The altitude is fine, the hubris is a bit high though.
Mark Harrison
· 1 year ago
Chris,
What I really want is a SIMPLE ACTION PLAN that I, as the owner of a small business, can put into action to help grow my profits.
I'm NOT particularly an IT business, BTW - we use technology, and many years ago I did degrees in mathematics and computation, but it's not an IT company I run :-)
Something like the following... (clearly, this isn't a polished version or the right answer... but I'd like a similar thing from someone who's been where I'm going)
WEEK 1: Register a blog, get each member of the board to write a short piece about where they are taking the company, free from "Corporate BS". Appoint someone to check the comments once a day, and get any concerns ANSWERED and any suggestions ACKNOWLEDGED PUBLICLY.
WEEK 3: Get each member of the board signed up with Google Reader (or whatever), and find five blogs in the industry sector to subscribe to.
WEEK 3: Get each member of the board to write another piece about what they've done THIS WEEK to help customers. Get each of them to make at least 2 comments on someone else's blog.
WEEK4: Find someone in the company who already uses Twitter, and get them to hunt down some conversations / people to follow in the same industry.
Mark
Joanna Young
· 1 year ago
I'm enjoying it, some of it is way over my head but that's okay :-) I haven't been tracking all the comment conversations but am guessing there are some good and interesting ideas coming out of it. Plus it keeps you busy!
Joanna
Amie Gillingham
· 1 year ago
I've been enjoying it, although you've been reiterating a lot of stuff that I generally know.
I know what would be useful for me personally is a discussion on how to build social networking tools that are equally useful for people with no clue about social networking (but want/NEED to learn if they want to get their art/message out there) and people who are already clueful and want something that's useful to them without being overly dumbed down, without over-taxing an engineering team (ok, in our case, engineering person) with writing custom tools for each user subset.
Jason Peck
· 1 year ago
Would like to hear your thoughts on how to land big clients with a social media consultancy. Also how to convince the higher powers that social media is something they should spend time with - and that they should actually listen to what their customers are saying. How do you get the big companies to give up control?
Andre
· 1 year ago
I liked the team up with DYKC - maybe a couple more collabo posts? To bring insight from others? I'm just starting to find my voice so maybe that's why I'm thinking about it. Otherwise, I've been learning a ton on a daily basis. Thanks Chris
Michelle / chelpixie
· 1 year ago
I'd recommend giving your strategy for maintaining social networks.
Did I miss that post somewhere? :D
Stephen
· 1 year ago
I like it--it makes me think. You're doing well.
Alyssa
· 1 year ago
The information you've provided has been beneficial to my own personal networking, but as the "social media person" for my company, I'm trying to find specific things that I can do to help improve our business along the lines of generating buzz, creating and keeping up a conversation with our customers as well as add to the bottom line. As much as I see the benefit as more of a PR affect, I have to bring some kind of numbers to my bosses and that's where everything seems undefined.
Mark
· 1 year ago
I am appreciating, even if not yet comprehending, what you are sharing. I relate alot to Mark Harrison's comment and perspective, but at the same time want to try thinking differently in this medium. Keep it up, I will stick with it!
Rebecca Leaman
· 1 year ago
I've just started to browse the series, but from what I see so far it looks like solid theoretical basis and useful horizon-stretching for those who already have a strategy and may be at risk of becoming hidebound. The overall effect could be just a bit of a leap into the deep end, for some. Yes, the occasional more basic DIY post might go down well -- something along the lines of that simple/do-able strategy in Mark Harrison's comment above. Of course, the hard part then is to make sure the delegated tasks do, in fact, get done as outlined!
All Comments
What I really want is a SIMPLE ACTION PLAN that I, as the owner of a small business, can put into action to help grow my profits.
I'm NOT particularly an IT business, BTW - we use technology, and many years ago I did degrees in mathematics and computation, but it's not an IT company I run :-)
Something like the following... (clearly, this isn't a polished version or the right answer... but I'd like a similar thing from someone who's been where I'm going)
WEEK 1: Register a blog, get each member of the board to write a short piece about where they are taking the company, free from "Corporate BS". Appoint someone to check the comments once a day, and get any concerns ANSWERED and any suggestions ACKNOWLEDGED PUBLICLY.
WEEK 3: Get each member of the board signed up with Google Reader (or whatever), and find five blogs in the industry sector to subscribe to.
WEEK 3: Get each member of the board to write another piece about what they've done THIS WEEK to help customers. Get each of them to make at least 2 comments on someone else's blog.
WEEK4: Find someone in the company who already uses Twitter, and get them to hunt down some conversations / people to follow in the same industry.
Mark
Joanna
I know what would be useful for me personally is a discussion on how to build social networking tools that are equally useful for people with no clue about social networking (but want/NEED to learn if they want to get their art/message out there) and people who are already clueful and want something that's useful to them without being overly dumbed down, without over-taxing an engineering team (ok, in our case, engineering person) with writing custom tools for each user subset.
Did I miss that post somewhere? :D