chrisbrogan.com - Latest Comments in Brand Stories

Re: Brand Stories

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Re: Brand Stories

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My Brand/Likely: Chip on shoulder, ethics driven, young and ambitious

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Re: Brand Stories

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Re: Brand Stories

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Re: Brand Stories

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Re: Brand Stories

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Re: Brand Stories

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Re: Brand Stories

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My Brand/Likely: Chip on shoulder, ethics driven, young and ambitious

My Brand/Wish: "I want to hire that girl!"

Re: Brand Stories

Stephen Hopson — Tue, 13 May 2008 21:19:15 -0000

Okay, you asked for it. Let me see if I can give this a shot. My brand?

Oh hell, I thought I had it. OMG. Ok, here it is: the guy who teaches people how to deal with and overcome adversity to achieve the impossible.

How's that? Too bland? Open to suggestions.

Re: Brand Stories

Ed Healy — Mon, 12 May 2008 09:06:18 -0000

One of the people I work with/for recently gave me this recommendation on LinkedIN:

"Ed Healy is a powerhouse. He has consistently produced excellent results in ad sales for my quarterly magazine, and he's proven himself in project management for a Web site launch. He drives for results with amazing energy and focus. Ed works hard, is full of both expertise and creative solutions (while on a limited budget!), and is ludicrously well-connected. An asset to any project, and definitely someone who knows how to get things done."

I was speechless. I have never had someone say such things about me before.

Re: Brand Stories

Adept Media — Mon, 14 Apr 2008 13:34:51 -0000

What people probably say about Adept Media, the company I work for, behind it's back, is probably...

Adept Media : So Strong on Design, So strong on Concepts, bringing a totally fresh prespective to Communications and Marketing solutions, Althoght, I wish they had the bandwidth to handle my brand, because they're always soo overworked that they've been saying NO to me, although I work for Microsoft !!
But i respect them for that, they're not in it for the money and know where to draw the line when it comes to servicing clients. They have the courage to say no to business, which i respect highly.

Re: Brand Stories

Erica — Mon, 01 Oct 2007 14:27:08 -0000

Erica Ortiz: Determined, talented, hard-working drag racer who navigated the sport with little outside help and worked towards inspiring other young women to achieve their dreams.

Horsepower & Heels: Women crossing boundaries into the non-traditional sports and beyond...and not being afraid to do it with class and femininity.

Re: Brand Stories

Jason Albrecht — Thu, 27 Sep 2007 18:07:51 -0000

People see my real brand as smart, reliable, and willing to learn and adapt.

My desired brand associations are all the above, plus confidence (which you just blogged about). That is my biggest hurdle.

I am currently maintaining a tech blog called Articulate Digits. It is for a social media course taught by Alex de Carvalho at the University of Miami, and is only one of two courses taught in the country right now. I would appreciate your comments!

Re: Brand Stories

Kim — Wed, 26 Sep 2007 16:15:25 -0000

OMG! When we were speaking earlier today and you mentioned not being able to dress yourself appropriately on Second Life, I almost mentioned Garanimals . . . and here you have Garanimals in this posting! Hilarious. You have to be old enough to even remember what those were.

Re: Brand Stories

Darren Daz Cox — Tue, 25 Sep 2007 20:51:47 -0000

yeah, branding is always 'what have you done for me lately' in some ways that's good, it encourages new products and updates but of course you also end up with new-coke and playstation 3 haha!

Re: Brand Stories

Steve Garfield — Tue, 25 Sep 2007 13:15:12 -0000

Steve Garfield: Honest and direct. People trust him.

Re: Brand Stories

Eric : Gardenfork.tv — Tue, 25 Sep 2007 09:58:47 -0000

I know some of what people say by reading the iTunes reviews of Gardenfork:

'Down to earth' and pragmatic are a recurring theme. Funny is another, though i hadn't expected that one.

Re: Brand Stories

Michael Bailey — Tue, 25 Sep 2007 07:54:07 -0000

Michael Bailey always told me exactly what he thought, without trying to play me or spare my feelings. I always knew that if I wanted the truth I could ask him.

I did notice that not too many people took him up on his ability to share his mind, as they were more comfortable seeking out others who made them feel good about themselves; unless they really have a dose of reality, the conversations were mostly about the weather and such.

Of course, he also had a way of seeing everything 12-steps ahead of the game, so in times when people were just getting used to a new idea, his take on things usually made people feel uncomfortably stupid, even though I'm sure that wasn't his intention.

Whatever the case, he'll be missed - pass the potatoes please.

Re: Brand Stories

whitney — Tue, 25 Sep 2007 07:06:29 -0000

This reminds me of an exercise Dr. Robert Brooks asks parents to do- How would you like to have your kids describe you? (One parent chose "calm") and then Hhow do you think they see you? (Let's just say it was close to the opposite). He then recommends not only do you ask your kids to find how far reality and fantasy differ, but that you make the changes in yourself to get to how you want to be seen.
Brand stories for parents.

In order to make a brand story or change the story, you have to ask those hard questions and try to be objective about yourself. This is not always easy. You also have to have frieds who are willing to tell you the unvarnished truth, if there is asuc a thing, about your brand.

And everyone you meet will have a different story to tell about your personal brand, based on experience.

I want mine to be about integrity and honesty and caring. I hope that's true to some or most, but I know to others it may be abrasive or argumentative or unyielding. And doesn't it all come down to perception in the moment, and through which set of lenses we are currently viewing the world?

The more I learn about my friends and their backgrounds, the better I can see the world through their lenses, and understand their world view. And hopefully, over time, I'll get better at communicating to individuals using language and metaphors that will resonate with them on a deeper level.

Re: Brand Stories

Rick Mahn — Tue, 25 Sep 2007 02:52:20 -0000

Another great question!

Guess I think people would think of me still as an IT problem solver. Sometimes a commenter with ideas of my own.

I'd love to think of me as a communicator, a facilitator of communiations and a teacher.

I'm not interested in being a leader much, but really get a kick out of helping people learn something new or make use of something that eludes them. That was really one of the big things that got me thinking of leaving corporate - and eventually did.

Re: Brand Stories

chrisbrogan — Tue, 25 Sep 2007 01:33:01 -0000

Wow. I really love what lots of you have written. I hadn't considered the question to be scary or to perhaps put someone's thoughts out there on a bare limb. But I see it, and I also feel grateful that you trusted this crowd to be kind and not thrash your ideas here.

@Eric Rice- completely so. You're right. Sometimes, we fall into the "branded for what people perceive, or for what we were" trap. Good point to consider. Hell, I get that in lots of weird ways. Whatever I'm passionate about is not perpetual, so when I see someone after a year, if they've not been following my media, I'll often have to re-frame who I am for a while before they shake off that "old" me.

Interesting. Have any of us (like Eric) rebranded? What did you go "from," and what are you considered now? Was that hard?

Re: Brand Stories

Matthew Cornell — Mon, 24 Sep 2007 18:12:59 -0000

Reminds me of the old Arthur Dudley movie. He played an ad exec who decided to religiously tell the truth, to great hilarity. One example:

"Volvo: Boxy, but safe."

A *brutal* truth in advertising policy. Hmmm - I wonder if it would work for productivity consultants... :-)

Re: Brand Stories

Eric Rice — Mon, 24 Sep 2007 17:36:42 -0000

I have to challenge you, Chris, it's my job. ;)

One flipside to this, especially from the perspective of being a futurist-type, is when you are perceived as being many steps ahead, it's easy to get typecast, and then, a good amount of your efforts have to be spent helping people un-learn. That alone can alter your behavior.

For example, it's so easy for people to ask me about Second Life, like it's all I'm about (even though my experience in SL 2-3 years, it's just a fraction of what I do) and so I spend time going out of my way to focus on all the other things in that market, including gaming, just to shake the typecast.

Luckily, we have tools like the Twitter/Pownce/Jaiku chatrooms and the profile stalking of Facebook so we can watch someone evolve over time. Even in conferences, I've found that videoblogger comrades are DEEPLY into gaming and game design. I had no idea.

As each year passes, I wonder if in fact, the person is the operating system, always in need of upgrades.

Re: Brand Stories

Connie Bensen — Mon, 24 Sep 2007 15:40:38 -0000

Chris,
I hope that I'm allowed 2 comments? please?
I have another saying about myself:
"work tends to find me"

So I'm pleased to delegate it to others & get them engaged! It's like Chris' 'ideas with handles' idea. I tend to pass opportunities sent my way off to others. As a result my sister not only started a business but I have her blogging too! :)http://solutionsbyheidi.com...