http://chrisbrogan.disqus.com/enWed, 24 Sep 2008 14:57:14 -0000http://www.chrisbrogan.com/david-lynch-on-product-placement/#comment-8509632<p>Ah, brevity is a breath of fresh air, especially on the internet. Don't you think, Chris?</p>CT MooreWed, 24 Sep 2008 14:57:14 -0000http://www.chrisbrogan.com/david-lynch-on-product-placement/#comment-8509631<p>IMHO: So long as it does not compromise the message and spirit of the work, what's the difference...really? Product placement in media is nothing new. The difference is that the once subtle use of product placement has become more noticeable by more "media literate" audiences.</p><p>Observing obvious product placement in any media can spoil the viewing pleasure and credibility of certain works by snapping the attention away from the message. The ideal balance lies in using product placement credibly while leveraging that revenue stream to improve the overall media product and/or its distribution. Not easy...but quite possible in most cases.</p><p>Unless of course it is an arrangement where there is a stated requirement for aggressively giving exposure to a product or service within a work as a condition of recieving financial support. In that case, agreeing to such an arrangement will undoubtedly compromise the integrity of the work. That's just a bad deal to agree to and is best avoided if at all possible.</p><p>YMMV</p>MonzaWed, 04 Apr 2007 22:31:07 -0000http://www.chrisbrogan.com/david-lynch-on-product-placement/#comment-8509630<p>I love his little look around at the end. "What?!? What did you expect me to say?"</p>Jay MoonahWed, 04 Apr 2007 09:22:23 -0000http://www.chrisbrogan.com/david-lynch-on-product-placement/#comment-8509629<p>Brilliant - totally F$%*in brilliant.</p>SueWed, 04 Apr 2007 08:04:22 -0000