The book sounds great. His campaign was run like a business by savy people who used tools that the other campaigns didn't understand. Thanks. I'm going to get the book.
A new politician for a new country....here is hoping that his business savvy serves him well in his administration. What is really cool is that this country was ready for the change and put him in office. This arc of change will be fascinating to follow in government and subsequent campaigns.
Andi
· 11 months ago
Make it easier to share your blog posts! Add a little digg button or a share widget or something.
David Lingholm
· 11 months ago
Thanks Chris, this book is now on my "must read soon" list!
Michael Booker
· 11 months ago
I needed a new book to read. Thanks for the suggestion.
Alexa Scordato
· 11 months ago
Chris,
Thanks so much for writing about this book! I'm officially Barry's social media sidekick here at Mzinga and I watched this project evolve from concept to cover.
You can probably relate to this idea more than anyone, but so many businesses *still* don't get this whole "social thing." As advocates of the online community space and as end users of many social platforms, we often repeat ourselves until we're blue in the face and yet....businesses STILL don't get it.
Having had this conversation with Barry many times, he wrote Barack Inc. because he truly believes that we as social media advocates finally have a case study on our hands that ALL businesses, if not all individuals, can actually wrap their heads around.
I was reading Steve Rubel's blog review of the book and he mentioned how these days, there's this thing called TQ or "the question." Everyone's wondering, "How can I be like Barack?"
This book isn't meant to be the be-all end all guide on how to run a business or the authority on social media strategy. However, I think it does translate into plain english, some very key concepts that all leaders can embrace in today's world.
Thanks again for writing.
Your buddy, @alexa
Kristiana
· 11 months ago
While there may be some great nuggets for ways to run business, the non-profit world has a great deal to learn from the same campaign, and possibly this book. Just as the book advises, non-profits now more than ever need to
Be Cool. Be Social. Be the Change.
Obama's choice to forgo the campaigning allocation that McCain took truly challenged how many non-profits raise money. I will be interested to see what the long term lessons in the business and non-profit sectors are.
Ananda Leeke
· 11 months ago
Thanks for the book referral.
Katie Langston - Small Busines
· 11 months ago
Y'know, I'm not an Obama fan, but the guy ran a helluva campaign and is a marketing genius (or whoever was the brains behind that operation).
Will definitely check it out. Thanks for the tip.
Lindsay
· 11 months ago
Thanks for posting about this book. I am really interested in reading more about this. It was really interesting to watch how the Obama campaign used social media and a few days after the election in November I started thinking about how exciting it is going to be to have someone at the really top who understands how great these tools can be in terms of sharing information and ideas.
Patrick Moran, CMO Mzinga
· 11 months ago
Thanks for the post, Chris! Glad you like the book. We're seeing great sales figures on it -- hopefully we're spreading the word of "Be Cool. Be Social. Be The Change."
Patrick, Mzinga
Richard Pilsbury
· 11 months ago
An inspired media strategy like Obama's is something to behold. Used to be that media tactics took a backseat to message. McCain was often charged with being "off message" or simply not having a message at all. Not only was Obama's promise of change a clear message but his use of viral media underscored and reinforced that message to a tee. Marshall McLuhan said "the medium is the message" in the 1960's. No one was sure then what that meant. Now we all know.
psp protection
· 1 week ago
This is a book for anyone who is researching winning business strategies and sound advice for a successful career in any venue, not necessarily just politics. No matter what side of the political street you're on, I truly believe anyone can glean some great winning strategies in this insightful, well researched book.
All Comments
Great article!
You've inspired me to read his book!
- Frank
aka http://twitter.com/gfb3
Thanks so much for writing about this book! I'm officially Barry's social media sidekick here at Mzinga and I watched this project evolve from concept to cover.
You can probably relate to this idea more than anyone, but so many businesses *still* don't get this whole "social thing." As advocates of the online community space and as end users of many social platforms, we often repeat ourselves until we're blue in the face and yet....businesses STILL don't get it.
Having had this conversation with Barry many times, he wrote Barack Inc. because he truly believes that we as social media advocates finally have a case study on our hands that ALL businesses, if not all individuals, can actually wrap their heads around.
I was reading Steve Rubel's blog review of the book and he mentioned how these days, there's this thing called TQ or "the question." Everyone's wondering, "How can I be like Barack?"
This book isn't meant to be the be-all end all guide on how to run a business or the authority on social media strategy. However, I think it does translate into plain english, some very key concepts that all leaders can embrace in today's world.
Thanks again for writing.
Your buddy,
@alexa
Be Cool. Be Social. Be the Change.
Obama's choice to forgo the campaigning allocation that McCain took truly challenged how many non-profits raise money. I will be interested to see what the long term lessons in the business and non-profit sectors are.
Will definitely check it out. Thanks for the tip.
Patrick, Mzinga