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Thanks for the mention, and congratulations on being the king! :)
We have just launched a whole bunch of cool stuff, so I can finally offer more info on methodologies, logic, etc.
Hope that sheds some light on things. Any questions or whatnot, feel free to give me a holler.
@Shey - We've been doing a fair bit of hashing out re. how to best handle FriendFeed. It's definitely a major hub these days!