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In South Africa, we unfortunately have the problem of a 'digital divide' where the people to whom these things make sense are a very small minority of a minority of the population and for the overall majority these things do not exist.
You then find yourself in a position trying to implement these and there is no one to use it and utilize it properly. Also many companies think they must have a social media strategy because it's what's buzzing at the moment before having thought through to whom and for whom it will say what about which and for what reason...?
So thank you for a nice resource from which to learn and help inform early adopters in a developing society with many difficult socio-economic issues to overcome before these things will even begin to be relevant to a larger segment of the population and start actually making business sense.
I have to add social media crisis communication plan/strategy, virtual realities, map mashups (as I explained here http://prprometeus.blogspot.com/2008/06/map-mas...)...
Don't forget to stress the importance of combining mainstream and social media for the best outcome.
thanks for such a lovely information...
I am usually asked about what value can I add to existing marketing plans, and there are some points on this list that I will add to my "template" answer.
In Spain this is still very new, many companies don't even know what's all this about. Many of them don't even know about SEO/SEM, so you get the idea about how hard is to sell your services!
For example - some of the steps outlined are Strategies, some are Tactics. Some are Research And Response oriented, some are around Enablement. Some are General Advice and some are Specific Insights. Does anyone out there have any other ideas as to how this could be broken down and organized, as well as grown, into a community project?
Thanks so much,
JR
I do not usually add links to comments, but regarding Ann's "What not to do" request, I wrote a popular yet basic piece on stupid mistakes people make with social media. (7 Commandments, not 10)
http://blog.buzzoodle.com/index.php/2008/06/09/...
top-notch advice for those of us who are just getting the hang of using social media.
Cheers,
Karl
But I liked how you introed the list by saying that social media is not a do it all tool. Most people these days are so hot to jump onto the bandwagon that they don't always consider of their brand is a if or not.
Having said that, opportunity to start a dialog with the consumer should not be ignored either.
Be prepared to teach others the value of social networking, even when they are initially resistant to the concept. Don't just say, 'because it's cool!' Come with a list of ten reasons why social networking will help. Then prove them.
would be appropriate?
Thank you for a very informative post. You've provided an array of tools and ideas for me to use to take my business to the next level.
Also, bookmarking sites like Digg.com etc are getting more and more popular by social marketers.. The voting mechanisms are often used to promote own content. Abusing this to boost your own content can end up in getting your account and submissions deleted.
In general I would say, try to use social marketing to spread good content, not spam!
Social marketing is a hard tool to control and can easily start working against you as well. I published an article on my blog on this.
You can check it out here: http://www.lifecaptureinc.com/blog/social/2008/...
It features some case studies on big companies using social marketing (and failing).
Informative, detailed and actionable.
What are your thoughts on Squidoo? Did you not include it for strategic reasons or just because you had enough already?
Great stuff, love the stuff you're putting out, very helpful. I've reblogged a selection from this post, hope I can add a few readers (though probably not much traffic at this point in time).
Anyway, really appreciate what you do.
Keep up the great work, Chris. You've become my social media guru!
But stay tuned. I've actually got some posts brewing that go through the recipe for a good pitch.
From my conversations with B2B Marketers as a copywriter, I know many are struggling with the sheer volume of what's possible with social media, where to start, how far to go, what to look for and, of course, how to show ROI and what to measure. It's a mystery to many. Having two way conversations doesn't come naturally, so there's a fear factor there. But this list is great.
Should anyone be interested I've recently published a report on Social Media Copywriting. Called "The 19 "New" Rules of Social Media Copywriting it gives marketers tips on how to write for Social Media so they can start these conversations with their customers. It's a free report and available at
http://copywritingstudio.com/special-report.html. There is certainly a willingness to know more though... I've just had a request from a South African University to include it in one of their marketing programs.
Excellent! Thanks for sharing.
Best regards from Berlin
Tobi
If I could ask for more, would be for Social Media Marketing stuff. Definitions, DOs, DON'Ts, success stories, failures etc
Greetings from Greece
Cheers!
Jon
51. Once you get involved in social networks, use it to ask your customers and fans questions and respond quickly - simply put, make it a two-way not just one-way conversation.
Great stuff. I'm enjoying and finding these lists very helpful. I'm wondering if you could elaborate a little about #9:
"Couple your email newsletter content with additional website content on a blog for improved commenting."
Thanks, enjoy reading.
--Debbie Hemley
Social networking is still in it's infancy of what it is capable of doing for the new business trends. It still needs to be mastered finding a good balance, until then we will become a society of innovative thinkers
How would you like it if among my list of advice to give to marketers I include "Men are adding lots of value to social media. Get to know the ones making a difference"?
Don't patronize me and the millions of other women involved with social media. As if we're in the minority, and as if we needed your pat on the head! Read these statistics from a few years back. Pay attention to the gender split. Now bugger off.
Thanks and please get back to me
Sam Bansal
Wiley Author, Technology & Business Speaker, Strategy Consultant, Global Program Manager
drsambansal@gmail.com
858-405-7029
http://www.strategicservices.info/
http://sambansal.com
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