chrisbrogan.com - Latest Comments in Capital One Takes Aim With Slingshot

Re: Capital One Takes Aim With Slingshot

youtube downloader — Tue, 07 Dec 2010 07:34:31 -0000

What I liked about the Slingshot network is that it does not have all the distractions for business people that other networks have. I am constantly inundated with people that have posted things on my wall in Facebook, or they “poke” me in Facebook, or people that are looking for jobs in Linkedin. All this becomes a huge waste of time to answer and maintain. Slingshot is just for small business people where you can find customers and suppliers through their network connections.

Re: Capital One Takes Aim With Slingshot

Joe — Thu, 20 May 2010 12:44:15 -0000

What happened to Slingshot? Is it still running? I'm being redirected to a generic Capital One resource center page now...

Re: Capital One Takes Aim With Slingshot

Slingshot Fuel — Wed, 09 Sep 2009 14:58:23 -0000

This is really one of the best articles I have read in recent times, you have done a great job, keep coming with interesting articles like this, i am totally impressed. Thank you.

Re: Capital One Takes Aim With Slingshot

David Weiner, PR Newswire — Mon, 09 Jun 2008 11:07:48 -0000

Chris,

This campaign has gone a long way in changing the way staid Financial Companies look at social media. There have been a few trails blazed, like Marketwatch Community, Reuters Buzz, and even the prediction communities on TD and eTrade. This not only gives COF an elegant entrance into this world, it does good. Imagine that?

Looking forward to that beer all the way from Finland...

Re: Capital One Takes Aim With Slingshot

David Weiner — Mon, 09 Jun 2008 11:04:20 -0000

Chri

Re: Capital One Takes Aim With Slingshot

Sonciary Honnoll — Sat, 07 Jun 2008 01:51:32 -0000

Yes, but I can't help but think about the company I'm helping to launch this summer - BizUnite - that will do all Slingshot does and much much more for independent businesses.

We'll combine the networking and collaborating functionality with tools that actually impact the biz' bottom line. We're going above and beyond.

Very exciting stuff.

Re: Capital One Takes Aim With Slingshot

Rick Mahn — Fri, 06 Jun 2008 17:04:25 -0000

Barry, great piece on SM by large orgainzations. Yes, I believe that big business needs to be involved in social media. In this case it seems to have made sense for CapOne to create it's own social network for what it was trying to do.

In many other cases, I think there is room for a couple industry-specific (vertical) social networks that multiple 3rd party corporations could leverage together. Providing a place for their customers to easily network and consume products is a smart move.

Rick

Re: Capital One Takes Aim With Slingshot

Martin Edic — Fri, 06 Jun 2008 14:29:35 -0000

I think corporate social networks are going to replace 'traditional' web sites. We just put one together (on Ning) and it's already getting a lot more traffic than our site- of course we're in the social media business so that's not surprising. However if you centralize access to About info, products and services, customer support, company blogs, etc. in a social network then it becomes the primary destination for everything related to the company- a community.
The big challenge that corporate marketers need to face in social media is the need to participate- you cannot orphan your efforts by not adding value on a constant basis. I think Capital One is wise to roll out gradually because of this factor.

Re: Capital One Takes Aim With Slingshot

Tom O'Brien — Fri, 06 Jun 2008 13:21:56 -0000

Hi Barry: Nice article - and of course guest posting on Chris' blog is great!

TO'B

Re: Capital One Takes Aim With Slingshot

Lenny Brown — Fri, 06 Jun 2008 10:23:03 -0000

As with any Beta, there are improvements that can be made. The UI for writing, saving and posting blogs is a little cumbersome but I expect those to be worked out in time.

I think this site has the potential to fill in the business side that LinkedIn leaves out. Thanks for the post. Perhaps I'll see you on SlingShot.

Re: Capital One Takes Aim With Slingshot

Steven Lubetkin — Fri, 06 Jun 2008 06:33:23 -0000

Hey Chris! Thanks for this story. As you may know, as a newly fledged Senior Research Fellow at SNCR, I've been real-tagged to do some research into social media use by financial services companies, so any leads like this are welcome!