DISQUS

Chris Brogan: Backwards Advertising- A Wish

  • Dan Schawbel · 1 year ago
    The problem is that they don't care what we think and they keep feeding us ads we don't want to see Chris.
  • Marcel LeBrun · 1 year ago
    I would love this too and have often thought about the concept of reverse advertising. In some ways it seems like the ultimate win-win... you only get stuff you are interested in and advertisers get the ultimate profile of your interests. But then I realize that I likely would not put the time in to maintain or update any such profile. Once the advertising stops I would be happy and my profile would likely remain static. You?
  • courtney benson · 1 year ago
    It will get a lot worse before it gets better. Take a look at the continuing serge of start-up companies - many still are in advertising with most being me too or with a slightly different slant. Web start up s think that they can all have a advertising model, job postings in tech are heavy into advertising for now. My only question is as the recession bubbles up who will have the money to buy what is advertised - not Americans!
  • Connie Crosby · 1 year ago
    Law librarians in Canada were successful in getting English language legal publishers to provide RSS feeds for their new book titles for us, so we could ignore all the direct mail and email marketing and instead focus exactly on the books we needed. It took 1 1/2 years of direct pressure to one specific set of vendors. But the demand has now been taken up by law librarians in other countries. It's going to take time, but it could happen....
  • Glenda Watson Hyatt · 1 year ago
    Chris, isn't this a solution to a problem? But I thought you said you weren't a problem-solver. ;)
  • deb schultz · 1 year ago
    chris - what you describe relates closely to stuff Doc, myself and the rest of the Project VRM crew is wrestling with - jump in!!!