chrisbrogan.com - Latest Comments in A Simple Presence Framework

Re: A Simple Presence Framework

Chris Taylor — Tue, 27 Mar 2012 01:26:47 -0000

On a related theme, I've watched social media being implemented in a few businesses and have found there to be one other aspect...how it is organized.

http://successfulworkplace....

There will be those who say that social isn't meant to be organized, and that this is its essence, but there's a problem with that statement. Even in our personal lives, we organize socially around ideas, relationships and interests. At work, the common goal is business value, and there needs to be a way for people to find the conversations and contribute that is connected somehow to that value.

I hope you read the attached blog and leave comments as you see fit.

Re: A Simple Presence Framework

how to get rid of acne scars — Tue, 15 Nov 2011 21:37:34 -0000

This is a great metaphor

Re: A Simple Presence Framework

Cheapairmaxuk — Sun, 25 Sep 2011 12:49:44 -0000

Good system you've got in place. I may incorporate some into the system I'm using. Thanks for the great post!

Re: A Simple Presence Framework

chris_krasovich — Thu, 06 May 2010 11:45:04 -0000

Great post. Being mindful of your ultimate goal and using social media channels to drive toward that goal is huge and one would think obvious, but we still work with clients who fear the loss of control that SM represents (faulty logic, I know, since control is long gone). As a result, some are creating their SM presence as an entity almost entirely separate from their home base - or website. Any tips on breaking through and emphasizing just how faulty that logic is?

Re: A Simple Presence Framework

Anna Manville — Sat, 27 Mar 2010 09:19:36 -0000

This is a great metaphor for how to organize your time and networking. Just a suggestion to non-profits, sustainable (or green) companies as well as social activists: go to wiserearth.org for more networking opportunities! I stumbled upon it through work and have been using it frequently since! (it includes job opportunities, resource sharing, and networking opportunities)

Re: A Simple Presence Framework

Rich Reader — Wed, 24 Mar 2010 14:34:30 -0000

Chris Brogan's "Trust Agents" and "A Simple Presence Framework" rang like bells inside my head at #NapaValleyTweetup Social Media Seminar on March 11, 2010, as I mapped out the framework onto the discussion that was busily unfolding in front of me. It also encouraged me to think about the definition, context, and use cases for "outposts" as Mr. Brogan describes them.

There are three distinctly other classes of "outposts" that the "Simple Presence Framework" should be inclusive of:
1) the enthusiast online communities and forums (not enterprise-owned) where you, as either a personal or enterprise brand, own some level of authority for the value that you provide to one or more of the tribes in that online community.
2) the enthusiast blogs of well-regarded tribal members in #1.
3) micro-blog posts of tribal members found in #1.

This is what Paul Mabray (CSO, VinTank) might call "social-colonization in the virtual kiosks", cultivating a series of opportunities to fertilize nascent relationships through the display of adequate authority (or promise of value to-be-delivered) when targeted potential "Home Base" visitors can benefit from the deeper experience and richer engagement that you deliver on your "Home Base". See and hear my short "WOM-buzz" clip of Paul Mabray explaining his "virtual kiosk in the mall" model : http://bit.ly/bd2pJw

Re: A Simple Presence Framework

deborton — Wed, 24 Mar 2010 07:38:40 -0000

Very practical advice for getting started. We had a workshop for all of our managers yesterday and these were some of the questions that came up. I can now point them to this post. appreciate it

Re: A Simple Presence Framework

Veronica Hay — Tue, 22 Dec 2009 11:45:29 -0000

Hi Chris
Great Post. You have given us some great information and I especially agree with you about Twitter. I use it the most and find it worthwhile. Thanks for breaking things down so that we can easily assimilate them. Enjoy your day.
Veronica Hay

Re: A Simple Presence Framework

Pat Curry — Mon, 21 Dec 2009 21:45:25 -0000

I get so much out of your posts Chris. It sometimes takes me an hour or more to finish because I can't wait to check out a suggestion you make and get side-tracked as I just did with Yelp. Very worthwhile side-trip though. Thanks!

Re: A Simple Presence Framework

homecontrol — Wed, 11 Nov 2009 00:39:05 -0000

Blog is doing the same work as news does, yes news have some formats and styles. So If you will post all news in blog style then it will read by so many users.

Re: A Simple Presence Framework

Carl — Mon, 09 Nov 2009 07:55:36 -0000

Thank you, this post is absolutely great! Awsome ideas that will help me a lot!!!

Re: A Simple Presence Framework

hvac control — Sat, 03 Oct 2009 03:06:03 -0000

Thank you for sharing your experience! I appreciate your business approach! I also think that without durable work your have no chances to achieve real success!

Re: A Simple Presence Framework

Mike Searles — Fri, 19 Jun 2009 02:52:44 -0000

Chris

Outstanding article.

You nailed the basics of social media marketing online. And let's face it. The basics will get us a long way when we stick to them and not be tempted to deviate.

I learned a little bit more here too.

Best luck!

Michael Searles
'The Luck Doctor'
Expert in all things Lucky

Re: A Simple Presence Framework

Michael Searles — Fri, 19 Jun 2009 02:48:08 -0000

Chris

Outstanding article.

You nailed the basics of social media marketing online. And let's face it. The basics will get us a long way when we stick to them and not be tempted to deviate.

I learned a little bit more here too.

Best luck!

Michael Searles
'The Luck Doctor'
Expert in all things Lucky

Re: A Simple Presence Framework

MarkLaPete — Wed, 17 Jun 2009 23:02:01 -0000

I will come back to this post OFTEN ... until I get it all under the hood: A Simple Presence Framework by Chris Brogan is tops at this time for how to think and plan next steps out here on th'net. Thanks Chris! @marklapete

Re: A Simple Presence Framework

rebeccahappy — Wed, 17 Jun 2009 15:30:26 -0000

This is an excellent outline of how to begin and maintain.I have yet to decide my homebase as I get introduced to the various tools and platforms available.
I really liked the point you made about tailoring it to your skills (writing/speaking)
Homebase and outposts sound good because I can't see how you could really add any value or support if you kept an active presence all over the place.You would be spread way to thinly.
Good point by Stuartfoster to print it out and hang on wall.

Re: A Simple Presence Framework

Lee Odden — Wed, 17 Jun 2009 12:18:27 -0000

For some, a missed opportunity with this kind of Framework is the output of content that comes from creation/participation and it's availability to search.

Search is a formidable discovery channel and any digital content that can be indexed by a search engine presents an entry point. Except of course, when the passports, outposts and home base are oblivious to what people are searching for.

Find out what people are searching for relevant to your goals and flavor (NOT stuff) your digital content as such. Make it easier for those that are not already socially connected to you, to find your outposts, passports and home base via search. You you may very well amplify the effect of the sage advice Chris gives about building a presence.

Re: A Simple Presence Framework

Lawton Chiles — Wed, 17 Jun 2009 11:54:41 -0000

Chris, great stuff. Thanks for the reminder to have all our ducks in a row-talking, sharing and communicating is simple-but these tools help a great deal.

Thanks for all you do.

Re: A Simple Presence Framework

Shilpi — Wed, 17 Jun 2009 11:09:55 -0000

Hi Chris, I am a novice blogger and this is my first attempt. I liked the way you broke down the fundamentals of a social media strategy. This helps me with my strategy as well as you verbalised it so much better than I would have. Thanks!

Re: A Simple Presence Framework

Donna Marie Johnson — Wed, 17 Jun 2009 10:46:56 -0000

Chris,
I'm already doing most, if not all of this. Some of it I learned from you and hubspot and other awesome experts in social / inbound marketing.

I am, once again, very glad to be one of your subscribers. You definitely have put this out there in a detailed way that we all can apply now to improve our efforts immediately.

Thanx, Dude! 8)

Re: A Simple Presence Framework

Christina Katz — Tue, 16 Jun 2009 18:54:09 -0000

This is helpful. I imagine many folks are overwhelmed by what you are describing, but for those of us who are used to creating online hubs and then spoking out from there, it's very useful. (And there are no pirates involved, so I'm happy.)

Thanks, Chris.

Re: A Simple Presence Framework

Scott Germaise — Tue, 16 Jun 2009 17:12:55 -0000

I'm sure there's a ton more Outposts of various sorts, but I'd add Slideshare.com as well. That's a great place to put stuff both for it's own sake as well as to link to.

Scott

Re: A Simple Presence Framework

jgraziani — Tue, 16 Jun 2009 10:04:48 -0000

Great post, Chris! This is going to help integrate my social media plan into the larger communications plan at work. Thanks!

Re: A Simple Presence Framework

DawnTrenee — Tue, 16 Jun 2009 07:36:20 -0000

You did a really did a great job here of explaining the whole social media process and the different areas need for full participation in social media.
I have setup my different areas.
I agree with Michael I was going to suggest Google Alerts for help in the listening portion.
I do have many passive outposts where I don't really interact daily with, but pick a main "site" my active participation.

Re: A Simple Presence Framework

careersherpa — Tue, 16 Jun 2009 05:47:19 -0000

Chris, nice job! I truly see how this strategy will benefit the job seeker. The other comments have been helpful too! I sang your praises for this in my recent post...hope I got it right!
http://hannahmorgan.typepad...