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If I Were a Realtor
the magazines tend to focus on the chairs, the wine, and the goodies... for the 6 people who paid twice as much up in business/first class. How about focusing on the MAJORITY of customers in the plane?
Don't make me pay for more leg room if I'm tall. Just put in one fewer row. Sheesh - is this so hard?
The same in the waiting area - United rolls out the red carpet... only for a choice few of it's guests. What if they treated EVERYONE with a red carpet mentality?
just stuff off the top of my head...
Now, we sit and wait. Will the airline's PR people engage in social media? Will they step out of the brush and open the lines of communication? Would they ever consider trying something new? Does anyone know where Jimmy Hoffa is?
Find out next week, on Mutual of Omaha's Wild Social Media Kingdom.
Otherwise, nothing will ever happen...
mp/m
I think the airline industry is one of the worst at not listening to their customers. A Seth Godin blog post I read said we have to speak with our wallets, which inspired me to write my own post about a customer service experience that ended my relationship with American Airlines. The post got the most page views to date of any post on my blog - I suspect someone in PR at American Airlines found it and forwarded it around. Now if they would just listen to what I wrote and do something about it...
http://larissagaston.typepad.com/blog/2008/09/f...
If I were in charge of their marketing, social media, well anything at all I would be pushing for the use of some sort of social software where people can post and rate their likes and dislikes about flying. They could use something like one of Spigit's products or even just create one themselves.
Let people vote on ides, new features, and use a bit of crowd sourcing to find what your customer want from an airline company. But they won't do that because they know that they have us by the short hairs and if they ever get in trouble (again) Uncle Sam will bail them out because they are so ingrained into how our country (and the world) works.
I would love to see some social based customer service initiatives start up by the big names in airlines, hell they could spin it into a commercial series showing actual customers feedback and how they implemented it and that get tons of people to feel good about flying with that company even if they had to up the price of the tickets by $10 each to make it all work.
Someday.....will it ever be better? EVER?
;-)
My only addition would be this: the FAA, the TSA, and the government that controls them are actually more in control of some of these issues than you may want to think. And, ultimately, the responsiblity then lies with consumers and voters (that's us). Building new airports was long considered standard operating procedure for people in Congress to garner favor in their districts, because it only benefited that area...whereas rail and other infrastructure that was interstate not only fell under the pervue of different organizations, but more bureaucracy--and the profits would be split.
So, while airlines need to start acting like they are there to serve consumers once again, or risk loosing flyers to more savvy companies...so does the government. Porkbarrel spending and red tape bureaucracy have done just as much to screw up the industry as the airlines themselves...
I guess my response would be to remind everyone who they work for: not themselves, not money, but us.
Instead of boarding by row, board by window, then center then aisle. (I'll be nice and let kids board with a parent) I hate having to climb over people if I have a window seat, or have someone squeeze past me if I'm on the aisle.
And never, ever, allow people to talk on their cellphones in flight. That will be the end of my air travel.
An interesting perspective..
http://flyingcafe.blogspot.com/2008/07/why-airl...
I was on a domestic Southwest flight last week and it was probably the most enjoyable flight I ever experienced...the flight attendants made everyone laugh throughout the 'in case of emergency' stuff - and we were not disturbed with the 'in flight menu' so sleep was easy. When we arrived to DC on a miserably rainy night the flight attendant abruptly said 'welcome to Cancun' - needless to say, everyone left the plane happy after that joke.
If I complain, they say too bad. If I ask what can be done, they say nothing. No refunds, no lost baggage compensation, nothing.
Basically, with only a few exceptions, airlines will not do a lick more than they absolutely have to because that means they are spending a few cents more than the competitor.
Sorry to gripe.
Okay, airlines are perfect and wonderful.
I can recall musing about the mobile phone rule.
Here's the muse...
1. Cell phones comply with FCC regulations to not be adversely effected by other signals (Look at your own electronic devices, good chance that there is a FCC ID on it).
2. Airplanes, and all of their inclusive electronics are also FCC compliant. There's no chance that using your mobile phone is going to crash the plane.
3. The real play on all of this is that the cellular companies don't want to deal with 300 people flying and switching from tower to tower as they travel.
and lastly, if the FCC regulations are really the reason (as the airlines say) then WTH do we need compliance if we are not allowed to use compliant devices?
oh, and that "seat belt rule"?
Well, it's easier to know who was who in the event of an emergency. Morbid, but true.
Stick a camera on the front of the plane. China Air have it. Stops boredom.
Have a camera in the cockpit.
Slightly different but related: let the TSA screen my bag as I'm being checked in. They do this in other countries, and it doesn't take longer since I have to stand there for check in anyway. If there's a problem, I'm right there. Also, learn to re-pack my bag in a vague approximation of how I packed it (ie. clothes covering fragile items) and don't steal things! I put the TSA approved lock on my bag, when something gets stolen I KNOW it was a government agent with the key...makes me feel reeeeaaal secure about how well they screen these people to be sure that nobody's some terrorist/psycho who's going to plant a bomb in it.
Why don't the airlines hire struggling actors as part-time attendants? They might not provide the best or most efficient service, but, isn't that what we're already dealing with anyway? Might as well be entertained, if nothing else. How about a fashion show up and down the aisle?
United has economy 'plus' that provides a little extra leg room. You can upgrade your regular economy ticket for around $14 which isn't too bad. My problem, is that when they have a nearly empty plane they make extra-special announcements to everyone in economy that economy plus upgrades must be purchased and they can't just move to a new seat. If no one is using them, and the people that purchased got first dibs on their seats (bulkhead, window, aisle, etc) what does it matter if a few people want to stretch out?
Then there is the whole TSA debacle. I understand the need for security (and I'm for a standardized approach) but come on. This year alone I've visited 10 airports and security guidelines were different at each one. Some allow shoes in 'bins' some don't, some have forced me to remove phone case (without phone inside) from my belt some haven't, some don't like sweaters and some do, the list goes on. It's like they let each 'officer' write their own manual. Again, I'm for the security but apply the same guidelines everywhere so I know what's coming.
While I don't agree with all the comments (if you give 'red carpet' to everyone what do the people that spend thousands a year and deal with their crap every week get?), flying these days is definitely a disaster and the airlines are in desperate need of reform. Their customer (dis)service resembles that of Comcast...worst cable provider I've dealt with.
Wow, I'm really not an angry person but I've obviously got a little pent up anger towards the airlines. Thanks for the post!