DISQUS

Steven-Sanders · 4 months ago

I think Microsoft is giving Google a run for their money with their new Bing search platform and BingTweets website.

I'm interested in seeing how all this ends up playing out.

It seems with all the new things coming from Microsoft lately that they are really stepping up their game.

Nicole DeRuiter · 4 months ago

If it worked, I'd like it more. ;) It seems that (at this point anyway) all BingTweets will let you see Tweets AND search results for have been pre-selected. I think that defeats the purpose of being a worthwhile/useful ad. I think they've got a great idea, however, and maybe once it's completed it will fulfill that promise.

Unfortunately, by posting it up when it's not working, they've lost me.

CT Moore · 4 months ago

Did you know that MSFT and Mediabrands are already working together to build a software system that lets various marketing functions “talk” with one another. By bringing everything from search advertising and e-mail newsletters to CRM systems to TV buys under one platform, MSFT is attempting to enhance decision-making for marketers much in the same way that Bing is supposed to enhance decision making for users.

So seeing someone already bringing Bing and Twitter together isn't all that surprising. MSFT is kinda of outright encouraging it. After all, your experience with Harry Potter show times is precisely the kind of "cloud-vertising" that MSFT is trying to make possible: http://is.gd/1yOMX

socialnerdia · 4 months ago

I think this is a great idea for promoting Bing. Microsoft has done some interesting things lately (exectweets, reality show with the Welch's).

I would recommend them to test the site with older browsers though..

iconic88 · 4 months ago

Thanks Chris for this post.

IMHO, there is still a major weakness with BingTweets. Who are those tweeters on the side? Do we trust their opinion?

The tweets are just noise, unless there's someone (or a community of people) we TRUST making comment.

Just saying...

Darren Daz Cox · 4 months ago

seems to me that if you had bad news for stockholders and/or the public, all you have to do is wait for a movie to come out or a celebrity to do anything then your story will be buried. Network news is a complete blackout of real news when something happens to a celebrity, and there's only so many trending topics people take notice of so you can use this to your advantage in business....

Ed · 4 months ago

Honestly?

What's going to get me to BingTweets to begin with?

Jon Burg · 4 months ago

While this provides solid utility to the user, Bing's uphill battle is not just against Google's utility, but learned user behavior. Bing successfully drive trial, but shifting natural user behavior away from Google as a verb and Google as the natural search destination will likely take more than this.

That said, Federated is on fire.

brandmybrand · 4 months ago

I think that anybody who can monetize video search is doing good. Movie trailers work perfect for this because brand awareness is an effective approach to advertising entertainment products. By the way, check out this video of yours truely

http://www.youtube.com/watch?v=tgWg3KXQ1zU

runescape gold · 4 months ago

Oh goodness! I can't wait. Very excited to see new stuff about the movie. Even though we should already have seen the movie itself by now! But.. I bet it will be worth the wait! :)

vincestev · 4 months ago

I'm really interested in staying informed on how these social media tools like twitter can merge input with Google and Microsoft. This type of interaction will add a new dimension to our daily activities. Rgds Vince

Steffan Antonas · 4 months ago

Agreed. Totally useful. I've wanted this for a long time. You can sit there, do research and follow and engage the conversation all at once.

Coree · 4 months ago

I think Federated & Bing have come up with an intelligent marketing campaign...whenever you can combine advertising with something the public will actually use it's a hit, then add in the viral effect and you've got a home run!

UPrinting · 4 months ago

Yeah, I think Bing is taking steps to have an advantage over Google. And what better way to do it but to work with Twitter. It's useful and convenient, despite the obvious yet subtle advertisement.

Advertising · 1 month ago

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