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Thanks, Chris!
I will be attending a conference at the end of the month & this definitely helped!
Sleep: Make sure you get a very good night's rest before you head out. Once you are there and in full "conference mode" it's hard to get decent rest. You don't want to start behind the curve. :)
Travel Arrangements: I always make sure to have the travel situation down cold. Flights are all confirmed and itineraries checked, local transportation has been thought through and properly planned, hotel has everything I need and is in proper proximity, etc.
Turn on Conference Mode: Some people have to go into "conference mode" where they have to flip a mental switch to get out of their shell and be more aware of networking and friend-making opportunities. I always make sure that as soon as I leave the house, I'm ready to go. I have missed and nearly missed great networking occasions because I was doing my own thing at the airport or on the plane, and didn't pay attention to local people who were also attending the event.
Although Fabulous Photo Gifts is an online 'retailer', on a much more local (geographically) level, we do tend to get involved with one or two events a year - mostly low key local charity / people events etc.
We take along a selection of our photo gifts so that people can actually touch and feel the gifts - online businesses I think have a real job getting over the quality of a gift item etc when the customer can't touch it.
I usually do these events because as Mandy says, i'm more confident in talking to complete strangers. Nothing complicated in my eyes, I'm passionate about the product and find it easy to talk about with complete conviction.
I do like to be prepared though so I always check through the week that I have all the samples packed and wrapped - in wrapping that I can reuse to bring stuff back home etc.
Pens, pads and of course enough literature to hand out to anyone I talk to. That it's up to date and if possible, relevant to the event i'm attending e.g if its a local pet show, the samples have pet pictures on them etc. How would 'your' picture look on our gifts?
After the event I go through all the names and (numbers) i collected. I keep a running total of how many people i talk to (just scores) and i follow up on any "i'll get that information to you" promises usually same night.
Then we monitor orders and watch for local addresses to the event - it's not rocket science but it does help give a bit of an indication of how well you did.
Lastly - I blog and social media about the event - before - (now during thanks to iphone and twitter) and afterwards.
People are often surprised when I say "We're not here selling anything tonight, our goal is just to give you an opportunity to 'touch the stuff' and make sure they leave with something with our web address on.
If it's a school thing, then anyone who mentions being part of a group or organisation gets a follow up fund raising pack that we offer, well anyone really.
"If you go well prepared into the jungle - the drunken elephant cannot fall on you".
Thank you Chris,
Priya
You've created a wonderful resource for anyone that will be new to attending conferences and seminars to those that have been attending them for years. These tips you've put together all make sense, and compile everything that we've been watching how you and others use social media today (and most of that watching is on Twitter).
You're taking it to the next level, and you're bringing everyone with you.
#2 is huge - we've seen this most recently with SWSX and having phone numbers float around through the twittersphere. What are your thoughts on giving out personal phone numbers on Twitter (not DM)?
#20 Using LinkedIn as your resource. Also - Start to ask a few questions about hot topics that will be covered. You may become the subject matter expert..or the subject matter expert will answer your questions
Still a lot to learn in this information overload world we live in these days - but this post is a great resource for just about everything that is out there today. Looking forward to seeing this list grow as the comments are added.
@MatthewRay
i espcially like the promotion and prep sections, very useful!
This usually happens when you have to make a decision between, should I stay in the room to do another 30 minutes of editing or go to the reception/bar wherever to actually be with the people you came to see. Is a video going to make that much more of a difference than a picture and audio file? Can I capture now, and post when I get back home? You have a limited amount of time on the ground and that's why you spent the money to be there, not be online.
Also find the $.99 Margarita place. If you can do that, you won't remember any of the rest :>)
My mission for the upcoming InBound Marketing Summit in San Francisco is to get Brogan to The Buena Vista for an Irish Coffee. Put that on your list!
Cheers
George
Make sure you find networking "meetups" or plan some for the after conference hours as well.... get to know people IRL .... sometimes I learn more during these times :)
#25 > Practice believing in yourself - that one is great, especially for shy, introverted people who have been told they will fail because they are stepping out and stepping up to try and do something great or different. Sometimes as a child we are conditioned that we will fail. Belief in yourself, that you can do this and find success is a really great thing to find. I imagine you could do an entire blog post, or even maybe a series of blog posts, on finding things within ourselves to help believe in ourselves.
Me? I interact well online, do ok on the phone, don't do video and have very limited conversation in person until I "really" know someone...and that takes several meetings if not more for me. Why? Afraid I will fail, afraid I will sound stupid, say something off-key or offensive or otherwise hit the ID10T button. That's why even if I had the money to attend the conferences as I would like to - I still probably wouldn't because there are people there that are so amazing, and I'm pretty average. That's me. That's how I think of me.
Why I shared that here, I don't know, but anyways.....
Regarding #25 (Practice believing in yourself)... when meeting new people it's always good to ask lots of questions about the exciting things that they are up to. However, it's also very important to clearly prepare to talk about some great things that you are up to... People like to do business with people who have positive things going on.
What's the greatest thing that has happened to you in the last month? Being able to articulate this well can be contagious!
Thanks for your post Chris! It's a great list.
The other thing I will say to those of you who are shy or uncomfortable with strangers – I read somewhere that people *rarely* say things that sound natural and brilliant off the top of their head. Insightful, witty or intelligent-sounding statements are usually things people have been thinking about for a while, but they find the appropriate time to bring them up. So to Chris’s points # 24, 25 – really think about these things and how you can get them to work. It makes such a difference.
Here's a link to an article I wrote a couple years ago about Conference Attendance ROI. It may be helpful for additional planning tips and/or gaining approval. http://www.velvetchainsaw.com/articles/Conferen...
For those who are awesome networkers, consider getting a business card scanner. I've been wanting one and just haven't done it yet. They're probably a time saver and can also scan your business receipts too.
With regard to online resources for events, I think another component is virtual events - some may be online only or attached an in-person one. If you're looking for a list of upcoming virtual events, my new company has a list at: http://www.inxpo.com/news/upcoming-events/index... (note, these are done on our platform).
And finally, for the brief time I was unemployed, I started contacting conferences to volunteer at the conference or be an "official blogger" of the event. One organizer did express interest. While I am now employed, volunteering would've gotten me into the show for free where I could connect with people in the industry, In return, the organizer could lower expenses while having fresh content written up on a daily basis to further promote the show. A win-win for everyone.
Great ideas. I will be passing this out to a few of my business partners, as we prepare for a big conference in May.
What is the value of having this conference in a physical location when it could be held online?
Especially if it is a conference about anything virtual or e-anything.
Could the $$$ spent on this conference be better spent supporting access for a much broader online population?
For example, if the conference is about elearning in public schools, and will be financed in part with public funds? The funds for one conference could easily set up a videoconference system for an entire school division, value that would persist after any one event.
Is the conference driven by the agenda of the conference organizers who's main preoccupation is to extract as many $$$ as possible from the conference hosts and participants?
Does the value match the huge carbon foot print of physical attendance?
Transporting all those conference attendees takes lot of petroleum products.
Is this a conference or a junket?
If it is a junket, enjoy but if you really looking for learning and connection there may be a better way.
So easy to do with twitter search and makes for a better overall experience at the event.
Excellent list and comments!
Mary Pat
I've been on Twitter for about 3 months trying to become acculturated and aware of how to use the tools. This past weekend I felt ready to launch my first Twitter experience - "How to Stay Home and Use Twitter Tools to Network a Major Conference"
I figured out how to network at the ASCD 09 conference remotely with Twitter tools and a live Word Cloud.
See how it's working and how to here
I've made great contacts and expanded my PLN.
I enjoyed this post. One tip I'd like to suggest before you get on the plane is to let your co-workers, customers and suppliers know of your plans to attend as well (in case don't follow you on Twitter or read your blog!). Sending a quick message out to a team of peers at your company to let them know you're attending a certain conference can generate some great results. There may be particular piece of information they'd like brought back, or a contact they'd like to gain. Then, when they're attending a great event that you can't make, you can always ask that they return the favour. Or perhaps they know someone who's going that's on your "to meet" list and can help with the intros.
On the flip side, whenever our company pays for employees to attend a conference, they ask that the attendee deliver a presentation back to the team to summarize what they learned. So as Chris points out - going into the conference with a plan of attack will help make the post-conference blog posts and presentations a bit easier to prepare.
Happy Conferencing!
Susan
But yes you did miss one. How about this? Setting up an Adwords Campaign ready to go for just after the conference has ended. Bidding on keywords of relevance for that specific event/ topic. And which says something like "I was at the Conference. Here's a Whole load of info for You to ..." This ad then targets, say, a Squidoo page, with all your insights, resources, reading lists etc you've got out of the conference documented 'pro-actively' for others to enjoy and use. With a polite message from yourself saying .... "Enjoy - and here's my contact details"
I did this on a recent Tom Peters Workshop here in New Zealand, and have had great success with Networking with people after the event, because they find me on Google when they go looking for info related to the event. (See the Tom Peters Workshop lens I set-up for this purpose)
Thanks again Chris.
- bring an extension cord so that when your batteries die you can keep your seat but plug into the wall for juice.
- RSVP on facebook, or other networks and see who will be going before you get there.
- Wear something (it can be anything - a bright accessory) to help you stand out in the crowd and help the tweeple in the room find you.
I'd suggest using your own likeness on all your profiles, rather than a logo - especially on Twitter, then people will recognize you.
Someone suggested putting your picture on your business cards and I thought that was a great idea as it makes your card stand out a little more and may make people remember you and your conversation!
Cheers,
Stephanie Chandler
http://StephanieChandler.com
You mention blogging but how about geo location blogging and photo taking. Imagine you can blog, geo locate it and if lucky someone is doing the same or says hey, just red your blog. For high tech conferences this rawks!