chrisbrogan.com - Latest Comments in A Sunday Newspaper Strategy for Traditional Companies

Re: A Sunday Newspaper Strategy for Traditional Companies

porno izle — Sun, 23 May 2010 11:31:39 -0000

We need to engage our collectors and fans, not just sell to them. It's a little more difficult for us, because we spend so much time creating the art we are promoting, and then on top of THAT.

Re: A Sunday Newspaper Strategy for Traditional Companies

seks izle — Sat, 15 May 2010 17:40:22 -0000

We need to engage our collectors and fans, not just sell to them. It's a little more difficult for us, because we spend so much time creating the art we are promoting, and then on top of THAT, we are promoting through new media/social media marketing, trying to keep up with networking with other artists as well as potential collectors.

Re: A Sunday Newspaper Strategy for Traditional Companies

JOhn — Thu, 13 Nov 2008 03:18:31 -0000

wow what a nice post about coupons and retail information.
Its a very needed information because i need some coupons to buy somethings.
Thanks

Re: A Sunday Newspaper Strategy for Traditional Companies

Taisha — Wed, 12 Nov 2008 07:11:51 -0000

Good article! your site let me learn more.
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Re: A Sunday Newspaper Strategy for Traditional Companies

kittie — Wed, 12 Nov 2008 04:02:09 -0000

Its a great post and useful also because today everybody want to buy shopping goods online.
Thanks for such an helpful post.

Re: A Sunday Newspaper Strategy for Traditional Companies

Judy — Wed, 15 Oct 2008 04:38:01 -0000

Its a nice post about online shopping because Online shopping is fast becoming the most preferred mode of shopping whereby shoppers can reap the advantages of Internet shopping from the luxury of their homes.

Re: A Sunday Newspaper Strategy for Traditional Companies

Natasha — Sun, 20 Jan 2008 14:46:27 -0000

I think this is a great subject to talk about. It again, adds to the constant discussion I like to have with artists who are trying to present their art in the social media realm. We need to engage our collectors and fans, not just sell to them. It's a little more difficult for us, because we spend so much time creating the art we are promoting, and then on top of THAT, we are promoting through new media/social media marketing, trying to keep up with networking with other artists as well as potential collectors, and THEN taking time to brainstorm about "engaging" both of these audiences into our media. Whew! It just exhausts me to think about it!

Re: A Sunday Newspaper Strategy for Traditional Companies

Aruni — Sun, 20 Jan 2008 12:46:08 -0000

Nice comparison. When we were growing up, we went to clip coupons for my mom. When I was older I would look briefly for the news and yes the Sunday comics! Now I don't read a paper...get most of my news online. I will sometimes pick up a paper at a restaurant or family spot just to see what's happening.

Reading patterns are so diverse making it sometimes harder for us niche based businesses to reach our audience.

Re: A Sunday Newspaper Strategy for Traditional Companies

Sonia Simone — Sun, 20 Jan 2008 11:23:40 -0000

This is a great take.

There's another aspect to the Sunday paper that you touched on with "we can work to shape our content such that our audiences can do even more with it." Most readers don't enjoy drinking from a firehose. There are the online early adopters and info junkies like Scoble who dig it, but most readers want the information selected and presented in a meaningful way.

Creating useful packages of information will always help you find and keep readers. Some Sunday paper readers always read the A and C sections, some the B and G, and some the funnies, but they know which sections are "theirs" and they consistently return to them.

Re: A Sunday Newspaper Strategy for Traditional Companies

Michael Martine — Sun, 20 Jan 2008 10:50:23 -0000

Good analogy. The only reason why I ever wanted the sunday NYT was for the magazine. Is there a category for that? :)

Best line in here for me: "Make it about the space where your company plays."

Right on. I've noticed lately that one big company that really gets that is HP (and no I'm not pimping for them, just noticing).

Re: A Sunday Newspaper Strategy for Traditional Companies

Anna — Sun, 20 Jan 2008 10:42:23 -0000

I love this analogy and I think it's spot on. Remember that we each are all three types of readers at different times to different degrees. Maybe I'm an information hound, but sometimes I have to buy stuff ...

ps. I adore this line "If a tree falls in the digital forest and there aren’t tags, blogs, and other ways for people to share the news, it DIDN’T happen." and am seriously thinking about adding it to my favorite quotes on facebook.