chrisbrogan.com - Latest Comments in Chocolate Lovers Take Note

Re: Chocolate Lovers Take Note

youtube downloader — Tue, 07 Dec 2010 08:56:39 -0000

Look at this great card I received by Cheryl Smith of Culture Smith Consulting. She wrote me a nice and personal letter, and left me with a warm impression. Do I need her services right now? No. Will I think of her because I’ve got that card sitting on my desk? Absolutely.

Re: Chocolate Lovers Take Note

Matt Searles — Mon, 16 Jun 2008 20:35:36 -0000

I thought Joseph Jaffee sorta said it best when he said "If you want people to love your brand, you gotta make it lovable," which kinda seems like at the core of what you're talking about.

Re: Chocolate Lovers Take Note

chrisbrogan — Tue, 10 Jun 2008 01:48:00 -0000

Oh, the insides were top shelf, Rex. I'm making my way to the bottom of the bag. Make sure you tell Pat from Carriage Town chocolates. She did a great job of selling your goods on your behalf, praising your chocolatiering skills all the while.

Re: Chocolate Lovers Take Note

Rex — Mon, 09 Jun 2008 11:18:32 -0000

Thanks Chris! I was filling orders and someone mentioned they heard about Road Crew Crunch via your blog - it made my day (well, I read the article at 2am while packing bags!)I hope that you enjoy what is inside as well you did our packaging! Dig In!

Rex

Re: Chocolate Lovers Take Note

KareAnderson — Mon, 09 Jun 2008 10:25:44 -0000

the alkali in the ingredients stopped me.. so, like Keith, I discover how differentiation can cause some to not buy and others to want to buy

Re: Chocolate Lovers Take Note

Karen Putz / DeafMom — Sat, 07 Jun 2008 17:25:50 -0000

Oh wow, that chocolate looks good! I never did meet a piece of chocolate that I didn't like.

I have a bunch of blank cards sitting in my desk for those occasions where an electronic touch just doesn't cut it.

Re: Chocolate Lovers Take Note

bgavin — Sat, 07 Jun 2008 13:43:54 -0000

Interesting that use of USMail (my personal favorite tool) is now so rare as to be commented on or called quirky.

As always, Chris, thanks for a great post.

Re: Chocolate Lovers Take Note

Leo Bottary — Sat, 07 Jun 2008 10:35:57 -0000

In the April edition of Harvard Business Review, Frances X. Frei suggests we ask ourselves, "Are we trying to be all things to all people, or specific things to specific people?"

While my blog is focused on client service and all that it encompasses, today it all comes back to being specific things to specific people. Those who stay attuned to best practices from all types of industries and who embrace not only customizing, but personalizing their products/services will win the day during the next decade.

Re: Chocolate Lovers Take Note

Viviana Sutton — Sat, 07 Jun 2008 09:16:12 -0000

Just bought myself some asphalt (the dark chocolate kind)...I can see why you featured this company--when it comes to marketing approaches, the genuine ones always shine through.

Re: Chocolate Lovers Take Note

Robin Cannon — Sat, 07 Jun 2008 09:00:08 -0000

It's difficult to differentiate, and you've picked out some great examples from different walks of life. I think in the web/online world it's easier to get away with a touch of quirkiness. But it's very difficult to find a balance between necessary seriousness and being overly gimmicky.

Personalisation, originality in site design while retaining intuitive navigation. Having a niche, even if it's not a massive difference just a different approach. E.g. I should focus more on my expertise in usability and accessibility in web design perhaps.

Re: Chocolate Lovers Take Note

Keith Burtis — Sat, 07 Jun 2008 01:41:07 -0000

What about guys like me? Sometimes I find myself too differentiated. I could go chat with other woodturners and read woodturning blogs (rare), but thats not who my customers are.

Chris Penn, and John Wall said on marketing over Coffee that it's tough to sell a $10,000 dollar talk on "twitter use" to a bunch of twitter users.

I am that guy..I am a bit different, sometimes I think folks aren't sure what to do with me. For me the challenge is to help others identify the parallels.

Re: Chocolate Lovers Take Note

Dean @ Sachi — Fri, 06 Jun 2008 23:10:45 -0000

As a web designer, I really love Cheryl's card. Nice design and nice brand. Makes it all the more memorable and business productive as well.

Re: Chocolate Lovers Take Note

kat brogan — Fri, 06 Jun 2008 20:44:31 -0000

love is a morsel of chocolate
on top of a giant box of chocolate
that is dipped in chocolate itself

thanks for *your* personalization
*smooch*

Re: Chocolate Lovers Take Note

Stephen Hopson — Fri, 06 Jun 2008 20:24:23 -0000

Chris:

Well, that was a FIRST for me - seeing a card I wrote appearing at a blog with such clarity! Wow. No one ever photographed a card I wrote and put it up for all to see.

Thanks for doing that - like the card and bag of chocolate brought a smile to someone's face, this one brought a smile to mine! :)

Re: Chocolate Lovers Take Note

Jeff Crites — Fri, 06 Jun 2008 17:45:28 -0000

That bag and story are fabulous. What great branding.

Re: Chocolate Lovers Take Note

Susan Murphy — Fri, 06 Jun 2008 17:39:37 -0000

Great post. I am having heart palpitations dreaming about my two favourite things...Chex Mix and dark chocolate. (heavy sigh)

Re: Chocolate Lovers Take Note

Mark Salinas — Fri, 06 Jun 2008 17:36:07 -0000

I like the detail, good article!