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Your point is very valid. When does making the extra effort actually equal less business? Blogging done right adds value to every business. However if you do not have the time or desire to grow a blog correctly then it will not be helpful.
Check me out @ www.ryanhanley.com/about/
Ryan
I'm in the military so when you mention discipline, I think that my training comes to mind. You have have discipline to win a battle. The same is generally true online. If we want to win the struggle for success then it's vital that we have the self-discipline to keep doing the right thing.
You've inspired me to create a schedule by which I will adhere. I intend to start small (two posts each per blog per week) and believe that, like training for a 10k run, it'll become second nature.
it helped you out. Feel free to share it with your friends, readers, and
amongst your network. If there's anything I can do to help you with your
blogging, don't hesitate to ask!
Chris and commenters such as yourself inspired me to action: I wrote a business plan and a visionary presentation for my manager, showing how my company can combine e-Learning with social media.
My boss gave an enthusiastic: Go For It. So now am researching recording software. Would you please share what software you used to record your video?
have a great week,
Kristin
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Anyway, I'm impressed by how consistently you "show up." And well, consistency is key, right? The second you stray from that consistency, you lose your audience and it's much harder to draw them back.
Personally, I can work on being more consistent. I'm doing this by finding inspiration in books, reading other blogs and engaging with people outside of my network daily in a face-to-face environment. These things stimulate creativity and that fuels ideas for content now and in the future!
Have a great trip (or rather set of trips) Chris!
I love your five points, especially #5. "Adding value to the ecosystem", as you put it, is so important. So many people just promote themselves and their blogs, yet don't do nearly enough promotion of others.
I try to comment on others' blogs whenever I can (and if I have something somewhat relevant to say), because as a blogger, I know the value of a comment. It's evidence that someone stopped by, they liked what you wrote, and were thoughtful enough to support you in your efforts. I tend to think of those who leave comments as good cyberspace citizens; someone with good blog etiquette.
And, in closing, I know I'm up late, but what's with the guys milking the cows in this post? Is that just there to see if we're paying attention? I promise you, you ALWAYS have my full attention, Mr. Brogan! ;->
Amber @wordsdonewrite
http://wordsdonewrite.blogspot.com/
@ Chris Brogan: Did I get it right, Chris?
I also agree with Amber wholeheartedly about being good cyberspace citizens. Chris Brogan gets a regular if not daily visit because of the useful content that I have come to value highly. My take is that, without discipline, nothing ever works right. "Every day it's lines" works for me and I find the readers expect this of me.
Just one last question: Am I the cow or are my readers the cows???? :->
On a side note I woke up at 4:44 AM today and started the day with a blog post too. (after meditation of course)
Since this year, I've gone to twice a month (second Thu and last Tue) to keep myself committed.
I also tend to write my blog posts well in advance so I can take the time to review my posts to see if I like the content and if my readers would like the content.
Joseph
@RepuTrack
Your post is one of the best summaries I've seen for why we need to make it work anyway. Thanks Chris... again!
I'm constantly amazed at your balance of quality and consistently. Thanks for setting the bar so high.
I would also add to this point: measure your own work. Constantly. Looking at others it's ok, but measuring your own work is crucial. Not only for improving your writing, as you already stated, but for evaluating your brand impact and audience. If your brand grows, so does your responsibility.
Personally I need to get my blog hosted to take it to the next level; not templates etc
That will certainly improve it.
Nice one
However, I do have a question. I know that there will be those "barely functional" days, but say today is my day to post on my blog, and it's a crazy hectic day (as you can imagine). Is it better to just hold off until the next day to post so it can be better written/looked over, etc? Or should you stick with your schedule regardless?
Thanks, Chris!
As someone just now beginning to execute on my blog efforts, I'm realizing more and more that it's a self *publishing* platform that needs to be treated as such. Schedules, deadlines, and Editorial Calendars are all the norm in the traditional publishing world - these best practices transfer directly to blogging if one's goals are to provide useful information your readers care about and to build an engaged community.
Discipline, participating, and dreaming big are the three values driving me.
Again - thanks for helping us all become more.
I disagree with your statement. At the moment my blogging helps me discover my passions. My goals are to be more transparent and accountable. Yet, I feel this blog post IS for me.
To me, blogging is helping to put myself out there.
Show up: Since restarting my blog, I have been working on setting a consistent schedule. What has led me astray is reading other blogs and twitter. I spend lots of time reading/learning, but not much doing.
Deliver Value: This one is probably my biggest hurdle. Because of this, my blog tends to be classified as personal. I make an attempt to deliver value with my posts, but sometimes it does not happen.
Improve: I do this by reading other blogs and twitter. While figuring out where I want to go next, I am constantly learning from those who are doing it well, such as you.
Clarify your desire: I would like to have discussions in my blog. Once I begin delivering better value, I'm sure there will be more discussion.
Do your part: I comment on blogs only when I feel I have something to add. I have commented on a few of your posts (this one included). I also share what others are saying by retweeting. I'm sure I could do better.
Thank for your post. Enjoy reading your stuff.
"It's like you climbed inside my head and articulate the struggle I feel when it's 10pm and I haven't done my daily post yet."
What really has been jumping out at me lately is the importance of both discipline and inspiration.
Discipline + Inspiration is an unbeatable combination IMHO.
Regarding the latter (inspiration), here's a little something I'd like to share with you and the community, Chris:
http://www.youtube.com/watch?v=cK5cTFHc_9E
P.S. Yes, the site Julien last posted about, is VERY entertaining. I was going to try out the reddit tip the oatmeal guy posted about before I commented on Julien's post. At first site, it's very entertaining, but I wanted to let him know if it works for us. . . in the masses. :)
Obviously, the other points are things to work on over time.
- @btripp
But I bow to the master. You are right. As Woody Allen says, "Showing up is 90%." Now off to write something for today. Damn!
You are always giving us great ideas. In my daily life, I always make room to read your posts. I learn so much from you. You are right about creating discipline. People do rely on you and its very important to keep at it.
Thanks
Michelle
Thanks
I try to deliver value by sticking to a schedule, aka an editorial calendar. I even created a 17 minute video showing my readers How to Create an Editorial Calendar for their Blog - http://www.rodkirby.com/archives/1720
Great post again, sir!
I especially appreciate that you used the stewardship metaphor. I had not looked at my blogs in that manner before now and it will definitely make me more conscious of how I treat them.
"Show up" may well be the most important bit of it, as that seems to be the biggest hurdle for most. Show up and you're past 99% of people already.
Writers write.
Bloggers blog.
Whether you're serving a large community or a small one, in the end it's just that simple.
I am guilty of not blogging enough. I also need to narrow my focus - too broad.
Took 3 years to get my domain name http://SusanBeebe.com and now I am trying to make up for lost time!
YOU inspire me to be a better me, thank you! :)
PS I was really GREAT to hang out with you today at #SM2day conference in lovely Rochester, NY. Hope your travels went smoothly today! Sleep well :)
So much easier to post a cat pic than write something interesting. Oh, internets.
Thanks Pete
Great post. It sounds really basic, but I think we often forget the most important part of blogging is delivering content that others can expand on and add too. That's the meat and the potatoes. :) That, and generosity to others online can go very far. Thanks for the reminders.
Rachel Kay
I struggle with discipline, but I'm learning to change that through none other than discipline itself. I admire bloggers who produce on a daily basis. I figure when I get to that point I'll have trouble not writing every day, and that sounds like bliss.
Sometimes I wonder if I started this blogging thing too late.
I'm up to 25 posts now so I am feeling better and I keep tweaking Wordpress to make it work better. It's a slow process but I am getting there.
I'm reading a few books on blogging as well. I'm currently reading Publish and Prosper - Blogging for you Business by Byron and Broback. It's a boring book but I have ProBlogger to read plus Blog Marketing. They look more exciting.
I'll keep at it and see how I go :)
Once I enrolled in graduate school, I knew I would have to back down. So I took a step back and got more serious about it. I went ahead and got a web host (was just using free wordpress site previously), and decided I would make 2 posts per week. That has fit into my life/school schedule quite well.
I'll probably up that per week number when I hit the holiday break, as I will have more time. As an added bonus, I find the days in between not writing provides me the time to read more (inside & outside my discipline) and to think about the posts I will write, so that my posts have been of higher quality.
So start small and make adjustments as your life/career changes.
Rod, your editorial schedule is excellent idea.
It's been a while since I read a post on the basics of blogging. I just started writing my own blog a couple months back. There are very little comments to now, and I have no subscriber count, but I do think there are quite a few readers in there somewhere.
Like Yaro Starak said and like you say here about discipline, the first few months (up to six) should be focused on creating content (if you're blogging to build an audience or to establish yourself as an authority). I guess I'm still taking my time writing good content with a consistent theme. And interestingly I've slowly started to lose the desire to "monetize" my blog, because my writing is turning out to be quite revealing for myself. I don't even have any share function-ability buttons anywhere on my site - yet. I just want to get the ideas out first.
Nice to be reminded again by a blogger who knows how to build a community. Thanks Chris. Good luck with your North to South trip!
Cheers,
fit flop
I need to get to my draft posts as well.
"Deliver value – Bring your best game as often as possible. We all have “barely functional” days, but more often than not, if we’re earning people’s respect, our efforts must be something of value to our reader. Writing about ourselves doesn’t cut it."
I completely agree that each post you write and everything you put out there should serve a purpose and add something to the community - however, I have found that many of the blogs that I return to on a regular basis are blogs where I know something about the blogger and where they share their experiences, personal insights, and talk about themselves.
I feel like bloggers that only speak in a formal "marketing" vernacular seem a bit pretentious and I can't relate to them.
I think finding a healthy balance between providing great info along with sharing your own personal experiences and insight draws a greater and more varied crowd in.
(I hope that makes sense...)
Thanks again! Great post.