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I noticed the majority of these steps relate to blogging (or at least they seem to me to be related to it.) I think this makes a lot of sense because blogging is such a good entry point into using social media tools. Plus, if done effectvely, can show the human-side of businesses/organizations. I think that people trust people not companies. Thanks for sharing.
Tactics would not compensate for a dry or bitter personality because the moment of truth comes when the audience decides to continue reading and come back.
I've really enjoyed reading all your posts in this series--super valuable info....
One thing though about upper management. Upper management may have unrealistic goals for their social media. They may be expecting tons of comments and lots of "readers" (interpreted from page views) pretty early in a social media campaign. They may not understand the amount of time it may take to build traffic and interest. So, it's important to help upper management understand the time it takes to develop soc. media and to set realistic goals. Don't allow upper management (or p.r. firms or marketing firms with no soc. media experience) to set numbers-oriented goals.
And always ask them if they've seen a change in their business! If they've seen a change in their business (more inquiries with a few converting to sales) then they have made their impact. Doesn't matter if they have 1,000 readers/commenters a day or 100 or even 10. It's more a matter of the overall effectiveness, not numbers.
This might seem obvious but make sure you link to your social media profiles on your blog as well as the other way round. We have got some Twitter followers this way that probably don't subscribe to our RSS yet but get all our updates through their Twitter so they're still involved.
For #21, consider Hittail. It does a nice job of showing you what people are searching for and even suggesting topics. The topic suggestions are usually a bit off base, but they sometimes serve as idea starters.
~Jim
In a corp environment, management wants to see RESULTS, ROI, and some other R. The important part of that discussion is pegging the right metrics.
Good food for thought.
Thanks again Chris!
Dr. Wright
Wright Place TV Show
www.wrightplacetv.com
www.twitter.com/drwright1
Just kidding, man. Drinking from your fire hose is a blast, pun intended. Keep it up.
I'll definitely be featuring you in social media week over at DD, so check it out.
http://www.sparkminute.com/?p=305
Plus, a presentation I just posted up on Slideshare is featured on its front page. It's entitled "The Social Media Fallacy" and it debunks the traditional way social media is being sold and offer a more sane and logical approach to developing industry voice to grow your business.
http://www.sparkminute.com/?p=391
One small thing, however: Instead of using Notepad "to jot post ideas down when you don’t have a moment to write," I recommend a free online tool like Google Docs or Google Notebook. That way you have access to those ideas whether you're at home or work, on your own computer or not.
I especially like tip 3. In fact, I work with small nonprofit camps that can really benefit from social media. But they are so understaffed I recommend focusing on just 1 platform at first (not even 3). They can choose based on where their alumni and other constituents are already active. If successful, they can add other social media sites to add a presence, if it makes sense.
Keep up the great work,
Kevin
www.twitter.com@michelleogrady
www.twitter.com@salespsychology
Regards
Webbedmarketing.com
Very well thought out, by the way there is no such thing as writing too much, but I know where you're coming from.
I can sit down and write a post and by the time I do the final edit 30 rewrites later I have 2 posts, which is good and bad I suppose.
I see your target audience is business no doubt a great niche, but you talk about having other people in your company with profiles on the same media sites as yourself in case you get bogged down... That's a reality for sure.
What's your best advice for the one man show?
I Try and study my behavior and find others that do the same thing, meaning if I write a comment someplace I'll bookmark that post on all of my accounts and tweet it.
Hoping that I'm not the only person conscious of where my traffic comes from and who promoted me so that I can return the favor. However I'm not afraid to speak my mind so I never butter anything up just to get props or more viral traffic.
I believe the biggest social property that any of us have is our blog and you should be conscious of what happens there so you can subconsciously creating your own buzz group that promotes you and of course you promote them in return.
Off on another piece of your list... So as to not brain tie the less fortunate that aren't blessed with the advantages of A.D.D.
Just remember 1 thing all GREAT marketers / publishers are right brained A.D.D. Addled Geniuses. (Just my opinion)
Not sure how I got here but it was all linked to from someplace got to love them back links from here there and every where. Obviously directly related to what you speak of through this entire post.
Well speaking of rambling I'll stop for now and will definitely give you all the props you so obviously deserve.
Keep up the great work
Dave