I kind of feel this way, sometimes. But, when I get my monthly statement from uPromise and know they've tracked *exactly* what we bought at the supermarket, it makes me feel kind of icky. There's something about 'too much information' about me that I can't abide.
TimWalker
· 1 year ago
*Big* idea, Chris, and well worth exploring.
The problem, of course, is that plenty of advertisers *want* to interrupt you. They're just as happy not knowing your preferences, b/c in their heart of hearts they're probably pretty sure that you won't want them. That would force them to, y'know, come up with something better to sell you. Which is *such* a drag . . .
I'll be mulling this one some more.
J.C. Hutchins
· 1 year ago
Amen, Chris. I particularly like your idea of "deferring" ads for viewing at a later time. Is that a business model? Time-shifted ads?
I reckon a company could create a management system like the one you describe, in which users identify what ads/advertorial/marketing content they would be interested in experiencing. This content rolls out as a personalized RSS feed. Like your Digg-esque idea (or the excellent Amazon rating system), users could refine their interest (and future ads/recommendations) by voting up/down the content they receive. A customizable variant of permission marketing, distributed via RSS.
Interestingly, ad networks could get in on the action by tapping that database (with customer consent, natch), and display similar highly-refined ad messages on website banners, etc. Build the technology, let online ad networks buy in with syndication rights, and you're set.
Hell, slap a spiffy brand name on this sucker, get some VC players involved and it could have legs. Retire in style! (Just gimme a cut.) ;)
--Hutch
John Johansen
· 1 year ago
Chris, isn't advertising and marketing about making you need things you didn't know you wanted ;)
If you gave a profile of what you're interested in, I think that you would either be overwhelmed by advertisers in those niches, or your profile would be ignored as incomplete by other advertisers.
It's a bold plan but I'm not sure the advertisers would buy into the concept.
All Comments
There's something about 'too much information' about me that I can't abide.
The problem, of course, is that plenty of advertisers *want* to interrupt you. They're just as happy not knowing your preferences, b/c in their heart of hearts they're probably pretty sure that you won't want them. That would force them to, y'know, come up with something better to sell you. Which is *such* a drag . . .
I'll be mulling this one some more.
I reckon a company could create a management system like the one you describe, in which users identify what ads/advertorial/marketing content they would be interested in experiencing. This content rolls out as a personalized RSS feed. Like your Digg-esque idea (or the excellent Amazon rating system), users could refine their interest (and future ads/recommendations) by voting up/down the content they receive. A customizable variant of permission marketing, distributed via RSS.
Interestingly, ad networks could get in on the action by tapping that database (with customer consent, natch), and display similar highly-refined ad messages on website banners, etc. Build the technology, let online ad networks buy in with syndication rights, and you're set.
Hell, slap a spiffy brand name on this sucker, get some VC players involved and it could have legs. Retire in style! (Just gimme a cut.) ;)
--Hutch
If you gave a profile of what you're interested in, I think that you would either be overwhelmed by advertisers in those niches, or your profile would be ignored as incomplete by other advertisers.
It's a bold plan but I'm not sure the advertisers would buy into the concept.