DISQUS

Chris Brogan: Capital One Takes Aim With Slingshot

  • Steven Lubetkin · 1 year ago
    Hey Chris! Thanks for this story. As you may know, as a newly fledged Senior Research Fellow at SNCR, I've been real-tagged to do some research into social media use by financial services companies, so any leads like this are welcome!
  • Lenny Brown · 1 year ago
    As with any Beta, there are improvements that can be made. The UI for writing, saving and posting blogs is a little cumbersome but I expect those to be worked out in time.

    I think this site has the potential to fill in the business side that LinkedIn leaves out. Thanks for the post. Perhaps I'll see you on SlingShot.
  • Tom O'Brien · 1 year ago
    Hi Barry: Nice article - and of course guest posting on Chris' blog is great!

    TO'B
  • Martin Edic · 1 year ago
    I think corporate social networks are going to replace 'traditional' web sites. We just put one together (on Ning) and it's already getting a lot more traffic than our site- of course we're in the social media business so that's not surprising. However if you centralize access to About info, products and services, customer support, company blogs, etc. in a social network then it becomes the primary destination for everything related to the company- a community.
    The big challenge that corporate marketers need to face in social media is the need to participate- you cannot orphan your efforts by not adding value on a constant basis. I think Capital One is wise to roll out gradually because of this factor.
  • Rick Mahn · 1 year ago
    Barry, great piece on SM by large orgainzations. Yes, I believe that big business needs to be involved in social media. In this case it seems to have made sense for CapOne to create it's own social network for what it was trying to do.

    In many other cases, I think there is room for a couple industry-specific (vertical) social networks that multiple 3rd party corporations could leverage together. Providing a place for their customers to easily network and consume products is a smart move.

    Rick
  • Sonciary Honnoll · 1 year ago
    Yes, but I can't help but think about the company I'm helping to launch this summer - BizUnite - that will do all Slingshot does and much much more for independent businesses.

    We'll combine the networking and collaborating functionality with tools that actually impact the biz' bottom line. We're going above and beyond.

    Very exciting stuff.
  • David Weiner · 1 year ago
    Chri
  • David Weiner, PR Newswire · 1 year ago
    Chris,

    This campaign has gone a long way in changing the way staid Financial Companies look at social media. There have been a few trails blazed, like Marketwatch Community, Reuters Buzz, and even the prediction communities on TD and eTrade. This not only gives COF an elegant entrance into this world, it does good. Imagine that?

    Looking forward to that beer all the way from Finland...
  • Slingshot Fuel · 3 months ago
    This is really one of the best articles I have read in recent times, you have done a great job, keep coming with interesting articles like this, i am totally impressed. Thank you.