chrisbrogan.com - Latest Comments in Advertiser Types- Any Info

Re: Advertiser Types- Any Info

youtube downloader — Tue, 07 Dec 2010 05:03:03 -0000

I'd split "ad agencies" into 2 large groups: ad producers / campaign managers. Those are separate if you think of a difference between online/offline ad markets - offline agencies are much more "producers" when online are much more "managers".

Re: Advertiser Types- Any Info

digital billboard — Mon, 16 Aug 2010 04:00:41 -0000

how to be a good advertiser?

Re: Advertiser Types- Any Info

Ben Kunz — Tue, 01 Apr 2008 23:53:06 -0000

Chris and Friend,

IBM has an excellent flowchart showing the advertiser value chain on page 16 of this whitepaper: http://t1d.www-03.cacheibm....

It's also a very good read on the future of advertising, and the pressures on certain players as consumers gain more control over the message.

Re: Advertiser Types- Any Info

xekc — Sun, 30 Mar 2008 16:57:41 -0000

When you think of video ads, social media, viral - on one side and ppc, targeting, analytics on another - it's clear that people that do the creative work are not very fluent in results measuring and numbers and v.v. -

Re: Advertiser Types- Any Info

Darren Daz Cox — Sat, 29 Mar 2008 08:05:12 -0000

the viral/guerilla advertisers who use entertainment in place of traditional advertising to sell products.

Bloggers who will mention/name-drop people or products for profit.