chrisbrogan.com - Latest Comments in Cherp is a Twitter-Flavored Agency

Re: Cherp is a Twitter-Flavored Agency

youtube downloader — Wed, 08 Dec 2010 05:37:55 -0000

Creativity isn't about grammar and it's a lot more than a website design. I think what Matt is offering is an understanding of the human connection that twitter provides. As mentioned above, there are a few companies that get it right but most get it wrong.

Re: Cherp is a Twitter-Flavored Agency

sandip123 — Thu, 20 May 2010 02:26:57 -0000

Thank you very much to share this information. It is very useful and informative.
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Re: Cherp is a Twitter-Flavored Agency

Sikiş izle — Thu, 15 Apr 2010 20:38:34 -0000

thank

Re: Cherp is a Twitter-Flavored Agency

Michael Gass — Sun, 05 Apr 2009 21:28:03 -0000

Social media can "teach" ad agencies to develop new business the way they should have been doing all along. Leading with benefits rather than agency capabilities. Social media is like networking on steroids but it's relationships first. People want to work with people they know, trust and like.

Re: Cherp is a Twitter-Flavored Agency

william smith — Fri, 29 Aug 2008 02:12:21 -0000

Matt-

Are you actually an agency or a consultancy? There is a difference. On your about page you list you, and your dog (mascot) as the primary people behind cherp.

I've done consulting, and I have worked at a full fledged advertising agency and well, they are totally different - from capabilities, expectation of service and cost, etc.

I just want to understand if this is indeed a real agency or if you are just running loose on the terminology ;)

Re: Cherp is a Twitter-Flavored Agency

Matt — Fri, 29 Aug 2008 01:40:34 -0000

Due to the interesting discussion about Cherp, we've posted a response that should help clear up our intentions and plans for Cherp. I hope this helps explain more about our plans: http://cherp.us/blog/2008/0...

I also mention we're not a web design agency. Not specifically saying that before created some confusion.

Re: Cherp is a Twitter-Flavored Agency

Fayza — Thu, 28 Aug 2008 16:49:12 -0000

A co-worker brought this to my attention when I sent this information out to our company:

Hahah you know what’s even funnier than that? They ripped that entire site directly from a tutorial on the Web site NETTUTS.

Tutorial: http://nettuts.com/site-bui...
Working demo of the tutorial site: http://nettuts.s3.amazonaws...
Cherp site: http://www.cherp.us/twitter...

They didn’t even bother to mix it up on the interior pages, either!
Cherp’s template pages: http://www.cherp.us/twitter...
Tutorial’s template pages: http://psdtuts.s3.amazonaws...

Interesting.

Re: Cherp is a Twitter-Flavored Agency

Laura "Pistachio" Fitton — Thu, 28 Aug 2008 16:25:54 -0000

I think Matt's onto something rather brilliant. Then again, I'm severely biased in this case :-) ((Zips lips back shut.))

Re: Cherp is a Twitter-Flavored Agency

Weave — Thu, 28 Aug 2008 15:01:42 -0000

Brian, yes, of course this should be part of an overall marketing strategy. Most clients get this. However, typically my clients hire a PR agency, a direct marketing agency, an ad agency....why not a Twitter agency? Or a social media agency?

I'll be looking forward to seeing how Matt does with this. I think there's a market opp here that he saw first (kudos on that!) and I'm hoping he can make it work.

Re: Cherp is a Twitter-Flavored Agency

gaeyia — Thu, 28 Aug 2008 14:32:12 -0000

I believe Matt built this business out of respect for the space - kudos to him for caring.

Re: Cherp is a Twitter-Flavored Agency

RandallGniadecki — Thu, 28 Aug 2008 13:40:00 -0000

Matt

Great response, thanks for differentiating what you do from firms that just do the posts for clients. As much as I dislike the company on moral grounds, Comcast has been doing a good job on Twitter. Also of mention, the Popeyes chicken Twitterer is obviously a rotating person, but some of them are really amusing.

As a strategic consultant on new media, eg. Twitter, if you can get the people at the company your working for to do the posting this will be a great service for a lot of B2B or consumer based businesses.

Re: Cherp is a Twitter-Flavored Agency

Brian at Blogs2c.com — Thu, 28 Aug 2008 11:27:16 -0000

I'm not sure that this could be a solo function offered by an outsourcing firm, but rather it could (maybe should) be part of an over all strategy.

Isn't that why they call it "Marketing" :)

Re: Cherp is a Twitter-Flavored Agency

Weave™ — Thu, 28 Aug 2008 10:06:41 -0000

"Shouldn't be outsourced?" I know plenty of companies that simply do not have the bandwidth to manage/monitor/engage in microblogging. Just like your agency or consultant jobs are forms of client outsourcing. Aren't you asked to speak for the client?

Matt, more power to you. You may need to occasionally remind people that no matter what our role is, we're all taking the same Social Media Bus to get to work.

Re: Cherp is a Twitter-Flavored Agency

joe doyle — Thu, 28 Aug 2008 10:03:21 -0000

They said creative agency, right? Then why the bogus blog-template website?

Re: Cherp is a Twitter-Flavored Agency

Jonathan Block — Thu, 28 Aug 2008 09:03:11 -0000

Not sure what all the fuss is about, as this is inevitable. RIght now it looks like one guy (not an agency) and a business opportunity. Is this any different than anyone that hangs a shingle out as an expert on some facet of social media?

Re: Cherp is a Twitter-Flavored Agency

Nick Dominguez — Thu, 28 Aug 2008 08:47:59 -0000

I don't have a problem with companies/brands having genuine conversations on Twitter with their customers or potential users but do they really need an agency to do this?

Re: Cherp is a Twitter-Flavored Agency

Andy — Thu, 28 Aug 2008 08:47:04 -0000

Hey, i'm all about controversy, so I will take the other side of this argument based on the comments I have read.

1) A close look at the Cherp website states;

"Twitter integration is a key for any blog, but with the Twitter API it can be integrated anywhere. Bring Twitter to your static blog, create a page on your website with your cherps or tweets and those of your followers. Whether your site is Wordpress, Movabletype, HTML or cave drawings - we'll help you find a way to integrate Twitter. "

Though I do not know the Cherp people or service it appears they might be just offering simple ways (most of us can do this for ourselves)to show people how to integrate Twitter with their blogs. Though I do not see any value in that, I think that there is a place for agencies to help business with Twitter. Just do not think about the agency as "micro-blogging" on behalf of a client. Think more outside the box... Perhaps the agency will help design a strategy on how the business can use Twitter. A few examples (I blogged about this recently)...

How about Shopzilla (shopping comparison engine)...It might be nice to design a SPAQRL call integrated between their price/store database with Twitter API's. So now, when I am in a store looking to purchase a Nipon camera, I can simply send a Tweet to Shopzilla, and it will return prices that I can then use in comparison.

STOP thinking of Twitter as a micro blogging tool, and open your eyes...it is much bigger then that.

Re: Cherp is a Twitter-Flavored Agency

Alex — Thu, 28 Aug 2008 07:47:36 -0000

"Twitter has inspired us since day 1, but it wasn't until working on a broader social media marketing project that it became clear how strong our passions for Twitter were."

Any other grammar police see anything wrong with this sentence?

Sorry, Matt. It's hard to take a business seriously when they can't construct a grammatically correct sentence, especially when speaking about their own business.

Re: Cherp is a Twitter-Flavored Agency

Selina — Thu, 28 Aug 2008 07:11:57 -0000

@randall Please share why you would would tell them "it is a bad idea."

Re: Cherp is a Twitter-Flavored Agency

thomas lee — Thu, 28 Aug 2008 06:02:48 -0000

I'm struggling with understanding the business model. While I can see the value of twitter for companies, eg Jet Blue, I'm not sure if I understand an ad agency getting into it. What's their business model?

If their model is to help businesses "get" twitter, how do they bill and more importantly, how do they determine ROI?

As an old fashioned print guy, this 'new media' stuff has an interesting ring to it.

Re: Cherp is a Twitter-Flavored Agency

chrisbrogan — Thu, 28 Aug 2008 05:46:26 -0000

I'm still skeptical, but not in the negative way. I'm just eager to be educated as to how this would work with all the other things an organization's marketing team would intend to do in social media. Mind you, there ARE blogging agencies and we don't poop on them as much. Is this the same thing, only smaller? Can you prove lead gen from it?

There's room to be educated here.

Re: Cherp is a Twitter-Flavored Agency

Romain — Thu, 28 Aug 2008 04:42:10 -0000

@Matt: Kudos! Kudos for starting something we all wouldn't have tried. Kudos for believing in that niche.

I hope you would success and prove me I'm wrong thinking Twitter won't run mainstream for marketing.

Re: Cherp is a Twitter-Flavored Agency

Spence — Thu, 28 Aug 2008 04:34:16 -0000

Yeah, be interesting to see how this one pans out.

From a design point of view, the site is way too close to NetTuts "Building a website, step by step" for me.

http://nettuts.s3.amazonaws...

http://psdtuts.com/interfac...

Re: Cherp is a Twitter-Flavored Agency

GeekMommy — Thu, 28 Aug 2008 01:32:19 -0000

@Matt - classy responses!
I'll definitely keep my eye on what you are doing...

You may just have found a niche that no one else had the foresight to see. In which case we can all look back and say "remember when Brogan posted about it and we all were skeptical? Kudos to Matt!!"

I certainly hope so. I think there's a great deal of utility for companies on Twitter and similar platforms, but not everyone can step up and figure it out well.

Good Luck!

Re: Cherp is a Twitter-Flavored Agency

Marina Martin — Thu, 28 Aug 2008 00:38:05 -0000

I have no problem with the concept - there's lots of room for niche services and specific focuses.

Matt, I hope you'll expand past Twitter and support a more general microblogging focus. Basing your business platform entirely on another company is perhaps not the best financial strategy.