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This is a great collection of things to do in order to obtain a good article.
I think the title is the most important thing. It's weights at least 50% because it can make the users click and also is the most important place to use your main keywords. For me the title of the article has to promise something to the readers and also has to intrigue them enough to click and read the first paragraph.
And I've just landed on another tips : concentrate on the first paragraph. In my opinion it's crucial. Starting with a question is a great idea and I'll take it into consideration. I always try to summarize the content in the first paragraph and also rise the curiosity of the reader. I try to talk about what are the benefits of reading the article - what I have to offer.
Thanks for the article.
WebOptimization on Twitter
Great way to wrap up the year, by helping others;)
Two things I'd add, though if one reads your post carefully enough, they are already there...
Dig into yourself, your life, and the things you are passionate about and share them. You can't write as well about things you don't know or care about; sincerity and expertise will show in your words.
If you post to several blog sites, cross post. Not at the same time, but if you write (as I do) for a writing blog like http://www.storytellersunplugged.com - and also post about writing in your blog, wait a while and then share what you wrote for the other audience. It cross-pollinates your readership.
BE YOURSELF
-DNW
Cheers, Coach Colette
Have a safe & enjoyable new year
Great post, as always, Chris. Ann Handley is one of my favorites too. Happy New Year!!!
Just because you and a lot of your readers may be aware of certain phrases, terminology, applications, web tools and so on, doesn't mean the average visitor who may have stumbled on your post has. If you have to think about the best way to describe something, it's pretty much a shoe-in that your readers might have twice the difficulty.
Also, with regards #19, make it as easy as possible for your readers to share the post if they like it. Have a little "Add This" or "Share This" button with various options at the bottom of your post - goes a long way to spreading the cheer. :)
Thanks Chris, I was using some of these but others I'll revisit.
Eliminate all pop ups of any kind. These have been so over used in the past that they can now make a great blog seem amateur.
Bring as many "people" into the context of your posts as possible. Relate personal conversations and tell relevant stories, instead of just speaking @ us from inside your lonely head.
Thank you Chris and Happy 2009!
Happy New Year!
Also, Blogger does the permalink thing automatically
Incredibly helpful, how'd you limit it to 27? The blogs I read over and over convey information or insights through personal perspectives. Who wants to read a white paper on a blog? The personality and style of writing should be authentic to who you are and the voice you have. And that counts if you're an individual or a company.
Thanks!
Happy New Year.
~Gennaro
This is good stuff. I especially resonate with #5. For the Friday Morning Memo, I have to ask myself every week "what do I have to give to people that will really help them?". It is so easy to get stuck thinking of yourself or a pet issue that is your thing. I read so many start up blogs that have nothing relevant to offer anyone! It's no wonder they disappear after 3 every other month posts. They aren't there to give.
I appreciate the great tips and will take them to heart.
Keep moving forward,
Greg
One thing I thought of that is a riff on others' comments: Write as an associate, a collaborator, of your readers, NOT as a guru on a mountaintop who has it all figured out and is doling out wisdom to the less enlightened. We are all in this together, and part of leading is being honest about being human.
My second questions is, where is someplace that I can just ask questions. For example, reading this blog I wondered what a permalink is. I have no idea how to figure out what it is. I also have a wordpress blog-and have no clue what a tracback is. Is there a good forum or someplace to just ask questions. I am feeling might overwhelmed with all I feel that I need to learn to be able to make it in this world--and I have to if I am going to continue being a realtor . .in Michigan no less!! I wish I had money to pay someone to teach me but I don't. Can you please email me this answer?
Thanks again, I will be back {first itme here and I certainly am glad I came}.
Thanks for giving us this list and this platform to contribute our own nuggets of wisdom and experience.
We still have a long way to go on # & # 18
God Bless You and have a Happy New Year!
I was always confused about the Creative Commons stuff that I never used any pictures from Flickr. I just try to take my own when I can but I think I get it now. Can I assume that I really only want to use any of the pictures under the section with the By: in the circle since I do sell stuff on my blog?
Also, the editorial calendar you speak of in tip # 9 is a great idea. I always get frustrated because I can't remember what I have written and don't want to repeat it too soon.
Still trying to figure out how to integrate my blog into Facebook and trying to understand what Technorati means by claim your blog.
As you can see, I still have tons to learn LOL Thanks for the great post.
I don't know if this is wayyyyy to basic, but don't forget-use correct spelling and grammar. If I go to a blog and the grammar and spelling are poor, I never go back.
Also for brand new bloggers, remember to break up your text into much smaller paragraphs then you would in traditional writing-this makes it much easier to read online.
I can't agree more about adding images. Great list.
Thanks
Rosh
If it weren't for Twitter, I never would have found Chris Brogan, and if I had not followed you and your passion for sharing this past year, I may never have met Ann Handley, who always leaves me wishing for more...Jon Swanson's who calms and inspires, Liz Strauss who brings energy to my day and is from Chicago. Those are just a few of the of the many wonderful people you introduced me too!
Thanks Chris. Happy New Year to you and your Family!
About pointing to old content, I do it very overtly (your mileage may vary). My blog is highly technical (how to start a clothing line, it is more technical than creative) and I don't like to repeat myself. So once a week, every Friday, I post an archives entry and list all of the entries that had been published that week over the past four years of my blog. I started doing this after my visitors asked for it, it was kind of weird at first since I haven't seen anyone else in the blogosphere doing it but this weekly entry is easily my most popular post of the week. A casual visitor would never know that tho judging by the number of comments the entry gets (none). Anyway, it allows my newer visitors to catch up on older content in an organized way. With over 1,500 entries of non duplicative content, it helps a lot. Also, my entries are rarely short, often at least two printed pages in length.
This has three additional benefits.
1. My page view count per visitor is much much higher than elsewhere on the internet (seven pages per visit per visitor).
2. I won't blame you if you think I'm lying, but average visit length is 9 minutes. This compares to the 30 second internet average.
3. Search engines. Recycling those old titles on the front page packed with key words only helps my rankings.
Have a great and prosperous 2009!
Matthew
As always, Awesome post!
I always noticed how you share your posts with a question on Twitter and thought that was a complete break from what I normally see there. Simple, but awesome.
As far as showcasing your community, I have been thinking about the best way to do this. What do you think about Google FriendConnect in this respect?
Thanks again Mark. Wishing You and Yours a very happy and prosperous New Year! - Nancy Adler
The inspiration for topics, structure, and style come in large part from your blog, which I read excitedly each morning.
Perhaps the most important step I learned this year (been blogging in earnest for 4 months now) is linking inside of every post. Traffic has increased steadily, as have number of pages viewed/day.
Next step I'm taking is a customization of the Thesis theme, as I hope many more bloggers here try this year!
Thank You
Here is to a great 2009 for you.
William
Happy new year! -Christine
What happened to rule number 6? seriously these are all great rules but I got through the first 9 and now I need to go take a nap or something. You naturally broke it up into three areas (starter moves, technical stuff, bonus material) maybe you should of written this as three separate blogs.
@LaryStucker
I am going to build traction on social media platforms so that someone, anyone... will actually read what I write and think enough of it to put in a comment.
Thanks, -Eric (a fellow Thesis user)
thanks again
1) Leave a blog post unfinished (you advise the same in point 5), giving readers more impetus to jump in and finish your thoughts for you.
2) Ask the right question at the end of the post that moves people to respond. Liz says about one-third of the time for her posts are spent coming up with just the right parting question.
27 is definitely an odd number. ;)
Thanks for the great post!
I will definitely be sharing what you wrote. Happy New Year!
@kat-taf
Pictures have always been trouble for me. Thanks for the source.
Happy New Year!
If you send your blog to Facebook and/or LinkedIn, or elsewhere, doesn't that flag Google and bring on a duplicate content penalty?
I like the showcase for your community. Nice idea.
Overall, a very good post. Thanks.
As usual, excellent list of advice. I don't think you left anything out! Some of them I've been implementing into my new blog and personal branding process. I am now working on blog format by trying to figure out H-tags, linking and getting my blog out there. I appreciate the advice you have given in that area as well.
Next. Building killer content..... bring it on!
You've been doing a great job this year. This tip list is a great round up. Some of these I've already been doing and can second your recommendations on. Others I'll be giving a try.
A favorite of mine from your list is linking out to other blogs. This definitely fuels the network.
Another favorite is the no registration required note. I've not commented on blogs this year where I really loved the post because a registration for that blog was required.
Cheers to a great 2009.
thanks for reminding me.
Judy H. Wright aka Auntie Artichoke, family relationship coach and author
Any secrets for that?
Walter :-)
Thanks for working to help us achieve our goals.
My fav is not making people login to comment. That's crazy. Who has the time.
Surprised you don't mention video. You did one on that snowstorm, right? Video has been huge for me. I do it because I'm a speaker and feel people want to see me in action, even if its staged in my office. In fact, I think the key to video in a blogging format is to keep it unpolished and real.
Best part of video is it makes me work a little bit harder on the post to ensure BOTH the vid and the text are tight and relevant to the reader. For this reason, I have to keep the posts weekly at www.therightwayworks.com
Thanks for keeping it real,
Jeff Korhan
You always provide so much value in each of your posts. Thank you. You really walk your talk.
I love all of your 'secrets', especially number 23. If as a blogger you create posts but don't engage with your readership, you are missing out on the most important part of blogging - building community. What makes blogging so exciting is that you can start and continue a conversation - and everyone who is part of that conversation benefits and grows.
When I left my corporate job and started my own business, I loved the independence, but felt isolated. I started my company, Reach Personal Branding, eight years ago - long before blogs. I missed the sense of community I had in the office. Now, the feeling of community has been restored thanks to my Blog (and the others that I read and contribute to regularly - like this one!). I have engaged with so many people that I would otherwise not even know and it has been good for my business and great for my personal fulfillment. Thanks again for another valuable post!
Happy New Year!!
Best.
William
www.williamarruda.com
And while I'm at it, I must also say that your blog is one of those that I read just about daily. Which reminds me - time to go update my own blogroll!
Thanks, Chris - keep up the great and highly informative and stimulating work!
Terrific advice. I would only add one thing that is understood (but usually forgotten) by most writers: good grammar. Beyond spell check, there is www.m-w.com, my favorite. And beyond Merriam-Webster, there is the AP Stylebook—my favorite—or the Chicago Manual of Style (if you must ...).
Most of us know this instinctively but do not express it: The minute a blogger begins writing poorly, we navigate away from the page faster than a surfer evading a pop-up ad. The same can be said for a clean, gorgeous layout, but you've already mentioned the importance of design to readership, so thanks for that!
@ceseco on twitter
Great post .. I have been using technorati for bout a month now. It has helped me and the folks I link to. And will work on the other items you have suggested. I do have a question though .. and seeing you have 153 comments I may get lost in the masses here. What do you or can you do when a post or article does get lifted? With no link back to either the original post or website. I have had this happen a few times now, my responce is to leave a polite comment thanking them for the re-post and requesting a direct link back to my article or blog. What else can I do?
Thanks in advance
@ceseco on twitter
But if you take the time to 1) organize and 2) put in a little outside research, I've found that's a HUGE step towards making your post a lot more valuable to the reader.
BTW, searched your blog to try to find a post on technorati, didn't find much. What's so good about it or why use it?
blogs are like opinions - everybody has one and usually they are not the same. that is the beauty and the curse of writing for a crowd that you are trying to stimulate without knowing who they are. your points can be applied like seasoning in a recipe - some people will use them all to make the right flavour - others will just drop in a little of number 19 and be happy.
cheerio
@vaughan
Thanks for these tips but i think you missed one:
Content is KING.
It sounds like an open door but without content you have nothing.
Thanks
This is definitely and article I'll be linking to often.
All the best for 2009!
Happy New Year! Excellent ideas here. Yeah, opening posts with a question is a habit I'm continually forming. Anyhow, pics, questions, commenting, linking out to others and so on., the essentials which we all need to remember to do. I have a an article I wrote some time back that reminds me of what you had to say in this post. :) Cheers!
-Mig
http://www.visionaryblogging.com/where-blog-com...
Which is why influencing minds is so critical to powering community growth.
I've linked to this post on my Squidoo Lens, currently titled, Blogging Secrets.
Further secret: When you comment on other blogs, try to be the first, because the first comment is read by most people. User your feed-reader to notice new blog posts on important blogs in your niche an be the first to comment!
Fabulous secrets! Thank you for sharing them with me. I hope you don't mind but I am doing a whole series of blog posts based on your 27 secrets (with total credit of course!). I'm implementing 3 secrets each time and sharing my experiences with them. The first post is here: http://www.gomlmonline.com/blog/?p=180
Please let me know if you feel this is in any way inappropriate. Thanks again!
Cheers,
Stephanie
Very helpful and spot on.
Joe
(Here from Shannon Paul's Very Official Blog.)
Use controversy wisely. (Post on controversial topics that will get people thinking but not hating you.)
Write about the elephant on the table.
I just want to add something (if you don't mind, of course), posting regularly (being daily, weekly or whatever) does not mean writing useless gibberish like "I-am-about-to-get-a-grande-latte-so-what's-up"-style posts that would only harm your blog. Usually when I see a post like this I don't look at other articles by the same author. You might have the best article on something but just because "you had to post today" you might have driven traffic away from your blog.
I always update my blog daily. Do you think once I start to update it once or twice a week in future my readers will get annoyed? I have some 25 feed readers and a page rank of 3 within 1 month of my launch. I am trying hard to deliver quality articles. Many have appreciated me through long emails about my posts.
The fact that makes me sad is that I do not get much traffic. Just 10-20 visits a day via organic means. Maybe I am not great at link baiting. I hope I can see some more traffic coming my way when some popular blog links to me. (If it ever happens).
I know that expecting steady traffic withing 1 month is not a good practise even after reading darren's six figure blogging ebook. Still, you know how hard it will be for webmasters right? How was it during the first month of your blog launch? I am not seeing much traffic for my as well. it has been there for 6 months. i recently got slapped by google for link selling using inlinks. A word of advice to anyone planning to do link selling. DONT DO IT.
At least consider networking with others if you wish to go further with your blog. Chris made some fantastic points, and I just may need to settle a few things for my blog too.
@wchingya
Social Media/Blogging
I'd also love to find out more about the etiquette of sharing things I've found on other sites and about trackbacks. If you've already posted about this, don't worry about answering this. I'll find it. :)
I found these tips very useful & am half way through your book Trust Agents which is opening my eyes to how to build trust online.
Cheers,
David
I take time to process information and connect the dots, so I appreciate being pointed to this at a later time.
Since I am a new blogger I would appreciate if you could leave a comment (as a review even if it is bad!) to my blog http://www.tipsonconsulting.com..