chrisbrogan.com - Latest Comments in Advertising at the Point of Need

Re: Advertising at the Point of Need

neel — Wed, 04 Aug 2010 03:31:31 -0000

i wnat to start advertising bussiness plz help

Re: Advertising at the Point of Need

Barbara — Mon, 11 Jan 2010 09:35:20 -0000

what a great topic to ponder on :)

i believe these ads are really meant to capture your attention. don't we all read what's written behind cubicle doors? advertising works if your efforts stand out. i remember i used some door hanger ads from Prova and instantly, the response was noticeable.

Re: Advertising at the Point of Need

Advertising — Fri, 30 Oct 2009 01:53:46 -0000

Hi, cool post. I have been wondering about this topic,so thanks for writing. Keep blogging. Looking forward to reading your next post.

Re: Advertising at the Point of Need

Advertising — Fri, 30 Oct 2009 01:53:29 -0000

Hi, cool post. I have been wondering about this topic,so thanks for writing. Keep blogging. Looking forward to reading your next post.

Re: Advertising at the Point of Need

Home Security Systemss07 — Mon, 12 Oct 2009 05:16:07 -0000

This is the most comprehensive guide I have come across. Thanks for sharing this with us! There are many things even experienced bloggers can learn from this post.Bcoz its really a useful article which i have ever seen.Thank you so much.Keep blogging.

Re: Advertising at the Point of Need

deangraziano — Mon, 31 Aug 2009 17:19:13 -0000

Thanks for the props Keith!!

Dean

Founder and CEO
Look Down Advertising

Re: Advertising at the Point of Need

deangraziano — Mon, 31 Aug 2009 17:08:35 -0000

Hi Chris, nice post and totally agree. Check out our company www.lookdownads.com I think you'll like what we are up to.

Also, your name sounds familiar, are you from Seattle? I was the Founder of another company (just left/cashed out) called www.visibletechnologies.com. I started Look Down Advertising about 6 months ago and we're having really nice traction.

Anyway, maybe we can conenct sometime.

Best,

Dean

Dean Graziano
Founder and CEO
Look Down Advertising
125 Jackson Street
Seattle, WA 98104
(206) 234-8123
dean.graziano@lookdownads.com
www.lookdownads.com

Re: Advertising at the Point of Need

MediaVision — Tue, 28 Jul 2009 14:34:06 -0000

Video screens in the bathroom are available, olivierBlanchard. Our company has been doing video screens in restrooms for 2 years now. http://www.mediavisionfl.com

It is a great way to brand, and we have had the most success with services and products that are complimentary to the location of the installation. DUI lawyers, liquor companies, etc. are a natural fit to advertise at bars. The demographics and gender information allow us to specifically target our ads.

Bathrooms might be considered a "dirty" place to put your brand, but this is the very place that your customers are. Developing a solution like ours has given small and medium sized businesses a place to be heard for a great price.

I can appreciate the fact that some people are reluctant to loose the bathroom as a place of tranquility. That is why content is very important and has been the largest focus of our company lately: provide relevant information and make the experience helpful...not intrusive and offensive.

Re: Advertising at the Point of Need

Blake Castetter — Mon, 27 Jul 2009 18:18:47 -0000

Great blog post. Enjoyed the humorous perspective. On a serious note, I put a rebuttal on my blog! Hope you enjoy it as well..

Re: Advertising at the Point of Need

Michael Parenteau — Sun, 26 Jul 2009 12:12:33 -0000

These are some designer urinals!!! I mean... I would feel naughty peeing in that bathroom. For whatever reason, it seems like an art gallery more than a bathroom. Marcel Duchamp hung a urinal on the wall and called it art. The title I think was "Fountain" and it was very important in the Dada movement. http://becksearlescott.file...
I have seen that pee-stand and I think these are much nicer!!!

Re: Advertising at the Point of Need

Suzanne Vara — Sun, 26 Jul 2009 03:06:44 -0000

This post is interesting to say the least. Traditional marketing at its best or worst? Trying to figure that out. A women's bathroom is seclusion in a private stall so reading what is on the door allows I would think more thought compared to the urinal.

First thought was well men need to look at something instead of counting tiles (that is what guy friends said they do) but then I think of the water splashing up on the ad, it crinkling and it losing credibilty.

I just think of a dad taking his son and the son saying dad what is that and the dad being like nothing son, Let's just finish and go while the guy next to you looks over.

Suzanne Vara/Lvadgal

Re: Advertising at the Point of Need

Keith Guerin — Sat, 25 Jul 2009 12:52:02 -0000

@chrisbrogan Some friends of ours here in Seattle have just started a company that runs urinal ads (wrappers). They just happen to have come from social media too! www.lookdownads.com

Re: Advertising at the Point of Need

Promotional Products — Sat, 25 Jul 2009 04:31:42 -0000

Well they do have a captive audience for at least 30 seconds, which is about the same amount of time as a commercial for probably a fraction of the price. If you can promote your business and get in the mind of the consumer this seems like a somewhat decent way to do it.

Re: Advertising at the Point of Need

yaelbeeri — Fri, 24 Jul 2009 16:53:22 -0000

I've seen in cafe's and restaurants in Tel Aviv, in same sex toilets, captive audience taken seriously. A man, facing the toilet, sees an ad for men (deodorant etc) and the woman, sees, well, feminine ads. First time I saw it, it made me laugh and I wondered in how many places before I didn't notice it :-)

Re: Advertising at the Point of Need

olivierBlanchard — Fri, 24 Jul 2009 16:02:35 -0000

It's just a matter of time before someone starts putting video displays over urinals at airports, stadiums, restaurants, etc.

Re: Advertising at the Point of Need

seamuswalsh — Fri, 24 Jul 2009 15:17:38 -0000

If I had to go in those urinals posted, I would give my full attention to making sure I got it in. Just like golf, it's best to keep your eye on the ball, so to speak.

Re: Advertising at the Point of Need

Michael Durwin — Fri, 24 Jul 2009 10:01:49 -0000

The same could be said of Twitter or a TV spot. Who is going to buy a car while they're watching television, or Tweeting? Besides the bathroom ads for condoms, beer, and breathe mints, I'm assuming most are a brand building campaign. After all, when at the urinal, they have your only somewhat-divided attention, more of your attention if you can aim without looking.
I used to put up fliers for my band above urinals and the backs of stall doors in the ladies room (well, someone else did it for me) that worked quite effectively. I was actually told "I say your poster in the shitter dude, awesome. Since then the only time I've used the bathroom tactic for was a drunk driving campaign which was both relevant and timely.
For those complaining about 'invasion of your privacy": what's more private, using a public bathroom or your living room couch?

Re: Advertising at the Point of Need

LisaKennally — Fri, 24 Jul 2009 07:18:39 -0000

This tells me I should hit every women's bathroom I can and post flyers!!

Re: Advertising at the Point of Need

kat — Fri, 24 Jul 2009 01:45:31 -0000

they create comfort

guys are always awkward standing next to one another
looking anywhere but *there*

now they can all rest assured
their eyes will be on the ad
so will the other guy's
if it's funny they can chuckle
like guys like to do

Re: Advertising at the Point of Need

topteninternetmarketing — Fri, 24 Jul 2009 00:50:17 -0000

Interesting insight, I can feel where you are coming from. But depending on the establishment, I could see viagra and cialis being right in the game advertising there. I think once we saw the advertising at the gas pumps, you had to know that the rest of your life was going to be invaded.

Re: Advertising at the Point of Need

Guest — Thu, 23 Jul 2009 21:54:41 -0000

Great post Chris. Glad you dragged this topic out into the open. It's when you go into the small closed stall bathrooms in coffee shops and as soon as you close the door and flip the lock the lights come on, the video screen comes alive above the bowl with the music, you then turn to the sink and the above sink screen comes on and to cap it all, you turn to the left and the hand dryer also has a screen. And to think that when you originally go in there you thought you might be able to have some peace and quiet for 2 minutes.

Re: Advertising at the Point of Need

Guest — Thu, 23 Jul 2009 20:55:02 -0000

You are so behind the times Chris :)

The future of urinal advertising is heat-sensitive stickers:

http://www.oddball.com.au/p...

Re: Advertising at the Point of Need

ChrisDonaldson — Thu, 23 Jul 2009 18:24:13 -0000

From race cars to Golfers, everything is a potential media buy. I remember being at a conference and there was actually an ad IN the urinal - a blue plastic target with the words 'OnTargetMedia.com' written around the edge. Needless to say, I couldn't help but interact with it.

But did I visit the site? No. It was an impression though.

There is a lot of static out there - and we tune out most of it. But planning where to place your media is often more important than the media itself.

Re: Advertising at the Point of Need

stevegaines62 — Thu, 23 Jul 2009 16:33:07 -0000

Wow, my blogging partner wrote on this topic a month ago. But that post, "Read While You Pee" came from her female perspective. And with the point overall being that often with regard to advertising the specific message itself actually dictates where it can best be placed to most efficiently reach a target.

By the way, those are some mighty artsy looking urinals in your picture!

Re: Advertising at the Point of Need

Chris Wilson — Thu, 23 Jul 2009 16:28:51 -0000

Advertising also works better when there is some action I can immediately take towards purchasing (if buying right then isn't an option). For example, maybe those Tide to Go sticks are sold in the hotel gift shop right next to the bathroom. Tell them that.

Without some immediate action I can take, the ad quickly become message fighting for awareness in my memory when that need actually arises.