData['registered']
				? (userData['verified']
					? 'Verified'
					: (userData['is_remote']
						 ? userData['remote_domain_name']
						 : 'Registered')
					)
				: 'Guest')
			+ '</span>&nbsp;commenter profile.'
			+ '&nbsp;<a class="dsq-profile-userurl" href="' + userData.url + '"><strong>View more comments </strong></a>'
			+ (!userData['points']
				? '<p class="dsq-popup-notice">If this is you, <a href="http://disqus.com/profile" target="_blank">claim it now</a> to manage your comments.</p>'
				: '')
			+ ((userData['registered'] && !userData['verified'] && (Dsq.jsonData.request.username && (Dsq.jsonData.request.username == userData['username'])) && !userData['is_remote'])
				? '<p class="dsq-popup-notice"><strong>Alert</strong>: You have not verified this account. <a href="http://disqus.com/verify">Verify it now.</a></p>'
				: '')
			+ '</div> \
			<div id="dsq-profile-status-' + user_key + '" class="dsq-popup-profile-status" style="display:none"></div> \
			<div class="dsq-popup-profile-snapshot"> \
				<table> \
					<tr> \
						<td> \
							<div id="dsq-popup-profile-active-sites-wrapper-' + user_key + '"> \
								<h4>Most active sites</h4> \
								<ul id="dsq-popup-profile-active-sites-' + user_key + '"> \
									<li>Loading...</li> \
								</ul> \
							</div> \
						</td> \
						<td>'
							+ _includeServices()
							+ '<div id="dsq-popup-profile-moderated-wrapper-' + user_key + '"> \
								<h4>Moderator of</h4> \
								<ul id="dsq-popup-profile-moderated-' + user_key + '"> \
									<li>Loading...</li> \
								</ul> \
							</div> \
						</td> \
					</tr> \
				</table> \
			</div> \
			';

		content = {
			'header': headerHtml,
			'body': bodyHtml
		};

		return this._popupGeneric(content);
	};

	this.popupReblog = function() {
		var headerHtml = '';
		var bodyHtml = '';
		var content = {};

		headerHtml = ' \
			<cite><span>Reblog this comment</span></cite> \
		';

		bodyHtml = ' \
			<div id="dsq-reblog-form" class="dsq-reblog-form"> \
			</div> \
		';

		content = {
			'header': headerHtml,
			'body': bodyHtml
		};

		return this._popupGeneric(content);
	};

	this.popupModal = function(title, message) {
		var headerHtml = '';
		var bodyHtml = '';
		var content = {};

		headerHtml = ' \
			<h3>' + title + '</h3> \
		';

		bodyHtml = message;

		content = {
			'header': headerHtml,
			'body': bodyHtml
		};

		return this._popupGeneric(content);
	};

	this.alertContent = function(name, post_id) {
		var alert = {
			'post_not_approved': {
				'title': 'Comment awaiting approval by a moderator',
				'message': 'Thanks for posting. Your comment must be approved by a moderator before appearing here.'
			},
			'post_has_profile': {
				'title': 'Use your existing commenter profile',
				'message': 'You have just posted your commment as a <span class="dsq-badge dsq-badge-guest">Guest</span>, but you may already have a <span class="dsq-badge dsq-badge-registered">Registered</span> commenter profile.<br /><br /><a href="http://disqus.com/claim">Log in and claim this comment!</a>'
			}
		};
		return alert[name] || false;
	};

	//
	// Actions
	//

	this.voted = function(post_id, points, vote) {
		// Update number of points
		Dsq.$('dsq-points-' + post_id).innerHTML = points + Dsq.Utils.pluralize(points, ' person', ' people') + ' liked this comment.';

		// Update link text
		if(vote) {
			Dsq.$('dsq-rate-cont-' + post_id).innerHTML = 'You liked this.';
		}
	};

	this.subscribed = function(status) {
		var title, message;

		if(status) {
			title = 'Subscribed!';
			message = 'You have subscribed to this comment thread. New comments will be sent directly to your email inbox, where you may read and respond by email.';
			Dsq.$('dsq-subscribe').innerHTML = ' \
				<a href="#" onclick="Dsq.Thread.subscribe(0); return false">Unsubscribe</a> \
			';
		} else {
			title = 'Unsubscribed';
			message = 'You have unsubscribed to this comment thread. New comments will no longer be sent to your email inbox.';
			Dsq.$('dsq-subscribe').innerHTML = ' \
				<a href="#" onclick="Dsq.Thread.subscribe(1); return false">Subscribe by email</a> \
			';
		}

		Dsq.Popup.popModal(message, title);

	};
	
	this.highlighted = function() {
		Dsq.Popup.popModal('This comment has been highlighted.', 'Highlighted comment');
	};

	//
	// Media
	//

	this.mediaSeesmic = function(id, thumb) {
		return ' \
			<div id="dsq-seesmic-' + id + '_preview" class="dsq-seesmic-preview"><a href="http://www.seesmic.com/video/' + id + '" target="_blank" class="see_link">&nbsp;</a> \
				<div style="display:block;width:160px; height:120px; border:none; background-image:url(http://t.seesmic.com/thumbnail/' + thumb + ')"> \
					<div id="dsq-seesmic-' + id + '_hide" class="seePlayOverlay" style="display:none;"><img onclick="see_play_video(\'' + id + '\',false)" src="http://media.disqus.com/images/seesmic/stopOverlay.png" width="50" height="50" style="cursor:pointer; cursor:hand; padding-top: 30px; padding-left: 50px" alt="" /></div> \
					<div id="dsq-seesmic-' + id + '_show" class="seePlayOverlay"><img onclick="see_play_video(\'' + id + '\',true)" src="http://media.disqus.com/images/seesmic/playOverlay.png" width="50" height="50" style="cursor:pointer; cursor:hand; border:none; padding-top: 30px; padding-left: 50px" alt="" /></div> \
				</div> \
			</div> \
			<div id="' + id + '_content" style="display:block; width:100%; padding-top:5px"></div> \
		';
	};

	//
	// Callbacks
	//

	this.postComment_onSuccess = function(parent_post_id) {
		// Increment post count
		var num_posts = Dsq.$('dsq-num-posts');
		var total_posts = Dsq.$('dsq-total-posts');
		
		if (num_posts) { 
			num_posts.innerHTML = parseInt(num_posts.innerHTML) + 1;
		}
		if (total_posts) { 
			total_posts.innerHTML = parseInt(total_posts.innerHTML) + 1;
		}
	};
};
// Dsq.Templates


/**
 * Dsq.Post
 */
Dsq.Post = new function() {
	this.openedMenu = {};
	this.menuEventListener = null;
	this.stateReplyToggled = {};
	this.stateEditToggled = {};
	this.stateRecordLink = {};

	/**
	 * Inserts a new post into the document.
	 *
	 * @param after_id {Number}	Insert a post before specified id.  If after_id
	 *							evaluates to false, then post in the front.  If
	 *							after_id is -1, post at the end.
	 */
	this.insert = function(after_id, id, message, author) {
		// Skeleton template from thread_posts.html.
		var skeleton = ' \
			<li id="dsq-comment-%(id)s"> \
				<div id="dsq-comment-header-%(id)s" class="dsq-comment-header"> \
					<cite id="dsq-cite-%(id)s" class="dsq-comment-cite"> \
						<a id="dsq-author-user-%(id)s" href="%(author_url)s" target="_blank" rel="nofollow">%(author_name)s</a> \
					</cite> \
				</div> \
				<div id="dsq-comment-body-%(id)s" class="dsq-comment-body"> \
					<div id="dsq-comment-message-%(id)s" class="dsq-comment-message">%(message)s</div> \
				</div> \
			</li> \
		';
		var _meta = Dsq.jsonData.posts[id];
		var _user_meta = Dsq.jsonData.users[_meta.user_key];
		var markup = Dsq.Utils.interpolate(skeleton, {
			id: id,
			message: message,
			author_url: _user_meta.blog,
			author_name: _user_meta.display_name
		});
		var div = document.createElement('div');
		markup = markup.replace(Dsq.COMMENTS_RE, Dsq.CommentsHandler);
		div.innerHTML = markup;

		if (after_id === -1) {
			Dsq.$('dsq-comments').appendChild(div);
		} else if (!after_id) {
			Dsq.$('dsq-comments').insertBefore(div, Dsq.$('dsq-comments').firstChild);
		} else if (Dsq.$('dsq-comment-' + after_id)) {
			// Get next node after "after_id", so we can insert before it.
			// If "after_id" is the last comment, the target node is the
			// last node.
			
			// var append_post_id = Dsq.Templates.appendPost(after_id).replace('<div id="','').replace('"></div>', '');
			var append_post_id = 'dsq-append-post-' + after_id;
			var node = Dsq.$(append_post_id);
			while (node = node.nextSibling) {
				if (!node || node.nodeType == 1) { // 1 == Node.ELEMENT_NODE
					break;
				}
			}
			if (!node) {
				node = Dsq.$(append_post_id);
			}
			node.parentNode.insertBefore(div, node);
		}
	};

	this.incrementPostCount = function() {
		
		var num_posts = Dsq.$('dsq-num-posts');
		var total_posts = Dsq.$('dsq-total-posts');

		if (num_posts) {
			num_posts.innerHTML = parseInt(num_posts.innerHTML, 10) + 1;
		}
		if (total_posts) {
			total_posts.innerHTML = parseInt(total_posts.innerHTML, 10) + 1;
		}
	}
	
	this.outlineComment = function(post_id) {
		Dsq.$('dsq-comment-' + post_id).className += ' dsq-comment-outline';
		setTimeout("(function () { Dsq.Post.clearOutlineComment(" + post_id + ") })()", 3000);
	};
	
	this.clearOutlineComment = function(post_id) {
		Dsq.$('dsq-comment-' + post_id).className = Dsq.$('dsq-comment-' + post_id).className.replace('dsq-comment-outline', '');
	};

	this.showMenu = function(el, id, name) {
		var anchorPos = Dsq.Utils.findPos(el);
		var menu = document.createElement('ul');

		if(this.openedMenu) {
			if(this.openedMenu.linkClicked) {
				this.openedMenu.linkClicked = false;
				return;
			}
		}

		switch(name) {
			case 'more':
				menu.innerHTML = Dsq.Templates.menuMore(id);
				break;
			case 'media':
				menu.innerHTML = Dsq.Templates.menuMedia(id);
				break;
			default:
				break;
		}

		// Add menu to document body
		menu.id = 'dsq-menu-' + id;
		menu.className = 'dsq-menu';
		Dsq.$b.appendChild(menu);

		// Position and show
		anchorPos[1] += 15;
		menu.style.left = anchorPos[0] + 'px';
		menu.style.top = anchorPos[1] + 'px';
		menu.style.display = 'block';

		// Set global reference
		this.openedMenu = {
			'el' : menu,
			'id' : id,
			'name' : name,
			'linkClicked' : false
		};

		// Set listener
		this.menuEventListener = Dsq.Utils.addEventListener(document, 'mouseup', this._hideMenu);
	};

	this._hideMenu = function(e) {
		var el = e.target || e.srcElement;
		var openedMenu = Dsq.Post.openedMenu.el;
		var id = Dsq.Post.openedMenu.id;

		if(!id) {
			var link = 'dsq-' + Dsq.Post.openedMenu.name + '-link';
		} else {
			var link = 'dsq-' + Dsq.Post.openedMenu.name + '-link-' + id;
		}

		if(!openedMenu) {
			return;
		}

		if(!Dsq.Popup.isClicked(e, openedMenu.id)) {
			openedMenu.style.display = 'none';
			Dsq.Utils.removeEventListener(Dsq.Post.menuEventListener);
			Dsq.Utils.deleteNode(openedMenu);

		} else {
			// Hide the menu if a link was clicked inside the menu.  We can't
			// completely remove the menu until the onclick event on the link
			// fires, but the menuEventListener will prevent multiple menus
			// from polluting the DOM.
			if(el && typeof el.href != 'undefined') {
				openedMenu.style.display = 'none';
				Dsq.Post.openedMenu.el = null;
			}
		}

		if(Dsq.Popup.isClicked(e, link)) {
 			Dsq.Post.openedMenu.linkClicked = true;
		}
	};


	this.getUserServices = function(user_key, id) {
		if(!user_key && id) {
			var _meta = Dsq.jsonData.posts[id];
			user_key = _meta.user_key;
		}
		var userData = Dsq.jsonData['users'][user_key];
		var userServices = [];

		// Keep a full list of supported services. This is the order they will display in the drop-profile.
		// Each service must have a corresponding case in _buildServiceUrl()
		var supportedServices = ['blog', 'twitter', 'facebook', 'tumblr'];

		function _buildServiceUrl(serviceName) {
			var data = userData[serviceName];
			var services = {
				blog:		function(d) { return d; },
				twitter:	function(d) { return d; },
				facebook:	function(d) { return d; },
				tumblr:		function(d) { return 'http://' + d + '.tumblr.com'; }
			};
			return services[serviceName](data);
		}

		for(var i = 0; i < supportedServices.length; i++) {
			if(userData[supportedServices[i]]) {
				var serviceUrl = _buildServiceUrl(supportedServices[i]);
				userServices.push({'name' : supportedServices[i], 'url' : serviceUrl});
			}
		}
		return userServices;
	}

	this.dropProfile = function(id) {
		var dp = Dsq.$('dsq-drop-profile-' + id);

		// IE6 needs JS to display/hide. All other browsers use CSS.
		if(dp) {
			if(Dsq.Utils.ie6) dp.style.display = (dp.style.display == 'inline') ? 'none' : 'inline';
			return false;
		} else {
			dp = document.createElement('ul');
		}

		dp.id = 'dsq-drop-profile-' + id;
		dp.className = 'dsq-drop-profile';

		if(Dsq.Utils.ie6) { dp.style.display = 'inline'; }

		var container = Dsq.$('dsq-header-avatar-' + id);
		dp.innerHTML = Dsq.Templates.dropProfile(id);
		container.appendChild(dp);
	};

	this.dropProfileMore = function(el, id) {
		var hiddenItems = Dsq.$('dsq-drop-hidden-' + id);

		hiddenItems.style.display = 'inline';
		el.parentNode.style.display = 'none';
	};

	this._updateReplyLinks = function(el, id) {
		// Update "reply / cancel" links based on state.
		var displayDict = {};

		if(id) {
			if(this.stateReplyToggled[id]) {
				el.innerHTML = 'Cancel';
				displayDict['media'] = 'inline';
				displayDict['edit'] = 'none';
			} else {
				el.innerHTML = 'Reply';
				displayDict['media'] = 'none';
				displayDict['edit'] = 'inline';
			}
		}

		for(var key in displayDict) {
			if(displayDict.hasOwnProperty(key)) {
				var	linkEl = Dsq.$('dsq-' + key + '-el-' + id),
					spacer = Dsq.$('dsq-' + key + '-spacer-' + id);

				if(linkEl) {
					linkEl.style.display = displayDict[key];
					if(spacer) spacer.style.display = displayDict[key];
				}
			}
		}
	};

	this._updateMediaLinks = function(el, id) {
		// Update "use media / cancel" links based on state.
		var appendId = (id) ? ('-' + id) : '';
		var link = Dsq.$('dsq-media-link' + appendId);

		if(this.stateRecordLink[id]) {
			link.innerHTML = 'Cancel Media';
			link.onclick = function() { Dsq.Post.toggleMediaReply(link, id); return false; };
		} else {
			link.innerHTML = 'Use Media <small>&#9660;</small>';
			link.onclick = function() { Dsq.Post.showMenu(link, id, 'media'); return false; };
		}
	};

	this.toggleReply = function(el, id) {
		// Create reply IFrame
		if (window.disqus_use_postmessage) {
			if (!this.stateReplyToggled[id]) {
				Dsq.$('dsq-reply-' + id).style.display = 'block';
				Dsq.$('dsq-reply-bar-' + id).style.display = 'block';
				// Create IFrame if it doesn't exist.
				if (!Dsq.frames['reply_' + id]) {
					var _meta = Dsq.jsonData.posts[id];
					Dsq.frames['reply_' + id] = new Dsq.ReplyFrame(Dsq.$('dsq-reply-frame-' + id), id);
					Dsq.frames['reply_' + id].init();
					Dsq.frames['reply_' + id].setState(id, _meta.depth);
				}
			} else {
				Dsq.$('dsq-reply-' + id).style.display = 'none';
				Dsq.$('dsq-reply-bar-' + id).style.display = 'none';
			}
		} else {
			// DEPRECATED
			if(!this.stateReplyToggled[id]) {
				// Reply toolbar
				Dsq.$('dsq-reply-bar-' + id).style.display = 'block';
				Dsq.Iframes.showReplyIframeInContainerIfAllowed(Dsq.$('dsq-reply-' + id), id);
			} else {
				Dsq.$('dsq-reply-bar-' + id).style.display = 'none';
				Dsq.Iframes.hideAllInContainer(Dsq.$('dsq-reply-' + id));
				if(this.stateRecordLink[id]) {
					// HACK: Cancel media before canceling self.
					this.toggleMediaReply(Dsq.$('dsq-media-link-' + id), id);
				}
			}
		}

		this.stateReplyToggled[id] = !this.stateReplyToggled[id];
		this._updateReplyLinks(el, id);

		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE('dsq-reply-' + id); }

		Dsq.Events.fire(Dsq.Events.REPLY_IFRAME_TOGGLED, {
			postId: id,
			opened: this.stateReplyToggled[id]
		});
	};

	this.toggleMediaReply = function(el, id, xtype) {
		id = id || 0;
		if(id) {
			var container = Dsq.$('dsq-reply-' + id);
		} else {
			var container = Dsq.$('dsq-post-add');
		}

		if(!this.stateRecordLink[id]) {
			Dsq.Iframes.showReplyIframeInContainer(container, id, {xtype:xtype}, 'dsq-post-video');
		} else {
			Dsq.Iframes.showReplyIframeInContainer(container, id);
		}
		this.stateRecordLink[id] = !this.stateRecordLink[id];
		this._updateMediaLinks(el, id);

		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE(); }
	};

	this.edit = function(el, id) {
		Dsq.$('dsq-comment-message-' + id).innerHTML = Dsq.Templates.frameEdit(id);
		el.parentNode.style.display = 'none';
		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE('dsq-comment-message-' + id); }
	};

    this.rate = function(el, id, vote) {
		if(Dsq.jsonData.request.is_authenticated || Dsq.jsonData.forum.allow_anon_votes) {
			if(vote == 1) {
                Dsq.$('dsq-rate-cont-' + id).innerHTML = '<img src="http://media.disqus.com/images/loading-small.gif">';
            }

            Dsq.Utils.execScript('http://disqus.com/forums/chrisbrogan/vote.js'
                + '?post_id='    + id
                + '&vote='        + vote);

		} else {
			Dsq.Popup.login(Dsq.Strings.TO_RATE_PLEASE_LOG_IN);
		}
    };

	this.report = function(id, confirmed) {
		if(confirmed) {
			Dsq.Utils.postToUrl('http://disqus.com/forums/chrisbrogan/what_you_might_not_know_about_personal_branding/post_report/', {'post_id': id});
			Dsq.Popup.popModal('Thank you. This comment has been flagged for moderator attention.', 'Successfully flagged');
			Dsq.Utils.deleteNode(Dsq.$('dsq-post-report-' + id));
		} else {
			var title = Dsq.Strings.FLAG_INAPPROPRIATE_COMMENT;
			var message = Dsq.Strings.ARE_YOU_SURE_YOU_WOULD_LIKE_TO_REPORT_THIS_COMMENT_TO_A_MODERATOR + '? \
			<br /><br /> \
			<button onclick="Dsq.Popup._closePopup(null, true)"><strong>' + Dsq.Strings.NO + '</strong>, ' + Dsq.Strings.NEVER_MIND + '</button>&nbsp;&nbsp;&nbsp;<button onclick="Dsq.Post.report(' + id + ', true);"><strong>' + Dsq.Strings.YES + '</strong>, ' + Dsq.Strings.FLAG_INAPPROPRIATE_COMMENT + '</button><br /><br />'
			+ Dsq.Strings.THIS_WILL_FLAG_COMMENTS_FOR_MODERATORS_TO_TAKE_ACTION + '. \
			';

			Dsq.Popup.popModal(message, title, id);
		}
	};



	this.showAlert = function(id, msg) {
		var msgEl = Dsq.$('dsq-comment-message-' + id);
		var alert = '<div class="dsq-comment-alert">' + msg + '</div>';

		msgEl.innerHTML = alert + msgEl.innerHTML;
	};

};
// Dsq.Post


/**
 * Dsq.Thread
 */
Dsq.Thread = new function() {
	this.fc = null;
	this.ff = null;
	this.ac = null;

	
	this.adminIsOn = false;

	
	
	

	this.hlComment = null;
	this.hlCommentClass = null;

	this.getNextComment = function(el) {
		var start_id = el.id;
		while(el = el.nextSibling) {
			if(el.id && el.id.indexOf('dsq-comment-') != -1 && el.id != start_id) {
				return el;
			}
		}
		return null;
	};

	this.getActiveCommentId = function() {
		if (document.URL.indexOf('#comment-') >= 0) {
			var anchor = document.URL.slice(document.URL.indexOf('#') + 1);
			return anchor.replace('comment-', '');
		}
		return null;
	};

	this.highlightAnchor = function() {
		var i = this.getActiveCommentId();
		if (i == null) return false;
		var id = 'dsq-comment-' + i;
		var hash = window.location.hash;

		// Toggle the hash incase the comment isn't available when the page loads
		// for WebKit-based browsers.
		if (Dsq.Utils.webkit) {
			window.location.hash = '';
			window.location.hash = hash;
		}

		this.hlComment = Dsq.$(id);
		// Adding this conditional guard pending #289
		if (!this.hlComment) {
			return;
		}
		this.hlCommentClass = this.hlComment.className;
		this.hlComment.className += ' dsq-hl-anchor';

		setTimeout("Dsq.Thread.highlightClear()", 3000);
	};

	this.highlightClear = function() {
		if (!this.hlComment) {
			return;
		}
		this.hlComment.className = this.hlCommentClass;
	};

	this.login = function(toggle) {
		// toggle id is #dsq-reply-login-[id]
		var postId;
		if(toggle.id.indexOf('dsq-reply-login') != -1) {
			postId = toggle.id.slice(16);
			var container = Dsq.$('dsq-reply-' + postId);
		} else {
			var container = Dsq.$('dsq-post-add');
		}

		if(toggle) {
			if(toggle.className == 'dsq-login-active') {
				Dsq.Iframes.showReplyIframeInContainerIfAllowed(container, postId);
				toggle.className = '';
			} else {
				Dsq.Iframes.showLoginIframeInContainer(container, postId);
				toggle.className = 'dsq-login-active';
			}
		} else {
			Dsq.Iframes.showLoginIframeInContainer(container, postId);
		}

		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE(); }
	};


	this.paginate = function(page, el_clicked, per_page) {
		// Use extra_params to pass any override parameters that we need to persist.
		var extra_params = '';

		// "Per page" can either be overriden by providing it as an argument
		// (per-call) or setting the disqus_per_page override variable (global).
		if(typeof per_page == 'undefined') {
			per_page = null;
		}
		if(typeof disqus_per_page != 'undefined' && per_page === null) {
			per_page = disqus_per_page;
		}

		if(typeof disqus_sort != 'undefined') {
			extra_params += '&sort=' + disqus_sort;
		}
		if(per_page !== null) {
			extra_params += '&per_page=' + per_page;
		}

		Dsq.$('dsq-pagination').innerHTML += '<img src="http://media.disqus.com/images/loading-small.gif">';
		
		if(el_clicked) {
			el_clicked.style.display = 'none';
		}
		
		Dsq.Utils.execScript('http://disqus.com/forums/chrisbrogan/thread.js'
			+ '?slug='	+ 'what_you_might_not_know_about_personal_branding'
			+ '&p='		+ page
			+ extra_params);
	};

	this.sortBy = function(sort) {
		var disqus_script = document.createElement('script');
		var disqus_date = new Date();

		if (location.hash != '') {
			location.hash = '#disqus_thread';
		}

		if(typeof(disqus_url) == 'undefined') {
			disqus_url = disqus_href;
		}
		disqus_script.type = 'text/javascript';
		disqus_script.src = 'http://disqus.com/forums/chrisbrogan/thread.js'
			+ '?slug='	+ 'what_you_might_not_know_about_personal_branding'
			+ '&sort='	+ sort
			+ '&title='
			+ '&'		+ disqus_date.getTime();

		Dsq.$('dsq-comments').innerHTML = '<img src="http://media.disqus.com/images/loading.gif">';
		Dsq.container.appendChild(disqus_script);
	};

	this.subscribe = function(status, email) {
		// `status` is an int -- 1 to subscribe, 0 to unsubscribe
		if(Dsq.jsonData.request.is_authenticated || email) {
			// If authenticated user OR anonymous email provided

			if(email) {
				Dsq.Popup._closePopup(null, true);
			}

			Dsq.Utils.execScript('http://disqus.com/forums/chrisbrogan/subscribe.js'
				+'?status=' 	+ status
				+ '&slug='		+ 'what_you_might_not_know_about_personal_branding'
				+ '&email=' 	+ encodeURIComponent(email));

		} else if(!email) {
			// If anonymous user and no email has been provided yet, prompt for email

			var title = 'Subscribe to this comment thread';
			var message = ' \
				New comments will be sent directly to your email inbox! \
				<div class="dsq-subscribe-submit"> \
					<p><strong>Enter your email address below.</strong></p> \
					<input type="text" id="dsq-subscribe-email"> \
					<button onclick="Dsq.Thread.subscribe(1, Dsq.$(\'dsq-subscribe-email\').value)">Subscribe</button> \
				</div> \
			';

			Dsq.Popup.popModal(message, title);
		}
	};

	this.showSettings = function() {
		if (!Dsq.jsonData.request.is_moderator) {
			return;
		}

		/* The form has to be re-designed when more options will come out. */
		var html = 'Automatically close comments after <input size="3" id="dsq-thread-days-alive" value="' + Dsq.jsonData.thread.days_alive + '" type="text" /> days. Existing comments will still be displayed.<br /><br />(Using 0 days will disable this feature)<br /><br />'
								 + '<button onclick="Dsq.Thread.updateDaysAlive();" class="dsq-button-small"><span>Save</span></button>'
								 + '<span id="dsq-thread-settings-status" class="dsq-options-status"></span>';
		Dsq.Popup.popModal(html, 'Settings');
	};

	this.updateDaysAlive = function() {
		var days = Dsq.$('dsq-thread-days-alive').value;
		var status = Dsq.$('dsq-thread-settings-status');
		Dsq.Utils.postToUrl('http://disqus.com/forums/chrisbrogan/update_days_alive.js', {days:days,thread:Dsq.jsonData.thread.id});
		status.innerHTML = 'Saved!';
		window.setTimeout(function() { status.innerHTML = ''; }, 1000);
	};
};
// Dsq.Thread

Dsq.Events = function() {
	var obj = {};

	// Private
	var handlers = {};
	var getHandlers = function(event) {
		if (handlers[event] === undefined) {
			handlers[event] = [];
		}
		return handlers[event];
	};

	// Public
	// Value keys : postId, node, xtype
	obj.REPLY_IFRAME_CREATED = 1;
	// Value keys : postId, opened
	obj.REPLY_IFRAME_TOGGLED = 2;
	obj.fire = function(event, opt_value) {
		if (!event) {
			throw new Error('Unknown event');
		}
		var value = opt_value || {};
		for (var i=0; i<getHandlers(event).length; i++) {
			getHandlers(event)[i](value);
		}
	};
	obj.addHandler = function(event, callback) {
		getHandlers(event).push(callback);
	};

	return obj;
}();

/**
 * Dsq.Realtime
 */
Dsq.Realtime = new function() {
	var initialized = false;
	var interval = null;
	var last_checked = Dsq.jsonData.request.timestamp;
	var new_posts = [];
	var ongoing_request = false;
	var prev_script = null;

	function updateNewPostCount() {
		Dsq.$('dsq-realtime-alert').style.display = new_posts.length ? 'block' : 'none';

		Dsq.$('dsq-realtime-queued').innerHTML = new_posts.length
		+ ' new '
		+ Dsq.Utils.pluralize(new_posts.length, 'comment', 'comments')
		+ Dsq.Utils.pluralize(new_posts.length, ' was', ' were')
		+ ' just posted.';

		Dsq.$('dsq-realtime-show').innerHTML = '(' + Dsq.Strings.SHOW + ')';
	}

	function insertNewPosts() {
		var post_id = null;
		var after_id = Dsq.$('dsq-sort-select').value === 'oldest' ? -1 : null;

		for (var i=0; i<new_posts.length; i++) {
			post_id = new_posts[i];
			Dsq.Post.insert(after_id, post_id, Dsq.jsonData.posts[post_id].message);
			Dsq.Post.incrementPostCount();
			Dsq.Post.outlineComment(post_id);
		}
		new_posts = [];
	}

	this.enableInterval = function() {
		interval = setInterval(Dsq.Realtime.check, Dsq.jsonData.context.realtime_speed);
		Dsq.$('dsq-realtime-status').innerHTML = Dsq.Strings.ENABLED;
		Dsq.$('dsq-realtime-toggle').innerHTML = '(' + Dsq.Strings.PAUSE + ')';
	}

	this.disableInterval = function() {
		if (interval) {
			clearInterval(interval);
			interval = null;
		}
		Dsq.$('dsq-realtime-status').innerHTML = Dsq.Strings.PAUSED;
		Dsq.$('dsq-realtime-toggle').innerHTML = '(' + Dsq.Strings.RESUME + ')';
	}

	this.toggleInterval = function() {
		if (!interval) {
			Dsq.Realtime.enableInterval();
		} else {
			Dsq.Realtime.disableInterval();
		}
		return false;
	}

	this.initialize = function() {
		if (!initialized) {
			initialized = true;
			Dsq.$('dsq-realtime-toggle').onclick = this.toggleInterval;
			if (!Dsq.jsonData.forum.streaming_realtime) {
				Dsq.$('dsq-realtime-show').onclick = this.show;
				updateNewPostCount();
			}
			if (Dsq.jsonData.thread.realtime_paused) {
				Dsq.Realtime.disableInterval();
			} else {
				Dsq.Realtime.enableInterval();
			}
		}
	}

	this.show = function() {
		insertNewPosts();
		updateNewPostCount();
		return false;
	}

	this.check = function() {
		if (!ongoing_request && Dsq.jsonData.realtime_enabled) {
			if (prev_script) {
				prev_script.parentNode.removeChild(prev_script);
			}
			ongoing_request = true;
			prev_script = Dsq.Utils.execScript('http://disqus.com/forums/25217182/realtime.js?timestamp=' + last_checked);
		}
	};

	this.update = function(timestamp, posts, users) {
		ongoing_request = false;
		last_checked = timestamp;

		if (users) {
			for (var user_id in users) {
				if (users.hasOwnProperty(user_id)) {
					if (!Dsq.jsonData.users[user_id]) {
						Dsq.jsonData.users[user_id] = users[user_id];
					}
				}
			}
		}

		if (posts) {
			for (var post_id in posts) {
				if (posts.hasOwnProperty(post_id)) {
					if (!Dsq.jsonData.posts[post_id]) {
						Dsq.jsonData.posts[post_id] = posts[post_id];
						new_posts.push(post_id);
					}
				}
			}

			if (Dsq.jsonData.forum.streaming_realtime) {
				insertNewPosts();
			} else {
				updateNewPostCount();
			}
		}
	};

}();

// DEPRECATED
Dsq.Iframes = function() {
	// Different style of object from the above. Hoping to switch to this for some reason.
	var obj = {};

	// Private
	var showIframeInContainer = function(container, id, markup) {
		// Look through container for iframes, hiding them, except show one that matches id
		// If none of them matched id, create a new iframe using markup and insert it.
		// Returns the iframe node if and only if it was newly created.
		var found = false;
		for (var i=0; i<container.childNodes.length; i++) {
			var child = container.childNodes[i];
			if (child.nodeName == 'IFRAME') {
				if (child.id == id) {
					child.style.display = 'block';
					found = true;
				} else {
					child.style.display = 'none';
				}
			}
		}
		if (found) {
			return;
		}
		// The iframe wasn't found, so construct it and add it to the container.
		// Don't use innerHTML because it might reload iframes
		var div = document.createElement('div');
		div.innerHTML = markup;
		var iframe = div.childNodes[0];
		div.removeChild(iframe);
		container.appendChild(iframe);
		return iframe;
	};

	// Public
	obj.makeReplyIframeId = function(opt_postId, opt_xtype) {
		var id = 'dsq-post-add-iframe';
		if (opt_xtype) {
			id += '-' + opt_xtype;
		}
		if (opt_postId) {
			id += '-' + opt_postId;
		}
		return id;
	};
	obj.makeLoginIframeId = function(opt_postId) {
		if (!opt_postId) {
			return 'dsq-login-iframe';
		}
		return 'dsq-login-iframe-' + opt_postId;
	};
	obj.makeReplyIframeName = function(opt_postId, opt_xtype) {
		var name = 'dsq-reply-frame';
		if (opt_xtype) {
			name += '-' + opt_xtype;
		}
		if (opt_postId) {
			name += '-' + opt_postId;
		}
		return name;
	};
	obj.showReplyIframeInContainer = function(container, opt_postId, opt_extraParams, opt_className) {
		// Construct the id so we can check if it's already present.
		// Hide any other iframes we find, and show this one if it's found.
		var params = opt_extraParams || {};
		// use xtype in the id and name so we can distinguish media replies from text replies:
		var id = Dsq.Iframes.makeReplyIframeId(opt_postId, params.xtype);
		var name = Dsq.Iframes.makeReplyIframeName(opt_postId, params.xtype);
		var attributes = {
			'id': id,
			'name': name,
			'class': opt_className || 'dsq-post-reply'
			};
		var markup = Dsq.Templates.frameReply(opt_postId, opt_extraParams, attributes);
		var iframe = showIframeInContainer(container, id, markup);
		// It was newly created
		if (iframe) {
			Dsq.Events.fire(Dsq.Events.REPLY_IFRAME_CREATED, {
				postId: opt_postId,
				node: iframe,
				xtype: params.xtype
			});
		}
	};
	obj.showLoginIframeInContainer = function(container, opt_postId) {
		var id = Dsq.Iframes.makeLoginIframeId(opt_postId);
		var markup = Dsq.Templates.frameLogin({id: id});
		showIframeInContainer(container, id, markup);
	};
	obj.showReplyIframeInContainerIfAllowed = function(container, opt_postId) {
		if (Dsq.jsonData.context.show_reply) {
			obj.showReplyIframeInContainer(container, opt_postId);
		} else {
			obj.hideAllInContainer(container);
		}
	};
	obj.hideAllInContainer = function(container) {
		for (var i=0; i<container.childNodes.length; i++) {
			var child = container.childNodes[i];
			if (child.nodeName == 'IFRAME') {
				child.style.display = 'none';
			}
		}
	};

	return obj;
}();

Dsq.Twitter = new function() {
	var that = this;

	this.startTwitterConnect = function() {
		var popupParams = 'location=0,status=0,width=800,height=400';
		that._twitterWindow = window.open(Dsq.jsonData.settings.disqus_url + '/_ax/twitter/begin/', 'twitterWindow', popupParams);
		that._twitterInterval = window.setInterval(that.completeTwitterConnect, 1000);
	};

	this.completeTwitterConnect = function() {
		if (that._twitterWindow.closed) {
			window.clearInterval(that._twitterInterval);
			window.location.reload();
		}
	};
};

Dsq.Yahoo = new function() {
	var that = this;

	this.startYahooConnect = function() {
		var popupParams = 'location=0,status=0,width=800,height=400';
		that._yahooWindow = window.open(Dsq.jsonData.settings.disqus_url + '/_ax/yahoo/begin/', 'yahooWindow', popupParams);
		that._yahooInterval = window.setInterval(that.completeYahooConnect, 1000);
	};

	this.completeYahooConnect = function() {
		if (that._yahooWindow.closed) {
			window.clearInterval(that._yahooInterval);
			window.location.reload();
		}
	};
};

Dsq.OpenID = new function() {
	var that = this;

	this.requestURL = function() {
		var message = '<table class="dsq-openid-form"><tr><td style="vertical-align:top;" rowspan="2"><img src="' + Dsq.jsonData.settings.media_url + '/images/openid-icon-100x100.png" /></td>';
		message += '<td><label for="dsq-openid-url">OpenID URL:</label></td><td><input type="text" id="dsq-openid-url" /></td></tr>';
		message += '<tr><td><label for="dsq-openid-username">Display name:</label></td><td><input type="text" id="dsq-openid-username" /></td></tr>';
		message += '<tr><td class="dsq-openid-submit" colspan="3"><input type="button" value="Sign in" onclick="Dsq.OpenID.startConnect();" /></td></tr>';
		message += "</table>";

		Dsq.Popup.popModal(message, 'Sign in using OpenID');
	};

	this.startConnect = function() {
		var isblank = function(str) {
			return /^\s*$/.test(str);
		};

		var openid_url = Dsq.$('dsq-openid-url').value;
		var username = Dsq.$('dsq-openid-username').value;

		if (isblank(openid_url)) {
			return;
		}

		var popupParams = 'location=0,status=0,width=800,height=500';
		var url = Dsq.jsonData.settings.disqus_url + '/_ax/openid/begin/' + '?url=' + encodeURIComponent(openid_url) + '&username=' + encodeURIComponent(username);
		that._openidWindow = window.open(url, 'openidWindow', popupParams);
		that._openidInterval = window.setInterval(that.completeConnect, 1000);
	};

	this.completeConnect = function() {
		if (that._openidWindow.closed) {
			window.clearInterval(that._openidInterval);
			window.location.reload();
		}
	};
};

Dsq.Reaction = new function() {
	var that = this;

	this.hide = function(id) {
		Dsq.Utils.execScript('http://disqus.com/forums/chrisbrogan/hidereaction.js?' + 'reaction_id=' + id);
	};

	this.reportMissingReactions = function() {
		if (!Dsq.jsonData.request.is_moderator || !Dsq.jsonData.forum.reactions_enabled) {
			return;
		}

		if (Dsq.jsonData.thread.queued) {
			Dsq.Popup.popModal('Your report has been received. The system will automatically search for new reactions; if any are found, they will be displayed on this comment thread.<br/><br/>Thank&nbsp;you.',
												 'Reported missing reactions');
			return;
		}

		Dsq.Utils.execScript(Dsq.jsonData.settings.disqus_url + '/forums/chrisbrogan/queueurl.js');
	};
};

Dsq.CNN = function() {
	var obj = {};

	obj.authenticate = function() {
		var url = Dsq.jsonData.settings.disqus_url + "/saml/cnn/try/";
		Dsq.Utils.postToUrl(url, {'target': document.location}, true);
	};

	return obj;
}();


if(Dsq.Utils.ie6) {
	(function() {
		DSQ_HEADER_AVATAR_RE = /<div class="dsq-header-avatar"(.*?)>/gim;
		Dsq.Templates.registerFilter('postPrependHeader', function(html, post_id) {
			// Add "onmouseout" for dsq-header-avatar for dropProfile
			// functionality since IE6 cannot use :hover.
			function _headerAvatarReplace(content, inner, _unused, html) {
				return '<div class="dsq-header-avatar" '
					+ inner
					+ ' onmouseout="Dsq.Post.dropProfile(' + post_id + ')">';
			}
			html = html.replace(DSQ_HEADER_AVATAR_RE, _headerAvatarReplace);
			return html;
		});
	})();
}









(function() {
	//
	// Load theme.  This overrides the base templates with template functions
	// from the respective themes.
	//
	if (Dsq.jsonData.integration.theme == 4) {
		var theme = 'narcissus';
		// HACK: Set variable on window to use post message.
		window.disqus_use_postmessage = true;

		
		for(var prop in Dsq.Themes[theme]) {
			if(Dsq.Themes[theme] && Dsq.Themes[theme].hasOwnProperty(prop)) {
				Dsq.Templates[prop] = Dsq.Themes[theme][prop];
			}
		}
		
		for(var prop in Dsq.Post) {
			if(Dsq.Themes[theme] && Dsq.Themes[theme].hasOwnProperty(prop)) {
				Dsq.Post[prop] = Dsq.Themes[theme][prop];
			}
		}
	}

	//
	// Register templates.  This must be done after all themes are loaded.
	//
	Dsq.Templates.registerTemplate('authPost', Dsq.Templates.authPost);
	Dsq.Templates.registerTemplate('header', Dsq.Templates.header);
	Dsq.Templates.registerTemplate('footer', Dsq.Templates.footer);
	Dsq.Templates.registerTemplate('trackbacks', Dsq.Templates.trackbacks);
	Dsq.Templates.registerTemplate('reactions', Dsq.Templates.reactions);
	Dsq.Templates.registerTemplate('prependPost', Dsq.Templates.prependPost);
	Dsq.Templates.registerTemplate('appendPost', Dsq.Templates.appendPost);
	Dsq.Templates.registerTemplate('postPrependHeader', Dsq.Templates.postPrependHeader);
	Dsq.Templates.registerTemplate('postAppendHeader', Dsq.Templates.postAppendHeader);
	Dsq.Templates.registerTemplate('preBody', Dsq.Templates.preBody);
	Dsq.Templates.registerTemplate('postBody', Dsq.Templates.postBody);
	Dsq.Templates.registerTemplate('postFooter', Dsq.Templates.postFooter);
	Dsq.Templates.registerTemplate('_popupGeneric', Dsq.Templates._popupGeneric);
	Dsq.Templates.registerTemplate('voted', Dsq.Templates.voted);
	Dsq.Templates.registerTemplate('popupProfile', Dsq.Templates.popupProfile);
	Dsq.Templates.registerTemplate('postBox', Dsq.Templates.postBox);
	Dsq.Templates.registerTemplate('pagination', Dsq.Templates.pagination);
	Dsq.Templates.registerTemplate('postComment_onSuccess', Dsq.Templates.postComment_onSuccess);

})();

Dsq.container.className = "clearfix";
Dsq.container.innerHTML = ' \
<ul id="dsq-comments">\
	 <li id="dsq-comment-12560455">\
	 <div id="dsq-comment-header-12560455" class="dsq-comment-header">\
	 <cite id="dsq-cite-12560455" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12560455" href="http://www.keithburtis.com" target="_blank" rel="nofollow">Keith Burtis</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12560455" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12560455" class="dsq-comment-message">Chris, you and I speak a lot. You know how important i think it is to have a home base. Yea. You can push out messages into facebook, twitter, friendfeed and more, but folks you don\'t own any of that content. You always need to be pointing back to home base (Blog or website) This is your point of distribution and where your content should live. When you can really create mass is when your distribution has power. I know this has been under much debate lately, but I\'d much rather have 10,000 blog subscribers than 10,00 twitter subscribers. <br>~Keith</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12563181">\
	 <div id="dsq-comment-header-12563181" class="dsq-comment-header">\
	 <cite id="dsq-cite-12563181" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12563181" href="http://www.taylormarek.com" target="_blank" rel="nofollow">taylormarek</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12563181" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12563181" class="dsq-comment-message">Keith, your thinking goes right along with mine. <br><br>Sure, I\'m out and engaging in all these networks and social media tools, but I\'m ultimately pulling them all back to one place. My Blog. My blog is where my hub of information lies, and traffic runs too and from it, but my website is my HQ. :)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12560462">\
	 <div id="dsq-comment-header-12560462" class="dsq-comment-header">\
	 <cite id="dsq-cite-12560462" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12560462">AmberNaslund</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12560462" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12560462" class="dsq-comment-message">Whoa boy. This one is going to keep me chewing for a while.<br><br>But my knee jerk question is that *successful* distribution comes with earning the trust of your people enough that distribution becomes thought of as more prevalent sharing instead of cramming things down people\'s throats or worse, trying to take over the world.<br><br>Trust isn\'t just about "I like you" either - sometimes it\'s less personal and more strategic (I don\'t know you as a person, but your insights make logical sense to me and I feel like my risk of failure is less if I listen to you).<br><br>So yes, I\'m all about the fact that branding successfully - personal or otherwise - is about distribution and connection. But I know I\'m preaching to the choir when I assert that distribution is utterly dependent upon some level of earned trust.<br><br>Going to go chew some more on this.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12560511">\
	 <div id="dsq-comment-header-12560511" class="dsq-comment-header">\
	 <cite id="dsq-cite-12560511" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12560511">marksilver</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12560511" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12560511" class="dsq-comment-message">Distribution! Ha-ha! It\'s one of the reasons that the internet has transformed micro-sized service businesses- because we can own distribution, and reach our clients directly. Okay, so we\'re renting the pipeline, but our connection reaches people unmediated.<br><br>It\'s also one of the reasons we chose to do our own product fulfillment- because our first contact with a customer is often when they receive a product we\'ve shipped. Give that over to an anonymous third party- and what does that to do to the experience? Can totally kill our branding. <br><br>So many people talk about the soft stuff in business- really important. We do, too. But, if it\'s not grounded in the physical world, if it\'s not about how things actually, physically touch people- make their lives better, or not-- then it can be a lot of hot air.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12560582">\
	 <div id="dsq-comment-header-12560582" class="dsq-comment-header">\
	 <cite id="dsq-cite-12560582" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12560582" href="http://www.netwitsthinktank.com" target="_blank" rel="nofollow">frank barry</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12560582" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12560582" class="dsq-comment-message">My first question is "What does distribution look like on the internet". McDonalds has thousands of storefronts. Does it equate to putting out content that is easily pushed/shared (distributed) around the web? <br><br>If that\'s the case then it comes back to relationships. Without them we have to pay people to post our stuff. It\'s not like people are looking to buy a franchise that they can profit from as well?<br><br>How does this all look in the online world? Chris? Anyone?</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12561215">\
	 <div id="dsq-comment-header-12561215" class="dsq-comment-header">\
	 <cite id="dsq-cite-12561215" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12561215" href="http://modite.com/blog" target="_blank" rel="nofollow">Modite</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12561215" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12561215" class="dsq-comment-message">People like Dan Schawbel (you\'ve got his name spelled wrong in the post) definitely understand that distribution is part of personal branding. Very much so. He\'s one of the hardest working people I know, talks about these ideas all the time and lives by example. <br><br>I like this post though because I believe that good spreads is a myth. Marketing/PR/hard work spreads (or distribution as you say).</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12561230">\
	 <div id="dsq-comment-header-12561230" class="dsq-comment-header">\
	 <cite id="dsq-cite-12561230" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12561230" href="http://thelostjacket.com" target="_blank" rel="nofollow">Stuart Foster</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12561230" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12561230" class="dsq-comment-message">Distribution is the be all and end all of being successful. Fortunately, the buy in today is much lower then it has been in the past. I think you can leverage yourself into one hell of an enviable position simply through personal branding. Will you be able to do this forever? No. The market is great for it right now, but could destroy itself rapidly in the future (over-saturation).<br><br>Personal branding gets you to a level... but it isn\'t the top (or the upper-middle layer). It merely puts you in a position to get there faster. You still have to do LOTS of work to get to where you want to go (at least for me). <br><br>Well played Chris. You\'ve discovered something that Mr. Schawbel might have not: This stuff only works for junior level workers.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12561248">\
	 <div id="dsq-comment-header-12561248" class="dsq-comment-header">\
	 <cite id="dsq-cite-12561248" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12561248" href="http://www.facebook.com/whitney.hoffman" target="_blank" rel="nofollow">Whitney Hoffman</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12561248" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12561248" class="dsq-comment-message">Distribution on the \'net may be less like McDonald\'s and more like newspapers- who much information do you have to impart and do you have a regular schedule on which people depend on receiving that information?  I know I\'ve found that the more regularly I produce fresh content, the more attention and more consistent attention I garner.<br><br>If you are saddled with a schedule and not enough great content to fill those spots, quality suffers; you\'re much better off with too much content and distributing out over time, essentially creating your own warehouse of content.<br><br>But I think we also need to take into consideration of some of what Seth Godin says about creating a sense of scarcity.  Mass distribution seems to work short term, but long term, ubiquitous access creates not a sense of value, but a sense of common- non-special, non-unique, less valuable (think supply and demand curves here).<br><br>So I think it\'s always going to come down to balancing having adequate distribution out the channels, but the quality of the outlets may be just as important as the product itself, even in the marketplace of ideas.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12561358">\
	 <div id="dsq-comment-header-12561358" class="dsq-comment-header">\
	 <cite id="dsq-cite-12561358" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12561358">favecast</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12561358" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12561358" class="dsq-comment-message">Chris, I am in total agreement. I believe having a strong brand identity is great; however, the feeling consumers/readers/listeners/etc. have when exposed to your brand is just as important. The location, frequency and priority (in life) of that feeling is even more important (IMO). <br><br>We don\'t necessarily do business with "people we like" solely because we "like" them. We do business with those whose identity is synonymous with providing great quality. <br><br>The online world is but a supplement to the real life relationships we seek to enhance as part of our "branding" strategy. We still need the nutrients of human interaction to go with that virtual brand building and that\'s best achieved with consistent attention to detail and quality duplicated as many times as possible while retaining the integrity of your product/service. <br><br>I think the internet has created and inspired amazing brands of people, products and services. The introductions have been made and I hope the digital paradigm will shift more into reaching the people that count versus simply counting the people you reach (i.e., Keith\'s last statement).</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12561366">\
	 <div id="dsq-comment-header-12561366" class="dsq-comment-header">\
	 <cite id="dsq-cite-12561366" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12561366" href="http://macdavidpro.com" target="_blank" rel="nofollow">MacDavid</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12561366" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12561366" class="dsq-comment-message">Interesting insight.  I\'m going to have to let this sink in a bit.  Can\'t put my finger on it; I\'m not sure I\'m understanding this. *re-reading*</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12561427">\
	 <div id="dsq-comment-header-12561427" class="dsq-comment-header">\
	 <cite id="dsq-cite-12561427" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12561427" href="http://www.sonnygill.com" target="_blank" rel="nofollow">Sonny Gill</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12561427" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12561427" class="dsq-comment-message">Perfecting your product/service really equates to the *value* you bring to the community - to where you said they actually care about what you\'re doing. You could quite possibly have a great service or platform online but if you don\'t take those extra steps to build that value and strong community around it, distribution can\'t be in sight until that point.<br><br>Gary V. has built a huge community around his grasp of not only the wine world but his business sense, which has boosted the number of speaking engagements not only at conferences across the nation but into mainstream news media as well. And now, Vayner Media and a 10-book deal. If that\'s not a perfect example of a strong online distribution channel.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12561451">\
	 <div id="dsq-comment-header-12561451" class="dsq-comment-header">\
	 <cite id="dsq-cite-12561451" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12561451" href="http://www.thepedestalgroup.com/" target="_blank" rel="nofollow">Kathy Breitenbucher</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12561451" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12561451" class="dsq-comment-message">Thank you, Chris. I love it when people make me think.  This is so true and while I\'ve been preaching "own the information no line about you" I hadn\'t thought to put it in the context of distribution. That is genius.  Great  post!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12561575">\
	 <div id="dsq-comment-header-12561575" class="dsq-comment-header">\
	 <cite id="dsq-cite-12561575" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12561575" href="http://www.twitter.com/afmarcom" target="_blank" rel="nofollow">Angelique</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12561575" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12561575" class="dsq-comment-message">Chris -- You posted this at the perfect time for me! Very thought-provoking. <br><br>P.S. Disqus SAYS it\'s signing me in via Twitter, but it isn\'t.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12561816">\
	 <div id="dsq-comment-header-12561816" class="dsq-comment-header">\
	 <cite id="dsq-cite-12561816" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12561816" href="http://www.writingVA.com/" target="_blank" rel="nofollow">Mary H Ruth</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12561816" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12561816" class="dsq-comment-message">My guess is that distribution on the internet looks like SEO.<br><br>And distribution in all cases is about customer service to the max. <br><br>Too bad it\'s often products that aren\'t so very healthy that shoot for maximum distribution. <br><br>Ya gotta have pronto distribution, but it\'s not required to have comprehensive distribution. Your market may be small, and you may be happy with that.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12561859">\
	 <div id="dsq-comment-header-12561859" class="dsq-comment-header">\
	 <cite id="dsq-cite-12561859" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12561859" href="http://www.thewaythatyouwander.com/" target="_blank" rel="nofollow">Nate</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12561859" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12561859" class="dsq-comment-message">I love what you are saying here. You could have the best brand in the world, and it wouldn\'t matter if there was no way for people to find you. This is so often forgotten. The cool thing about the web is that all you need is a simple little website and your distribution is taken care of. People are one click away. They love you and your brand, so they will click for sure.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12562249">\
	 <div id="dsq-comment-header-12562249" class="dsq-comment-header">\
	 <cite id="dsq-cite-12562249" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12562249" href="http://twitter.com/jeffstannard" target="_blank" rel="nofollow">Jeff Stannard</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12562249" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12562249" class="dsq-comment-message">Jack Welsh can keep his MBA program.  Whosoever pays for it clearly gets what they deserve.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12563108">\
	 <div id="dsq-comment-header-12563108" class="dsq-comment-header">\
	 <cite id="dsq-cite-12563108" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12563108" href="http://www.TheFranchiseKing.com" target="_blank" rel="nofollow">The Franchise King</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12563108" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12563108" class="dsq-comment-message">Hi Chris,<br>I figured that you would talk about my specialty-franchising, eventually. <br><br>Branding, whether personal, or corporate, is so so important. And these days it had better be memorable.<br><br>You are right. Once one perfects the distribution side of things, they can branch out with other products and services. If done correctly, they can build quite the empire. {Or in my case, a Kingdom}<br><br>The Franchise King<br>Joel Libava</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12563365">\
	 <div id="dsq-comment-header-12563365" class="dsq-comment-header">\
	 <cite id="dsq-cite-12563365" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12563365" href="http://Twitter.com/Ed" target="_blank" rel="nofollow">Ed</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12563365" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12563365" class="dsq-comment-message">The other day, @SethSimonds asked something like \'what do you think of personal branding, in 5 words or less\'<br><br>I answered "Personal branding is inevitable" <br>But you are correct. A shingle on a building was successful 50 and100 years ago.<br>Heck my aunt had a tiny 1 x 3 sign \'Dr A G Israelian\' <br>But she had been distributed. <br>People came to her from everywhere till she was past 85 and said "no".</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12564191">\
	 <div id="dsq-comment-header-12564191" class="dsq-comment-header">\
	 <cite id="dsq-cite-12564191" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12564191" href="http://www.ramseymohsen.com/" target="_blank" rel="nofollow">Ramsey Mohsen</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12564191" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12564191" class="dsq-comment-message">Dead-on from top to bottom on this blog post. Strategies for distribution is the piece that people often don\'t talk about- but is vital to being successful with your personal brand.<br><br>Oh- and- the "McDonalds owns chicken" part ...I\'d check your sources on that reference ;) j/k</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12565381">\
	 <div id="dsq-comment-header-12565381" class="dsq-comment-header">\
	 <cite id="dsq-cite-12565381" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12565381" href="http://dannybrown.me" target="_blank" rel="nofollow">Danny Brown</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12565381" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12565381" class="dsq-comment-message">Distribution is certainly important. But no mention of execution? <br><br>You can have your product everywhere and in everyone\'s face, but if your execution sucks, your distribution won\'t save you. Just look at the Detroit Three as an example. Or Burger King, with their franchises everywhere but still losing thanks to a poorly executed marketing/ad campaign with that creepy Royal dude.<br><br>So yeah... distribution, you need that. Execution, though, I\'d say that trumps distribution. Yes/no/maybe?</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12614997">\
	 <div id="dsq-comment-header-12614997" class="dsq-comment-header">\
	 <cite id="dsq-cite-12614997" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12614997" href="http://www.thinking-outside-of-the-square.com/blog" target="_blank" rel="nofollow">iconic88</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12614997" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12614997" class="dsq-comment-message">Im with you Danny. Execution is definitely part of the equation here. <br><br>McDonald\'s I believe have digitized their kitchens so that they can shave more cents in the dollar by \'executing\' an efficient distribution system. Namely a "JIT - just in time" delivery system. <br><br>Moreover, with a kitchen running on 1\'s and 0\'s, analysis of what they need, when they need it, where they need it (\'it\' being product) gives a business like McD\'s a huge edge in cost savings.<br><br>So not only are \'Maccas\' improving their reach, they are defining and refining their logistical chain ala "Wal Mart".<br><br>That\'s an \'eco-saving\' business unto itself. Imagine the enormous savings in fuel costs, food wastage, packaging etc etc.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12573097">\
	 <div id="dsq-comment-header-12573097" class="dsq-comment-header">\
	 <cite id="dsq-cite-12573097" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12573097" href="http://loscuadernosdejulia.com/" target="_blank" rel="nofollow">avidadollars</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12573097" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12573097" class="dsq-comment-message">A great post, Chris, and some interesting thoughts in comments. I certainly think that distribution or "base", if you like, is overall important for success. But I\'ve been wondering recently if the choice of focus on "personal branding" or "distribution" is generational by any chance? By that I don\'t mean simply that Dan Schawbel is younger than Chris Brogan or Seth Godin. I mean that Dan (and many with him) wants to be where Chris and Seth are NOW. They want to have the same level of trust, the same exposure, - the same "brand value", if you like. But they\'re younger, either age-wise or experience-wise. It\'s important to underline this, I think: it\'s not about the physical age, it\'s about how long you\'d been out there, how much you\'ve tried/done/achieved. <br><br>This is precisely the reason why so much hard graft goes into bragging about oneself these days. One thing I love about established and older "web mammoths" is humility. I\'m not 30 yet myself but I often feel being talked down by a 20-something "Internet guru". I wonder if this may be the by-product of "personal branding". <br><br>I love Seth\'s blog in that respect: its URL is <a href="http://sethgodin.typepad.com" rel="nofollow">sethgodin.typepad.com</a> - totally against any branding/SEO rules you might hear. The look is terrifyingly simple. But it gets bookmarked with astonishing regularity. <br><br>Hope you\'re having a good holiday, Chris <br><br>Julia<br><br>PS - Sorry, decided I needed to clarify: I don\'t mean that it\'s bad to strive to be as good as your mentors/someone you look up to, to have an awesome career - but there\'re such things as ingenuity and integrity, and I certainly think that younger generation of web-savvy people lack this. But maybe this is precisely that generational thing, better understood in the cultural context...</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12573306">\
	 <div id="dsq-comment-header-12573306" class="dsq-comment-header">\
	 <cite id="dsq-cite-12573306" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12573306">Daniel Steinberg</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12573306" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12573306" class="dsq-comment-message">But you\'re comparing McDonalds to two other national chains. You have wonderful local coffee shops near you. In fact, you have one run by the man who pioneered great coffee in the Boston area. <br><br>You\'re a branding guy -- how do these great local places compete with companies who can spend a great deal of time and money on their brand and position while the local guys are scrambling just to produce great products and services without the advantages of scale.<br><br>You blog about personal brands but many of your examples are big nationally known names.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12618005">\
	 <div id="dsq-comment-header-12618005" class="dsq-comment-header">\
	 <cite id="dsq-cite-12618005" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12618005" href="http://chrisbrogan.com" target="_blank" rel="nofollow">Chris Brogan</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12618005" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12618005" class="dsq-comment-message">Here\'s a funny (not really) story about my local coffee shop: there are a few. One is where I work most days and I take pictures there often ( see <a href="http://www.flickr.com/photos/chrisbrogan/2781625416/" rel="nofollow">this</a>). <br><br>The other is really popular, but has the WORST service in the world. I have to wait around and wait around and no matter how many times I stand before them, they don\'t remember me or my order. After weeks of solidly visiting, no recognition. <br><br>Given that, I\'ll take McDonalds. I like the taste. I like the service. They\'re friendly. <br><br>I LOVE supporting the little guys when they earn it (read also: "cafe-shaped business"), but in this case, my town doesn\'t win the coffeeshop wars.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12573921">\
	 <div id="dsq-comment-header-12573921" class="dsq-comment-header">\
	 <cite id="dsq-cite-12573921" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12573921">charlesyang</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12573921" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12573921" class="dsq-comment-message">Wow, thanks for the great insight, Chris! I\'ve always thought of branding as owning a "position in the collective minds of the market", but your insight about distribution really gave me another level of understanding. <br><br>To own a position, people need to hear of you first. Distribution is the key that will get them to hear of your branding message. <br><br>"Marketing Communications" encompasses both the branding message and delivery of that message.<br><br>Thanks for the post again!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12575018">\
	 <div id="dsq-comment-header-12575018" class="dsq-comment-header">\
	 <cite id="dsq-cite-12575018" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12575018" href="http://PresentDayNomads.com/" target="_blank" rel="nofollow">Rasheed</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12575018" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12575018" class="dsq-comment-message">Got to agree with you on this one. Just building a better mouse trap ain\'t gonna cut it in today\'s market. You\'ve got to find a way to take it to the market, and then let the word of mouth do it\'s magic.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12576139">\
	 <div id="dsq-comment-header-12576139" class="dsq-comment-header">\
	 <cite id="dsq-cite-12576139" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12576139" href="http://twitter.com/convagency" target="_blank" rel="nofollow">ConversationAgency</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12576139" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12576139" class="dsq-comment-message">I wish you would have brought up different examples for distribution than Jack Welch and McDonalds. You might think Jack Welch is a great brand but he represents everything that has caused the current Great Recession: Outlandish CEO pays, imaginative accounting, ruthless cost cutting. <br>Here\'s how The Economist regards his lame MBA program  <a href="http://is.gd/1xbiv" rel="nofollow">http://is.gd/1xbiv</a><br>And McD as a great example? Really? <br><br>I agree that distribution is a very important topic but it\'s not where\'s it\'s at. Where it\'s at is to build businesses and brands that are rooted in social principles. And not in quarterly earning reports. And to redefine the word \'Shareholder Value\'. This should be expanded to all the constituents a business touches. The consumers, their employees, suppliers, vendors, environment, etc. Allowing for a more social approach to these interactions will improve distribution and will it make less of a top-down and more of a bottoms-up process.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12618046">\
	 <div id="dsq-comment-header-12618046" class="dsq-comment-header">\
	 <cite id="dsq-cite-12618046" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12618046" href="http://chrisbrogan.com" target="_blank" rel="nofollow">Chris Brogan</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12618046" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12618046" class="dsq-comment-message">You can pick plenty of other brands for your post. Whether or not they\'re good or evil, McDonalds is EVERYWHERE, and that was my point. It wasn\'t whether or not they\'re good people. <br><br>Jack Welch did lots of things wrong. So have I. My only point there was that he parlayed his brand into something else. <br><br>When I try to learn things, I try to look past my surface disagreements and determine if there\'s still a lesson. You don\'t have to do that. You can just find like-minded examples. I do it differently.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12650431">\
	 <div id="dsq-comment-header-12650431" class="dsq-comment-header">\
	 <cite id="dsq-cite-12650431" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12650431">denvan</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12650431" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12650431" class="dsq-comment-message">For someone who helps big companies build their brands, I\'m pretty brand cynical. <br><br>But my mom said it best. One time in my early 20s when we were visiting Walt Disney World, I was in the middle of some sophomoric anti-corporate rant in the parking lot (paving the everglades / manipulating children / producing mountains of plastic / etc.) when my mom stopped me by waving her hands around and yelling "Yes, BUT IT WORKS!!!"<br><br>And you know what? She was right. It does. <br><br>The question is HOW does it - in this case a powertful uber-brand - work? And if you think it\'s evil and that you can do better, you\'d better understand how it works if you want to beat it - or at least aim your rocks better.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12576186">\
	 <div id="dsq-comment-header-12576186" class="dsq-comment-header">\
	 <cite id="dsq-cite-12576186" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12576186" href="http://www.reachpersonalbranding.com" target="_blank" rel="nofollow">williamarruda</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12576186" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12576186" class="dsq-comment-message">Great post about my favorite topic - personal branding. Thanks. <br><br>There is an important distinction between distribution (product availability) and communications (getting your message to your target audience). Obviously they are connected - whether we are looking to buy a hamburger or not, seeing the Golden arches is a great reminder of the McDonald\'s brand. <br><br>Sure, we are distributing our ideas (much more easily now thanks to Web 2.0), but personal branding (especially for careerists and solopreneurs) is about communicating ideas and thought-leadership - increasing visibility - getting people interested in your offerings. Jack Welch\'s book was a great way to create lots of visibility - which supported his offerings - public speaking, etc. So the line between distribution and communications is blurred.<br><br>Keep the posts about personal branding coming - love them! Thanks.<br><br>Best.<br>William<br><a href="http://www.reachpersonalbranding.com" rel="nofollow">www.reachpersonalbranding.com</a></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12576545">\
	 <div id="dsq-comment-header-12576545" class="dsq-comment-header">\
	 <cite id="dsq-cite-12576545" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12576545" href="http://chriscree.tv" target="_blank" rel="nofollow">Chris Cree</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12576545" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12576545" class="dsq-comment-message">Owning the distribution channel isn\'t a hard requirement for personal branding at all. Look at all the top celebrities from entertainment and sports. Hardly any of them own any kind of distribution channel for their personal brands.<br><br>That said you are spot on, Chris. The very best of them do own their own distribution. Can you say, "Oprah" anyone?</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12580538">\
	 <div id="dsq-comment-header-12580538" class="dsq-comment-header">\
	 <cite id="dsq-cite-12580538" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12580538" href="http://www.facebook.com/rusty.speidel" target="_blank" rel="nofollow">Rusty Speidel</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12580538" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12580538" class="dsq-comment-message">Sure they do--all the movies, shows, records, books, whatever they did to create celebrity is how they distribute.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12576548">\
	 <div id="dsq-comment-header-12576548" class="dsq-comment-header">\
	 <cite id="dsq-cite-12576548" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12576548">alleigh</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12576548" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12576548" class="dsq-comment-message">“Personal branding is the process of how we market ourselves to others.”<br><br>Seems like it fits to me....<br>I don\'t know that "distribution" would fit into a definition of a personal brand. Marketing yourself and your brand image isn\'t really providing a service, so there isn\'t really any distribution at all. With reference to a person or personal brand, "how we market" is a much stronger phrase than "how we distribute." Besides, if you look beyond his 12 word definition you\'ll see the emphasis on social media and creating a brand presence online - wouldn\'t that be considered distribution in this context?</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12576654">\
	 <div id="dsq-comment-header-12576654" class="dsq-comment-header">\
	 <cite id="dsq-cite-12576654" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12576654" href="http://biggsuccess.com" target="_blank" rel="nofollow">georgekrueger</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12576654" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12576654" class="dsq-comment-message">For one of my mentors, business was distribution, distribution, distribution. Extending that to personal branding is interesting, but I’m having trouble getting my arms around it for the population at large. <br><br>It is a very important point for content creators. In that case, distribution is using a web site as a “storefront”, selling informational products through affiliates, licensing content (my favorite), etc. <br><br>Selecting one or more distribution channels is part of the business planning process. If distribution channels are established in your business already, it\'s often easier to succeed than if you have to create them yourself. <br><br>Now to take it to personal branding .... well, Chris, now I have something else to think about today thanks to you!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12576770">\
	 <div id="dsq-comment-header-12576770" class="dsq-comment-header">\
	 <cite id="dsq-cite-12576770" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12576770" href="http://edwardboches.com" target="_blank" rel="nofollow">edwardboches</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12576770" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12576770" class="dsq-comment-message">The idea of owning distribution (for your personal brand) is interesting.  Where does it appear, who can access it, how does it spread.  However, I don\'t agree that the best brands own distribution.  Most don\'t.  Big box stores own distribution, creating all kinds of challenges (and opportunities) for appliances and electronics.  Amazon owns distribution, changing the rules of publishing.  Even auto manufacturers have little or not control over their distribution.  For an individual, distribution digitally may offer some control (blog, Twitter, comments on other blogs, video, etc.) but even then it\'s no guarantee of visibility.  You still need content (branding) that\'s worthy.  And in many ways, that\'s what marketing is:  great content, compelling stories, acute relevance.  I think that still has to come first.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12576823">\
	 <div id="dsq-comment-header-12576823" class="dsq-comment-header">\
	 <cite id="dsq-cite-12576823" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12576823">erinbury</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12576823" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12576823" class="dsq-comment-message">Great thoughts Chris.<br><br>I think the biggest challenge is getting to the point where you have the audience to experiment. McDonald\'s never would have attempted their coffee takeover if they hadn\'t already mastered other areas like hamburgers, and if they didn\'t have a location on every streetcorner. You can bet that when they were doing their first push for expansion they focused on burgers, fries & shakes and nothing else. They also have a license to make mistakes - there\'s a reason you don\'t see the "Arch Deluxe" on the menu anymore (although I still maintain the pizza was DELICIOUS). <br><br>Everyone is striving for that same audience so they can experiment with their distribution - it\'s getting there that\'s the challenge.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12577308">\
	 <div id="dsq-comment-header-12577308" class="dsq-comment-header">\
	 <cite id="dsq-cite-12577308" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12577308" href="http://twitter.com/mjbowe" target="_blank" rel="nofollow">Matthew Bowe</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12577308" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12577308" class="dsq-comment-message">Chris,<br><br>For 6 months I\'ve been thinking about a similar issues.  Personal Branding is an incomplete view of what we need to consider when we view what makes us as individuals successful in business.  It requires a holistic view including even more than just personal brand and distribution. My take is that we need to look at ourselves as "A Company of One." In fact, your post pushed me over the edge to finish a blog post of the same name.   <a href="http://matthewbowe.com/2009/07/13/a-company-of-one/" rel="nofollow">http://matthewbowe.com/2009/07/13/a-company-of-...</a><br><br>It\'s a constantly evolving world of terms and ideas.  Thanks for being a discussion starter!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12580198">\
	 <div id="dsq-comment-header-12580198" class="dsq-comment-header">\
	 <cite id="dsq-cite-12580198" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12580198" href="http://blog.brand-yourself.com" target="_blank" rel="nofollow">Patrick@brand-yourself.com</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12580198" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12580198" class="dsq-comment-message">Distribution is the most important part of personal branding. After all, what\'s the point of developing your brand if no one is going to see it. However, it\'s important to to pay close attention to HOW you distribute, and to who. Friending thousands of people on twitter and Facebook to promote yourself will do little if it\'s not to the RIGHT people. One of the most important steps in personal branding is figuring out who you want to reach, and then figure out how to reach them.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12580512">\
	 <div id="dsq-comment-header-12580512" class="dsq-comment-header">\
	 <cite id="dsq-cite-12580512" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12580512" href="http://www.customerrespect.com/" target="_blank" rel="nofollow">Terry Golesworthy</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12580512" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12580512" class="dsq-comment-message">Branding and distribution is all about safety, you know exactly what you are getting. It may not be the best but you can trust the product. People visit McD because they know that their kids (and themselves) will be reasonably happy even though there might be a much better option which involves some risk (kids may not like it).It is not about complete trust and adoration, it is about minimizing risk and that is what killer brands achieve.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12581235">\
	 <div id="dsq-comment-header-12581235" class="dsq-comment-header">\
	 <cite id="dsq-cite-12581235" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12581235" href="http://www.SocialMediaCommando.com" target="_blank" rel="nofollow">JoeMescher</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12581235" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12581235" class="dsq-comment-message">...and <strong>Replication</strong>.<br><br>Once I hit my stride using the <a href="http://www.socialmediacommando" rel="nofollow">Social Media Commando</a> brand I made sure to replicate the original distribution channel (my blog).<br><br>Now I own the Ustream, BlogTV, StickAM \'Social Media Commando\' brand for streaming live shows Online, and that\'s just the beginning.<br><br>I\'m a fan of Schawbel because he\'s one motivated marine when it comes to enthusiastic branding, but I\'m glad you pointed out the critical nature of distribution, Chris.<br><br>No one buys a brand they don\'t have access to.  I hope people who read this comment do the following:<br><br>1. Establish a Brand (not easy, by the way...)<br>2. Learn how to Distribute<br>3. Replicate a successful distribution strategy across multiple platforms.<br><br>I speak about these strategies on <a href="http://www.Twitter.com/JoeMescher" rel="nofollow">Twitter</a> as well.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12583322">\
	 <div id="dsq-comment-header-12583322" class="dsq-comment-header">\
	 <cite id="dsq-cite-12583322" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12583322">markwilliamschaefer</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12583322" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12583322" class="dsq-comment-message">good job bringing conventional marketing wisdom home to roost in the digital age.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12583427">\
	 <div id="dsq-comment-header-12583427" class="dsq-comment-header">\
	 <cite id="dsq-cite-12583427" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12583427" href="http://whatawebsite.org/" target="_blank" rel="nofollow">whatawebsite</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12583427" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12583427" class="dsq-comment-message">Hallo Chris,<br><br>Dan says “Personal branding is the process of how we market ourselves to others.” & really, for me, that covers just about everything - including "perfecting a product/service, and then owning distribution"<br><br>And usually the aim of PB ( Dan\'s, yours, McDonald\'s etc etc) is to do exactly that.<br><br>McDonald\'s are depressingly good at it ( for us vegetarians!!)<br><br>Best wishes from Hamburg<br><br>Will</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12585768">\
	 <div id="dsq-comment-header-12585768" class="dsq-comment-header">\
	 <cite id="dsq-cite-12585768" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12585768">denvan</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12585768" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12585768" class="dsq-comment-message">Hey Chris, <br><br>Great post.<br><br>As a long-time (and originally self-branded) branding guru, it took years and years of actually ACTING like a branding guru before other people started to refer to me as such. Saying it over and over helped, but until I demonstrated value, I was just yelling into the wind.<br><br>I think what Dan Schwabel and a lot of other "personal branding" people are popularizing is just step 1 of branding: aligning your messages and offerings with people\'s expectations. Kudos to you for highlighting the point that step 2 is DELIVERING on those expectations (what you call "distribution"), which leads to step 3 (which you normally speak about): NURTURING the relationship for long term mutual value.<br><br>If it ain\'t a conversation, it ain\'t a brand.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12596879">\
	 <div id="dsq-comment-header-12596879" class="dsq-comment-header">\
	 <cite id="dsq-cite-12596879" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12596879">fabulousphotogifts</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12596879" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12596879" class="dsq-comment-message">Yay Chris!<br><br>Of course as several commenters have already commented, you may have the most fantastic product (literally from a commodity to a message to just yourself) but as we all know if no-one knows you\'re there, then it really doesn\'t count for an awful lot.<br><br>Brand and distribution it seems must run hand in hand.<br><br>Jonathan.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12597501">\
	 <div id="dsq-comment-header-12597501" class="dsq-comment-header">\
	 <cite id="dsq-cite-12597501" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12597501" href="http://twitter.com/bsaldri1028" target="_blank" rel="nofollow">Bobbie Aldridge</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12597501" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12597501" class="dsq-comment-message">I completely agree with your post.  In thinking about the optimal virtual distribution route, it would be interesting to get your opinion on the most effective route -- for example, for service providers, do you build the web site first to become your primary base, then blog, then Twitter, Facebook, LinkedIn, etc. and what, statistically drives the most client-potential traffic to the web site....Thinking classic supply chain, every action triggers another action from the buy to the manufacturing, including distribution of product so virtually which lanes are considered part of the distribution lane & which lanes part of the advertising / marketing, or do they all inter-convene?  <br>Thinking aloud - your post triggered some great ideas and thoughts.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12599095">\
	 <div id="dsq-comment-header-12599095" class="dsq-comment-header">\
	 <cite id="dsq-cite-12599095" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12599095" href="http://twitter.com/MattSearles" target="_blank" rel="nofollow">Matt Searles</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12599095" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12599095" class="dsq-comment-message">I\'m not sure if I totally get it.. I mean.. on the internet, can\'t we kinda take distribution for granted? It sounds more like you\'re saying "look, get your formula right, then promote the hell out of it." Focus on that formula before you branch out to experimenting with other things.<br><br>Other people might say.. experiment and measure, and where you find you\'re being more successful.. put in more energy / resources or whatever.. and where you\'re not, put less. The latter is a bit like a Peter Drucker change management tactic.. which you know.. Jack Welch really goes for.. <br><br>I also want to say I think you\'re nuts about McDonalds! I mean I think they offer a great brand experience for kids.. but.. being somewhat adult-esk.. the primary colors just don\'t do it for me. They\'re aesthetically impoverished! Yuck! But you know.. love ya man.. and I shant hold you\'re piss poor taste against ya.. ;-)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12600924">\
	 <div id="dsq-comment-header-12600924" class="dsq-comment-header">\
	 <cite id="dsq-cite-12600924" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12600924">Name</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12600924" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12600924" class="dsq-comment-message">Poor form Chris. To subtly chide another individual is not cool. Viewpoint can be expressed in other ways. How is this building a relationship, trusting relationship?</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12618096">\
	 <div id="dsq-comment-header-12618096" class="dsq-comment-header">\
	 <cite id="dsq-cite-12618096" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12618096" href="http://chrisbrogan.com" target="_blank" rel="nofollow">Chris Brogan</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12618096" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12618096" class="dsq-comment-message">Amazing insights, anonymous commenter. I\'m not chiding anyone. I\'m building on a sentence and turning it into a post. Funny how every negative comment on my blog is anonymous.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12603204">\
	 <div id="dsq-comment-header-12603204" class="dsq-comment-header">\
	 <cite id="dsq-cite-12603204" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12603204">tonilamb</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12603204" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12603204" class="dsq-comment-message">A good food for thought article (in this case coffee for thought) about branding. On a more serious note, your article made me really think about the whole branding concept & what it should constist of. Honestly, you made a really great point and I totally agree with you. It just makes sense!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12603554">\
	 <div id="dsq-comment-header-12603554" class="dsq-comment-header">\
	 <cite id="dsq-cite-12603554" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12603554" href="http://musingandgadgets.squarespace.com" target="_blank" rel="nofollow">klrabbit</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12603554" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12603554" class="dsq-comment-message">Not like Dunkin coffee, you do realize that there is a lightning strike waiting for you (:  In a more serious note though I sorry I don\'t think they have chicken down.  Mcdonald\'s is not what I think of when I think of chicken.  How they will do in the coffee market, may depend on how you measure it.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12611813">\
	 <div id="dsq-comment-header-12611813" class="dsq-comment-header">\
	 <cite id="dsq-cite-12611813" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12611813" href="http://technbiz.blogspot.com" target="_blank" rel="nofollow">paramendra</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12611813" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12611813" class="dsq-comment-message">The "Me" becomes rather important in wading social media.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12613939">\
	 <div id="dsq-comment-header-12613939" class="dsq-comment-header">\
	 <cite id="dsq-cite-12613939" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12613939" href="http://bit.ly/FaLYc" target="_blank" rel="nofollow">untacticcal000</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12613939" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12613939" class="dsq-comment-message">I\'ve only heard of StarBucks from various sources online, I believe they set up shop in Sydney but diverting away from them, I\'ll pin my attention towards McDonald\'s. When you find value and taste in a product and you\'re comfortable with the company that makes these products, you have a better sense of what message they are relaying to the consumer. Behind closed doors however, despite their marketing strategies I also see the contribution they give back through their sales and I tend to believe that this demonstrates to all of us, a caring company that isn\'t just focused on earning big bucks.<br>Take for example McDonald\'s direct approach by helping farmers develop their soils and assisting with agricultural micro-financing. The end result will provide a more nourishing supply of ingredients and a lasting degree of consumer satisfaction.<br>Don\'t forget though, StarBucks did host and provide free coffee to assist the voluntary workers at 911 and other critical events across America, this also proves how well founded this company is and we must herald their generosity as well.<br><br>Individual Preferences should never really come into play in writing styles, it is a personal view and one that wouldn\'t be shared by others. A comment can lead to many things, so hopefully said, we\'ll just leave it to their expertise.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12615080">\
	 <div id="dsq-comment-header-12615080" class="dsq-comment-header">\
	 <cite id="dsq-cite-12615080" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12615080" href="http://www.facebook.com/people/Chuck-Smith/1565865129" target="_blank" rel="nofollow">Chuck Smith</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12615080" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12615080" class="dsq-comment-message">Ah, but the other day the iced coffee was just a transaction and not about trust.  I think it is all about trust.  You wouldn\'t order it, especially in different locations if you didn\'t trust it would be the same quality.  <br><br>This also goes to the first rule of marketing.  You can\'t successfully, long term, market crap that everyone will figure out is crap.  You earn my mind share with product or service one, so I will look at number two.  Just remember one ah-sh*t wipes out a thousand atta-boys.<br><br>Be careful with those additional lines.  If you write a successful blog about marketing and write a book about trust, or recommend a wordpress theme, I am willing to purchase it.  It fits my model.<br><br>If you sell me hamburgers and suddenly want to rent me movies, we have a non-starter or you put your name on an MBA program that you would have never hired a graduate from yourself.  It doesn\'t fit my expectations, game over.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12618112">\
	 <div id="dsq-comment-header-12618112" class="dsq-comment-header">\
	 <cite id="dsq-cite-12618112" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12618112" href="http://chrisbrogan.com" target="_blank" rel="nofollow">Chris Brogan</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12618112" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12618112" class="dsq-comment-message">Boy, the very last point really hit home. Would Jack Welch hire a Jack Welch MBA? That\'s a post for you, Chuck. Really good question. Thanks for the check there!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12617804">\
	 <div id="dsq-comment-header-12617804" class="dsq-comment-header">\
	 <cite id="dsq-cite-12617804" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12617804">cannizz</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12617804" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12617804" class="dsq-comment-message">Great, interesting article that\'s right on the money.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12640297">\
	 <div id="dsq-comment-header-12640297" class="dsq-comment-header">\
	 <cite id="dsq-cite-12640297" class="dsq-comment-cite">\
	 <a id="dsq-author-user-12640297" href="http://www.charleslau.com" target="_blank" rel="nofollow">Charles Lau</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12640297" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12640297" class="dsq-comment-message">Think this is quite an eye-opener about personal branding.<br><br>Like you said, distribution is really important as it pulls in the crowd who are interested in what you are doing.  It should be the first priority to focus on.<br>Perfecting the distribution is going to have a huge leverage.<br><br>What you have mentioned is more like a personal branding with a huge leverage on the mass, whereas Dan is more focusing on do-it-yourself.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12657775">\
	 <div id="dsq-comment-header-12657775" class="dsq-comment-header">\
	 <cite id="dsq-cite-12657775" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12657775">roxannecottell</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12657775" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12657775" class="dsq-comment-message">I think that this is really a very informative article. I just subscribed to your blog and I am sure that I will get a lot out of it.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12701682">\
	 <div id="dsq-comment-header-12701682" class="dsq-comment-header">\
	 <cite id="dsq-cite-12701682" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12701682">belchingmonkey</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12701682" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12701682" class="dsq-comment-message">I like your definition of what goes into a "best brand". I see @edwardboches point, but I think that some of the very big box companies that he is mentioning as distributors should also fall into the best-brands category. Amazon\'s product is reliable distribution. So is WalMart\'s. <br><br>Your definition of best brand:<br>Product: that resonates and is of good quality<br>Distribution: Ability to get said product to the people that will buy. Best brands OWN this.<br><br>I would add<br><br>Scale: ability to produce enough to meet demand. Scale is crucial and is always on my mind. How are you doing with scale Chris?<br><br>McD\'s posted a 4.3B(USD) profit in 2008. UPS made 3B(USD) profit on distribution of other people\'s products. Different, but still echoes the importance of distribution.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12856692">\
	 <div id="dsq-comment-header-12856692" class="dsq-comment-header">\
	 <cite id="dsq-cite-12856692" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12856692">katebrodock</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12856692" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12856692" class="dsq-comment-message">Chris - <br><br>These are all really great insights, and I think a good addition to Dan\'s current Personal Branding definition.  You could almost consider the definition that you quoted above as Personal Branding 1.0 (or maybe product development?), and your addition makes it Personal Branding 2.0 in today\'s world (which would include what we might consider new marketing, including facets of both traditional and online forms of marketing).  By using outposts - blogs, social networks etc - you increase the channels of distribution for your brand, which you\'ve (hopefully) worked so hard on.  Without those channels, or without face-to-face networking events, conferences, content production etc, your Personal Brand has few legs to run on.<br><br>Cheers,<br>Kate</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-12888917">\
	 <div id="dsq-comment-header-12888917" class="dsq-comment-header">\
	 <cite id="dsq-cite-12888917" class="dsq-comment-cite">\
	 <span id="dsq-author-user-12888917">ChrisPerry</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-12888917" class="dsq-comment-body">\
	 <div id="dsq-comment-message-12888917" class="dsq-comment-message">Chris, great article.<br><br>Distribution is definitely missing.  I also find that the concept of branding is missing from Dan and other people\'s definitions of personal branding.  Dan\'s definition, as you stated, is "Personal branding is the process of how we market ourselves to others."  This is definitely a piece, but what comes before the marketing ourselves to others?  What exactly about ourselves are we marketing?  He never actually says how to brand yourself before you market yourself.  <br><br>Personal branding is first identifying the unique and differentiating value that you can bring to an organization, team and/or project and then marketing and/or communicating it in a professionally memorable and consistent manner in all of your actions and outputs, both online and offline, to all current and prospective stakeholders in your career. Just marketing is image building without any foundation to hold up the framework you create.<br><br>Thanks for your insight on this, Chris!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-13245657">\
	 <div id="dsq-comment-header-13245657" class="dsq-comment-header">\
	 <cite id="dsq-cite-13245657" class="dsq-comment-cite">\
	 <a id="dsq-author-user-13245657" href="http://www.imjustsharing.com/" target="_blank" rel="nofollow">Mitch</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-13245657" class="dsq-comment-body">\
	 <div id="dsq-comment-message-13245657" class="dsq-comment-message">I subscribe to this idea of personal branding, and the concept of getting one thing down.  However, with blogs, I guess it depends on what you think it is you\'re getting down. <br><br>As a for instance, I made it my goal to have 300 posts in the first year of my blog.  I felt it was important to establish that I would be a blogger that was going to stick around.  In my mind, that was my brand.  However, when it comes to what I write about, I write on many things, and maybe I\'ve gone after the wrong brand.<br><br>In any case, the idea of branding is still a very good one.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-13331962">\
	 <div id="dsq-comment-header-13331962" class="dsq-comment-header">\
	 <cite id="dsq-cite-13331962" class="dsq-comment-cite">\
	 <a id="dsq-author-user-13331962" href="http://sennosportsbiz.wordpress.com/" target="_blank" rel="nofollow">Michael Senno</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-13331962" class="dsq-comment-body">\
	 <div id="dsq-comment-message-13331962" class="dsq-comment-message">Great post Chris, I agree distribution is absolutely king in the digital media world. Your brand needs to be where all the customers are because they will go where they want.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-13653808">\
	 <div id="dsq-comment-header-13653808" class="dsq-comment-header">\
	 <cite id="dsq-cite-13653808" class="dsq-comment-cite">\
	 <a id="dsq-author-user-13653808" href="http://www.indiebusinessblog.com" target="_blank" rel="nofollow">Donna Maria Coles Johnson</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-13653808" class="dsq-comment-body">\
	 <div id="dsq-comment-message-13653808" class="dsq-comment-message">My take is this: The Media Is You. That\'s it in a nutshell. Build your brand by being your brand, and then by being your brand\'s most consistent and reliable media outlet. That way, you don\'t rely on anyone else to distribute for you. You have your own information distribution machine and then everything else is gravy.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-14619658">\
	 <div id="dsq-comment-header-14619658" class="dsq-comment-header">\
	 <cite id="dsq-cite-14619658" class="dsq-comment-cite">\
	 <span id="dsq-author-user-14619658">disneyactingauditions</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-14619658" class="dsq-comment-body">\
	 <div id="dsq-comment-message-14619658" class="dsq-comment-message">“I don’t want it to come off as a Lindsay Lohan vibe. You know?” she says. Then, with greater concern: “Are you going to push an ‘Is <a href="http://www.disneyactingauditions.net" rel="nofollow">disney acting auditions</a> she a lesbian’ angle? Oh man, you are going to do that to me.…” She pauses. “Look, I’m not a lesbian—I just think that all humans are born with the ability to be attracted to both sexes. I mean</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-14875869">\
	 <div id="dsq-comment-header-14875869" class="dsq-comment-header">\
	 <cite id="dsq-cite-14875869" class="dsq-comment-cite">\
	 <span id="dsq-author-user-14875869">merrillLmueller</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-14875869" class="dsq-comment-body">\
	 <div id="dsq-comment-message-14875869" class="dsq-comment-message">After all, the actual story line is silly: a poor and nerdy flower-shop assistant becomes rich and famous (and attractive to his bimbo co-worker) for cultivating a bizarrely beautiful plant . . . which just happens to eat <a href="http://www.disneyactingauditions.net" rel="nofollow">disney acting auditions</a> human beings. In the original 1960 B movie—which was not a musical—director Roger Corman satirized both cheesy sci-fi pictures and cheesecake teen flicks.</div>\
	 </div>\
	 </li>\
	 </ul>\
';

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