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While the Iron is Hot
You mcould say something in one word - or a handful - confuse people and then they'll say 'no'. To whatever it is you're offering them.
On the other hand, there are some things that you just have to keep short.
It puts me in mind of the best microfiction story I ever read. It was by Ernest Hemmingway, and was only six words long. It made me think - and that's where brevity is good - if it doesn't confuse, but instead, lets you consider possibility, that's the best kind of short message.
Almost tangental to this is the 'short versus long' salesletter rant that I've been writing for weeks and should be up on my blog on Friday. As a writer, it's something that I'm really passionate about and something that I think others are too.
Brevity is clarity.
But it's difficult.
David
Worthwhile brevity is not just about being brief, but about being as brief as possible with the content at hand.
This may mean writing a sentence; it may mean writing a thousand pages.
Critical to effective communication.
Shows respect for other people's time.
Brevity, however, can come across as being curt. Please don't forget your P&Q's!
Saves time.
Getting the point across clearly is key though, which mustn't be compromised.
Brevity = usability.
How many great ideas never get acted upon, because people don't have time or space to experience them properly?
See why?
;-)