DISQUS

Chris Brogan: 5 Starter Moves - Listening and Hearing Come Before Speaking

  • Marina @ Sufficient Thrust · 1 year ago
    Don't forget to setup a Google News Alert (http://www.google.com/alerts) on your name, domain, company name, etc. while you're at it.
  • Miloš · 1 year ago
    Nicely said! I agree that it is important to get people to become aware of where and in which context their company is being mentioned.

    To support and promote the use of blogs is to understand the importance of getting your own message out and marketing your brand in as many ways as possible. Once an individual understands the benefits on their own, without being pushed into it they are more likely to internalize it, make it their own and want to dedicate time to it.
  • Fredrik Johnsen · 1 year ago
    Listening is perhaps the most important advice we can give any client. I see too many companies wanting to "start a blog" without knowing who they're trying to reach or what they're going to say... Patience is key!
  • Marcel LeBrun · 1 year ago
    I like this series of posts; I am sure it will help a lot of businesses looking to get started. I love your continued emphasis on listening before speaking which is so critical. You are definitely THE how-to guy for social media. Thanks for the mention, Chris.
  • Jen Zingsheim-White · 1 year ago
    Great idea with the starter posts, Chris. I had long been trying--with very limited (almost no) success--to explain to my parents exactly what it is that I do. While I was home over the holidays, I decided to set up a Google Reader account for my dad, and loaded the Media Bullseye RSS feed into it; I explained how this makes things simple, it brings the content to you, etc.

    The next time we talked, he asked if I had written anything recently (yes, the 'rents still want to read what I write). When I told him yes, he asked for the web address to go check it out. I then asked if he'd looked at his Google Reader..."oh, yeah, that..." *Sigh*

    I'm going to forward your post, maybe that will do it!

    Jen
  • the constant skeptic · 1 year ago
    you are definitely right about the need to listen.... I manage all of my ears on netvibes.com and google alerts....
  • John Meadows · 1 year ago
    Great post Chris! There are at least 5 marketing types at work who will be getting this forwarded to them!

    Cheers,

    John
  • Laura "Pistachio" Fitton · 1 year ago
    Thanks for this, it's well timed for points we were trying emphasize at PRSA last night.

    Adding on to Marina's point about search alerts, also search on for ex., "yourname sucks." Hopefully not an issue, but if you're big enough, someone's bound to be kvetching. So can you be you learning and growing from it consistently?