chrisbrogan.com - Latest Comments in Develop a Strong Personal Brand Online Part 1

Re: Develop a Strong Personal Brand Online Part 1

Conor — Tue, 22 Nov 2011 07:10:04 -0000

True. If what you love to do and what you are currently doing are different. A business is valuable if it is sellable. A life is valuable if it is what you would love to be doing most of the time. You can't sell that on. Each child has to build it from scratch for themselves.

Re: Develop a Strong Personal Brand Online Part 1

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Re: Develop a Strong Personal Brand Online Part 1

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Re: Develop a Strong Personal Brand Online Part 1

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Re: Develop a Strong Personal Brand Online Part 1

Contractors — Mon, 20 Dec 2010 05:50:30 -0000

I really like this article - personal branding does fascinate me as a freelance contractors it is very important

Re: Develop a Strong Personal Brand Online Part 1

youtube downloader — Tue, 07 Dec 2010 07:28:56 -0000

You might already know the answer to this question. There are lots of answers, actually, depending on you, your needs, the way the world has shaped you. Let’s look at just one answer.

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Re: Develop a Strong Personal Brand Online Part 1

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Re: Develop a Strong Personal Brand Online Part 1

Possicon — Thu, 08 Jan 2009 01:54:19 -0000

This is an insightful article, I has opened my mind to really see other side of branding. I also being a personal branding consultant, love your touch on the topic each time.
I took time to read each of this comments. To listen to what people say and their perception about personal branding.

Personal branding weather you like it or not its important.The way you pursue is what matter and differentiate you from merely commercializing yourself.
People will discover you online, so your ability to influence what people get to know about you goes a long way to protect your personality.

Go for branding and you could see your career protected.
Thank you.

Re: Develop a Strong Personal Brand Online Part 1

Kaplan Mobray, Author 10Ks of — Thu, 04 Sep 2008 23:53:19 -0000

Chris thanks for this post it certainly rings true to the importance of having a personal brand. I would add that a well managed personal brand not only helps differentiate you from the pack it helps you command a higher premium as an individual, professional, and employee. As with advertising a greater premium is placed on products that grab attention and disseminate a strong message. The same applies for personal brands. Well managed personal brands capture attention and create an instant platform for a message to be communicated to others. This is a valuable asset for corporations that employ people as it is for manufacturers of a great product.

Re: Develop a Strong Personal Brand Online Part 1

Miraclestudios -- web design c — Mon, 16 Jun 2008 02:58:20 -0000

Nice read....

We have great reputation in the real world .....now we want transcend that reputation to the internet

Re: Develop a Strong Personal Brand Online Part 1

marifromky — Wed, 04 Jun 2008 11:17:08 -0000

Lee said, "Your brand is about your own personal standards in place and personified, even when you aren’t physically present." I like that.

Re: Develop a Strong Personal Brand Online Part 1

Lee Taylor — Mon, 02 Jun 2008 14:42:42 -0000

Very insightful - great timing. Thanks for the valid explanations. Great article. I'm so glad that I found Chris Brogan.

Chris says that it's not about a role or an alias and don’t try to be a one-note experience.

I guess the best thing to do to avoid being a one note experience is to practice the scales everyday. Yes.

Here's my 2 cents - my friend the successful restauranteur at Six Feet Under in Atlanta thinks that the word brand is so tired - he laughs off the conversation - "monkey business."

His brand just exists - it's not him at the tables as much anymore, it's his standards speaking for him. It is a good idea carried through with quality and service, year after year.

Your brand is about your own personal standards in place and personified, even when you aren't physically present.

That's pretty much it.

Re: Develop a Strong Personal Brand Online Part 1

Scott Schablow — Mon, 02 Jun 2008 14:11:13 -0000

Chris, You're spot-on with this post. I've researched many writings about personal branding, but you have the best knack for distilling it all down in an understandable way. One thing I might add is, as you are trying to distill your personal brand, get input from those who know you. They can provide insight into your perceived brand and help you craft your voice.

Re: Develop a Strong Personal Brand Online Part 1

Colleen Vanderlinden — Mon, 02 Jun 2008 07:23:54 -0000

I can see both sides of the issue. I get that having a personal brand means that prospective clients know what they're getting: you've got a reputation, you've got a personal track record of success, and there's an immediate "face" to what you do. I also get James' point that it's maybe not the smartest thing to do for the growth of your business, in terms of burnout and trying to expand later on.

I think it depends on the freelancer. I'm totally fine with "Colleen Vanderlinden" being my brand, because I know I'm never going to hire anyone to join me. It's my business, and I have never even considered expanding it beyond a one-woman show. As far as burnout goes, you have to know yourself, and how much you can handle. Am I going to make as much money as the Pen Men? Hell no. I get that. But I make enough, and I do work I love, so that's all that matters.

Re: Develop a Strong Personal Brand Online Part 1

James Chartrand - Men with Pen — Mon, 02 Jun 2008 07:05:53 -0000

Hm. Either everyone's on a personal branding lovefest or no one gets what I mentioned.

Branding is smart. Branding is good. Everyone should find their brand.

*PERSONAL* branding is not smart. It chains you to that job and computer more than you can ever realize. If you're the singlemost asset in your business, you can't ever walk out the door, because you take your assets with you and leave the business empty.

*BUSINESS* branding is smart. You achieve personal branding that doesn't link you as being the single-most asset.

The trap of personal branding is especially dangerous for lone freelancers and single entrepreneurs. I am amazed to see the number of people believing that personal branding is THE thing to do.

Wow. Good luck with that when you burn out, want to hire someone or decide to retire or sell your business.

@ Valeria - Thank you for the kind words. You said, "the place in which it is published matters to augment one’s brand."

Two things: One, that's why we published at our blog first and foremost until we had branding success for our business and two, I disagree. The place where your content is published matters to augment your credibility, not your brand.

Because trust me, Brian Clark's brand and our brand aren't at all similar.

Re: Develop a Strong Personal Brand Online Part 1

ankara evden eve nakliyat — Mon, 02 Jun 2008 05:46:59 -0000

thank you

Re: Develop a Strong Personal Brand Online Part 1

chrisbrogan — Mon, 02 Jun 2008 05:11:48 -0000

Hi Shannon-

Very insightful commentary, and thanks for your perspective. You're right about the transparency of our limitations. In older business books, that was frowned upon (admitting one's limitations), but even when I'm counseled to the contrary, I believe that it's always better to be clear about one's own capabilities.

Branding has kind of always been around. It's just a lot easier to do with these online tools. Some might argue that it's a bit more realistic in ways, because in the old days, if someone was crowing as if they were the best chemist in the world, there was no easy way for that person's local crowd to dispute this. Now, with the Internet, people can refer to other chemists in other communities who are sharing their work online, and make the comparison.

I think you can still choose not to effect personal branding in your career. It's just that your counterparts might choose that tool as a way to establish their capabilities, and so you might at least understand how you *could* choose to play, should that become necessary.

Thanks for your thoughts.

Is personal branding inevitable? Interesting question. What do YOU think?

Re: Develop a Strong Personal Brand Online Part 1

Luke Harvey-Palmer — Mon, 02 Jun 2008 05:11:09 -0000

Gee Chris..this got them talking. Your opening paragraph on 'WHY' is the most significant for me "you may want to transfer your reputation into the online world"- nice. You can only uncover what is already there...it is difficult to create a personal brand from nothing - even online. Look forward to the rest of the series. P.S. nice photo with Gary!