chrisbrogan.com - Latest Comments in Barack in Business

Re: Barack in Business

Replica breitling — Tue, 09 Nov 2010 23:33:26 -0000

Now we all know.

Re: Barack in Business

psp protection — Thu, 17 Dec 2009 07:40:47 -0000

This is a book for anyone who is researching winning business strategies and sound advice for a successful career in any venue, not necessarily just politics. No matter what side of the political street you're on, I truly believe anyone can glean some great winning strategies in this insightful, well researched book.

Re: Barack in Business

Richard Pilsbury — Wed, 28 Jan 2009 15:23:27 -0000

An inspired media strategy like Obama's is something to behold. Used to be that media tactics took a backseat to message. McCain was often charged with being "off message" or simply not having a message at all. Not only was Obama's promise of change a clear message but his use of viral media underscored and reinforced that message to a tee. Marshall McLuhan said "the medium is the message" in the 1960's. No one was sure then what that meant. Now we all know.

Re: Barack in Business

Patrick Moran, CMO Mzinga — Sat, 17 Jan 2009 10:27:54 -0000

Thanks for the post, Chris! Glad you like the book. We're seeing great sales figures on it -- hopefully we're spreading the word of "Be Cool. Be Social. Be The Change."

Patrick, Mzinga

Re: Barack in Business

Lindsay — Fri, 16 Jan 2009 21:51:58 -0000

Thanks for posting about this book. I am really interested in reading more about this. It was really interesting to watch how the Obama campaign used social media and a few days after the election in November I started thinking about how exciting it is going to be to have someone at the really top who understands how great these tools can be in terms of sharing information and ideas.

Re: Barack in Business

Katie Langston - Small Busines — Fri, 16 Jan 2009 12:01:59 -0000

Y'know, I'm not an Obama fan, but the guy ran a helluva campaign and is a marketing genius (or whoever was the brains behind that operation).

Will definitely check it out. Thanks for the tip.

Re: Barack in Business

Ananda Leeke — Thu, 15 Jan 2009 21:05:08 -0000

Thanks for the book referral.

Re: Barack in Business

Kristiana — Thu, 15 Jan 2009 18:18:14 -0000

While there may be some great nuggets for ways to run business, the non-profit world has a great deal to learn from the same campaign, and possibly this book. Just as the book advises, non-profits now more than ever need to

Be Cool. Be Social. Be the Change.

Obama's choice to forgo the campaigning allocation that McCain took truly challenged how many non-profits raise money. I will be interested to see what the long term lessons in the business and non-profit sectors are.

Re: Barack in Business

Alexa Scordato — Thu, 15 Jan 2009 17:25:51 -0000

Chris,

Thanks so much for writing about this book! I'm officially Barry's social media sidekick here at Mzinga and I watched this project evolve from concept to cover.

You can probably relate to this idea more than anyone, but so many businesses *still* don't get this whole "social thing." As advocates of the online community space and as end users of many social platforms, we often repeat ourselves until we're blue in the face and yet....businesses STILL don't get it.

Having had this conversation with Barry many times, he wrote Barack Inc. because he truly believes that we as social media advocates finally have a case study on our hands that ALL businesses, if not all individuals, can actually wrap their heads around.

I was reading Steve Rubel's blog review of the book and he mentioned how these days, there's this thing called TQ or "the question." Everyone's wondering, "How can I be like Barack?"

This book isn't meant to be the be-all end all guide on how to run a business or the authority on social media strategy. However, I think it does translate into plain english, some very key concepts that all leaders can embrace in today's world.

Thanks again for writing.

Your buddy,
@alexa

Re: Barack in Business

Michael Booker — Thu, 15 Jan 2009 17:18:09 -0000

I needed a new book to read. Thanks for the suggestion.

Re: Barack in Business

David Lingholm — Thu, 15 Jan 2009 16:49:46 -0000

Thanks Chris, this book is now on my "must read soon" list!

Re: Barack in Business

Andi — Thu, 15 Jan 2009 16:48:52 -0000

Make it easier to share your blog posts! Add a little digg button or a share widget or something.

Re: Barack in Business

jackiefishman — Thu, 15 Jan 2009 16:19:59 -0000

A new politician for a new country....here is hoping that his business savvy serves him well in his administration. What is really cool is that this country was ready for the change and put him in office. This arc of change will be fascinating to follow in government and subsequent campaigns.

Re: Barack in Business

gfb3 — Thu, 15 Jan 2009 16:15:45 -0000

Chris:

Great article!

You've inspired me to read his book!

- Frank
aka http://twitter.com/gfb3

Re: Barack in Business

carol mcmanus — Thu, 15 Jan 2009 16:12:33 -0000

The book sounds great. His campaign was run like a business by savy people who used tools that the other campaigns didn't understand. Thanks. I'm going to get the book.