DISQUS

Chris Brogan: A Basic Social Media Strategy

  • linkerjpatrick · 2 years ago
    Thanks so much for reminding all of us how important it is to keep trying out new things and exploring new ways to build community.

    Online social media tools are helping me to build my real world social skills, get to know others better.

    I'll write more later but I've been thinking about this stuff a lot recently.
  • Seth E · 2 years ago
    Personally, my current challenge/predicament/headache is trying to market/push my friend's Indie Doc. I'm glad you mentioned some lesser known video-sites, I didn't even think about that! Submitting to YouTube makes you one in a million, but with some sites (kyte,ustream, even blip...to a point) you have a much better chance of being heard. I'm waiting on Digg till were really ready to capture the Digg-Jump. I never heard of Publicaster though, thanks! Also, I signed on, see you at Podcamp-Boston :-)
  • Dina · 2 years ago
    This is great, Chris, and only one more marketing tip to add: find the Yahoo! or Google group relevant to your business, and read what the thought leaders are saying, comment on their blogs...and then privately ask them what they think (just their honest opinion) of what you're working on. People will respect that you're not pitching them, but engaging them in a conversation - something you very clearly get. And don't just do this once - let this become part of your daily or at least weekly routine.
  • Mark Schoneveld · 2 years ago
    I dig that you used the example of being an indie musician! Many of my best friends are in bands big and small and I've encouraged all of them to use more social media. One of them is doing a great, great job of it: Grizzly Bear. Check out their amazing blog (grizzly-bear.net/blog) and friend them up on MySpace. They do it so, so right.

    Don't forget other important social media tools for musicians - buzz tracking tools like music blog and MP3 aggregators like Hype Machine and Elbo.ws and music social networks like Mog.com and iLike.com.
  • david usher · 2 years ago
    hey chris
    ive been working (under the watchful eye of my good friend mitch joel) on turning my site into the castle that social network integration built. its based around my blog and twitter app. with tabs for flickr and a fan flickr group. i use the attendio widget as the tour section. its becoming the event tool of choice for bands. i also have tabs for facebook, myspace, youtube, and lastfm.
    im still looking for a good video option that works as well and looks as good as the flickr slideshow, one that also incorporates a widget. vodpod is almost there.
    we have just changed it over and are in process of adding more features
    cheers
    david
    www.davidusher.com
  • Matthew Ebel · 2 years ago
    Hey, thanks a bunch for the link love and the article. Don't forget, though, that as a musician with a digital product, I'm not just trying to get my message everywhere, but my store as well. MySpace has a store. My site has a store. There's CD Baby and iTunes and...

    If you can keep your message everywhere, you can keep your product everywhere too. And you can pay rent at the end of the month!

    Pax,
    Matthew
  • NIck Garner · 2 years ago
    I have been working on some big social media projects and tying them into a search engine related project. I have found that all the ideas you have spoken of are great for direct traffic , which is cool of course. But ive been looking for ways to build sustainable long term relevant trafic - hence the engines.

    One thing I have noticed is when you get picked up by the super authority blogs, it not only bumps up your traffic and kudos, but interestingly gives you a big bump up on the engines. I do really think that social media is being watched very closely by google et al and certainly google is using it as a key part of their ranking algo.
  • Jamanista · 2 years ago
    I'm interesting? Ha! Thanks! (it must be all the caffeinated soda)

    - J'ista