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I know it's no skin off your teeth, but I think @Alex got confused between what you were saying and tweeting your own links 10+ times a day, which is what the guy in that article was saying. Retweeting people is a great way to add value to their streams, and share articles that one has found value in (which is actually how I landed up reading this one) - and I can testify that many people that have followed me find value in the links and resources I retweet, along with ones I post normally.
So, thanks again - this online presence is a lot of work, but I've seen the dividends, and that's only from focusing on my twitter one. I'm sure as I focus more broadly, the rewards will increase!
Cam
Thanks, as usual, Chris!
The funny thing, I think, is people will still look at this and moan, complain, say it's too much - or not enough!
But it is comforting to know that for many of us, we are doing these things, and to see them in a checklist is just another great well to help us act better.
I did about three times.
Nice, Chris.
Thanks for usual innovative yet practical advice.
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Ray
I think most of us reading your blog know we need to do these thing already but its reminders like this that give us that kick in the rear to get back to it. Best comment I've seen so far is from @spartymantz suggestion to print this list out. Its a suggestion I need to follow as my participation in these sites seems to wane at times. They say something becomes habit after 30 days so maybe printing this as a daily to do for the month of July will become my new project.
Marc...
I'm asking because my client has frequently expressed concern with the time commitment to social media. I'd like to get others involved with blogging, for one, but is there a ratio to how much CEO should be doing vs. others?
It totally depends on the company and the amount of transparency and participation the CEO is comfortable with.
Also, while you can measure impact from the participation, your client might not see any ROI or truly revenue-based returns for a while.
As I train my clients (or try to), don't jump into the deep end too quickly. Spend time listening to your customers, your competitors, yourself and your industry. Then model your participation based on what's realistic from a time, resource and content perspective.
Hope that helps.
http://jeffcutler.com
This is a fairly new company seeking to establish a brand reputation... still working on getting customers to start with! Part of the issue, we're finding, is that they are coming to social media slowly. We are trying to figure out what our place is in helping them to come online. (The company's value proposition is based on online presence.)
The distinctions between LinkedIn (whom we have partnered with) and Twitter and Facebook at the other end of the present predominant spectrum in my world are almost like observing different customs in various country around the world. Your thought?
This really is a great list!
Build your "Online" Presence is not easy; it takes time, energy and ton of patient with many failures along the way.
There are a lot of social media experts who dominant this filed and for a new member like me it's very hard to adjust : (, your voice is not heard.
Luckily there are people like Chris and others who assist the new kids on the block to catch up and try to play… suddenly building an online presence is possible.
Thank you for a great article and for all the assistance and help along the way ☺
example. I like how you handled the negative first post. Just a reply post with the correction no emotion or retaliation. It is refreshing. That is why I continue to follow you and read your content. You can't advertise that you have a strong character. But you can display it.
There are some people I follow on Twitter, for example, who provide consistent value with every tweet. Others who spend a lot of time telling me about what they had for breakfast or how much they like shopping at Neiman Marcus. While it is important for personal branding to reveal your personality, you need to ask yourself "will my followers (friends, contacts, etc.) find this valuable?
Best.
William
www.williamarruda.com
Thanks for all of the reminders!
Although I confess Facebook and Linkedin are not exactly high on my priority list, not my audience.
Oh how we love your suggestions. Always tight!
NOW go back to your vacation - you have given us something to do.
Christine
Alex, I suggest you do two things 1 - read more carefully, 2 - work on your social skills. Maybe you are tired, but calling this suggestion crap isn't very nice and you could have said almost the same thing with less meanness - and I'm not talking about political correctness here - just think about the effect you have on the person you're talking to and all the other people who read your post or response and what that will mean for people who follow you (or drop you like a hot cake). None of us are perfect, but I see a massive amount of negativity on your own website. I have thick skin, but I can tell you negativity grates on me and I won't be following you any time soon.
Sorry to rant on your dime, Chris, I liked what you wrote. Each of us must decide what works for us. Process plus social networking is helpful.
Thanks.
Let's say you have 2,000 followers. If you make a post you will be lucky if 40 of your followers see that specific post. That is 2% and I have some tests on it.
Post the same thing again one hour later and the chances of the same people seeing that post are extremely low. After all, do YOU monitor all the posts that come from your followers at all hours of the day? I hope not unless you are a professional Twitter dude or dudette (though there seem to be some of those, too).
I am cutting back on my Twitter time to maybe 1/2 hour a day (if I can control myself since I love Twitter so much). I am going to expand my Facebook presence greatly and also work on LinkedIn. If I give 1/2 hour to each of those, that leaves the rest of the day for productive thought and actions.
This is one of my favorite posts ever, Chris. SOLID, printed out.
I do have on addendum, however. The 20th, critical, item this list is missing is measurement. Make an attempt to tie your interactions to outcomes. It's challenging, and like anything else, takes some time - you won't see measurable results with every single tweet, LinkedIn answer, share, or comment - but you might uncover some surprises. And if you can believably tie a deal or sale to a micro-interaction, you'll be a lot more likely to get happy buy-in for further investment in the medium.
This is all great advice... What it requires from us is a little organization, dedication and effort.
Thanks!
By the way, I am new to LinkedIn and have found this resource quite useful. It is a new book called "How to REALLY use LinkedIn" by networking expert Jan Vermeiren. Check it out, you can find a free lite version at http://www.how-to-really-use-linkedin.com/
I also thinking picking a social bookmarking platform and sticking with it has huge benefits. Specifically if you are using the bookmarking site to promote your own material, promote interesting material by others and promote material about you or your brand.
I make it a point to do all 3 of those things a few times a week in StumbleUpon and I've seen a significant traffic increase since I've fully embraced the service. Using SU.PR (stumbleupon's new short url service) has also made this whole process a lot easier.
The lesson I have learned is that getting involved takes lots of consistent small tasks. It's easy to get discouraged by the big picture, just spend a few minutes here and there and over time, it adds up.
I give my clients advice about how to get more involved in Social Media and this list will help me give them better advice. Thanks Chris!
Laura
Mark
Great tips! When you see everything broken down the way you did here, it definately makes managing your online presence simpler. It also helps you make sure that everything you're doing is relevant, not just mundane and day to day (I really hate when people Twitter or update Facebook with things like "Now I'm eating lunch").
On that note, I have passed this information onto our SEO/Social Media manager here at VBP. This post is a must-read for anyone running an SEO/SEM program.
Keep the information coming. And kudos on the great work!
Tessa Carroll
VBP OutSourcing
It might "feel even more deliberate" if you sent that to each of your friends in a tweet!
... you're starting to scare me with this stuff, man.
However I disagree with the first "gentleman" re: tweeting your own information more than once a day - especially if you don't have the followers that Chris does that will retweet a really terrific post like this one over 600 times.
My reasoning behind recommending that my readers tweet their blog posts / articles throughout the day is because most followers don't sit at their computers all day long and might only see in once depending on when they sit down. I don't read every single tweet that goes by even of my favs like Chris Brogan. If some of your followers don't get on Twitter until after work they will very likely miss what you tweeted about in the morning,
But as Chris pointed out - his first item on the list was to find OTHER PEOPLE'S TWEETS that are valuable and RT. I usually do this several times throughout the day.
Good practical tips. Yeah, time consuming though! But nothing strained nothing gained, ain't it?
Good practical tips. Yeah, time consuming though! But nothing strained nothing gained, ain't it?
lovely social schedule! :D
what about linkedin?
I am currently constructing our social networking presence, and I will be sure to follow your advice in maintaining and building that presence ... Aside from the sites you mentioned, are there any others you would recommend? I am thinking to concentrate on 5 or 6 sites and would appreciate any recommendations you may have ...
Gregory Morris
Thanks
I think the inverse is probably true too: don't accept the invitations that don't make sense. (maybe a separate bullet, or post?). Of course, everyone has their own criteria for deciding what makes sense regarding managing their own presence online, but definitely choose based on that criteria once you've defined it.
Yours is one of the few feeds I don't delete without viewing every day. You usually have something relevant and useful to me to say, but this post goes over the top! I've been frenetic trying to figure out a way to manage all this effectively and without losing it. In fact, I even started looking around for a book (hint) on the topic.
So, thanks for meeting my most dire need when it most needed to be met.
Mary Anne
All success
Dr.Mani
I think that I am very, very thankful that there are others [translate like YOU] out there that are "pioneering" this process!
As a "publishing professional" and longtime marketer, I must be informed, up-to-date, and "cutting edge" to best serve my clients. That said, getting quickly up-to-speed and "functioning in the flow" of the new social media is a MUST not an option.
I am thrilled by all of the new connection opportunities that social media offers.
And, I am relieved and quite resoundingly appreciative to be able to learn from the shared and generous wisdom of those that are paving the way...
And, alas, I have some chores to get busy on! ...about 19 of them!
"19 Presence Management Chores..."
Thank you Chris!
I would have thought this goes against the whole "make it personal" point you're trying to make here?
Thanks for your simple and great for putting the social in social media.
Best,
Tony
I concede its worked for Mr. Brogan, but that's his stock and trade.
Know Where You Are an Why You're There - don't join a social network and keep it active just for the sake of a presence there. If it doesn't give you anything of value, don't dilute your time or personal brand by being there.
Tie Up Loose Ends - DO NOT just abandon a profile on a social network. We've all signed up for sites that we've never gone back to. Sometimes we try to sign up for one just to find that we already had a profile there. Talk about diluting your brand! The last thing you want as a job seeker is to have a 9 month old resume on Plaxo because you only focus on LinkedIn. Or a MySpace profile that says your single that your new spouses best friend finds! If a site isn't doing you any good, don't just drop it, delete your profile there.
For those interested in a service to help you manage your online presence, check out: http://www.gathr.me/video.html. It won't solve the issues I mentioned above but it will "streamline your online life".
This 360° approach to nurturing one's social media landscape and eminently applicable for anyone. Implicit is the gentle reminder that the conversations and relationships we seek to build take work - as they always have. And that the value of our networks derive foremost from the quality of the connections not the mere quantity.
Again seconding Percussion, adding Measurement as #20 is a point well taken: Tying efforts to outcomes is part of an essential assessment of how we might apply the first 19 better. I see this as measurement not of some transactional ROI, rather as an opportunity to identify the value, personal and professional, of committed engagement.
need to remedy that :)
Tara
Make it a GREAT day!
Your PDF wash very useful. Thank you
Thanks for the tips... Am going to be using it as a check list :)
I do some of these things like check for birthdays and wish but hadn't thought of email. Will do that now on.
Using Facebook, and other social sites I keep tab of birthdays but the important dates and people not to be missed, I add to an excel sheet that has been increasing in length every year.
From this sheet every month I copy out the events (Birthdays, annivsaries, etc.) and place them on my desktop using Post-it or such software.
My idea is that its the first thing I see when I switch on my computer and hence rarely miss wishing.
Thanks again.
Cheers
Freya
PS - There are 20 and not 19. 11 seems to be repeated :) Am not complaining about extra though...
I'm adding all of these suggestions as tasks for my to-do list so nothing slips through.
Thanks for sharing them.
@Pepperfire