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If I Were a Realtor
Content is very important but being a little unpredictable and having some variety can hold people's attention instead of having them just skim through your carefully articulated call to action. You don't want today's blog entry to like yesterday's and the day before and so on. Readers will think you're a one trick pony and after two weeks, they'll think they've gotten everything out of your blog that they "need". Keep their interest by changing things up! JMHO
The post had a lot of information which I think will be useful to new bloggers especially.
Thanks
I just (finally) read that book on Stickiness and one of their points was that you have to surprise people in order to get their attention instead of offering them the same old, same old. I'm not saying every day has to be radically different from the last, just that variety is important in engaging to the reader's interest.
Like you said, this is just one model. A blogger building an audience would most likely fit the model to the message, rather than the opposite.
I think it is important to be artistic with blogs, incorporating video clips, photos, even poetry should it be appropriate. It would be a shame if blogs became as predictable as a press release...a missed opportunity in communications.
One of the greatest benefits I see in a blogging framework like this is in the initial steps of formulating ideas, questions, and listening to what others have to say on similar topics. Especially for beginning bloggers, that work can really help a writer to develop a voice and take risks because they feel more comfortable hitting publish.